Cloud Telephony Solutions

Cloud Telephony Solutions is the communications technology where all communication devices and applications are hosted at the service provider’s premises. Any businesses interested in using these services do not need to install any software or buy any hardware to get the services started. The service can be an IVR, call center setup, call recording etc. These services can be started on a traditional phone, mobile or a computer system i.e. desktop, laptop or tablet.
Cloud computing, software and storage is the way forward. We believe that businesses wanting to upgrade their communications would benefit from considering migrating to the cloud, instead of clinging to outdated on-premises hardware.

Core Features Of Our Cloud Telephony Solutions:-

  1. Analyzing Missed Call Data
  2. Virtual Phone Numbers
  3. Live Recording
  4. Welcome Message
  5. SMS Notification
  6. URL Forwarding
  7. Toll-Free Numbers
  8. Real-Time Reporting
  9. Call To Action
  10. Text To Speech

How does Cloud Telephony Works?
Cloud Telephony Provides the facility to maintain and manage the entire business communications infrastructure in the cloud while business telephones, smartphones, tablets, and computers let users access these services from wherever they are located.
Unlike old PBX telephony, this technology doesn’t require dedicated hardware to be installed at user premises.
Cloud Telephony works on virtual numbers and all the incoming and outgoing calls are stored in a dashboard.
Its web application interface has a specific set of commands to perform predefined actions (playing voice file, Music on Hold, send Auto reply SMS. Record, etc). This lets you analyze calls for better communication.

Some Advantages of Cloud-Based Voice Service

  1. Never Miss a lead:
    Get a virtual number and never miss a lead. Even track your marketing campaign and keep the database of conversation with your customers. Receive call even after working hours and generate more revenue.
  2. Simplify Communication:
    Cloud telephony can simplify your business communication. You don’t need complex EPBX lines for daily business calls. Instead of managing multiple systems. You can manage one system for all your communication needs.
  3. Easy to set up:
    Compare to any other Call management system, Cloud Telephony is very easy to set up.
    It does not require any infrastructure and telecom lines. All the setup is on a cloud so you can access it from anywhere regardless of location and time
  4. Cost-effective:
    Cloud telephony saves up to 80% of cost compare to any other communication medium.
    You can utilize this cost into other ventures of business.
  5. Get a global presence:
    By using Virtual number your business gets a global presence and it can be reachable to clients across the globe. You can expand your business communication globally without any extra cost for communication.
  6. Avail Professional Image:
    A virtual number can get your business a professional look without any expensive types of equipment. Imagine customer calling you and gets to hear a welcome tone of company anthem.
  7. One number for many uses:
    Cloud telephony can be your one-stop solution. You don’t need to publish different numbers for each department. One number can be used with multiple extensions easily.
  8. Manage Calls on the go:
    Monitor and manage all your business calls with available equipment, regardless of location and time.
  9. Highly scalable:
    Easily manage large incoming traffic and extend your business without any further cost. You can always increase or decrease your call volume.
  10. Increase Productivity:
    Productivity can be increased instantly by cloud telephony as you can record, monitor and analyze call performance and agent performances. All the data is stored in the smart dashboard for future analysis and cost measurement.

What is Cloud Telephony?

Cloud Telephony Provides business communication solutions for all types of firms with easy-to-use, pay-as-you-grow model. It serves as a all in one platform that meets all the communicational needs of businesses through voice, calling, auto attendant, Interactive Voice Response and many more features that help firms understand their customers betters, resolve their queries faster and enhance agent performance. Through this technological advancement in communication, businesses can increase their presence in the market and attract potential clients. Consumers can reach out to firm in just a click, choosing the most convenient means for them to connect with businesses, provided through Cloud Telephony. This helps saves time and resources for both the customers as well as the business and helps create long-term relationships between the two.

What Is A Cloud Telephony Solution?
As the name suggests, Cloud Telephony is the communications technology where all communication devices and applications are hosted at the service provider’s premises. Any business interested in using these services do not need to install any software or buy any hardware to get the services started. The service can be an IVR, call center setup, call recording etc. These services can be started on a traditional phone, mobile or a computer system i.e. desktop, laptop or tablet.
It works via two networks:-
PSTN – Many countries do not allow mixing of IP and PSTN calls like India and Middle East countries. These countries use PSTN based cloud Telephony solution
IP – The Cloud Telephony services are delivered via internet . Most of the western countries have internet linked calling or VoIP enabled, for providing Cloud Telephony services.

Benefits of Cloud Telephony:-
1.Call Distribution
The incoming calls can be distributed based on skills, or round robin or based on free/busy.
2.Multilevel IVR
Create a grand impression of your company by greeting your incoming callers with a meaningful IVR. This also helps in better call distribution based on the option selected by the caller.
3.Call Recording
All the calls are recorded by default. Call recording has many advantages like Quality control, Training purpose, Proof of commitment, dispute resolution.
4.Number Masking.
The number of the caller is not displayed to the Agent. The agent sees the number of Cloud Telephony Provider.
This makes sure that you always own the customer, no matter who is providing the service.
5.No hardware required.
Absolutely ZERO installation at your place. Just subscribe to the service and start enjoying the benefits.
6.Detailed reporting for all the calls.
Agents call reports. Calls held versus not held. Duration of calls. Agents with maximum calls and maximum call time. There is no limit to the kind of reporting that you can schedule as an email to yourself.
7.Time-based call routing.
Office hours and after office hours can have different treatment for the calls. Eg: in office hours you route the calls to agents and after office hours you may just play an IVR and call that caller next day.
Alternatively, different Agents can be defined for different time periods.
8.Easy to setup
Instant setup and hassle-free configuration. Since Enjoy offers everything unlimited, you don’t need to worry about the bills.
9. Scalable
You add more agents or add more branches. No problem, Cloud Telephony can handle changes in scale with a breeze
10.Reliable
Cloud Telephony is based on cloud services. As such chances of failure are far less as compared to in-house EPABX.

10 Major Benefits of Cloud Telephony:-
1) Data Management: Businesses always rely on data for survival, from the everyday data such as emails, to critical business information. Not all data is important, however many businesses store their data in a proper and organized manner. Data management services in Cloud Telephony improve data availability and reduce disaster recovery.
2) Easy Implementation: An attractive feature of a cloud phone system is that it is very easy to implement and the maintenance being very reliable. Moreover, it doesn’t need any hardware installation or maintenance. Henceforth, the implementation and management process of the cloud phone system is extremely prompt, reliable and effortless.
3) Cost Cutting: The service is devoid of any maintenance or support work and most of the service providers offer free call service between the offices and sites. This helps businesses to suit their budgets. The off-site management of the service also reduces both effort and time management. Most of the repair works are done at the remote locations by the service providers without intervening the business activities.
4) Reliability: Cloud Telephony is an ideal solution for multi-sized businesses, as the service is scalable, can be adapted to suit specific requirements, and allows for staff to access full voice functionality, whether they are at home or in the office. The convenient access of the telephony service from anywhere makes the service very reliable.
5) Flexibility: Cloud Telephony provides increased flexibility for your business organizations as well as delivering easier provisioning and nearly unlimited scalability. All the changes can be made immediately, to suit your requirements.
6) Security: All your data from call records to recordings are stored on special high security cloud servers and the data storage is completely secured. On the other hand, to avail a professional in-house PBX installation can cost you high.
7) Scalability: Every IVR system can generally handle a limited or confined number of incoming calls. But the Cloud Telephony service can be employed to accommodate high number of call volumes, to enhance your business growth efficiently.
8) Shared Infrastructure: The ability to share compute resources through the concept of virtualization has fulfilled the cloud revolution by reducing the cost factor. It also enhances the convenience of the customer from being bond to use any proprietary telephony hardware or software.
9) 24*7 Access: Cloud Telephony systems are very flexible and reliable to use. Using your EPABX system will always require the presence of the employees in the particular office. With the Cloud Telephony service, you can let your employees work according to their convenience and any location or region.
10) Easy Data Migration and Integration with Other Software: Migrating server and storage infrastructure to a service provider has many benefits such as cost reduction, through reduced hardware, management and staff costs. The better availability of the resources through round-the-clock monitoring enhances and increases the working efficiency of the employees.

What Is A Cloud Communication Arrangement?

Cloud Communication Gives business correspondence answers for a wide range of firms with simple to-utilize, pay-as-you-develop display. It fills in as an across the board stage that meets all the communicational needs of organizations through voice, calling, auto chaperon, Intuitive Voice Reaction and a lot more highlights that assistance firms comprehend their clients betters, resolve their inquiries quicker and improve operator execution. Through this mechanical headway in correspondence, organizations can expand their quality in the market and draw in potential customers. Purchasers can contact firm in only a tick, picking the most helpful methods for them to interface with organizations, gave through Cloud Communication.
As the name proposes, Cloud Telephony is the correspondences innovation where all specialized gadgets and applications are facilitated at the specialist co-op’s premises. Any business keen on utilizing these administrations don’t have to introduce any product or purchase any equipment to kick the administrations off. The administration can be an IVR, call focus setup, call recording and so forth. These administrations can be begun a customary telephone, portable or a PC framework for example work area, PC or tablet.

It works by means of two systems:-
1.PSTN – Numerous nations don’t permit blending of IP and PSTN calls like India and Center East nations. These nations use PSTN based cloud Communication arrangement
2.IP – The Cloud Communication Administrations are conveyed through web . A large portion of the western nations have web connected calling or VoIP empowered, for giving Cloud Communication Administrations.

What are the advantages of Cloud Communication Arrangements:-
1.Small Business
-Effectively setup little call focus :- Presently independent ventures can undoubtedly set up undeniable little call focus just by paying the month to month membership charges which is beyond the realm of imagination with a heritage call focus arrangement
-Business Call Recording and examination :- Numerous private venture might want to record all business calls for future survey and investigation.
-Zero Capex :- Zero interest in any equipment/programming
-Adaptable arrangement :- Begin with 1-2 seats , then increment or reduction to any number of seats dependent on business needs
-Begin an IVR on distributed versatile or landline number, to decide sound proficient
-It tends to be begun on customary cell phone or landline
2.Enterprise
-Combination with CRM and Ticketing arrangement :- The arrangement can undoubtedly be incorporated with all online CRM and ticketing arrangement. CTI(Cloud Communication Reconciliation) is an unquestionable requirement for consistent correspondence and client administration.
-Revealing and Examination :- Full element arrangement suppliers give nitty gritty call investigation and reports , which help in business choices. (Peruse – Key measurements of call focus)
-Disseminated Call Center :- On a Cloud Call Center Arrangement, organizations can undoubtedly set up Call Focuses at numerous areas and can deal with all areas from an incorporated area.
-Simple to overhaul :- The Inheritance Call Center Arrangement is unyielding and complex to update, yet with Cloud Arrangement upgradation of programming or equipment is taken consideration by the specialist organization.

Our Cloud Communication Arrangements Gives You:-
1.IVR Call Steering: Answer and Course calls through the mechanized Cloud IVR. Your clients can cooperate with the robotized voice which will control them, and dependent on their data sources associate them with the expected individual/office.
2.Integrated CRM and Ticketing capacity gives you a chance to oversee client connections through a solitary dashboard. Clients can raise tickets for issues looked by them, and your CRM group can resolve them according to need.
3.Multiple Call Directing component will permit the inbound/outbound calls to be transferred by means of various channels for correspondence effectiveness, between departmental coordination, and call checking.
4. Scalability is maybe the best component of Sparkle TG’s Cloud Communication Arrangement! You pay for what you use. When you develop or need to scale, our answer scales with you with no specialized complexities.
5.Cost Adequacy is the real reason regarding why huge numbers of our customers pick this Cloud Communication Arrangement in India. You handle colossal volumes of calls, with continuous observing, impenetrable security, efficiency highlights, and computerization without costly equipment and framework. 24X7 Up-time goes to your association’s correspondence needs as a reward!

Parts of Cloud Communication and Stream of Calls:-
1.Published telephone number (Approaching)
-This can be a Portable number or a Without toll number. This is where your clients call.
-In reality, both these numbers are virtual numbers. This number is utilized to simply advance the approaching calls to one of the PRI lines in the server farm (cloud).
-The third alternative can be a PRI number from the Cloud setup. Notwithstanding, this is exceptionally only here and there utilized.
2.Cloud Communication Servers with loads of PRI lines (process)
-These cloud-based servers are fit for Call recording, IVR, revealing, Programming interface and bunches of different functionalities.
-This is regularly facilitated in some solid Server farms. These server farms have great framework and repetitive network.
-The Calls to the distributed number really get sent to these PRI lines.
-The Call circulation is done either dependent on a few tenets predefined or based on Guest Contribution for the IVR.
-There can be one all the more method for call appropriation which dependent on continuous CRM query.
1. Eg: You have two separate groups for standard clients and platinum clients.
2.When the calls come, Communication server checks with your CRM whether the guest is a standard client or Platinum client.
3.Calls are directed to the individual group as needs be.
3.Extensions or landing numbers or Specialist Numbers (getting the calls)
-These are where the call really lands. These are likewise called Operator Numbers.
-These numbers can be portable quantities of your Colleagues or your office land-line numbers.
-Cloud Communication Suppliers like Enjay additionally give Chasing number office. On the off chance that one Specialist isn’t accessible, the framework will dial another number.

PPC

What is Pay Per Click?

Search engine advertising is one of the most popular forms of .Pay Per Click stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “Pay Per Click software,” our ad might show up in the very top spot on the Google results page.

What is Google Ads?
The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.

Conducting Pay Per Click marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads.

Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and Pay Per Click campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

Keyword Relevance – Crafting relevant Pay Per Click keyword lists, tight keyword groups, and proper ad text.

Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.

Pay Per Click Keyword Research

Keyword research for Pay Per Click can be incredibly time-consuming, but it is also incredibly important. Your entire Pay Per Click campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their Pay Per Click keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

An effective Pay Per Click keyword list should be:

  • Relevant :– the keywords you bid on should be closely related to the offerings you sell.
  • Exhaustive :– Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
  • Expansive :-If you want to find high-volume, industry-specific keywords to use in your Pay Per Click campaigns, be sure to check out our popular keywords.

Managing Your Pay Per Click Campaigns

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective.

Split Ad Groups: Improve click-through rate and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.

Add PPC Keywords: Expand the reach of your Pay Per Click campaigns by adding keywords that are relevant to your business.

Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.

Review Costly Pay Per Click Keywords: Review expensive, under-performing keywords and shut them off if necessary.

Refine Landing Pages: Modify the content and calls-to-action of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

The Pros

1.Using Pay Per Click can allow you to set your own budget. If you are bidding for keywords, you can set a certain amount that you’re willing to spend. If you’re paying a website, once your limit has been reached, the website can remove the ad for the day or week, depending on how often your ad is clicked.

2.Pay Per Click is a great way to ensure your page can be seen. When it comes to search engines, if your ads are on the top of the results, whether they are clicked or not, they will still be seen. Even using an advertisement on a website can get your business name out there.
Having the option to target your audience by location is a great reason to choose Pay Per Click advertisement.

3.This can make bidding for specific keywords easier and only receiving clicks from clients that you know are potential ones. Someone living in California is not going to click on an advertisement for a Massachusetts bakery.

4.Oddly enough, you can run your own pay-per-click ads on your own website. Some of the hyperlinks that many keywords are connected to can lead the customer to another one of your pages, or even click on an ad that you will end up paying for, but paying yourself.

The Cons

1.Unfortunately, there is no guarantee that a consumer clicking your ad will turn them into a buyer. You still have to pay for their click whether or not they did it accidentally or purposely.

2.Competitors can continuously click on your advertisement link until your budget has ended and your ad disappears, or until you’re broke. Again, accidental clicks occur too, so be sure to factor those into your Pay Per Click budget.

3.The cost of bidding for keywords using search engine results can be expensive. Depending on how broad of a term or even how specific truly matters. Your competition can be businesses that have been around and in the top rankings for ages be sure to prepare for a bidding war, if necessary.

4.Pay-per-click advertising takes time. If your traffic does not increase and you shut down the Pay Per Click after a month, you’re not really giving it enough time to succeed in the first place. Successful Pay Per Click advertising can take anywhere from 3-6 months.