SEO (SEARCH ENGINE OPTIMIZATION)

SEO is short for “Search Engine Optimization.” To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box.

That’s because keywords are the first things you should learn about when you start to optimize your blog for SEO.This guide is written for a beginner like you to understand the most
fundamental concept of SEO – keywords.
Let’s start with the basics…

If you have been blogging for a while, you probably know that 95% of your traffic is coming from 5% of your posts. In other words, you are probably getting a maximum amount of search engine
traffic from a few hand-picked posts.

Have you ever questioned why these posts are getting so much traffic? Well, the answer is you must have done something right.
Right?
The reason is, some of your posts got ranked on the first page of a search engine for keywords that are highly searched for by users.

So here’s the main question to think about:

:Who is the one ranking your content?
At the end of the day, it’s a machine (algorithm) which looks for certain signals in order to rank the content appropriately.
When I say “ranking” of the content, what do I mean? In this context, ranking is the order that pages appear in a search engine’s results page (SERP).

There are many Search Engine Optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy
of your own.

Search engines have two types of listings: those that are paid for, which are usually distinguished as “sponsored links” and those that are organic.

To the right is a screen shot of a Google® search results page. The listings in red are paid ads, and the listings in the green area are organic results.

:Organic Listings
Organic search engine listings are those that appear down the middle of the page. Search Engine Optimization services are devoted to optimizing sites to appear in the organic listings space. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page.

Spider-driven search engines such as Google®, Yahoo!® and MSN® use “robots” or “crawlers” to score websites across the Internet. Robots “spider/crawl” each site and “score” pages based on how relevant they are. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your Search Engine Optimization strategy to position yourself well among the major search engines.

:Paid Listings
Yahoo!’s Pay Per Click Program shows paid ads at the top and right of the results pages. websites that show up here bid on keyword phrases and pay Yahoo!® a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page. Yahoo! Pay-Per-Click is a great way to help drive traffic quickly to your website. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day.

A comprehensive Search Engine Marketing campaign may encompass both organic optimization for long-term success and a pay per click campaign for immediate results.

Each organic search engine ranking places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking algorithms in order to index the most relevant sites. Other variables that have an impact on search engine placement include the following:

SEO Keyword Research: Choosing the right keywords is critical to Search Engine Optimization success.
301 Redirect: The primary search engine friendly way to redirect your domain name.
Link Popularity: Work to increase traffic by exchanging or achieving links from many high-ranking sites.

:The four pillars of Search Engine Optimization
The four key areas of SEO that site owners need to consider are:

1.technical: How well your content can be crawled and indexed.
2.content: Having the most relevant and best answers to a prospect’s question.
3.on-site: The optimization of your content and HTML.
4.off-site: Building authority to ensure Google stacks the deck in your favor.
5.Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your effort.

I sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!

:Summary: does not need to be overly complex. There are four key areas of Search Engine Optimization that you need to consider, and there is a structured, methodical process that can be followed to optimize your site.

I sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

What is SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine.
In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.
Notice that I said steps, meaning that as long as you follow each of the steps (and are patient) you will notice great results.
Although it may seem tedious and painful at the start, SEO can actually be rather fun and easy to implement.

SEO (Search Engine Optimization) is important because:-
1.The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
2.SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
3.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
4.SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
5.SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
6.SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

The best way to understand SEO nowadays is to break down its meaning. In that manner, SEO is:-
1.A marketing discipline – understanding SEO is crucial to all your marketing efforts because this way you will be able to drive traffic to your website and generate leads and conversions. You not only need to write content that Google likes but also content that will resonate with your audience.
2.A technical task – knowing the best practices to optimize your content and site is important if you are planning to compete for traffic. People that know the ins and outs of search engine optimization are highly sought after because the ROI they bring is high.
3.An exciting field – I don’t know about you but to me, creating dope content and generating leads for free is quite amazing. Also, I love the ever evolving nature of SEO and the fact that it requires marketers like me to constantly read up on new algorithm changes and more.

What is on-site SEO?
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query. In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).

On-page SEO Tactics include:-
1.Meta tags: Properly formatted title tags, meta descriptions and headers (H1, H2, H3, etc)
2.Website structure: A website structure with separate pages for each primary service, product or topic, so that pages are well aligned with keywords your prospective customers are searching.
3.URL structure: Proper URL structure with keywords in the web page URLs.
4.Website copy: Well-written and informative website copy that provides the information that prospects are seeking when searching in Google and landing on your website.
5.Images: Images named with relevant keywords in filenames, and alt attribute text.
6.Contact Information: Complete and accurate contact information, preferably in the footer of your website.
7.Blog: A blog or other section of your website that you can frequently update with fresh content.
8. Canonicalization: Making sure that each page on your website only loads at one distinct location.
9.Sitemap: An XML sitemap that helps Google index all of the pages on your website.
10.Internal links: Internal links that make it easy to navigate from page to page, and no broken links.
11.Website Speed: A fast-loading website for improved user experience.
12.Mobile Optimization: A mobile-friendly website so mobile users can access and navigate your website.

What is off-site SEO?
Off Page SEO is one of the major parts of Search Engine Optimization. There are several off page SEO techniques used to improve page rank in the search engine results page. Off Page takes place outside the page. We should build good quality links with good authority sites by which we can rank higher on SERP ranking.

Off-page SEO Tactics include:-
1. Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural back links to our website or blog. Research often and keep your content always fresh and updated.
2. Influencer Outreach
If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t focus on quantity of links but rather focus only on quality links. Also don’t keep posting multiple times on the same guest blog site.
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Search Engine Optimization encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to Search Engine Optimization, from the words on your page to the way other sites link to you on the web. Sometimes Search Engine Optimization is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.
This guide is designed to describe all areas of Search Engine Optimization—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

How Search Engine Optimization Works:-
Search Engine Optimization such as Google use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of factors for determining the rankings of their SERPs.
There are three core metrics that Search Engine Optimization evaluate to determine the quality of a site and how it should rank:-
Links – Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites which are of poor quality. Sites that acquire links from many other sites gain authority in the eyes of Search Engine Optimization, especially if the sites that are linking to them are themselves authoritative.
Content – In addition to looking at links, Search Engine Optimization also analyze the content of a web page to determine if it would be relevant for any given search query. A large part of Search Engine Optimization is in creating content which is targeted towards the keywords that search engines users are searching for.
Page Structure – The third core component of Search Engine Optimization is page structure. Because web pages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawl-able are actions that site owners can take to improve the Search Engine Optimization of their site.
The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results.

Search Engine Optimization is important because:-
1.The majority of SEO users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
2.SEO is not only about search engines but good Search Engine Optimization practices improve the user experience and usability of a web site.
3.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
4.SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
5.SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from Search Engine Optimization in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
6.Search Engine Optimization can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

How To Do Search Engine Optimization:-
SEO involves technical and creative activities that are often grouped into ‘Onsite Search Engine Optimization’ and ‘Offsite Search Engine Optimization’. This terminology is quite dated, but it is useful to understand, as it splits practices that can be performed on a website, and away from a website.
These activities require expertise, often from multiple individuals as the skillets required to carry them out at a high level, are quite different – but they can also be learned. The other option is to hire a professional Search Engine Optimization agency, or SEO consultant to help in areas required.
Onsite Search Engine Optimization:-
Onsite Search Engine Optimization refers to activities on a website to improve organic visibility. This largely means optimizing a website and content to improve the accessibility, relevancy and experience for users. Some of the typical activities include –
1.Keyword Research – Analyzing the types of words and frequency used by prospective customers to find a brands services or products. Understanding their intent and a users expectations from their search.
2.Technical Auditing – Ensuring the website can be crawled and indexed, is correctly geo-targeted, and is free from errors or user experience barriers.
3.Onsite Optimization – Improving the website structure, internal navigation, on-page alignment and content relevancy to help priorities key areas and target relevant search phrases.
4.User Experience – Ensuring content shows expertise, authority and trust, is simple to use, fast, and ultimately provides the best possible experience to users against the competition.
The above list only touches upon a small number of activities involved in Onsite Search Engine Optimization as an overview.
Offsite Search Engine Optimization:-
Offsite Search Engine Optimization refers to activities carried outside of a website to improve organic visibility. This is often referred to as ‘link building’, which aims to increase the number of reputable links from other websites, as search engines use them as a scoring as a vote of trust.
Links from websites and pages with more trust, popularity and relevancy will pass more value to another website, than an unknown, poor website that isn’t trusted by the search engines. So the quality of a link is the most important signal.
Some of the typical activities include –
1.Content (‘Marketing’) – Reputable websites link to exceptional content. So creating amazing content will help attract links. This might include a how to guide, a story, a visualization or info-graphic with compelling data.
2.Digital PR – PR provides reasons for other websites to talk and link to a website. This might be internal news-flow, writing for external publications, original research or studies, expert interviews, quotes, product placement and much more.
3.Outreach & Promotion – This involves communicating with key journalists, bloggers, influences or webmasters about a brand, resource, content or PR to earn coverage and ultimately earn links to a website.