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The popularity of cell phones has grown tremendously in the recent times. In a recent study, it was stated that most people spend maximum time with their mobile phones instead of sitting for hours in front of their computer. Today, these high end devices are no more a luxury. You can find them with each and every person on the street. The SMS is one of the highlights of a mobile phone. All mobile phones have this feature. It is a short, simple and effective way of communicating with someone when you are not able to call that person. SMS is abbreviated for short messaging service and is hugely popular across the world. People across the world send hundreds of SMS everyday to their business colleagues, friends and even strangers.

Realizing the various benefits offered by SMS, many small and medium sized companies now prepare a separate SMS marketing plan to be integrated into their core marketing plan. SMS marketing is the talk of the town. Sending bulk SMS can be done easily using a reliable bulk SMS software plan. When you send SMSes in bulk, you indirectly create a lot of publicity for your product or service. SMS marketing is probably the only way to reach maximum number of people in a lesser span of time. SMS marketing software can be easily purchased online. However, before you come up with a SMS marketing campaign, there are few important rules to be followed. First and foremost, it is essential that you observe all laws and ethics and only obtain mobile phone numbers from the people who have voluntarily given their numbers to your firm.

Your prospective clients should not feel cheated when they are bombarded by spam messages in the name of SMS marketing. There are several ways to make your potential clients readily share their phone numbers with your company. The most convenient way is to ask them to submit their mobile phone number when they sign up on your company website. Besides this, there are many ways of expanding your database of potential and existing clients to whom you can up-sell.

SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and a two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.

You can use SMS to promote your emails, and can use email to aware about your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.

Like you, your customers don’t have the time. If you own a business, a majority of the people walking  through your door each day will do so with a Mobile phone in their pocket.

Mobile Marketing Timeline

Let’s have a look in Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques

1876 – Town criers are used to spread messages

1973 – First Telephone Introduced by Alexander Graham Bell

1992 – First mobile portable handset invented

1993 – First text message sent from computer to mobile phone

1998 – First mobile phone that both sends and receives texts introduced

2003 – Term “spam” officially added to dictionary to mean unwanted, junk emails

2005 – First commercial mobile SMS launches. Short codes introduced for use with text message marketing

2007 – Nike and Pontiac launch SMS campaigns

2010 – 2.4 billion SMS users worldwide

Apple iPhone is released in U.S.

 – Texting is embraced: Average monthly texts (218) outnumber calls (213)

2011 – Quick response (QR) codes start being used in mobile marketing

   – Cambridge dictionary adds “text” as a verb

2013 – Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music