The commercial market relies much on the mobile marketing when it comes to promotion and marketing of the brands. Till date, response of any mobile marketing campaign was measured based on Delivery report (DLR) returned by Telecom Operator. Subsequently, companies started using URL enriched text message in the form of tiny URL (third party URL shortening service) for campaign analytics. The responses were measured in such campaigns based on number of clicks made on embedded link(s) in text message. However, such tools could only tell you overall response of the campaign. Capabilities of further drilling down of clicks on who has clicked over the links are not possible. Thus, the campaigns fail to figure out the hot leads interested in their products and services.

To overcome this problem, Obligr has moved a step further in terms of technology to come up with an effective solution in the form of SMART SMS. Now campaigns can reveal who has clicked on the unique URL embedded in the message and hot leads can be segregated for further use.

Previously, it was not possible to know about the users clicking on the URL as it remains the same in every message. Obligr took the initiative to change the scenario, and came up with a solution where URL can be sent with a different algorithm to each user using our proprietary URL shortening service. Though we use different algorithm for each message in a campaign, however, the URL redirection, post click will take all the users on the same page. Our SMART algorithm tracks each associated mobile number individually.

This is not the first time when Obligr has come up the revolutionary innovation in Mobile Marketing industry; take a dip in the pool of past, you will find – Obligr is the first in the mobile marketing arena to come up with URL shortening service, to count the number of hits on the sent URL and many others. All these things together have worked in the favor of the clients to use the enterprise messaging service in much better conduct.

Our clients can now categorize the users on the basis of action performed by them, and can interact with them as per their category. This will contribute in better interaction with client, which will finally results in increased leads and profit margins.

Think beyond delivery; now track your users in real time using SMART SMS. It has been extended free of cost to all our existing Obligr users.

Stay connected with Obligr to receive more updates, features and innovations.

url tracking

Post demonetization, every one seems to have entered in default savings mode in India. At Obligr, we have also come up with an innovative feature which will not only give you better insight on your campaign, but will also save SMS marketing campaign cost by 400%.

Before we leverage the power of SMART SMS, lets first understand what exactly SMART SMS is and how it works. Obligr has redefined its original SMART url messaging solution with wider reporting feature and data profiling. Our data rich GUI based reporting helps you measure the 360 degree response of your campaign. Biggest advantage of SMART SMS campaign is its ability to connect with your leads in real-time using our unique URL tracking algorithm. Lead generated using this feature is forwarded to a predefined field executive or inside sales team via SMS.

Frequently Asked Questions:

Q. What is Smart URL or Smart Link

A. Smart URL or Smart link is a unique tiny url which is generated by our system based on any long URL. This helps saving character count in a message.

Q. How Smart URL is different from Google or Twitter url shortening service?

A. Usually Google or Twitter url service is used for your entire SMS campaign. This URL remains same for every SMS body in your campaign. Such url shortening service can only tell you, how many people clicked on link, but it can not determine who has clicked on the link.

Our Smart URL can precisely tell you who has clicked on the link at what time. You can also configure a trigger SMS to alert your field executive/inside sales team to contact that lead in real-time.

Q. How does it saves my cost?

As there is no tracking  tool available in SMS like email to profile our data. We are left with no choice other than to keep  sending SMS campaign to same group of people. SMART SMS helps you buildup new list automatically whenever any customer interacts with your SMS.

After using Smart SMS, you can profile you data and effectively plan your next campaign to interested leads only.

This saves a lot of money and resource.

Q. Can I try it free of cost?

Yes, you can. Its available for all our premium users.

Q. I have few more question about this service.

You can reach us at our Obligr Care number 1800 200 0036