Email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.It allows you to create more targeted and personalized messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.
It can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.
It is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.
Email marketing and sales campaigns can be measured in detail through open- up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.
Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.
Let us assume your product is a software, which thus is not bound to be used by only a few persons. So, you’ll get subscriptions and all your subscribers cannot fit one category. All will be with a different persona.
What is your strategy to be in touch with all your clients, keep them satisfied?
Do you also make mistakes some of which are mentioned below?
Respond to enquiries slowly?
Little or no communication?
Inaccurately tailored communication?
Over familiar tone?
The above mentioned points, as per the survey, are enough to force a customer to switch the vendor without even thinking twice. Every company’s sales team need to approach its subscribers differently. It is not feasible to make few countable strategies & apply on all the customers. Filter your client list & segment it to make sure what kind of strategies will be required.
Everyday low prices
Daily coupons, offers; customers are simply tired of these. Coupons, offers are not always attractive. There are certain business products which are good without offers. There was a period when offers were rare & thus attractive & new to grab. Offers means low price but also low quality & when quality is compromised, performance lowers dragging the brand to bottom.
You’ll not get quality clients & the client who’ll grab the offer do not stick to one provider for long. They continue to search for a vendor providing offer services. Do not collect garbage, focus on targeting valuable brands who do not believe in paying less for quality product. Your product will grow only when it runs without compromise in quality.
Build new strategies every now & then. It will help!!!
Most of growing companies face one issue.
They invest a lost to generate leads but are unable to mature even 10% of all.
Where do you go wrong??
Inefficient sales team
Product not worth enough
Right product but wrong targeted clients
You’re not approaching right audience.
Is price a concern? Are they the one who love bargaining?
Customers expectation, previous experience.
Focus on all the above mentioned points. If your product is worth the price you’ve decided then be strict on No Bargain policy. The seller must be confident enough while deciding the price chart. Do not make it too high and not even too low. Balance the pricing which look genuine. Subscriber mailing will help you focus on the specific clients. This practice will help you approach the audience.
To remove the negative aspects a efficient and hard working sale team is required who know how to strategize the selling plan and then proceed to hit the clients.
Run the research regularly
Research can give you a picture of customers, current sales and effectiveness of current practices. It will help to understand customers, make familiar with competition and get to know what people are prepared to pay for your product or service.
Use survey results to segment clients further
Hit the clients as per their interest
All your visitors cannot be your customers
When a visitor first visit your website; 99% of them don’t buy. So, where we should focus to get these 99% return for a second visit & perform transaction. You can’t trace your visitors but yes, you may impact to return. You have to get creative to convert your visitors into your customers.
How To Do This?
Keep your website up to date. Keep it dynamic & change the designs on every festive season. This will make customers feel that the providers are associated with the visitors. Email marketing practices works for your business when you make subscribers happy.