cloud solution

In VPS hosting you will get a physical server with dedicated IP address & resources. VPS server hosting is an easy, modern & advanced way to partition of physical server into multiple virtual machines. According to market experts, VPS going to be the king of hosting technology because of its features & functionality as dedicated server at low prices. There are some leading hosting providers offering cloud VPS solution for small sized businesses, medium sized enterprises & web professionals. To know more about VPS, Read our article- VPS hosting: Everything You Need to Know

In this platform, you get control & flexibility of server at very affordable prices. VPS provides independent server so you don’t need to worry about privacy. Below mentioned are some reasons why should you choose cloud VPS solution for your business.

#1. Fast Setup

It is very easy to set up. Companies will deliver VPS within few minutes of order placement. Faster setup time means more time on the business, and less time having to deal with the technical issues of a website. In managed server, you don’t need technical knowledge.

#2. Cloud Based Service

Your personal server hosted in the cloud. Cloud is an on demand service. You can customized your plan according your needs so you only have to pay for what you use. With cloud environment, you don’t need to buy a server.

#3. Save Money

VPS solution will save your business money. Small companies don’t have a big budget to go with dedicated server. In vps server, you will get dedicated resources like RAM, disk space, bandwidth etc. It is less expensive than dedicated server. VPS provides benefits as dedicated server at reasonable price.

#4. Control

Users have complete control or command over their server. Users have complete access of their private server, they can install & run any application on the server. Users can access their server from anywhere at anytime over the Internet. You can setup multiple users or team members on vps to share application (Collaboration).

#5. Performance

In VPS users get dedicated resources, so website can’t be affected by load or traffic of other websites. So, website performance will be improve.

#6. Scalable

It is a scalable service. You can upgrade your service, plan & resources according your business needs. As we mentioned, Many hosting providers cloud vps solution; so you will get service on demand & pay as you go.

#7. Security

Security being a common & big deal in technology world for every business owner. You have root access with dedicated IP address, so your private information or data will be safe. VPS have multilayerd protections system. So you don’t need to worry because vps is a secure choice for business.

#8. Availability

For any website or business, it is very important to available 24/7 online for their users. VPS offering great uptime (99.9%) & high performance with 24/7 customer support. So, you don’t need to worry about website downtime. Hosting provider companies offering support via phone, chat & email.

We have already given a brief overview of IVR, how this system works and what are the associated benefits- You will also get the details about cloud telephony and different industries where this service will prove advantageous.

What is IVR?

Interactive Voice Response (IVR) refers to technology allowing interaction between human and computer via telephone. IVR system can read touch-tones & voice input using DTMF (Dual Tone Multi Frequency), and provides relevant information. It is a smart technology that can handle a large volume of inbound calls.

This application is used for many purposes such as- phone surveys & polls, office call routing, Check bank account balance & transactions, call center forwarding, checking movie & venue schedule, etc.

Why to use IVR?

What do you think about IVR? Do you think it is a waste of time and money and not necessary for your business. Do you think your users will turn away if you will greet them using the pre-recorded IVR message?

All these are some common myths for the SMB person who do no believe in new technology and do not take risk by deploying new service in the existing panel. IVR will give your incoming callers an even and sweet response as compared to different emotions of a live person. Your business will be at ease with a proper identification, fragmentation, forwarding etc.

So, do not run away from IVR, try it and deploy ASAP to experience the best possible results and conversions and add some attitude to your brand.

We will now discuss some key points which one must consider while using the IVR and dig out best ROI.

reasons why you need ivr

# Easy setup

All what we need to start is an Internet connection and the browser. Record your greeting message in an attractive voice and upload in the panel. Your provider will be at your services to setup the system and in that case you only need to record the voice and your providers will manage rest.

# User friendly

Easy fragmentation is a plus point here where you may create proper branches of like sales, support, accounts etc. Ease your customers and let them divert to the concerned department in first attempt. Also, your vendors will be at your service whenever you need them, as IVR setup is a fully managed panel.

# Automated customer support

Pre-recorded voice greeting your incoming call will make your users feel the automated system. Some of the persons need not to attend all the calls and then transfer to concerned person. IVR will do this for you.

System will divert the call to the most qualified person as per the issue of the client. Be easy and fast.

# Personalized experience for customers

Record as many messages as you need and keep swapping them. This will make your customers feel fresh and unique every time they call. Also, you may records calls containing personal greetings for specific users.

# Reduce call transfer failures

Create multiple departments and divert to respected departments number. It is easy and direct call transfer process with no failure possible. Probability of call transfer is least.

# Improve your professional value

Greet your customers more professionally and improve your professional side and creating different departments will heighten your professional value among your users.

# Good service, maintain efficiency of company

IVR make sure to transfer the call to the department requested by the user. Thus avoiding confusion and thus avoid call transfer to wrong person and then loop goes. Correct transfer will maintain efficiency of your staff too.

# Cheap & Saves your time

Choose the plan best suiting your company economy and hence it becomes a plan of all SMB. This setup thus saves your time which gets wasted by unnecessary call transfers.

# High revenue

Easy setup and operation with good management will increase efficiency and hence heighten the revenue.

# Good option for multiple department

Make as many departments as you need and add it in your IVR system. It’s an easy and efficient process.

# Proper statistical report

Track all your reports easily containing the call details, calling numbers (incoming or outgoing), call duration with even the recording of calls.

# Easy call forwarding

Your IVR will forward your calls to concerned department who best fits the enquiries by the user.

# Choose your language

Records the message in any language and enter it in your setup as per the regional users your business carry. Make your customers feet at home with greetings in their own language.

# Increase customer satisfaction & loyalty

This IVR setup somehow helps build your customer satisfaction and loyalty.

Don’ts in IVR

IVR though is a useful setup but while using it and to generate more and more revenue there are certain terms to follow. This will surely prove helpful.

  • Unnecessary lengthy introduction

  • On-hold recording must be variable to rid your users from getting bored of the same message

  • Unnecessary menu options. This will confuse your listeners.

  • Keep them on hold with a patient hold message. So, try using more than 2 hold recordings

  • Annoying on-hold requests by playing a bore ringer instead of redirecting them to the correct person

  • No clear option to quit the IVR

  • Not updating the IVR recordings and using the single recording for a long time

  • Too fast or too slow recording

  • No instant call back option and no clear option to find the call back menu option

  • Options not clear or using a lot of options in menu

  • Align the options with the best one to appear first following the rest in order

  • Using long a tough words in your IVR instead of being simple and formal

  • Keeping the users on hold for longer duration

  • Support/sales etc. person not ready with all information of incoming call and thus leading to get the user start over again

  • Using a recording without brand reflection in it

IVR Uses

IVR’s are commonly used by the company call centers to handle huge bulk of calls and hence is necessary to maintain the support and sales requirement.

  • Handle a huge bulk of calls

  • Handle the calls at cheaper rates

  • Welcome the callers with always a sweet and calm voice

  • Handle the calls in on and off business hours

  • Keep your callers updated about the updates or offers (insert the message in hold music or add another option)

  • Improves sales and support services

Benefits of IVR

  • Intelligent IVR system will help your users reach to the correct agent as per their unique requirement

  • A better way to run the survey or introduce new offers and updates by adding just one option

  • Get a feedback from your user easily

  • Keep staff efficient and responsive from anywhere as they may handle the calls from landline, mobile, desktop

So, go ahead and choose a vendor who provides a fully managed system of IVR reducing your task to the least and you may enjoy the benefits.

As we know, content is one of the top online marketing trends. A blog is an effective and new form of marketing. It offers good stuff for business like lead generation. A blog is a platform where a blogger or business owner can share educational content like informational articles, tutorials, product demo, videos, attractive visual content, and many more for readers & customers. It builds an online reputation & generate more quality leads for business.

But million dollar question is, how can you create your business blog more interesting and engaging? How can you attract more people to your blog? If you are curious to know answers of these questions, give this article a view. This article contains some helpful tips which will surely help you.

Let’s start with some blogging tips.

Tip #1. Know Your Business Goals

  • The hardest part of blogging is the beginning

  • Find out what are your objectives for the blog

  • Inform your readers about your business mission & values

  • Educate customers or readers about your products or services

  • Establish yourself as an expert in your industry

  • Offer blog post on regular basis.

business goals

Tip #2. Know Your Audience

  • Visitors can communicate with you directly through their comments.

  • Visitors share their information to get some educational stuff like eBook, guide, webinar, white papers etc.

  • This help you to learn about your audience.

           -Industry type

           -Business type

           -Revenue

           -Locations

           -Age range

           -Gender

           -Occupation

           -Education level

  • Use this information to develop ideal content which can solve their queries

  • Build your network. Create community & join community to share your content.

know your audience

Tip #3. Create Content Strategy

  • Don’t just plan to write- Create a strategy.

  • Create content that serves both your business goals and your audience.

  • Create a blog post with original content on regular basis.

  • Never create a boring content. Follow RITE- Relevant, Interesting, Timely, and Entertaining.

  • Tell people about your post with a great headline.

  • Develop relationship with bloggers in your niche industry.

  • Stay up to date about your industry and share updates, news etc, with your audience.

  • Create different type of content:-

          – Blog Post

          – Videos

          – Tutorials

          – Product demo

          – Infographics etc.

  • Choose the topics which are relevant to your expertise.

  • Offer relevant content which is related to your title or topic. it is the most important practice you must follow.

  • Find the best time to write.

create content strategy

Tip #4. Clean Design & Layout

  • Make sure your blog is user friendly so people can engage with this.

  • Provide subscribe option to blog, so visitors can subscribe & get new updates of your blog.

  • Visitors or users can navigate to previous blog post.

  • Blog must be easily accessible from website homepage.

  • Blog must has search function. It allows users to search anything on your blog.

  • Users can easily like & share posts on social media channels.

  • Update your content regularly that makes it more engaging.

  • Media can grab visitor’s attention easily. So add attractive media like images, video etc. Which should be relevant and related to content.

clean design & layout

Tip #5. Some Other Best Practices

  • Post must have a catchy title which can grab attention like “How to_____”, “Trends You Need to Know___”, “Top 10 Tips___”, “Most Effective Ways____” etc.

  • Bullets points should be used to break large sections.

  • There should be at least one visual or media in content which encourage people to click on your blog post.

  • Adding a call to action can be a good way to engage readers.

  • Post must focus on your targeted keywords. Select the long tail keywords.

  • Title must contain targeted keyword.

  • Blog post must include focused keyword at least a couple of times.

  • Image or graphics must contain alt text.

  • Links the post with other relevant pages & your previous blog posts.

  • Ask for comments, questions and feedback.

  • Ask your audience to share the post on social media channels like Facebook, Linkedin, Twitter & Google plus.

  • Share your blog post on social bookmarking sites :- StumbleUpon, Tumblr, Pinterest, Digg, Delicious etc.

Final Words !

So, now you have some best practices & if you follow these you can create more interesting and engaging blog.

A blog is far more personal and is an excellent way to give your company an unique edge & voice. It is an ideal way to ensure that your customers keep coming back to your site. Keep updating your blog and a little bit of patience will bring good results.

In today’s world, lead generation is an important strategy for modern marketers. Leads are very important for any business, without potential leads you can’t be successful. You must acquire leads & convert them into potential customers. Marketers use lead generation to build brand awareness, nurture customers & generate revenues. Some outbound strategies such as cold calling, direct mail, TV ads & expensive advertising are not generating qualified leads quickly.

Inbound marketing costs 62% less than outbound marketing”

In this article, we will discuss about how inbound marketing can generate qualified leads for your business.

What Is Lead?

Before knowing about inbound lead generation, we must know about what is a lead. A lead is a person who has indicated an interest in your company’s product or service. Some examples of lead are- You get a random call from a person for information about your service or product. Some people respond to a survey, people visit your store and submit their information on your lead capture form.

What is Inbound Methodology?

With inbound lead generation, you attract a steady stream of potential customers to your website with interesting content and build their interest in your products and services over time. You need to focus on inbound methodology, it is a best way to convert strangers into customers & promoters of your business.

First step, You have to work on unique ways which attract people to your business like unique & informative content, social media. Second step, convert visitors into leads through forms, call-to-action(CTA) & landing pages. Third step, turn these leads into customers through emails, work-flows. Forth step, delight your customers through smart content, events & turn them into promoters of your business. See This Visual.

Ways in Which Leads are Generated

A lead is generated through information collection. We know that a lead is a person who has indicated an interest in your services or products. Now let’s talk about the ways in which leads are generated.

Job Application: When an individual fills out a job application, they are willing to share a lot of personal information. Filling out the job application shows their interest in job. This person can be considered as a lead for company’s recruiting team.

Coupons: If you place out an online coupon on the Internet and people find it valuable, they will share their name & email address to get it. This information is enough for you to know that person has interest in your service & it allows you to continue the conversation through email.

Content: In order to understand the interest of a person in your service or product, you will need to collect more information. Enough information is very essential for a sales representative to understand the interest of person in your service.

Here is an example, how to collect enough information: Like if someone provide an online ebook for inbound marketing, but to download it, you need to fill a form & provide some information like- first name, last name, company name, job title, email id, phone number, website url & other.

Components of Lead Generations

Now lets understand the mechanics of lead generation. Here are some components:

1. Create Content

In order to convert leads faster, you should provide visitors with relevant content that they are more willing to exchange their contact information for on your website.

Here are 3 things to consider when creating content :

         a. Value:

Content should be valuable to your visitors & prospects. Content must solve the queries of your target audience.

          b. Relevant:

Create unique content & offer that are relevant to your target audiences.

          c. Unique:

Don’t offer content similar to your competitor. Be creative & offer unique.

2. Landing Page

It is a web page where your visitors land after they click on your call-to-action. You need to make sure that you offering a relevant landing page to visitors. You can also provide video content on your landing page. Elements of landing pages:

         a. Headers:

-Keep headers simple.

-Include company name or logo

-Put contact information in header

        b. Headline

-Clear & strong headline

-Use words which grab visitors attention

        c. Copy

-Strong & clear copy about what you offer

-Keep copy to few short paragraphs or use some bullet points.

         d. Visual

-Always include an image

-Image must be relevant enough to understand what you offer

Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.”

3. Lead Capture Form

It is the most important element of landing page to collect contact information. Now collect information of visitors via lead capturing form which contains name, company name, email address, region, phone number & some additional information.

Use a call to action button like “Download Now” for ebooks or guides or “Book My Seat” for webinar. Once visitors fill their information, they should be redirected to a thank you page.

4. Offer

If you are providing an offer on landing page which must have enough value, so visitors encourage to fill it out & provide personal information. Offers can include free trial or demo of your product. Offer should be designed to start a conversation.

5. Call-to-Action (CTA)

Next step is creating the call-to-action to place on your website. CTA grabs visitors attention and takes visitors to the landing page. A Call-to-Action(CTA) can be an image, button, or message that calls visitors to take some action.

You need to make sure that your CTA must be action oriented & clear. You must place CTA everywhere: on website pages, in emails, in blog posts, content offers etc.

Conclusion

This is an overview of inbound lead generation. Inbound lead generation is one of the most effective ways to take leads and convert them into customers. Results of inbound marketing are measurable.