Marketing

Business Marketing, also known as Business-to-Business Marketing, occurs when a business markets and sells its products or services to another business or organization. The businesses that purchase these products may use them in manufacturing, to run their businesses or for resale. In consumer marketing, advertising can be broad and interaction with customers often takes place through large retailers. Business Marketing differs in that it relies on much more personal, direct relationships between businesses.

List of Best Business Analysis Techniques:-
1. SWOT Analysis
SWOT analysis is a four-quadrant analysis for a business analyst where he places the data as the answers for each quadrant. A business analyst answers the questions under each of the quadrants.
2. MOST Analysis
MOST analysis is a powerful business analysis framework and among the best business analysis techniques using which the business analysts analyze what an organization does and plans to achieve the goal and what it should do to maintain strategic alignment. Hence, MOST analysis is a clear way to understand an organization on its ability and purpose.
3. Business Process Modelling (BPM)
Business Process Modelling is all about process improvement. It is a legacy process, however, often used as a business analysis technique during the analysis phase of a project to understand or analyze the gaps between existing business process and future business process that business is opting for.
4. Use Case Modelling
Use case modelling is the technique to pictorially illustrate how the business functions should work in a proposed system through user interactions. This is mainly used in software development project and in the design phase to transform business requirements into functional specifications within an existing development project. There are different tools used to draw UML diagrams such as Microsoft Visio, IBM’s Rational Rose, etc.
5. Brainstorming
This is a group activity and one of the most popular business analysis techniques among the business analysts. This is a very creative technique where a group activity is performed to generate ideas, root cause analysis and proposing solutions for the problems. Not to mention Brainstorming works as an underlying technology for other business analysis techniques including SWOT analysis, PESTLE analysis, etc.
6. Non-functional Requirement Analysis
This business analysis technique is used when a technology solution is changed. For example migration from one technology to another which enforces builds from scratch. In this type of analysis technique, a business analyst mainly focuses on system performance and data storage requirements to measure the performance factors of the proposed system for live data. Non-functional requirement analysis is performed during the Analysis phase of a project and implemented during the Design phase.
7. PESTLE Analysis
There are always environmental factors which influence business in its strategic planning.
8. Requirement Analysis
Requirement analysis is a part of the project lifecycle, and it usually starts at the stage when business stakeholders propose a solution. As part of requirement analysis technique, a business analyst needs to conduct interviews to understand the intention of requirements.
9. User Stories
This is a modern business analysis technique mostly used in the Agile model where there is a need for iterations for requirement gathering, designing and building a project. In this technique, requirements are collected from end users point of views to build the best solution.
10. CATWOE
CATWOE is a generic thinking way for business analysis to understand what a business is trying to achieve. It identifies what the problem areas are and how the solution will impact the business and its associated people.

7 Ways To Promote Your Business Marketing Online For Free:-
The Internet is teeming with Business Marketing platforms that don’t cost a dime you just need to know where to look. Our may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there.
Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.

Here are seven ways to promote your Business Marketing online that won’t cost you a dime:-
1. Use the three big local listing services
Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.
2. Embrace social media
Social media isn’t just a tool to gain exposure it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn both at the personal and company level can be another way to help your startup.
3. Start a blog
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
4. Put up multimedia on YouTube and Flickr
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.
5. SEO your company website
Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.
6. Press releases
Every time your business does something newsworthy, don’t hesitate to shoot off a press release maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.
7. Join a relevant online community and contribute
Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

Business

BI(Business Intelligence) is a set of processes, architectures, and technologies that convert raw data into meaningful information that drives profitable business actions.It is a suite of software and services to transform data into actionable intelligence and knowledge.
Business Intelligence has a direct impact on organization’s strategic, tactical and operational business decisions. BI supports fact-based decision making using historical data rather than assumptions and gut feeling.
Business Intelligence tools perform data analysis and create reports, summaries, dashboards, maps, graphs, and charts to provide users with detailed intelligence about the nature of the
business.
The main purpose of Business Intelligence in a business is to help corporate executives, business managers and other operational workers make better and more informed business decisions. Companies also use BI to cut costs, identify new business opportunities, and spot inefficient business processes ripe for re-engineering.

Why is Business Intelligence important?
The potential benefits of BI tools include accelerating and improving decision-making, optimizing internal business processes, increasing operational efficiency, driving new revenues and gaining competitive advantage over business rivals. Business Intelligence systems can also help companies identify market trends and spot business problems that need to be addressed.
Business Intelligence data can include historical information stored in a data warehouse, as well as new data gathered from source systems as it is generated, enabling BI tools to support both strategic and tactical decision-making processes.
Initially, BI tools were primarily used by data analysts and other IT professionals who ran analyses and produced reports with query results for business users. Increasingly, however, business executives and workers are using BI platforms themselves, thanks partly to the development of self-service BI and data discovery tools and dashboards.

How Business Intelligence systems are implemented?
Here are the steps:-
Step 1) Raw Data from corporate databases is extracted. The data could be spread across multiple systems heterogeneous systems.
Step 2) The data is cleaned and transformed into the data warehouse. The table can be linked, and data cubes are formed.
Step 3) Using BI system the user can ask quires, request ad-hoc reports or conduct any other analysis.

Advantages of Business Intelligence:-
1. Boost productivity
With a BI program, It is possible for businesses to create reports with a single click thus saves lots of time and resources. It also allows employees to be more productive on their tasks.
2. To improve visibility
BI also helps to improve the visibility of these processes and make it possible to identify any areas which need attention.
3. Fix Accountability
Business Intelligence system assigns accountability in the organization as there must be someone who should own accountability and ownership for the organization’s performance against its set goals.
4. It gives a bird’s eye view
Business Intelligence system also helps organizations as decision makers get an overall bird’s eye view through typical BI features like dashboards and scorecards.
5. It streamlines business processes
Business Intelligence takes out all complexity associated with business processes. It also automates analytics by offering predictive analysis, computer modeling, bench marking and other methodologies.
6. It allows for easy analytics.
Business Intelligence software has democratized its usage, allowing even nontechnical or non-analysts users to collect and process data quickly. This also allows putting the power of analytics from the hand’s many people.

Disadvantages of Business Intelligence:-
1. Cost
Business Intelligence can prove costly for small as well as for medium-sized enterprises. The use of such type of system may be expensive for routine business transactions.
2. Complexity
Another drawback of BI is its complexity in implementation of data warehouse. It can be so complex that it can make business techniques rigid to deal with.
3. Limited use
Like all improved technologies, BI was first established keeping in consideration the buying competence of rich firms. Therefore, BI system is yet not affordable for many small and medium size companies.
4. Time Consuming Implementation
It takes almost one and half year for data warehousing system to be completely implemented. Therefore, it is a time-consuming process.

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Business Marketing is that the method of teaching customers why they must select your product or service over your competitors. If you’re not doing that, you’re not promoting. It’s that simple! The secret’s finding the correct Business Marketing technique and shaping the correct Business Marketing message to use to teach and influence your customers.

The 3 main purpose of Business Marketing:

1.Capture the eye of a target market.

2.Facilitate the prospect’s buying call.

3.Provide the client with a selected, low-risk and easy-to-take action.

Ways to enhance Your Business Marketing:

1.Learn From Competitors

When looking for ways that to enhance your Business Marketing, look to your competitors. ascertain what they’re doing to draw in customers. If you’re the sole company in your trade still victimization cold job techniques and with very little come back, it’s time to find out from the opposite players within the game. Their ways would possibly work for you, particularly since you’re making an attempt to draw in constant customers.

2.Get Testimonials

Before folks obtain one thing, they typically hunt for reviews that validate their purchase. folks wish to understand that they’re hard cash on quality. And, they need to understand if what you’ve got provide|to supply} is best than what your competitors need to offer.

You can attract a lot of customers by obtaining reviews from folks that have already purchased from you. you’ll place your reviews in multiple places, therefore potential customers ar bound to see them. you’ll add reviews to your web site. you would possibly have an infatuated testimonials page, otherwise you would possibly let customers review your product. Either way, client reviews ar a crucial part of what makes an internet site effective.

3.Update Social Media

You probably already grasp that social media promoting is vital for Business Marketing. But, merely having accounts isn’t enough. There are forever new social media promoting tips for Business Marketing that may improve your presence on social platforms.

First, keep your account info updated and correct. If one thing regarding your business changes, your social media profile ought to modification, too. ensure your web site, address, hours, logo, and photos ar all current.

Second, post recent content. you need to frequently post new content on your social media pages. Don’t produce associate degree account and so dump it. Frequent posts keep you before of customers’ faces. Post regarding new product and sales, and show your followers what you and your business ar up to.

4.Get Out Of the shop

Develop your native Business Marketing ways by going intent on native events. If you can, get a booth or table at events. What events you attend can rely upon your product or service. you would possibly move to epizoon markets, farmer’s markets, native festivals and fairs, and interest group events.

5.Become associate degree knowledgeable

You can improve your Business Marketing by positioning yourself as an area knowledgeable. changing into associate degree knowledgeable is one in every of the long-run promoting ways for Business Marketing, however will offer a giant payoff.

Find native social group conferences that slot in along with your business’s complete. Attend them to network, realize customers, and blow their own horns your experience.

Six rising technologies for Business Marketing Owners:

1. Cloud computing

2. Specialized software system

3. Internet of things

4. Artificial intelligence

5. Virtual reality and increased reality

6. Automation