This is the age of new media. As advertising expenditures are sky rocketing, more and more companies now look for various alternatives that are not just cost-effective but also produce the desired results in a shorter span of time. Email marketing, online marketing and SMS marketing are the buzzword of the advertising industry. SMS marketing is relatively newer to Email marketing. Email marketing has been heavily followed by many companies for a long time. SMS marketing is slowly gaining its foothold in the market. Compared to email marketing, SMS marketing offers a wide range of benefits.

Even though email marketing is effective, a lot of people feel harassed by it seeing the innumerable spam mails that are sent everyday. Also, emails are quite lengthy sometimes and people do not read the full mail as they are busy with their work and personal. Also, not all people use smart phones that they can be updated about their emails at all times of the day and night. However, with SMSes, your intended message reaches the target audience in a strategic way. There is no advertising wastage. Since your message is crisp and short, there is no way the opposite person will miss reading it. Also, it does not take more than few seconds to go through an entire SMS unlike an email. So, in all probability, your potential customer will revert back to your message either through a phone call or by accessing your online company website. Thus, SMS marketing is much more beneficial compared to email marketing.

The success of any SMS marketing campaign depends on quite a lot of factors. First and foremost, it is important that you understand the basics of SMS marketing. You should follow all legal and ethical processes before you launch a SMS marketing campaign. SMS software is an essential tool for the implementation of SMS marketing campaign. Bulk SMS software download can be easily done online or through expert professionals. SMS Excel software is quite popular among small and medium sized companies.