What is Copywriting?

Copywriting is re-arranging words to make things sell better. It is a text form of salesmanship. But there’s a lot more to it than that.
Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.

What is the AIDA Copywriting Formula?
AIDA is the acronym for:
Attention
Interest
Desire
Action
The AIDA Copywriting formula is a well-known formula used by Content Writer and marketers to create effective Copywriting that gets results.

  • Attention
    There are 3 ways to capture your visitor’s attention
    • You can get their attention with a headline
    • You can get their attention with a video
    • You can get their attention with a hero image
  • Interest
    There are two ways to maintain your visitor’s interest.
    • Make sure that you’re writing for the scanners and the scrollers. For example, what do we do when we first arrive at a website? We decide if we want to stay there past the first five seconds. It’s important that you’ve written your copy and formatted the page to appeal to people who scan and scroll the page.
    • The next important element is the opening paragraph. How many times have you read a newspaper and the headline catches your attention? But what happens if the first paragraph is really boring and full of facts and data that is not interesting?
  • Desire
    There are three ways to create desire in your copy.
    • Show your products benefits
    • Explain how your product can change their life or how it can solve their problems.
    • Show the results other people achieved (testimonials)
  • Action
    Now there are three ways to get your visitors to take action.
    • A clear and obvious call to action. It is usually a bright colored button with some action orientated copy that is going to get people to click on it. You might have a subheading and a paragraph that talks about all the reasons why they need to take action.
    • Urgency is important. How many of you have bought a product that was on sale even though you didn’t really need it? But it was on sale and other people were probably going to buy it. There was an urgency to purchase it and it’s urgency in action.
    • You can also add incentives, bonuses or premiums. It is what you call the law of reciprocity. If you want to stand out, you can you add on bonuses as an incentive in order to get more people to take action.

Summary of the AIDA Copywriting Formula
In summary, here’s how to use the AIDA Copywriting formula:-
• You need to get their attention with a headline, video and a hero image.
• Maintain your visitor’s interest by making sure that the first 300 words are really interesting or engaging.
• Create the desire by showing the benefits of your product or service, how it can change their life and improve their problems.
• Use a clear and obvious call to action
• And lastly, show proof by demonstrating your product or service in action using before and after photos or videos, infomercials and testimonials from other customers.

CONTENT MARKETING

:What Is Content Marketing?

“Content marketing and service is a strategic approach focused on creating and distributing valuable,to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”Instead of pitching your products , you are providing truly relevant and useful to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands Our annual research shows the vast majority of marketers are using. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

1.Increased sales
2.Cost savings
3.Better customers who have more loyalty

:Content is the present – and future
Go back and read the definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?).

:Marketing is impossible without great content
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Social media: Content marketing strategy comes before your social media strategy.
1.SEO: Search engines reward businesses that publish quality, consistent content.
2.PR: Successful PR strategies address issues readers care about, not their business.
3.PPC: For PPC to work, you need great content behind it. : Content is key to driving inbound traffic and leads.

:Content Marketing in Public Relations
1.The internet has shattered barriers that once prevented businesses from reaching their target customers.
2.In the past, getting featured on TV was difficult or expensive — now you can upload a video to YouTube or Facebook and reach millions of people for free.
3.The same thing goes for making an announcement. You don’t need a publicist to communicate with your customers and fans.
4.Blog posts have replaced press releases. Facebook Live has replaced the traditional press conference. Everything you need for PR is right at your finger tips, and it’s mostly free!

:Content Marketing Best Practices
So you’re familiar with content marketing and its importance in an effective inbound marketing campaign, but are you doing them correctly? As mentioned in our intro, this is usually the area that most marketers struggle with, but thankfully, by following a few basic best practices, we can help you in your quest to get started in creating quality, relevant content.

11 Great Content Marketing Tools for Marketers

Content is main part of online marketing campaign. Content marketing is for all kinds of businesses & any type of business can take advantage of this marketing medium. 86% of B2C marketers and 91% of B2B marketers use content marketing. Content tells your customers that you are exist & it will help to get more clients & increasing website visibility.

Here are 11 great content marketing tools which help you!

1. Scoop.it

Shine on The Web

Scoop.it is a content curation tool that allows you to collect links and media from across the web, add your own perspective on it and publish it to your own page and across social networks. Scoop.it pages are SEO friendly and you have lots of options to personalize whatever you publish.

scoop.it

2. SlideShare

Upload, Share and Discover content on Slideshare

Discover, Share, and Present presentations and infographics with the world’s largest professional content sharing community. SlideShare consists of more than 15 million uploads from individuals and organizations on topics ranging from technology and business to travel, health, and education. Share the content that matters to you with your colleagues, customers, friends and followers.

slideshare

3. Evernote

The workspace for your life’s work

Bring your life’s work together in one digital workspace. Evernote is the place to collect inspirational ideas, write meaningful words, and move your important projects forward. Evernote builds apps and products that are defining the way individuals and teams work today.

Write. Collect. Discuss. Present

evernote

4. Oktopost

One Powerful Platform for Social Media Management

As a B2B company, your content needs to be where your clients are. Oktopost lets you easily manage large-scale content distribution to social media, across all of your profiles, and company pages. Quickly create and manage social campaigns to promote any type of content.

Schedule, Measure and Integrate.

oktopost

5. LookBook HQ

LookBookHQ is a sophisticated marketing tool for those in the business. It’s a unique way to add flavour to your content whether press releases, infographics, announcements, blog posts, videos etc.

lookbookhq

6. Triberr

Home of Influencer. An Influencer Marketing Platform

A community of talented Bloggers and Influencer come together to read and share great content. It’s a useful extra backlink and an opportunity to gain influence and authority in your niche.

triberr

7. Listly

Lists made easy + social + fun!

Share your interests. Engage your audience. Collaborate with friends. Make beautiful and fun listicles. The simplest way to create, curate and share. The premium version adds a range of features to the free including advanced moderation, no ads, private lists, customized embedding tools and more.

listly

8. Readz

A Content Creation and Publishing Platform for Inbound Content

Better inbound content. Readz allows brands to rapidly create beautiful inbound content tools online, in particular: micro-sites, brochures, interactive magazines, white papers, and similar kinds of content. Readz is the one-stop solution for brands to create interactive brand content for the web.

readz

9. Bundlr

Bookmark and discover amazing content

Create topic pages with photos, videos, tweets and documents. Share them with everyone. Using “Bundle This!”, Bundlrʼs browser button, you can clip content while you browse the Internet. Just press the button to save the content you want, and the meta-data around it, to the bundle you pick. Each bundle has its own public webpage you can share freely (through its link or on social networks) or even embed on any website.

bundlr

10. Storify

Make the web tell a story

Create stories using social media. Turn what people post on social media into compelling stories. Collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.

Storify is the easiest way to find, collect, and share what people are saying all over the web. Join top companies, brands, and agencies as well as millions of users on the best platform for leveraging social media.

storify

11. Visual.ly

Content Marketing for Brands

Visually creates custom sharable infographics, videos, and interactive experiences for brands to use in content marketing and native ad campaigns that drive ROI.

visually

Hope you like these tools! What is your favorite tool?

Source: http://www.sitegains.com