Business Marketing, also known as Business-to-Business Marketing, occurs when a business markets and sells its products or services to another business or organization. The businesses that purchase these products may use them in manufacturing, to run their businesses or for resale. In consumer marketing, advertising can be broad and interaction with customers often takes place through large retailers. Business Marketing differs in that it relies on much more personal, direct relationships between businesses.
List of Best Business Analysis Techniques:-
1. SWOT Analysis
SWOT analysis is a four-quadrant analysis for a business analyst where he places the data as the answers for each quadrant. A business analyst answers the questions under each of the quadrants.
2. MOST Analysis
MOST analysis is a powerful business analysis framework and among the best business analysis techniques using which the business analysts analyze what an organization does and plans to achieve the goal and what it should do to maintain strategic alignment. Hence, MOST analysis is a clear way to understand an organization on its ability and purpose.
3. Business Process Modelling (BPM)
Business Process Modelling is all about process improvement. It is a legacy process, however, often used as a business analysis technique during the analysis phase of a project to understand or analyze the gaps between existing business process and future business process that business is opting for.
4. Use Case Modelling
Use case modelling is the technique to pictorially illustrate how the business functions should work in a proposed system through user interactions. This is mainly used in software development project and in the design phase to transform business requirements into functional specifications within an existing development project. There are different tools used to draw UML diagrams such as Microsoft Visio, IBM’s Rational Rose, etc.
This is a group activity and one of the most popular business analysis techniques among the business analysts. This is a very creative technique where a group activity is performed to generate ideas, root cause analysis and proposing solutions for the problems. Not to mention Brainstorming works as an underlying technology for other business analysis techniques including SWOT analysis, PESTLE analysis, etc.
6. Non-functional Requirement Analysis
This business analysis technique is used when a technology solution is changed. For example migration from one technology to another which enforces builds from scratch. In this type of analysis technique, a business analyst mainly focuses on system performance and data storage requirements to measure the performance factors of the proposed system for live data. Non-functional requirement analysis is performed during the Analysis phase of a project and implemented during the Design phase.
7. PESTLE Analysis
There are always environmental factors which influence business in its strategic planning.
8. Requirement Analysis
Requirement analysis is a part of the project lifecycle, and it usually starts at the stage when business stakeholders propose a solution. As part of requirement analysis technique, a business analyst needs to conduct interviews to understand the intention of requirements.
9. User Stories
This is a modern business analysis technique mostly used in the Agile model where there is a need for iterations for requirement gathering, designing and building a project. In this technique, requirements are collected from end users point of views to build the best solution.
CATWOE is a generic thinking way for business analysis to understand what a business is trying to achieve. It identifies what the problem areas are and how the solution will impact the business and its associated people.
7 Ways To Promote Your Business Marketing Online For Free:-
The Internet is teeming with Business Marketing platforms that don’t cost a dime you just need to know where to look. Our may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there.
Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.
Here are seven ways to promote your Business Marketing online that won’t cost you a dime:-
1. Use the three big local listing services
Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.
2. Embrace social media
Social media isn’t just a tool to gain exposure it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn both at the personal and company level can be another way to help your startup.
3. Start a blog
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
4. Put up multimedia on YouTube and Flickr
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.
5. SEO your company website
Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.
6. Press releases
Every time your business does something newsworthy, don’t hesitate to shoot off a press release maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.
7. Join a relevant online community and contribute
Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.