Technology is changing the face of marketing everyday with new and innovative means of reaching the consumers. New means of communication have made it easier to reach and connect with potential customers. Bulk SMS services are one such novel tool that aid marketing. In a world where mobile phones are omnipresent and almost all segments of the population have access to them, bulk SMS service are proving to be an effective and cheap means of advertisement especially for small and upcoming businesses.
Bulk SMS refers to the facility to send a large number of messages to mobile phones. They are increasingly being used by the media, banks, retailers etc for advertisement or information dissemination purposes. The market is replete with bulk SMS providers who offer bulk Sms services at extremely competent rates, which means one does not need any technical training on how to send bulk SMS. This facility greatly benefits small businesses as the cost of advertisement is reduced due to cheap bulk SMS India has to offer.
Bulk SMS allow a company to reach thousands of customers easily. They may be used to deliver alerts, information, reminders etc, depending on the marketers objective. There are several benefits of using bulk SMS services:
They are more effective than email because of constant access to mobile phones by everyone.
They are much cheaper and cost effective as compared to other means of advertisement like newspapers, T.V. commercials etc.
One can constantly stay in touch with the customers and inform them about any special offers and events.
It is amply clear that bulk SMS are the new marketing trend as they are cost effective, instant and time saving. All it needs is a bulk SMS software and a database of mobile numbers of the target group. Sceptics argue that bulk SMS infuriate or annoy the receiver, due to the deluge of unwanted messages. However this does not hold true of all consumers and is more of a generalized statement than a fact. Besides nowadays customers themselves sign up to receive SMS alerts of services as it is convenient.
Bulk SMS are increasingly being used as a marketing tool by business houses that wish to expand the reach of their business and target more customers. The power of mobile marketing with its innumerable advantages is proving to be an effective means for both the users and receivers. For now it seems like bulk SMS is here to stay.