Email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.It allows you to create more targeted and personalized messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.
It can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.
It is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.
Email marketing and sales campaigns can be measured in detail through open- up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.
Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.
Email marketing is no doubt the strongest marketing channels .But think once about the oppressed inbox of your consumer which remains compact with a huge number of marketing emails, fighting subject lines, the battle of attention-seeking emails.
So, standing out of the crowd of the various competitive emails all you need is a full proof strategy to make it out. An email marketing strategy is a very important part of your vital marketing and business strategy and business. So look into the Email marketing strategy that will help you in putting a cherry on the top of your marketing cake.
1. Take Permission
The first and most important strategy or you can even term as a rule of email marketing taking permission from your customers. If you’re thinking that you will snatch out some of the email I.D and will send them emails and this will work for you. Sorry! But you’re wrong , we never like people entering our home without our permission. So, be sure that to whom you’re sending email has subscribed to you.
2. Test Your Subject Line
Subject Line is the first impression of your email. The first thing which a reader will see is not your brand not your logo and nothing, it’ll be only and only your subject line. So start working for your subject line all you have to do is make your subject line concise and informative, and the make it appealing enough and give your reader a reason to click and check your email.
Definitely, it’s not that easy to appeal people with limited words and the that’s why most of the email marketing services provide you an option to send two versions of the same email, each having a subject line which helps you in testing that which strategy worked better for you.
3. Personalize Your Email
Before throwing an email campaign I would suggest you to harvest the information about your customers as deep as you can. Your email subscribers, and will appreciate your emails even more if they’re personalized.
Include personalized phrase into your marketing emails which will convert your marketing talk in one-to-one communications between you and your customers.
4. Include Email Segmentation
Segmentation is the part of email marketing where you signify your customers and start making a one-to – one conversation with your customers. Start creating groups by differentiating customers in terms of location, work, gender, their past purchases and much more.
For example, if you owe an apparel business then you can categorize your products as apparels for men, women or kids and can segment your emails depending on the gender of your customers and can deliver them what actually they are looking for.
5. Optimize Your Email
Everyone wants to give as short time as possible to go through their emails, so what they actually going to do is open up a quick scan, and within a few seconds, they decide whether to delete it or to go through.
And we don’t know that in which device your customer is going to read your email, So, always be ready for every situation. Make your email short simple and optimized for every device. If you’re including a Call-To -Action option makes it very clear and provide an appropriate space between the lines.
If you aim to receive an action from your reader,then the best means which can make it happen is including social sharing buttons in your email. Your readers will be able to share your beautiful email newsletters with their friends and hence which will increase your social media followers. Try to make this option as easy as possible so that you can’t miss the reaction of your impressed customers.