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Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other channels to reach consumers. As a subset of traditional marketing, Digital Marketing goes beyond the internet to include Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads) to promote products and services. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital Marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.
Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behavior. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.

What is a Digital Marketing Agency?
A Digital Marketing Agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game.
A legitimate Digital Marketing Agency doesn’t practice “spray and pray” marketing. Gone are the radio or TV spots and magazine ads. In their place come a team of strategists, consultants, creatives, and developers that work together from the ground up to deliver quantifiable results. A Digital Marketing agency is a brand-development and lead-generating engine.
Digital Marketing is a broad term used to describe a wide range of online marketing functions. As a whole, the primary goal of a digital marketing company is to do 3 things:-
1.Increase your online presence.
2.Perform market research.
3.Integrate your online profiles and platforms.

13 ways you can make Digital Marketing work for you:-
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Content Creation
4. Social Media Marketing (SMM)
5. Digital Display Advertising
6. Re-targeting and Re-marketing
7. Mobile Marketing
8. Interactive Marketing
9. Viral Marketing
10. Email Marketing
11. Affiliate Marketing
12. Digital Media Planning and Buying
13. Web Analytics

10 reasons why you may need a Digital Channel Strategy?
1. You’re directionless
I find that companies without a Digital Strategy (and many that do) don’t have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals with SMART Digital Marketing objectives you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.
2. You won’t know your online audience or market share
Customer demand for online services may be underestimated if you haven”t researched this. Perhaps, more importantly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions, and options for marketing communications. There are great tools available from the main digital platforms where we can find out the level of customer demand, we recommend doing a search gap analysis using Google’s Keyword planner to see how you are tapping into the intent of searchers to attract them to your site, or see how many people interested in products or services or sector you could reach through Facebook IQ.
3. Existing and start-up competitors will gain market share
If you’re not devoting enough resources to Digital Marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
4. You don’t have a powerful online value proposition
A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organizations since the content is what engages your audiences through different channels like search, social, email marketing and on your blog.
5. You don’t know your online customers well enough
It’s often said that digital is the “most measurable medium ever”. But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.
6. You’re not integrated
It’s all too common for digital marketing activities to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package Digital Marketing into a convenient chunk. But of course, it’s less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated Digital Marketing Strategy and once Digital Transformation is complete Digital Marketing activities will be part of your marketing plan and part of business as usual.
7. Digital doesn’t have enough people/budget given its importance
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.
8. You’re wasting money and time through duplication
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
9. You’re not agile enough to catch up or stay ahead
If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they’re all dynamic – trialing new approaches to gain or keep their online audiences.
10. You’re not optimizing
Every company with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that’s our top 10 problems that can be avoided with a well thought-through strategy.

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Digital Promoting is the Marketing of products or services using Digital Technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other Digital Medium.

Digital Promoting encompasses all Marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

10 Reasons why Digital Promoting is Important

  1. Equal Opportunity for all kinds of businesses:- DM levels the online playing field and offers equal opportunities for all kinds of businesses. It is no more like the old day’s scenario when multinationals and big business houses mostly embraced Digital Promoting. Now, DM really evens the odds, giving little and medium businesses the opportunity to compete against the established businesses and draw in their share of traffic.
  2. More Cost-Effective than Traditional Marketing:- Small businesses with no assets and capitalization find a superior and financially savvy marketing channel in Digital Promoting. As per Gartner’s Digital Promoting Spend Report-
  3. Delivers Conversion:- Businesses measure accomplishment by the rate of approaching traffic gets converted into leads, supporters, subscribers, deals or sales. If there occurs no conversion, all your activity would amount to nothing and all your marketing endeavors will essentially go to squander.
  4. Helps you Generate Better Revenues:- Along with better conversion rates created by successful Digital Promoting strategies, DM also ensures great revenues. It conveys heaps of gainful advantages for you and your business appreciates better and higher incomes.
  5. Facilitates Interaction with Targeted Audiences:- One reason why internet marketing is assuming control over conventional marketing channels is the capacity of Digital advertising methods to cooperate with target audiences and ensure result driven interactions. DM ensures the engagements that your clients hope to get while interacting with your business.
  6. Caters to the Mobile Consumer:- Without a doubt, with the fast expansion of smartphones, mobile marketing is the most contemporary way of data dispersal that is also today’s basic correspondence channel. These smartphones have turned into the main part of our life that 85+ percentages of grown-ups in India dependably have their mobile devices within their reaching distance.
  7. Builds Brand Reputation:- The importance of Digital Promoting lies in its capacity of pulling in the target audiences, who are in all likelihood to find out about your brand and might be intrigued enough to buy what you bring to the table. Offering what you guaranteed will enable you to build up a superior association with them, which ultimately influences them to progress into paying clients who will backpedal and interface with your site some more– Also in a more sustainable fashion.
  8. Aids you earn the People’s Trust:- Digital Promoting pays more emphasis on web-based social networking signals because of their immediate and more customized collaboration between a business and their target customers.
  9. Influences prospects take Favorable Action via CTA. Digital Promoting makes utilization of successful techniques that will allure individuals to make a positive move you expect them to take. It lets you use Calls to Action (CTA) that specify what your site-visitors should do next. There are innovative ways that you can use to ensure conversions using Calls to Action.
  10. Lets you be prepared for the IoT:- In this digital age, IoT or Internet of Things can be understood as an inevitable biological system of interconnected devices that include tablets, cell phones, smartphones, appliances, PCs, and so on. Such devices can communicate with each other by using the Internet. Digital Promoting will set up your business towards such ubiquitous existence of an interconnected environment that will penetrate through each part of individuals’ lives.

Advantages of Digital Promoting

  1. Connectivity:- keep in touch with family and friends worldwide through social media, email, Skype and Facetime. In turn, using the internet will build citizen confidence and wellbeing and can reduce the feeling of isolation.
  2. Save money:- provides access to a wider market and makes it easier to compare prices. You can find the best online deals and to make more informed purchasing decisions.
  3. Save time:- saves time traveling and queuing to avail of goods and services e.g. online banking, NCT booking, paying car tax. You can now do from the convenience of your own home at a time that suits you.
  4. Entertainment: pursue your hobbies and interests and explore other cultures. You can also stay up to date with current affairs and catch up on TV using playback facilities.
  5. Education:- expand your knowledge and skills, undertake online courses and facilitate your learning at your own pace.

Disadvantages of Digital Promoting

  • Real-time customer complaints and feedback.
  • Customer complaints and feedback visible and open for scrutiny from the public.
  •  Increased usage of business and personal resources to manage and control your social media campaign.
  • Training and expertise necessary to manage social media to the optimum.
  • Your digital footprint becomes too much to handle – Turn to negative online reputation.
  •  Negative employee influence – internally and externally to your business.

Digital Transformation

Digitally mature organizations tend to specialise in individual technologies and have methods that are by all odds operational focused.Digital transformation strategy is that the most mature organizations are developed with a watch on remodeling the business.

Digital transformation strategy is that the integration of digital technology into all areas of a business, basically dynamic however you use and deliver price to customers. it is also a cultural amendment that needs organizations to continually challenge the established order, experiment, and obtain comfy with failure.

4 Myths concerning Digital Transformation:

1.Digital Transformation Strategy means that rising IT systems

Digital transformation strategy has far more to try to to with strategy and new ways that of thinking. The goal is to adapt corporations to a perfect means of competitive within the inside of a digital economy.

2.Digital Transformation Strategy means that rising the operations of the corporate

There’s an enormous distinction in being smart at what you are doing – having an organization operational fine – whether or not with the assistance of technology or not, and having a decent strategy.

3.Digital Transformation Strategy means that broadening the employment of digital promoting

Digital communication is incredibly necessary for digital transformation strategy, however folks usually overestimate it. There ar 3 elements that ought to add AN integrated thanks to produce a partnership between leaders, employees, customers and partners, among others, that communicate a competitive advantage:

4.Every Digital Transformation Strategy is sweet

Moreover, a decent strategy is one that identifies one or 2 elementary points within the state of affairs analysed, one that may introduce additional potency in getting results and one that ought to be the main focus of all efforts, actions and resources.

Characteristics of Digital Transformation:

1.A hyper-focus on the client expertise.
2.Operational processes ar well–defined, efficient, and clear.
3.Clear integration between information and method.
4.Think “value” not “activities”.

Results of Digital Transformation:

1.Ability to collaborate in period of time among application engineers to co-design and co-create solutions.
2.Ability to own engineers interact directly with customers.
3.Strong information capital and information work flow.
4.Growth in sales that bit digital things.
5.Traffic and net audience quite doubled.

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Whether you’re re-launching a product, starting a business, or strategizing a new digital marketing plan for next year, understanding the fundamentals of digital marketing is essential to your success.

For marketers at small businesses, solo-marketers or those working for a large corporate team, digital marketing tactics will help your organization get found online by the right people to attract, convert, close and delight with your products and services.

So What Exactly is Digital Marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

  • Blog posts
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)common assets and tactics:
  • Ebooks and whitepapers
  • Interactive tools

Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive the commission for promoting someone else’s products or services on your website.

 Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.