One of the simplest ways to motivate targets and generate leads is to start a Missed Call Alert Service. Instead of asking possible customers to call you, simply ask them to give a missed call. The Missed Call Alert Service automatically disconnects their call and sends a confirmatory SMS to the caller while you receive details of their number. You can then respond by initiating the call.Nimbus handles the complete set up of Missed Call Alert Service to help you generate an ever increasing scale of leads, get feedback, conduct voting campaigns or opinion polls and, in the process, project a positive image.
Mobile phones have become a multifaceted device and different dimensions are added to it offering Value Added Services. One such VAS, facilitating call management is Missed Call Alert. The Missed Call Alert Service is a lead generation value added service that allows mobile operators to equip the customers with an easy to use call log and notification system, for the calls missed while the called party was unreachable or his mobile device was switched-off. This, in turn increases their day-to-day call efficiency.
The Missed Call Alert VAS Service uses SMS to inform the receiver about the calls missed whilst they were not reachable, as well as to inform the calling party of the availability of the called party when they are reachable. The text message sent to the calling party can also be modified by end users. The number of subscribers to which the missed call notification is sent to, can also be controlled.

The Missed Call Alert Service is available with all GSM, CDMA, and UTMS service providers, offering a comprehensive set of features, such as:-
1. Scalable, full-featured missed call logging
2.Notification of missed calls to the called party via SMS
3.Notification of the called party becoming reachable to calling party via SMS, with user-defined text.
4.Automatic missed call log forwarding to other mobile.
5.Management of service settings through integrated SMS interface for end-users.
6.Internal announcement playback support using internal or external speech devices by call drop-back to interconnected mobile switch.
7.Often built in SMSC.

Importance of Missed Call Alert Service for Operators:-
Often, mobile subscribers are unable to receive calls. The reason may be attributed to lack of network availability and personal or business engagement among others.
For operators, the Missed Call Alert Service offers several benefits, such as:
Increased call completion rate and enhanced revenue, by using the platform for push advertising.
Missed Call Alert increase the average revenue per user thereby increasing the overall message revenue.
It reduces customer churn by enhancing user experience.
For business users, Missed Call Alert improves productivity.

Who can use Missed Call Alert Services?
1.Financial Institutions
SMS can be Send by Bank | Financial Institution | Insurance Company | Credit Card Company to their Registered Customers.
2.Hospitality Industry
SMS can be sent by Railway | Airlines or authorized agencies to passengers regarding travel schedules, ticket booking | reservation.
3.Educational Institutions
SMS can be sent by a registered educational institution like school | colleges to parents or guardians of the students.
4.E-commerce Industry
SMS can be sent by e-commerce agencies to consumers for transactions orders, discounts, and promotions.
5.Information Services
SMS can be sent by company firm | depository participant | Trading and Bro-king Houses about payment reminders.

Where to use Missed Call Alert Service?
1.Lead Generation
2.Opt-in List Generation
3.Online Coupon Delivery
4.IMP Alert Subscription
5.User’s Registration
6.Information Pulling
7.Call Back Service
8.Cash on delivery (COD) verification
9.Customer Mobile Verification Service
10.Web user Registration Verification
11.E-commerce Mobile Validation
12.Opinion Poll Campaign
13.Live Voting Event
14.Live Event Feed
15.Consumer Survey
16.Client Feedback Report
17.Point of Sale Feed-Back