Although need of Website is essential for everyone but still that depends on individual’s perspective.
Being a digital marketer a Website could make you good income provided you invest some time in it. If you got your plan or already running a Digital Marketing Business you must remember a user will be knowing you through your website. The very first interaction your potential customer will make with you would be online via your Website . Also we cannot neglect the fact that Jio did made a huge impact in increasing internet users in India by 600% or infact more than that.
Nowadays most users are likely to check your info before making a crucial move to be the part of your company or to check your contact details and you address.
How important is your Website to your Digital Marketing Strategy?
Your Website is the place where most people will interact with your business. Both your online and offline Digital Marketing activities will most likely send users to your Website. Whether it’s to get information about your services and products, to make bookings or purchases, or to get contact details.
You might operate a great Digital Marketing campaign only to be disappointed by sales because your website’s landing page doesn’t convert. A Website can under perform for a number of reasons, including site speed, responsiveness or navigation. You shouldn’t underestimate the importance of a quality Website to the success of your Digital Marketing Strategy.
6 Reasons Why a Website is Important for your Digital Marketing Business:-
A simple question, What is a Website? In its bare form, a Website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a Website can provide for your business and its shocking to witness how many business don’t actually have a Website or online presence!
If you have a business and don’t have a Website, you are losing out on great opportunities for your business. A Website itself can be used to accomplish many different Digital Marketing Strategies to help your business grow.
As a business owner, you need to know where your consumers are. But what if consumers know your Digital Marketing Business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a Website for your business.
Digital Marketing Trends that boost ROI of E-Businesses:-
3.App Store Optimization
4.Big Data Personalization
6.Social Media Marketing
7.Live Video Streaming
8.Site Optimization as per the Wearable Technology
9.Consumer Engagement Strategy
What are some other benefits of having a Digital Marketing Business Website?
You know exactly how much your Website is going to cost you and it’s on goings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
2.Accessible around the clock
Your Website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.
Since your Website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.
What is more convenient: Driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
By building a website you are giving your Digital Marketing Business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
People tend to trust a business after they have done business with it. Using your Website, you can continuously serve consumers online and increase your credibility as a business owner.
Without sales, or selling more than you spend, your Digital Marketing Business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.
In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!
Having a Website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.
It is imperative for every business to have a Website. The more professional your Website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on our Facebook Page.You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.