Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Consider:

1.80% of internet users own a smartphone.
2.Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
3.Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.
4.Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

:How to Create a Mobile Marketing Strategy As with any marketing effort, every brand and organization will develop a unique mobile strategy based on the industry and target audience. Mobile technology is all about customization and personalization, which means mobile marketing is, too.

Step 1 – Create Mobile Buyer Personas
Understanding your audience is the first step to any marketing strategy, and buyer personas are a valuable tool to aid in that understanding. buyer personas are simply fictional representations of your various types of customers. Create a profile that describes each one’s background, job description, main sources of information, goals, challenges, preferred type
of content, objections, and/or role in the purchase process. It is easier to determine a channel and voice for your marketing messages when you have a clear picture of your target audience.

Make a specific point to detail your target audience’s mobile habits as well. How much of their web usage happens on mobile devices? Are they comfortable completing a purchase on a smartphone? A simple way to start is to research big data reports on mobile usage. Some interesting observations include:
1.65% of all email is first opened on a mobile device.
2.48% of users start their mobile internet sessions on a search engine.
3.56% of B2B buyers frequently use smartphones to access vendors’content.
4.95% of adults primarily use their smartphones to access content/information.

Step 2 – Set Goals
The key to defining any effective strategy is to first decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy. Identify goals by asking your team some of these questions:

1.What are we currently doing for mobile? This will define your starting point, and make sure everyone is on the same page as you begin.
2.If you are already doing mobile marketing, how are those initiatives performing? This conversation will identify what is already working, what is not, and what’s not even being measured.What are your main objectives for including mobile marketing in your overall strategy? Discuss why you’re considering mobile now, what conversations have led up to this point, and what expect from mobile marketing.
4.Who are your key audiences for mobile marketing? Talk about your customer personas in light of mobile usage updates. How similar or different is each persona’s mobile usage?
5.How are you engaging your mobile audience cross-channel? This discussion will help analyze how the channels you’re currently using can be included in your mobile marketing strategy.

Step 3 – Establish KPIs
Just like your other marketing efforts, mobile marketing needs to be tested and optimized. Determine which realistic, measurable KPIs define your mobile campaign’s success. For example:

1.Engagement—Provide mobile-friendly content for potential customers who are searching for information about your industry or product. Make sure your website is mobile-responsive to
improve mobile SEO.
2.Acquisition—Make sure lead nurturing emails are mobile-friendly with clear calls-to-action. Buttons in emails should be near the top of the message and be big enough to easily tap in order to facilitate click-throughs. Then make it as easy as possible for someone to fill out a form on your mobile-optimized landing page.
3.Customer Service—In a connected, social marketplace, customer service is very much a marketing opportunity. Allow your customers to easily reach you through any platform they want, including simple click-to-call buttons for smartphone users.

Step 4 – Monitor Mobile Metrics
Google Analytics can help monitor mobile usage of your site:

1.Mobile behavior data reveals how well your mobile content engages your audience.
2.Mobile conversion data will indicate whether or not some of your key landing pages still need to be optimized for mobile browsing

15 Incredible Facts For Why Mobile Marketing Is #1 Marketing Step

15 Incredible Facts For Why Mobile Marketing Is #1 Marketing Step

Nowadays chatting apps and lot of new things have discovered but the importance of the text messages can never be replaced.

Think of a thing which you see at very first in the morning, and keep on handling it whole day even before a second you’re going to see.

Your phone. Right? We all use our mobile phones and assume it as our body part. If something is so important, then how you can avoid using such thing in your marketing strategy.

It’s always good to have  hands spread in different marketing techniques but doing marketing without SMS Marketing is nothing more than trying to wipe water from an ocean. If you’re still using a lot of marketing techniques and think a lot that why you should go for Mobile Marketing if you’re already using so many techniques.

Then, we have 15 reasons with data to make you understand why it is very important for your Marketing plan to include the SMS Marketing Strategy.

1. Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. [Source]

2. 75% of phones worldwide (4.5 billion) are text-enabled. [Source]

3. Text messages have a 98% open rate, while email has only a 20% open rate. [Source]

4. 98% of opens their text message within 3 minutes. [Source]

5. 43 %of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels. [Source]

6. Nearly a third of consumers have subscribed to mobile marketing from brands, but 35 percent of them aren’t getting relevant messaging. [Source]

7. The open rate of SMS is 98 percent compared with 22 percent for emails. [Source]

8. 63 percent of all tablet owners have purchased a product or service from their device, compared with 39 percent of smartphone users. [Source]

9. 70 percent of mobile browser searches lead to action within an hour — 40 percent are on tablets and 60 percent on smartphones. [Source]

10. 47 percent of consumers want mobile offers on their devices when they pass by a store.[Source]

11. Mobile offers are redeemed 10x more frequently than print offers.[Source]

12. 70 percent of consumers found all types of push notifications, including order updates and location-based messages, to be valuable. [Source]

13. Mobile marketing ad spend grew more than 100 percent in 2013 and expected to be still growing.[Source]

14. the number of smartphone coupon users last year rose by 66%, following a growth rate of more than 100% in both 2010 and 2011. [Source]

15. 70% of mobile searches lead to action on websites within 1 hour. [Source]

These were some of the dogged results of mobile marketing. Till now you must be amazed seeing these data.

Don’t panic, if you have not started the mobile marketing for your business. Start, turning it on from today onwards because your customer needs to know each frequent step of yours. All you need is to understand properly this Mobile Marketing Strategy.

It’s always good to make your customer feel relaxed and let them know all your updates through their fingers without even opening their laptop or desktop.

A Complete Guideline To Mobile Marketing (The Best Marketing Strategy)

A Complete Guideline To Mobile Marketing (The Best Marketing Strategy)

On an average, a normal person carries out 221 task per day on smartphones which are very high relative to desktop or laptop that is 144 tasks a day.

Those were the days when work for people is to sit in front of a desktop. Now the first thing what I do when I wake up in the morning is to check my phone.

The same routine is getting followed by almost every person who owns a phone.

If you give that plenty of time of your day to your phone then why not evolve this phone as your business criteria.

Yes! Including phone can help you in growing your business faster and faster. So, be wise and start including SMS service as your sound marketing strategy.

For me, SMS is the safest side for any business. The best thing which makes it the safest for me is, there is no spam box for SMS.

If I am conveying a message to my customers I know that it will reach them. Here are some guidelines that will help you understand mobile Marketing in better terms.

What is Mobile Marketing?

Mobile Marketing also known as SMS Marketing or Text marketing is a valuable marketing tool to get in touch with your customers. It helps you to get connected with your customer through the device in which 90% of people found to be engaged, the mobile phone. Being in a single location you can with just one effort can inform all your customers about your latest information. That’s what we need in the marketing area. Right!

When To Do Mobile marketing

Definitely, there is no spam box for SMS but we should never blow off the importance of SMS Marketing. Never make your SMS frustrate your customers enough that they start to assume your texts as spam.

We even don’t like our best friend to text us all the time. Right!

Texting your customers 2-3 times a week is a decent number to help you with.

Where To do Mobile Marketing?

We made you understand what mobile marketing is and when we can make it out. No, the next question which blinks in our mind is where our customers supposed to be when they receive our text. The simplest answer for this is “Anywhere”. Yes! That is the real power of mobile marketing.

Your customers carry their phones everywhere and anywhere. So you can text them anywhere. Although it would be quite a frustrating If you start disturbing your customers at late night. And definitely, we send a text so that it could be read out by our customers.

So, it would be good to avoid sending texts at late night until your customer has enabled to receive your services 24X7.

Why Mobile marketing?

There are a lot of reasons why you should turn your head for Mobile marketing. It’s an easy approach and you know that if you have sent the text to your customers, you are done with 90% of your work.

If you have any offer, spread it out within minutes. You can even include pay by text option so that your customer can make a purchase directly from your text.

So, it can increase your sale, an easy approach, a cost-effective technique, safer side to contact your customer. That’s what we call a rocking marketing strategy. Right?

How to Start Mobile Marketing?

Now the most important part of Mobile marketing comes ahead, how to start Mobile Marketing so that it can help you growing your business.

All you have to is to create a busty campaign and gain a large number of subscribers.

Once you succeed to maintain a decent number of the subscriber. Pick out the best SMS Marketing provider Company which will suit your needs and budget and then go ahead.

Start setting your own campaign and get connected with your customers.

So, start working on the stuff you handle all the day in your hand. Mobile marketing will not only help you in gaining sales but will also build your image and customer service. And these are the things which convert a small company into a cast or can say a brand.

If you want to know more about Mobile Marketing stay connected with us.

5 Must Do Approach To Increase Your Sales Through Mobile Marketing

5 Must Do Approach To Increase Your Sales Through Mobile Marketing

Even if you go to the past at the fairy era you would find fairies having text enabled phone. Yes! I actually don’t remember a single phone from my childhood in which we can’t send messages. Even today when  mobile’s definition has changed completely and people spend a lot of time on various Mobile apps, yet you can see all the phone have the text facility.

So, it can be said that text is a thing which was there to contact your customers and still with us and most it would be safe to bet that it will remain till next decade.

So, if something is that much important and handy with people then it would be a silly decision not including it in your business marketing strategy.

So, start working on your Mobile Marketing area and we have 5 approaches for your business to achieve success and increase sales through the Mobile Marketing.

1. Give A Value To your Customers

If you made such hard efforts and have acquired their contact number then start making sense of it by providing some value to your customers and making them think that they have provided their contact in some worthful hands.

Keep yourself in their stage and think that if you would be the same person then what would be your interest and concern to know about.

If you’re not going to provide something that worth then probably you’re going to lose your attachment and their interest towards you and this lack of concern can push you towards the unsubscription.

And Once you lost, they ain’t likely to come back. So always remember to maintain the worthiness of your content you’re going to provide and give value to your customers.

2. Offer Something Worthful

We start ignoring messages of even our best friend if he/she start to send the messages again and again. Seriously it’s too annoying! If you can bother even your best friend then how can you expect the same from your customers? Never start to  bombard  your customers with bootless messages and ads.

One of the best way to show that you value your customers and take their contact information and their trust very seriously is start delivering them a mobile exclusive offer or coupon that is segmented to their interest.

3. Work Out For Customer Experience

You are in the market because of your customers. So, never compromise with the customer service criteria of your company. If you sending texts to your customer to promote your product be ready for their reply. Make sure the information you’re providing for your customer about yourself in the texts should be answerable 24X7. If you are providing a direct link in your text so that customer can visit your website without any problem. Try to make it very clear and handy so that people can click even they are busy.

4. Call To Action

One of the most vital reason of a success and failure of Bulk SMS Marketing campaigns is their call-to-action.

Call To Action is a property in which people can direct visit to the page and follow you the way you want them to go. Sometimes when I see  a message even I am interested  I nowhere get the CTA and close the message again.

Be sure it’s not an email but a text and there are no spam filters for texts, right? So most of the messages you will deliver will get read by your customer. So, never aim to just get read off, if you’re using Text marketing concentrate on the sale that you get from your messages.

So, for that make your CTA Huge, clear and readable enough so that no customer would leave behind your message without taking any action.

5. Be Thoughtful About Timings

There are no spam filters for Texts that doesn’t mean that you are free to keep delivering messages 24X7 and start annoying your customers. This will only show you the face of unsubscription and nothing else. So, it’s very important to be thoughtful about the timings you are sending messages to your subscribers.

Never send messages after 9 P.M and before 9 A.M , apart always keep in your mind the holidays.