digital

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.

”At Digital Vidya, we opine that the term Digital Marketing is an amalgam of using various online visibility methods to promote products, services or the brand itself.”
“Inspiration is the most important part of our digital strategy.”
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

According to Sales force, 75% Of Total Marketing Budget Will Go To Digital Marketing by 2021.
Now that’s going to be a massive change. Digital Marketing today depends upon different types of audience interactions with various online marketing types. It revolves around managing and harnessing of different types of Digital Marketing Channels. And sometimes they might be a bit difficult to deal with.
That is exactly why we came up with this post to help you know how many types of Digital Marketing Channels are available to you. Once you know about online marketing types and the optimal way to use each, you will be in a perfect position to craft a perfect Digital Marketing Strategy and execute it well.

Enter Digital Marketing — in other words, any form of marketing that exists online.
We talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about Digital Marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how Digital Transformation is carries out today.
In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer. This is why, when it comes to nailing digital marketing down, we either turn dumbfounded or get stuck.

Different types of Digital Marketing Opportunities :-

To come out of such scenarios, it is very important to know the different types of Digital Marketing Opportunities that are available to your business.
1.Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
2.Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
3.Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
4.Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
5.Digital technology – the marketing technology or mar-tech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

Our Digital Transformation Toolkit has everything you need for success in managing transformation. This practical guide prepared by practitioners with real-life experience in managing change in mid-size to large businesses includes tools to:

1.Evaluate your current digital capabilities and identify gaps
2.Define a vision for future use of digital media and technology
3.Define a performance improvement system based on KPIs and dashboards
4.Create a long-term road map
5.Review and improve staff competencies and skills
6.Structure the modern marketing team
7.Manage Change

Therefore, without further ado, let us go through Digital Transformation. We will answer your question of how many types of internet marketing tactics are there and we will also make you understand which one will serve your business objectives the best.
You may want to make people find your website, have a look at your products, understand your services or get to know about your offers. For all this, you need promotions of different sorts. When this promotion is in its totality done by a sphere of online promotional activities, it is together called Digital Marketing.

So, in essence, various types of Digital Transformation channels & tactics come together to give rise to Digital Transformation.
By now, you should be clear in your understanding of what Digital Marketing actually is. And if it makes you feel excited to learn it in details, you can check out our Digital Marketing Course.
Now, let us explore each of these platforms that are used for online promotions & visibility.

Digital Maarketing

Digital Marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets digital advertising, email marketing, online brochures, and beyond there’s a spectrum of tactics that fall under the umbrella of “Digital Marketing.”
The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Why Digital Marketing is important:-
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Challenges facing Digital Marketers:-
1.Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
2.Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
3.Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

How to structure a digital marketing plan?
An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the Smart Insights RACE digital marketing planning framework. This integrates 25 essential multi-channel marketing activities covering all parts of the customer life-cycle broken down in these sections:
1.Plan – Use a data-driven approach to review your current digital marketing effectiveness, customize analytics, set up KPI dashboards and SMART objectives create a strategy of prioritized improvements to how you deploy digital marketing media, technology and data to increase leads and sales
2.Reach – Build awareness using the 6 key online marketing techniques which will drive visits to your site.
3.Act – Encourage interactions on your website or social media to help you generate leads for future
4.Convert – Use re-targeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face-to-face channels if these are important to you.
5.Engage – Increase sales from existing customers by improving personalized communications using web, email and social media marketing

5 Types Of Digital Marketing:-
1. Search Engine Marketing & PPC
Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing activities that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo.
SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising.
2. Search Engine Optimization (SEO)
Search Engine Optimization helps marketers enhance the ranking of a site or website page in the unpaid “organic” search lists. SEO is from the types of Digital Marketing activities, businesses can make their website pages rank higher in the SERPs by increasing visibility, reach, authority and Alexa scores.
Search Engine Optimization works around some of the well-characterized set of principles such as optimizing a page for specific keywords, and managing links from different sites that also use similar kinds of keywords, and so forth.
3. Social Media Marketing (SMM)
Social Media Marketing is from the youngest and most popular types of Digital Marketing that help marketers advance their brand image in a most powerful and trendy manner.
SMM is nowadays preferred by different businesses for optimizing the image of a brand, business, product, or an individual. We all are mostly aware of different social networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, etc.
4. Email Marketing
Email marketing is one of the oldest types of Digital Marketing that is still highly contemporary and fruitful. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions.
Email Marketing includes the best ways to establish deeper relationships with a wider audience for the nominal cost than your total spends on traditional media.
5. Content Marketing
Content Marketing is one of the most important types of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content. Content Marketing focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels. Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.

digital marketing

To start, let’s define what a Digital Marketing Strategy is. I know this seems basic, but let’s start small. A Marketing Strategy is an overall plan that you, or your business, implements to reach and attract qualified leads or other goals you may have identified. This can include everything from traditional strategies to Digital Strategies.
So, a Digital Marketing Strategy is a marketing strategy focusing on the digital side, fairly self-explanatory. Your business may have already implemented a Digital Strategy, or you may think your business does fine with traditional marketing, which it might at the moment. But trends show that more and more people and businesses are using the internet as the main resource in purchasing decisions and research. Meet your customers where they are – on the web, with a digital marketing strategy.
The importance of creating and using a Digital Marketing plan to support digital transformation and company growth.
Where do you start if you want to develop a Digital Marketing Strategy? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively. They suffer from the 10 problems I highlight later in this article and are losing out to competitors.

The challenges of creating a Digital Marketing Strategy?
In my experience, a common challenge is where to start drawing up your Digital Marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best. Your plan doesn’t need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking Digital Marketing Strategies to SMART objectives within our RACE planning framework. We recommend creating a lean digital plan based on our 90-day planning templates to implement your digital plan rapidly to gain traction. You can learn more in our free download.

How to structure a Digital Marketing plan?
An integrated Digital Marketing Strategy will give you a foundation for all the key online marketing activities we recommend in the Smart Insights RACE Digital Marketing planning framework. This integrates 25 essential multi-channel marketing activities covering all parts of the customer life cycle broken down in these sections:
1.Plan – Use a data-driven approach to review your current Digital Marketing effectiveness, customize analytics, set up KPI dashboards and SMART objectives create a strategy of prioritized improvements to how you deploy digital marketing media, technology and data to increase leads and sales
2.Reach – Build awareness using the 6 key online marketing techniques which will drive visits to your site.
3.Act – Encourage interactions on your website or social media to help you generate leads for future
4.Convert – Use re-targeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face-to-face channels if these are important to you.
5.Engage – Increase sales from existing customers by improving personalized communications using web, email and social media marketing
This page groups our key recommendations on creating a digital strategy. Register as a member to access our resources that show you how to structure a Digital Marketing plan.

How will this Digital Marketing Strategy template help me and my business?
Do you have an integrated Digital Marketing Strategy? Our research shows that many businesses don’t have a structured Digital Marketing plan, yet they are doing Digital Marketing.
This popular Digital Marketing Strategy template will give you a structure for applying the Smart Insights RACE planning framework to help you rapidly create an integrated Digital Marketing plan for your business.
Our template gives you a simple structure using the acclaimed Smart Insights RACE Planning system. Key strategic activities to manage digital for each part of RACE, summarized on one page under ‘Opportunity, Strategy, and Action’
This marketing plan template is our most popular download. It’s based on our Content Director, Dave Chaffey’s fifteen plus years experience of creating and reviewing Digital Marketing plans for companies small and large across many sectors.

Who is this Digital Marketing plan template for?
This download is for anyone involved with shaping future Digital Marketing direction for their business or their clients, including:-
1.Company owners and directors
2.Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and Digital Marketing managers
3.Heads of marketing including CMO, VP of Marketing, Chief Customer Officer, and Marketing Director
4.Consultants or agency account managers

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Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
The Digital marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital Marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.
Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behavior. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.

How Do You Define Digital Marketing?
Digital Marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. From the website itself to a business’s online branding assets digital advertising, email marketing, online brochures, and beyond there’s a spectrum of tactics that fall under the umbrella of “Digital Marketing.”

Digital Marketing Tactics and Examples
The best Digital Marketers have a clear picture of how each Digital Marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.

The 5Ds of Digital Marketing
To understand the importance of Digital Marketing to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. Digital Marketing today is about many more types of audience interaction than website or email.It involves managing and harnessing these ‘5Ds of Digital’ that I have defined in the introduction to the latest update to my Digital Marketing Strategy, Planning and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:
1.Digital devices – Audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
2.Digital platforms – Most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
3.Digital media – Different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
4.Digital data – The insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
5.Digital technology – The marketing technology or mar-tech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

Why Digital Marketing?
1.Cost: Digital Marketing is very cost efficient compared to traditional marketing channels like TV and print media. In fact, the cost of Digital Marketing campaigns will be a fraction of traditional marketing channels like print and TV.
2.Tracking: In Digital Marketing tracking the results is easy compared to traditional marketing channels. There are many analytics solutions which offer us a detailed report of the campaigns and these are real time reports tracked hourly and daily basis which assists you to revise your campaigns and strategies if outcome is not up to your expectation.
3.Interactive: Most of the traditional marketing channels are static and one-time production, where as Digital Marketing is an interactive channel where customers can engage with the brands, data can be shared effectively and using advance Digital Marketing techniques we can even influence them to get converted into potential clients.
4.Digital Revolution: One of the most important factors is rise of digital media platforms like search engines, social media sites, online portals, blogs etc in past few years, and the rate at which digital media is over taking a traditional medium. You might be aware that many print magazines and news papers media user base has decreased and in fact few of them are even out of business today. If you get into Digital Marketing first before your competitors you will have first mover advance and you will get ads at a very reasonable rate.
5.Conclusion: Digital Marketing is a new compared to traditional marketing channels but if it’s implemented strategically we can get better ROI for your campaigns since internet penetration and digital media usage is increasing in India Digital Marketing is an excellent way to influence your target audience into paying customers.