There are number of advantages of Short Message Service. Communication of information over SMS is more discrete as compared to telephonic conversation which makes it the best option when conveying messages. Sending SMS is way too easy and takes less time than sending e-mail or making a phone call for business purposes. The best thing about SMS is that the receiver is not required to be active at the same time when the message is sent. The message is sent whenever the user turns his/her phone on.

Giant retail companies now actively avail the bulk SMS facility to convey information regarding new products or deals to their customers. There are minimal chances of spam than encountered in emails. SMS is sure to reach the customer compared to emails that may end up in the junk mail folder.

Here are few advantages of bulk SMS service:

Information about any critical situation or emergency can be sent instantly
Assurance that the information sent is received by the right person
Easy way of greeting customers and clients on different festive occasions
Roaming employees can also receive the important information and act accordingly
Along with the one-to-one SMS, the bulk SMS provider can also provide you with the facility to send SMS to number of customers at a time. This method is known as broadcasting and many companies use this method to spread news and information to its customers and subscribers about its various deals.

The added benefits of bulk SMS software can be summarized as follows:

The company can use any caller ID it prefers
Great way of advertising
Integration with website can be done to include contact details
Maintenance charges are almost negligible
Unlimited SMS can be sent with ease
Extremely simple and easy to handle