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Whether you’re re-launching a product, starting a business, or strategizing a new digital marketing plan for next year, understanding the fundamentals of digital marketing is essential to your success.

For marketers at small businesses, solo-marketers or those working for a large corporate team, digital marketing tactics will help your organization get found online by the right people to attract, convert, close and delight with your products and services.

So What Exactly is Digital Marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

  • Blog posts
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)common assets and tactics:
  • Ebooks and whitepapers
  • Interactive tools

Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive the commission for promoting someone else’s products or services on your website.

 Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.

Here are 20 facts to make you understand that why you should go for Digital Marketing and what other Business people feel about including online marketing in your business.

1. On average, 60% of a marketer’s’ time is devoted to digital marketing activities. (Source)

2. 28% of marketers have reduced their advertising budget to fund more digital marketing. (Source)

3. 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012. (Source)

4. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source)

5. 66% of B2B marketers report using search engine marketing (SEM), making it the most used paid marketing tactic among B2B companies. (Source)

6. Digital ad spending for the U.S. retail industry will reach $12.91 billion in 2015 (and grow to $19.98 billion by 2019). (Source)

7. Digital video advertising is projected to make up 15% of the total digital advertising market by 2017. (Source)

8. 71% of companies planned to increase their digital marketing budgets this year. (Source)

9. One-third of businesses is planning to introduce a Digital Transformation programme and one-third already have. (Source)

10. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%). (Source)

11. 76% of B2B marketers say they will produce more content in 2016. (Source)

12. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source)

13. 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method. (Source)

14. 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source)

15. 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Source)

16. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (Source)

17. Email Marketing which is one of the digital marketing technique is used by 82% of B2B and B2C Companies. (Source)

18. 76% of B2B marketers say they will produce more content in 2016. (Source)

19. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (Source)

20. 60% of all organic clicks go to the organic top 3 search results. (Source)