What Is Search Engine Optimization (SEO)?

SEO stands for “Search Engine Optimization” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search Engine Optimization is an acronym that stands for SEO, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Search Engine Optimization is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”

How Search Engine Optimization works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever Search Engine Optimization you’re using magically replies with a long list of links to web pages that could potentially answer your question.
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
Here are six easy Search Engine Optimization (SEO) tips to help get your blog noticed.
Do your research. Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Ad-words Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

Utilize keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content.
Try to include them in the following places:-
2.Headings and subheadings
3.Introductory sentence
4.Concluding paragraph
5.Anchor text (text you hyperlink to other related pages on your site)
6.Title tags and meta descriptions
A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.
Optimize your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

1.Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.
2.Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.
3.Use social media to broaden the reach of your blog posts. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hoot suite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

What is Search Engine Optimization Copy writing?
Search Engine Optimization Copy writing is the technique of writing view able text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
Along with view able text, Search Engine Optimization copy writing usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.
The idea behind Search Engine Optimization copy writing is that search engines want genuine content pages and not additional pages often called “doorway pages” that are created for the sole purpose of achieving high rankings.

What is SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine.
In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.
Notice that I said steps, meaning that as long as you follow each of the steps (and are patient) you will notice great results.
Although it may seem tedious and painful at the start, SEO can actually be rather fun and easy to implement.

SEO (Search Engine Optimization) is important because:-
1.The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
2.SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
3.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
4.SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
5.SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
6.SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

The best way to understand SEO nowadays is to break down its meaning. In that manner, SEO is:-
1.A marketing discipline – understanding SEO is crucial to all your marketing efforts because this way you will be able to drive traffic to your website and generate leads and conversions. You not only need to write content that Google likes but also content that will resonate with your audience.
2.A technical task – knowing the best practices to optimize your content and site is important if you are planning to compete for traffic. People that know the ins and outs of search engine optimization are highly sought after because the ROI they bring is high.
3.An exciting field – I don’t know about you but to me, creating dope content and generating leads for free is quite amazing. Also, I love the ever evolving nature of SEO and the fact that it requires marketers like me to constantly read up on new algorithm changes and more.

What is on-site SEO?
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query. In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).

On-page SEO Tactics include:-
1.Meta tags: Properly formatted title tags, meta descriptions and headers (H1, H2, H3, etc)
2.Website structure: A website structure with separate pages for each primary service, product or topic, so that pages are well aligned with keywords your prospective customers are searching.
3.URL structure: Proper URL structure with keywords in the web page URLs.
4.Website copy: Well-written and informative website copy that provides the information that prospects are seeking when searching in Google and landing on your website.
5.Images: Images named with relevant keywords in filenames, and alt attribute text.
6.Contact Information: Complete and accurate contact information, preferably in the footer of your website.
7.Blog: A blog or other section of your website that you can frequently update with fresh content.
8. Canonicalization: Making sure that each page on your website only loads at one distinct location.
9.Sitemap: An XML sitemap that helps Google index all of the pages on your website.
10.Internal links: Internal links that make it easy to navigate from page to page, and no broken links.
11.Website Speed: A fast-loading website for improved user experience.
12.Mobile Optimization: A mobile-friendly website so mobile users can access and navigate your website.

What is off-site SEO?
Off Page SEO is one of the major parts of Search Engine Optimization. There are several off page SEO techniques used to improve page rank in the search engine results page. Off Page takes place outside the page. We should build good quality links with good authority sites by which we can rank higher on SERP ranking.

Off-page SEO Tactics include:-
1. Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural back links to our website or blog. Research often and keep your content always fresh and updated.
2. Influencer Outreach
If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t focus on quantity of links but rather focus only on quality links. Also don’t keep posting multiple times on the same guest blog site.
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Search Engine Optimization encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to Search Engine Optimization, from the words on your page to the way other sites link to you on the web. Sometimes Search Engine Optimization is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.
This guide is designed to describe all areas of Search Engine Optimization—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

How Search Engine Optimization Works:-
Search Engine Optimization such as Google use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of factors for determining the rankings of their SERPs.
There are three core metrics that Search Engine Optimization evaluate to determine the quality of a site and how it should rank:-
Links – Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites which are of poor quality. Sites that acquire links from many other sites gain authority in the eyes of Search Engine Optimization, especially if the sites that are linking to them are themselves authoritative.
Content – In addition to looking at links, Search Engine Optimization also analyze the content of a web page to determine if it would be relevant for any given search query. A large part of Search Engine Optimization is in creating content which is targeted towards the keywords that search engines users are searching for.
Page Structure – The third core component of Search Engine Optimization is page structure. Because web pages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawl-able are actions that site owners can take to improve the Search Engine Optimization of their site.
The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results.

Search Engine Optimization is important because:-
1.The majority of SEO users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
2.SEO is not only about search engines but good Search Engine Optimization practices improve the user experience and usability of a web site.
3.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
4.SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
5.SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from Search Engine Optimization in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
6.Search Engine Optimization can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

How To Do Search Engine Optimization:-
SEO involves technical and creative activities that are often grouped into ‘Onsite Search Engine Optimization’ and ‘Offsite Search Engine Optimization’. This terminology is quite dated, but it is useful to understand, as it splits practices that can be performed on a website, and away from a website.
These activities require expertise, often from multiple individuals as the skillets required to carry them out at a high level, are quite different – but they can also be learned. The other option is to hire a professional Search Engine Optimization agency, or SEO consultant to help in areas required.
Onsite Search Engine Optimization:-
Onsite Search Engine Optimization refers to activities on a website to improve organic visibility. This largely means optimizing a website and content to improve the accessibility, relevancy and experience for users. Some of the typical activities include –
1.Keyword Research – Analyzing the types of words and frequency used by prospective customers to find a brands services or products. Understanding their intent and a users expectations from their search.
2.Technical Auditing – Ensuring the website can be crawled and indexed, is correctly geo-targeted, and is free from errors or user experience barriers.
3.Onsite Optimization – Improving the website structure, internal navigation, on-page alignment and content relevancy to help priorities key areas and target relevant search phrases.
4.User Experience – Ensuring content shows expertise, authority and trust, is simple to use, fast, and ultimately provides the best possible experience to users against the competition.
The above list only touches upon a small number of activities involved in Onsite Search Engine Optimization as an overview.
Offsite Search Engine Optimization:-
Offsite Search Engine Optimization refers to activities carried outside of a website to improve organic visibility. This is often referred to as ‘link building’, which aims to increase the number of reputable links from other websites, as search engines use them as a scoring as a vote of trust.
Links from websites and pages with more trust, popularity and relevancy will pass more value to another website, than an unknown, poor website that isn’t trusted by the search engines. So the quality of a link is the most important signal.
Some of the typical activities include –
1.Content (‘Marketing’) – Reputable websites link to exceptional content. So creating amazing content will help attract links. This might include a how to guide, a story, a visualization or info-graphic with compelling data.
2.Digital PR – PR provides reasons for other websites to talk and link to a website. This might be internal news-flow, writing for external publications, original research or studies, expert interviews, quotes, product placement and much more.
3.Outreach & Promotion – This involves communicating with key journalists, bloggers, influences or webmasters about a brand, resource, content or PR to earn coverage and ultimately earn links to a website.

What does Website Streamlining (Search engine optimization) mean?

Site Improvement (Search Engine Optimization) alludes to techniques used to expand activity to a site by expanding its web search tool page rank. Website design enhancement frequently includes enhancing the nature of the substance, guaranteeing that it is wealthy in pertinent catchphrases and arranging it by utilizing subheads, visual cues, and intense and italic characters. Website Design Enhancement additionally guarantees that the web page’s HTML is streamlined with the end goal that a web search tool can figure out what is on the page and show it as an output in applicable hunts. These gauges include the utilization of metadata, including the title tag and Meta depiction. Cross connecting inside the site is additionally critical. Site Design Improvement is regularly about making little changes to parts of your site. At the point when seen separately, these progressions may appear incremental enhancements, yet when joined with different improvements, they could noticeably affect your site’s client experience and execution in natural list items. You’re likely officially acquainted with a considerable lot of the points in this guide, since they’re fundamental elements for any site page, however you may not be making the most out of them.

Site Design Improvement is essential in light of the fact that:-

  1. The lion’s share of web indexes clients will probably tap on one of the best 5 recommendations in the outcomes pages (SERPS). To exploit this and gain guests to your site or clients to your online store, your site needs to show up in one of the best positions.
  2. SEO isn’t just about web indexes yet great Search Engine Optimization rehearses enhance the client experience and ease of use of a site.
  3. Users trust web crawlers and having a nearness in the best positions for the catchphrases the client is looking, expands the site’s trust.
  4. SEO is useful for the social advancement of your site. Individuals who discover your site via looking Google or Yippee will probably advance it on Facebook, Twitter, Google+ or other internet based life channels.
  5. SEO is critical for the smooth running of a major site. Sites with in excess of one creator can profit by Search Engine Optimization in an immediate and aberrant way. Their immediate advantage is increment in web index movement and their backhanded advantage is having a typical system (agendas) to use before distributing content on the website.
  6. SEO can put you in front of the opposition. In the event that two sites are offering a similar thing, the web index streamlined site will probably have more clients and make more deals.

Why Your Site or Blog Needs Site Design Improvement:-

In case you’re similar to most site proprietors, at some time, you’ve inquired as to whether your site truly needs Website Design Enhancement. It’s a reasonable inquiry, however one I can rapidly expel.The greater part of web movement is driven by the real web crawlers like Google or Bing. Albeit web based life and different kinds of movement can course clients to your site, the majority of site activity is driven via web indexes. This announcement is genuine paying little mind to your site’s motivation.Web indexes are ground-breaking since they give focused on activity. Or on the other hand at the end of the day, web crawlers bring clients that are looking for what you offer or offer. Directed site activity gives income and presentation like no other channel of promoting. Putting resources into Website Design Enhancement can have a substantially higher rate of return when contrasted with different kinds of showcasing endeavors. You require strong Search Engine Optimization to contend on the web and to get movement. That is all. I’ve had organizations demonstrate to me a wonderful site that they spent bunches of cash on, however totally disregarded Website Design Enhancement. Think about what occurred in those circumstances? They constructed it and nobody came. Nobody saw the wonderful site they invested months chipping away at. Magnificence is vital and ease of use is much more basic, be that as it may, neither one of the wills work for your income stream if nobody goes to the site. Search Engine Optimization is the instrument to drive individuals to your site or blog.

Web Optimization and Advanced Showcasing:-

Clearly, it appeared there is no such contrast among Search Engine Optimization and computerized promoting approaches; both execute similar capacities and have similar abilities. Just to advertise needs, extraordinary titles are turn. To comprehend this, we have to pay an exhaustive look on these ideas. The beneath figure will plainly indicate how Website Design Enhancement is based as a subset of computerized promoting.

The Website Design Enhancement individuals are occupied with bringing the natural hits, while the computerized advertisers go for aggregate online presence (of an organization) that goes past Search Engine Optimization. By and by, a Search Engine Optimization advisor by and large takes care of different regions of advanced showcasing. Also, the entire Website Design Enhancement computerized advertising administration bundle might be named all under Search Engine Optimization Bundles since clients fundamentally appreciate this all the more effectively.

The contemporary pattern incorporates some more administrations alongside advancing a site and web search tool promoting. For instance, there are a few factors that really take help of Search Engine Optimization in the feeling of choosing the correct catchphrases, for example, blogging with Search Engine Optimization content, relevant promoting, conduct showcasing, versatile publicizing, Alt-messages in pennant publicizing, online life showcasing, RSS, viral promoting, and video content publicizing. What’s more, for that a strong computerized advertising and Search Engine Optimization procedure ought to be set up.

How does Search Engine Optimization function?

Web index are not people but rather the product that slithers the website page content. In this, dislike people web crawlers are content driven. They finish various exercises that bring query items – creeping, filtering and putting away (or file), blueprints, estimating relevance, and recuperating. The qualification with a brilliance check is that you’re ascertaining parts of structure, instead of activities of a person. For instance, a portion of the components that are known to develop a quality score are as per the following:-

  • Site names and URLs
  • Page content
  • Meta labels
  • Attributes of Connection
  • Ease of use and openness
  • Page structure
  • The upsides of Search Engine Optimization for promoting

The fundamental advantages of Search Engine Optimization are:-

  1. Exceptionally focused on. Guests are hunting down specific items or administrations so will regularly have a high plan to buy — they are qualified guests.
  2. Conceivably minimal effort guests. There are no media costs for promotion show or click through. Expenses emerge exclusively from the streamlining procedure where organizations are paid to enhance positions in the query items.
  3. Dynamic. The internet searcher robots will slither the landing page of famous destinations every day, so new substance is incorporated generally rapidly for the most prominent pages of a website (less so for profound connections).

Impediments of Search Engine Optimization

Notwithstanding the focused on reach and minimal effort of Website Design Enhancement, it isn’t direct as these burdens show:-

  1. Absence of consistency. Contrasted and other media Website Design Enhancement is extremely untrustworthy as far as the arrival on venture — it is hard to anticipate results for a given speculation.
  2. Time for results to be actualized. The outcomes from Search Engine Optimization may take a long time to be accomplished, particularly for new locales.
  3. Multifaceted nature and dynamic nature. The web indexes consider several components, yet the relative weightings are not distributed, so there is certifiably not an immediate relationship between showcasing activity and results — “it is a greater amount of a workmanship than a science”. Moreover the positioning elements change through time.
  4. Continuous venture. Speculation expected to keep on growing new substance and create new connections.
  5. Poor for creating mindfulness in examination with other media channels. Searchers as of now must be comfortable with a brand or administration to discover it. Nonetheless, it offers the open door for less outstanding brands to ‘punch over their weight’ and to create mindfulness following click through.