The Role of Voice Broadcasting in Marketing for Customer Retention

Voice Broadcasting has start up to be one in every of the economical tools to access the plenty at the time and deliver the message with none delay. several government organizations, firms, and teams use decision broadcast to succeed in out individuals in bulk. it’s an efficient communication tool to keep up a sturdy connect with a decent chunk of individuals.

Voice Broadcasting has many advantages that facilitate the service supplier to form his customers listen concerning the advantages concerning the services. The time and energy behind Voice Broadcasting square measure abundant lesser compared to the results they furnish.

Top 6 advantages of Voice Broadcasting for Your Business


Calling the people manually can not be consistent and also the human effort behind such calls asks for the investment of your time and cash. Despite the trouble created, results might not be as sound because it ought to as a result of the automated Voice Broadcasting connects to the thousands of individuals in mere one go.

2.Cost Effectiveness

The cost-effectiveness of Voice Broadcasting is one in every of the foremost helpful options as they assist to induce connected with the shoppers with none separate special started. machine-controlled line doesn’t would like any readying of agents and with varied choices on the market, an acceptable possibility may be chosen reckoning on the size of business. Voice Broadcasting is simply one-time investment and has semi permanent advantages.

3.Marketing Tool

The concurrent access to several customers makes it terribly productive in terms of selling. Customers square measure required to be accessed effectively and also the purpose of creating a presence felt for a decent chunk of shoppers makes it Associate in Nursing economical tool to cater sales and promotion. within the on-line market, several huge brands use Voice Broadcasting to form customers aware of the merchandise and begin the sales method.

4.Leaving a message to the shoppers

The sense of being a service supplier becomes entirely pointless if the attributes of your services don’t seem to be sent to the shoppers properly. With the assistance of Voice Broadcasting, it becomes tons easier to form the client conscious of the merchandise and services. just in case the client doesn’t choose a phone then you’ll continuously leave a message.

5.Campaign Management

To make a campaign productive, Voice Broadcasting may be utilized meaningfully. With the assistance of Voice Broadcasting, an automatic voice message is shipped to a selected cluster of individuals and another message may be sent a distinct} cluster of individuals with a different interest, at the same time.

6.Personalized Messages

Emails move into junk if they’re carrying any advertising in it. Voice messages square measure given additional importance and it additionally becomes easier for the perceiver to concentrate and perceive than browse an extended mail and find the purposeful points out of it. A scripted message with personal bit leaves the recipient with an explicit sense of recall that additional helps to create a client relationship less dimmed.

What square measure the benefits of a Voice Broadcasting?


Sending voice calls singly to thousands of people on a client information are terribly pricy as a result of pulse rates for voice calls square measure very high. A voice blast permits you to succeed in many alternative recipients at a awfully nominal value. So, though there’s no new lead generation or conversion, the wastage of resources is negligible.


This feature permits you to rescale or down your selling effort simply. there’s hardly any distinction in value of a message sent to one recipient or to multiple recipients.

3.Improved productivity:

Since the calls square measure created mechanically while not agent involvement, it frees up agents to target revenue generating comes. a similar message doesn’t ought to be communicated by Associate in Nursing agent to totally different recipients manually. This additionally boosts agent morale as they will take up tougher assignments. That mechanically improves the productivity of the firm.

4.On time delivery:

The messages square measure sent to the recipients at the regular time. there’s nearly no likelihood of an intermission to the arrange.

5.Increase sales:

Since messages may be targeted higher, the sales conversions square measure above several alternative selling efforts. Interested customers will create additional inquiries presently, dashing up the sales method.


Voice Broadcasting Strategy for Political Campaign

More voters are now being contacted by Voice Broadcasting way over any other. This is because it is quick, cost-effective way to deliver your message to thousands of targeted audience.

1. Endorsement Message

A message that is recorded by a celebrity or a community leader endorsing or supporting a specific candidate can be highly effective in building name recognition and awareness.

2. Poll Surveys

Having knowledge about what people think on certain issues is important to any candidate. Poll surveys are a great way to gather those statistics on topics that concern the public.
By creating a series of multiple choice questions, you can get as detailed as needed to understand how voters think about the upcoming elections.

3. Event Notification

Increasing attendance and voter participation is key to victory in every campaign. Voice Broadcasting Services reminder calls provide an efficient, effective method to keep in contact with constituents.
Candidates can use reminder calls to maintain their relationship with voters and increase participation for worthy cause and rallies.

4. Name Recognition

A voter needs to see or hear your name 5-8 times before they will remember it. Voice broadcasting is highly effective for increasing name recognition. A personalised message allows you to get your name out amongst the public
Message from a candidate to identified supporters and possible supporters is an inexpensive, yet highly effective means to get people out to the polls. Typically this important means to help win close elections.

5. Thank You Message

This a last minute appeal/thank you to your identified and possible vote. This message thanks them for their support if they have already voted and urges them to go to the polls if they have not yet voted.
Elections are won and lost by a few votes all of the time and the goal is to create a sense of urgency to get out to the polls.

So, these were the effective techniques that help you in this election season to get connected with your voters. It’s very important to remain in the mind of people during the season of the election. What could be a better option then you are reaching everyone with your message and that too in such a cost effective approach.

The Role of Voice Broadcasting in Marketing for Customer Retention

Sending Out Voice Broadcasting Is as Easy as Email

The right cloud-based voice-based marketing automation system can make sending
out a voice broadcast as easy as sending out an email blast. You don’t need any
technical assistance from IT or any special knowledge to use it. You simply record
your message and upload the spreadsheet of phone numbers. You can then monitor
campaign success online using real-time reports, similar to what you would do with
an email campaign.

Just like with using email text fields, you can personalize your voice broadcasting to
include all the information you want in the message. Voice broadcasting platforms
are extremely easy to manage. All of the tools are in place to let you send messages
to hundreds of people at a time.

Have you tried voice broadcasts before for event promotion, lead nurturing, or
customer alerts and retention? If so, what have you used them for and did they
work? If not, why not? Is it because you think voice broadcasting is too intrusive, or
that you don’t have the right technology to do it?

Try OBLIGR BUSINESS SOLUTION you will get the right service to deliver your
message to your customers, employees, vendors, relatives, friends, or family, etc.

Voice broadcasting is an effective method of communicating with multitudes of
people at one time. This is a must-have system for a business, especially one that
regularly needs to send messages to their customers, leads, employees, and various
vendors. Once you have this system in place, you will wonder how you ever
functioned without it.

Voice broadcasting is not at all expensive. In fact, if used as a marketing tool, the
subscription price has the potential to be more than matched by your increase in
revenue. Broadcasting service providers offer one of the most cost effective methods
for a business owner to save time and stay in touch.

You can even Track Recipients through the reports. Detailed call broadcast
reports will let you see which of your messages are picked up, and which recipients
did not answer your call. You can even tell when one was left as a message. By
knowing who has heard your message you can coordinate to resend to those who

How to Generate Qualified Leads With Minimum Investment?

Lead generation is the most common marketing challenge. Every business need to generate leads consistently because it’s the like blood for business (like blood flow consistently in human body). For this, we use different marketing channels and invest our resources – money and human power, in marketing strategies. It’s very critical to find right lead generation tactics, because one wrong step can waste your resources which is not good for business.

You need to pick tool which can reach maximum number of audience – High Reachability and attract targeted audience & encourage them to take an action – Call-to-Action. In order to generate leads, these two factors are very essential – Reachability and Call-to-Action(CTA).

Every business strives for maximum business ROI (Return on Investment). Almost every business face one question – How to generate required number of qualified leads with minimal amount of investment?

We have answer for this question – Voice Broadcasting. There are many channels available to generate leads – email marketing, SMS marketing, social media, cold calls etc., but voice broadcasting offers a unique way.

Studies have shown that voice broadcasting campaign may yield response rate up to 3 times higher than email marketing campaign. We are working on this channel for quite long time and we observe that, for every $1 spent, $350 is the return on voice campaign investment (it’s based on our personal study).

As we know email marketing is a great online marketing channel but there is some problem with this tool – low deliverability, Spam , low response rate and readability. Average open rate of email is 22%. But voice broadcasting has high reachability, and high response rate because it’s a phone and mobile based service.

Interactive Voice Broadcast gives an opportunity to create a next generation call center (Interactive call center). You have full control over your leads.

What is Voice Broadcasting

Voice broadcasting is a way to deliver pre-recorded message or voice message to thousands of targeted audience at a time.

It’s an efficient and cost-effective medium to reach potential customers, generate inbound leads, increase message deliverability and improve sales. It can be used for appointment reminders, event promotion, product or company information, surveys, offers and more.

It is a cloud based service means you only pay for what you use. It’s very easy to send a voice message campaign. Simply record your message, upload the contact list and now you’re ready to send the message or you can also schedule the message for future dates.

1. Define your strategy and goals

First you need to be clear with your voice broadcasting strategy. Develop your strategy –

  • How many numbers of response you need?

  • Number of customer you want to generate with your campaign.

  • Who is your target audience?

  • How you want to approach your customer with your business information?

  • How does your product or service add value to customers?

2. Define your target audience

Planning to shoot voice broadcasting campaign? You need to define who you are targeting.

  • What is the right time to call your customers?

  • Who will hear this voice message?

  • What it is the customer really wants from you?

  • Who’s going to be more interested in your message?

  • Where are they located?

The more insight you have about your audience, the more successful is your campaign. It’s very helpful to make campaign more personalized and effective. Always remember – Do Accurate Targeting, Get Better Results!

3. Make an effective message

The ideal length of message is 30 seconds and around 75 words. Message must be conversational, clear, and concise, but not overly energetic.

To create a successful message you must keep in mind some elements. Here are some elements of an voice broadcasting message.

1. Start with your introduction, for instance – Hi, this is Kanishka from

2. Mention your offer or main message clearly. For example, “We wanted to thank you for using our services. Here is a special offer. Would you like to get this offer.”

3. Give your audience an easy and clear call-to-action. “Press 1 to speak a sales representative for this offer.”

4. Message must include an opt-out option. For instance, “if you would prefer not to receive calls from us, press 5.”

5. Close you message nicely. “Thank you for your time and thanks for using Obligr.

4. Don’t forget to invite customer to take an action

Your message should allow the customers or target audience to interact with it and respond quickly. Make a feel customer like having a conversation with live person, make your message less robotic.

Offer them a choice to connect with you – Press 1 to speak a sales person. It may be very effective in order to generate leads.

5. Follow up and consistency

Now you have a lead, it’s very important to make an strong follow up strategy. The key to lead generation is consistency. “Hit and Miss” won’t good for your campaign and business. Take follow up consistently and measure the results.

So, now it’s clear what is the key to generate leads – Develop a strategy, execute, track results, consistency and Never Stop! Applying these tips can give you an optimal return on investment.

Here’s a table comparing some common functionalities and how different tool (Email, SMS, Voice broadcast) facilitates them.


Email Marketing

Voice Broadcasting

SMS Marketing

Lead Generation

Use sign up forms and emails.

Use voice messages, & phone surveys

Use text messages, online forms & surveys.

Lead Scoring

Use forms

Use inbound IVR to score leads

Use an keyword in message

Lead Nurturing

Use emails, follow up calls

Use voice broadcast, follow up calls

Use text messages



Very Good

Very Good



Very Good (3 times higher than email)

Very Good

Cloud Based (Pay for what you use)

Not cloud based

Cloud Based

Not cloud based

Hope now you have a clear insight that voice broadcast is the most effective way to generate leads in minimum investment. If you have any queries or view, please share with us in comment box below!