Email Marketing

Email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.It allows you to create more targeted and personalized messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

Top Five Reasons to Use Email Marketing:-

It can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.

It is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.

Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations.

Email marketing and sales campaigns can be measured in detail through open-  up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.

Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.

Email marketing is much better for the environment than direct marketing by postal mail because nothing is printed.

Email Marketing

Why Email Marketing Is Important For Business

Email Marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address?

You probably receive a number of HTML emails each week (I sure do).You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. Email marketing is also a very personal way of reaching your target customers. That’s why email marketing works at its best when it is personalized.

Still thinking Email Marketing is not something for your company? Let us give you 5 reasons why Email Marketing is a channel you should not be ignoring.

1. Economic and Cost Effective
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take my word for it.

2. Personal and Customisable
When you write a post for one of your social media channels, you address your audience as a whole. But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

3. Action Oriented
Whether you realise it or not, everybody is trained to do something with an email – reply, forward, click-through, sign-up, or even straight buying. Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or start up marketing strategy as a whole, using email will allow you to see results straight away.

4. Measurable
There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness.
Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

5. Mobile devices allow people to check their email constantly
Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room, office, at the grocery store, everywhere.
Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.

A study last year from Exact target reports that 91% of people use their smartphones to access their email. Not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses!

SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and a two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.

You can use SMS to promote your emails, and can use email to aware about your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.

Like you, your customers don’t have the time. If you own a business, a majority of the people walking  through your door each day will do so with a Mobile phone in their pocket.

Mobile Marketing Timeline

Let’s have a look in Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques

1876 – Town criers are used to spread messages

1973 – First Telephone Introduced by Alexander Graham Bell

1992 – First mobile portable handset invented

1993 – First text message sent from computer to mobile phone

1998 – First mobile phone that both sends and receives texts introduced

2003 – Term “spam” officially added to dictionary to mean unwanted, junk emails

2005 – First commercial mobile SMS launches. Short codes introduced for use with text message marketing

2007 – Nike and Pontiac launch SMS campaigns

2010 – 2.4 billion SMS users worldwide

Apple iPhone is released in U.S.

 – Texting is embraced: Average monthly texts (218) outnumber calls (213)

2011 – Quick response (QR) codes start being used in mobile marketing

   – Cambridge dictionary adds “text” as a verb

2013 – Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music