What are Google Posts?
Google Posts is a new feature that allows small businesses to create content directly on Google which, in theory, should rank highly in Google’s search engine results pages. The content appears in both Google search and map results.
When a person searches for your business by name, your Google Post will appear below the location and contact information of your Google My Business listing.
If a user searches for your business with the products or services you provide, as opposed to your name, your Google Post can also be seen within Google’s Local Finder when a user clicks on your business for more details.
Posts will remain visible for a week unless you manually remove it before. If you post an event, it will run until the event’s end date.
Benefits of Google Posts
Using Google Posts allows businesses to:
- Share specials or current promotions
- Showcase top products and new product announcements
- Promote your events
- Connect with customers directly from your Google My Business listing
How to set up Google Posts
In your Google My Business Account, go to your business listing and click on “Posts” in the left menu. Users can upload an image, write text (up to 300 words), and even post an event with start and end dates, which is one of the primary ways I think this tool should be used. Users can add CTAs to their posts (think Facebook CTAs like “Get Offer, “Learn More” and so on) as well.
How reporting currently works
As of now, Google says it is reporting on the number of times each post has been viewed and how many times it’s been clicked, although, at present, the engagement metric is only visible in the Google My Business App, not in the web dashboard.
Additionally, you can use UTM codes to track the links attached to your CTAs.