Bulk SMS Marketing Service

Bulk SMS Marketing Services are the most economical and effective way to target your potential customers on mobile wherever they are. From campaign setup to message scheduling, and from sending to reporting, our user-friendly dashboard does it all with few clicks. Our custom Bulk SMS marketing plans help you promote your product / business to your domestic and international customers with ease. Send offers, services, coupons, reminders to your customers on mobile anytime anywhere.
Bulk SMS is process of sending SMS to large group of people at once. It is mainly intended for marketing and promotional purposes. It is an easy and affordable medium to reach out to the prospective clients. Bulk SMS for marketing purposes is rising at a rapid rate in India and other countries.

How Bulk SMS Marketing Services Work ?
It is simple, straight and Sparing. Send Text Messages from anywhere. You may get started with just a couple of steps.
1.Select the customer database city wise, state-wise and target industry wise.
2.Send SMS to databases owned by us, or you can import your list of opted-in contacts to whom messages need to be sent.
3.We manage customer database and send messages on your behalf with your sender id and contact details to the customers of your choice.
4.Customers can text your mobile keyword to a short code and join your contact list.
5.You will be provided with delivery reports of the activity.

Make the most of your Bulk SMS Marketing Service campaigns with these best practices and expert tips:-
we are dedicated to helping you get the most from your SMS marketing activity. We understand the importance of achieving your goals and can advise on the best practices to maximize the potential of your mobile marketing campaigns, in addition to providing a comprehensive marketing toolkit on Text-local platform.
We help businesses use mobile marketing effectively, whether it is to build prospective customer database, to generate leads with effective campaigns, to convert them with special offers or to retain existing customers through loyalty points and timely feedback process.
The results you achieve are often based on what you learn from previous campaigns and big data. And that’s why we recommend you to conduct campaigns that can be easily tracked and give you granular analytics. It is imperative that you use this data to make key decisions, gain valuable insights into customer behavior and campaign effectiveness and continuously optimize your mobile marketing campaigns to achieve the best results. Take a look below at our top tips to increase the performance of your next mobile marketing campaign.
1. Include a clear call to action
Ensure that the reason for the SMS is made clear. You want the recipient to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.
2. Track your campaigns and optimize
Make sure you measure how effective your Bulk SMS marketing Service campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers, to find which works best for you. Text-local provides granular click through metrics for web-pages, files, and coupons attached with your SMS campaigns.
3. Be prepared and know when your customers respond
Pick the right time to send SMS campaigns to your customers. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so. You can also use Text-local scheduler to draft your messages now and schedule them for delivery at any time you choose.
4. Be concise and keep it short
A single SMS message consists of 160 characters. For the most cost-effective campaign you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.
5. Find the right frequency
Should you send your SMS campaigns daily, weekly or monthly? If you send messages too frequently, customers might get annoyed and unsubscribe from the service. However if you leave it too long between messages, the customer may lose interest and will have forgotten why they subscribed in the first place.
There’s no fixed amount of messages you should be sending per week or month – the frequency needs to be fine-tuned based on your audience and the purpose of your messages.
6. Create a sense of urgency
Set an expiry date to your discount coupons and vouchers. Limited time validity creates a sense of urgency for your customers and results in higher conversion rates. Text-local platform provides an easy way for you to create, send and redeem mobile vouchers!
7. Don’t overdo it – less is more
Make sure you manage your contact groups properly, and avoid repeatedly sending the same SMS marketing message to recipients. Keep your communication fresh and engaging.
8. Keep your database clean
It can be costly to continue sending messages to old numbers. Be sure to regularly check and delete the numbers that can’t be reached to save time and money. Three strikes and you’re out is a good principle.
9. Use keywords to help grow your data
Use an SMS keyword (e.g. text OFFERS to 56263XXX to receive discount coupons from your local shopping mall) to grow an opt-in list of customers that choose to receive your SMS alerts. Print this everywhere and you will easily grow an opt-in list of followers. SMS marketing can be intrusive if sent to somebody who hasn’t given their permission. Protect the reputation of your organisation by ensuring all recipients have allowed you to communicate with them.
10. Respect the opt-out mechanism
Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.
11. Know your audience
Make sure that the recipient is going to be interested in what you have to offer. It’s likely that each offer or message will need to be tailored to individual customer groups. Age, gender, location and past purchases should all be taken into account when you send out your messages. For example you wouldn’t offer free lipstick to men, because it’s likely the response rate would be next to zero and some of your customers may choose to unsubscribe as a result.
Paying attention to a customer’s purchase history and collecting her demographic data will help target effectively.
12. Personalize your texts for a better experience
Use our mail merge feature and insert names, appointment times or other customer-specific details into your messages for that personalized message. You can also brand your text by setting the Sender Name on the SMS message as your company name for maximum impact.

Bulk SMS marketing a serious thought

Mobile phones are hugely popular devices that cut across age barriers when it comes to their use. Today, it is surprising to find someone who does not own a mobile phone. It can be a high end one, a multimedia phone or a utility phone. The number of service providers has also grown immensely with the growth in the percentage of people using mobile phones. People have now started to spend flexibly every month on their mobile phone bills. Even prepaid customers opt for high end plans to ensure they do not run out of balance at the wrong time.

Mobile phones come with a wide range exciting features. One of the features that have made the device a essential to own is the SMS. SMS is a short, speedy and cost-effective way of sending an important message across when you do not have enough calling balance to call the person or when your call goes unreturned.
There are myriad benefits of using the SMS facility. Your desired message reaches instantaneously to the person. You can edit your messages and put the information that you think is utmost important. It is perhaps the cheapest way of sending a long distance message to a person who may be living opposite to you or in a faraway country. Bulk SMS marketing is quite popular with many small and medium sized companies. Bulk SMS marketing in India is still at a nascent stage. However, it is expanding at a rapid rate. It is easy for anyone to send bulk SMS with the right bulk SMS software. Bulk SMS marketing is considered to be the most cost-efficient way of sending across your message.

Several types of companies use Bulk SMS marketing to send their intended message across. If you own a small or medium sized firm, you should certainly give bulk SMS marketing a serious thought.

How bulk SMS Marketing Services works?

In the context of marketing, mobile phones play a crucial role nowadays. Companies feel it quite simple to send messages about their services and products via Bulk SMS. There are a number of business directories, yellow pages available in recent times. These directories categorize and enlist business for the customers. If you are a customer interested in any company product then you can search through the pages of the business directory, find the pertinent business, note down the email id, contact numbers and other communication address if any.

Since, nowadays almost everybody possess a mobile, therefore you can directly contact the business with the aid of your phone,Bulk SMS using certain keywords if you are required to do so and retrieve necessary information from the customer service section of that business. It only helps you in making certain decisions pertaining to your purchases.

SMS Marketing, simple and effective

It has been observed that companies procure mobile numbers and then send short, catchy messages to the customers about its business. This practice is aimed at creating a positive impression in the minds of the buyers thereby arousing their interest to purchase the items of their choice. As compared to other methods of marketing, bulk SMS marketing is simple, effective and economical.

Whatever be the marketing strategy, the aim is always to convince the buyers that the company is selling quality products. It is extremely important to maintain standards while manufacturing of goods, or providing services. By doing so, a company can expect to add to its credentials the features that have the potentiality to increase the existing clientele.

As a part of marketing, it is sometimes important for a company to give concessions on its goods. Discount offers aid in attracting more and more customers. With appropriate marketing strategy, a company can expect to increase its profit margin. When any enterprise has an efficient manufacturing, sales, marketing and maintenance departments then it is bound to be successful in every respect.

Obligr.com  is serving the corporate and small businesses since a 2013 in bulk SMS Marketing Solutions in India.
Visit : obligr.com