Domain is your online name, which shows your presence over the Internet and defines who you are and what you serve. There are multiple categories available in Domain selection. Domain include website address, which is used to access any website. A complete domain name includes website prefix and domain suffix i.e. .com, .net, .in etc. There should be a standard format to make a web domain in which a to z letters and 0 to 9 numbers are included. For example in obligr.com is a domain.

Domain suffix represents the type of particular website. For example .com is for commercial purpose. Domain registration is very cheaper now a days and it’s a best and necessary way to make an online presence.

There should not be any restriction to access any domain regionally. If there is any, then one must know the reason and get the solution ASAP.

Who need Domain?

There is no restriction on who may need the domain but all those who want to make an online presence may buy the domain and make it live. This may include an individual, organization (public or private), small business including shops, factories etc.

Domain is very helpful for every organization to make unique identity in industry. If you have your own registered domain, it shows that how professional you are towards your business. A domain spread your brand name in the online world through the website.

Why we need Domain

  • Domain makes an online unique identity for any organization.
  • It also helps you to grow your business very professionally.
  • It should be unique so to avoid the copyrights issue and increase the brand value.
  • If your Domain is similar to your company name, will help you more to increase the brand value in market.
  • If you are using a genuine Domain or official mail id’s to communicate with your clients, it adds more trust towards to you.
  • Domain also helps you to grow online ranking in search engine.

How to choose the right domain

Domain name includes business name, which then is made live by making an online business as discussed earlier. When we are going to select any domain, make sure it includes your company/business name and select the category of domain as per business scale. If it’s a commercial, one can select .com and if it’s only for India business then preference will be .indomain. If once you have done with registration of any domain then no one can use your domain name.

Domain categories

How to choose a good vendor

If you are good at your place in terms of your quality of services, than you need to choose a good vendor to avoid any kind of issues related to support, connectivity, technicality etc. Always check the tenure of your vendor in this industry when you are selecting. Try to check what kind of brand value it has in market with the help of existing clients or customers. If vendor maintain the quality of services and provide good technical assistance for any issue then we can approach for the same.

Associated services with Domain

Domain is interconnected with multiple services for business, or we can say, to use any good Internet based services you require a domain. If you want to make an online presence via a website then you need a domain first to host your website, make your live presence on Internet with own brand name.

Domain itself generate the mandatory need of services like:

-Domain Registration

-Domain Transfer

-Domain reseller

-Web domain hosting

How one can select Domain TLD category for your business

Domain selection matters a lot for brand image. It completely depends on type of your business profile. As we discussed that there are multiple category of Domain .com, .net, .in etc.

On the time of selection check that how helpful will it be for your website Google ranking. Domain plays a very big role in Google ranking.

.COM Domains

Your first choice should be .com before any other extension. This stands for commercial. This domain ranks easily & quickly in search engine. You should choose .com domain if there is availability.

.NET Domains

.NET extension stands for “Network”. Networking & Internet service provider companies mainly use this extension. This is not easy to rank a .net domain; you will need some time & more quality back-links.

.ORG Domains

.ORG is associated with non- profit organization. There are no needs for registration & anyone can register .org domain. .org ranks quickly & easily like .com extension.

.INFO Domains

This stands for “informational” domain & uses for sharing information. This is very difficult to rank this TLD.

Renewal of Domain

Domain registration will be for a time limit. We need to renew the domain after it get expire. You need to pay again the renewal charges for the same domain to continue with the domain services. If the business is set and domain is final then it will be wise to renew the domain for 10 years at once. This will release you from the headache of domain renewal every year and the risk of losing it if not renewed on time.

Sometimes, losing a domain costs a lot in business, as it will then probably be booked or renewed by someone else.

Domain web hosting

You can host your domain over the Internet, make a website and upload it on an online space called hosting. Through the website one may easily explain the work of a company, products scope etc. Explain your business in every bit so to increase the number of pages, but with valuable content. Good content with most searched keywords will surely help increase the indexing of a website in the search engine.

Domain Includes online account management

Provider offers you account management services to easily manage your domain name. And you can make changes in your domain plans as per your requirement.

Virtual Email ID’s based on Domain

If you have a register domain then you can make virtual mail id’s to communicate with your clients. For example abc@sarv.com is virtual mail id based on Sarv.com domain.

Re-buy registered domain

It is also possible to change the owner name of any register domain with new owner name, if previous owner allows. If you need a particular domain name and it is already registered by in other owner bucket then you can put a request to him to get the domain on extra cost. Cost should be depends on brand name.

If you want to make your business more successful & improve your engagement with your clients, then you should try voice broadcasting service for your business. It is an easy to use & cost-effective way to grow your business. With voice broadcasting, you can deliver recorded message out to customers, prospects, or vendors.

In voice broadcast, firstly you need to record a message that you want to deliver. Select the contacts list of potential customers or users that you want to deliver that voice message. Then, you can send this message or you can schedule that message. Voice broadcasting system will deliver your message to customers or users.

Benefits of Voice broadcasting

1. Improve Productivity

It is an effective marketing tool because your personalized message is delivered to target audiences. It is extremely fast, your message will be delivered instantly & accurately. It will surely improve your business productivity.

2. Easy-to-Use Service

It is very easy to use service, you simply record your message; choose contact list & send. Your message will be delivered to thousands of people. So, it is very easy way to grow your business.

3. Improve Sales & ROI

It is a marketing method to reach your targeted audiences. So, it is an effective way to generate sales. It is cost-effective way to tell about your products or services to multiple customers. It keeps customers happy because they are getting what they have been looking for. So, business ROI will be higher.

Also Read: How to Generate Leads With Minimum Investment

4. Brand Presence

Voice broadcasting is a great medium to reach thousands of people with your message. People will know about your services & your brand. So, it is a very good platform to improve your brand presence & reputation in market.

Who Use Voice Broadcasting?

Voice broadcasting is an essential business tool for any organizations or industry which wants to engage with more customers, grow business, and generate more revenues.

Here are some industries which deliver voice broadcasting campaigns frequently.

1. Political Campaigns

Voice message delivers to millions of people. So, political parties also choose this service to educate people about their campaign & candidates. Callers send their message to people & ask people for voting on election day. It is the best way to tell who is candidate & what he stands for.

2. Advertising or Promotional Campaigns

Your business can’t grow & generate revenues if potential customers don’t know about you. By advertising campaigns, your business get noticed. You can create voice campaigns for offers, promotions or services you offer & how it will be benefit.

3. Financial Organizations

Financial companies need new leads to generate business. With voice broadcasting, you can get more potential leads. You can also ask people to press a number on their keypad & you will know more about their interest.

Conclusion

Voice broadcasting is an effective & smart way to engage with your customers. It can be beneficial marketing method if you used it correctly. It is also used for alerts, event promotions, delivery confirmations & surveys.

What is SMS Marketing?

SMS marketing is a medium to send text message advertisements to customers. SMS is a fast, cost-effective, and measurable marketing tool. It is a direct way to share a special offer or company information with large group of people easily from an online platform.

If you are doing in right way, it is one of the simplest and most effective ways for businesses to communicate with customers. It is a powerful tool for driving sales and build relationship with potential customers.

How does SMS Marketing Differ from Email Marketing?

SMS marketing is someway a lookalike of email marketing in basic processing. Businesses may use a service to send messages to their subscribers or customers, create auto-responders and campaigns, make customers segmentation list and personalize content. But it differs from email marketing in many ways.

  • SMS marketing is more closely regulated than email marketing. SMS campaigns are permission based, But email is subscription based.
  • Text messages are limited to 160 characters and do not contain images. No requirement for subject line. The way to include visuals is to link to mobile-friendly landing pages with more information.
  • SMS costs more than email to send, but it offers higher open and response rates than email. Some study says that average open rate for SMS is 90% and 48% for email.
  • With SMS marketing, your message is always received on a mobile device and links in a message will be viewed in a mobile browser. But you can open your email from any device like PCs, Laptop, Mobiles & Tablets.

 

Benefits of SMS marketing

There are many benefits of SMS marketing for your business.

1. SMS solution is a great way to engage & build customers. It offers Direct communication with your customers. It is very fast to send & deliver messages into customer’s mobile.

2. With SMS marketing, people will know about your Brand & services. It is the perfect platform to increase your presence in market.

3. SMS marketing can generate more leads, convert these leads into potential customers. It has high conversion rate, more actions are taken by customers than other marketing channels.

4. Yields high open rate as compared to email. Approx every message sent is opened (average 90% open rate). Higher open rate will bring the great chances of success.

5. It is a great way to get feedback & suggestions from customers via surveys. It is effective & reliable way to connect with them, You can learn more about your customers & subscribers.

Catch The Speed Of Light With Online Marketing!

Online Marketing Online Marketing! A word which I can say travels faster than light in present’s aeon. To keep on travelling with it, you have to start thinking independently act critically and express creatively.

Whenever you start thinking about Online Marketing, what is the very first thing which comes in your mind? Think ! Think more!

In my mind, it’s

1. What?

2. How ?

3. Why?

If you’re in the same boat in which I am sitting, then probably I can help you out with these three capping questions.

Let me help you out step by step,

1. What?

In the simple altercation, it can be said that Online Marketing is nothing more than “Art of Marketing”.

Here you never aim your customers directly by promoting your business but you attract them to such an extent so that they by themselves buzz towards you to know and understand your services.

If you say to categorize it, we can slot it into three layers:

#Web Marketing: Which includes e-commerce websites, promotional or informative websites, online advertising and Organic Search Engine.

# Email Marketing: For me it’s 900 pounds King Kong in Online Marketing. It includes both promotional and advertising marketing via Email

# Social Media Marketing: It’s the eye candy of Online Marketing. It includes both advertisement and promotion of the services through the flawless Social Mediums like Facebook, Twitter, LinkedIn, Google+, Digg and many more.

I hope going through the all, the picture of Online Marketing in your mind must have become quite clear.

Now moving towards the most significant part of Online marketing.

2. How?

There are eternal ways to answers this “How”. The technique which suits your business and starts giving out you success, that very technique can become the answer of your “How”

I know, what you must be thinking.. That’s it?

Don’t get worried, we can’t suggest you a single technique to work up on but I am going to provide you a list of some really essential tools that can help you in adventuring the answer of your “How.”

Here is the Online Marketing 6 Starter Kit that could become your table stakes for marketing.

#Kit 1: Analytics

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

– John Wanamaker

But, we the marketers of today are smart enough to inspect that half . But for that, you must be handy with such analytics tools and team that can understand and express that how to use data.

#Kit 2: Conversion Optimization

It’s well said by Jeremy Abel that “A website without conversion rate optimization is like a car with no wheels  – it will take you nowhere.”

Conversion Optimization let the people which come to your website or anywhere you are leasing with them, usually in the kind of filling a form so that you can, at least, know their email addresses.

 

#Kit 3: Email

As I  have already said that Email is the 900 pounds King Kong in Online marketing. It’s the face of your business. By Email in online marketing, I didn’t mean spamming people or buying the email list.

Email is the front face and your best communication media of your business with your customers. Nobody will like you entering their home without their permission, neither your customers.

#Kit 4: Search Engine Marketing

It is the heart of Online Marketing. All your efforts will go in vain if you’re not getting searched over the internet. Search Engine marketing compels to both paid ads and Search Engine Optimization.

Simply make it clear in your mind that “whenever someone is searching and that is what you deliver, you have to be the first to appear on .” SEO is not only about enhancing the technical aspects of your site but also delivering the reliable content which is actually get valued up by Google.

#Kit 5: Content

The most creative face of Online Marketing is Content. Content is the only thing which can create a difference between your services and services delivered by others.

If you’re doing online marketing, Trust me content is the only thing which can make people follow you and not you chasing people.

# Kit 6: Marketing Automation

Marketing Automation wraps up altogether. It is a technology of bringing traffic which includes analytics, online forums, Tracing what people actually do when they visit your website.

It’s always important to to keep an eye on your customers as they are the only judge of your success.

These are the pack of 6 basic kits to help you out in doing Online Marketing but never ever leave the hands of Social Media because in business whatever you do need to be exposed to your viewers.

Social Media is the best platform to expose all about you and your company promote it to a high level and make your service reach every customer.

3. Why??

Coming to Why, I don’t think that any of the business people would like to ask this question. There was a time when going online was a big deal for any business but now if you really want to survive in the market you have to do it there is no choice for you to check Why and Why not.

Still you want a single reason to start it up, I can guide you five.

# Convenient

The best benefit of Online Marketing I can feel is your shop remains open up 24X7. You need not take care of time, your customers can visit you anytime, at any hour of the day or night they want.

#Cost Effective

Marketing over cloud will cost you much less than the old door to door marketing. You need not take care of Marketing space, maintenance and all those stuff which seriously means nothing for your business.

# Personalization

Everybody likes to get something special for them rather than standing in a crowd, with online marketing you can give a personalised touch to your customers by the information provided by them only.

# Relationship

It helps in building a strong relation with your customer. It helps you in making your customer aware of your each and every step.

# Social

Internet Marketing helps you getting involved in the overgrowing era of Social Media. It creates a social prestige of your services. As I said everything in business needs an exposure so that your customers can know you better and Online Marketing very smartly helps you in doing this.

Go pick up your own reason and own situation and get handy with it as fast as possible.