SMS Marketing or Text Marketing is a new spark in the bucket of Digital Marketing. Since many years this bucket was filled up with Email Marketing. I am not saying that Email Marketing is completely out of the market or it has become the younger citizen of the Digital Marketing Family.

There is no doubt in that Email Marketing is still the most businessy way and Professional technique to contact your customer.

But think about yourself, your era, and the sound of tic- tac which comes from your phone and about your hand which is now habitual of checking your phone after that tic- tac.

Being a customer I would love to receive my favorite brand’s messages through text. And being a marketer I would love to stay safe from the problem of “is my subject line attractive enough to get my email opened?”

Hence it can said that Text Marketing is an easy approach for both the customers and the marketers.

It’s obvious that being a marketer you can’t blow off any of the marketing approach but if you are in the category of those marketers, who lives, drinks, even breathes for Email Marketing, then it’s the time to change your mentality and spread your hands for Text Marketing as well.

This is not only because of my words but because of what the statistics speaks for Text Marketing.

Trust me, we have walked very far from the era where we used to compare the “Email V/S SMS”, and why only Email and SMS  for every other marketing strategy that still exists in this world . Go and grab the strategy according to your objective and your business, depending all alone in Email Marketing will never prove you as a great and successful marketer.

Here Are 15 reasons for you to discover “Why Text If I have already mailed?” . Check out and  analyse your own reason for not blowing off the text Marketing from your business strategy…

Are you a marketer, business owner or a marketing agency? People want some inspiration in life. Would you like to read some inspirational quotes from inbound experts? We can’t wait to tell you expert’s insight.

You will definitely find some inspiration with these quotes. So, enjoy these quotes! But ALWAYS remember; “These are not inspiring quotes if you do nothing. These are just some quotes.”

1. “Content is the atomic particle of all digital marketing.” — Rebecca Lieb

2. “These days, people want to learn before they buy, be educated instead of pitched.” — Brian Clark

3. “Building a successful brand isn’t just about ROI; it’s also about building authentic relationships with people.” — Ryan Holmes

4. “SEO is not something you do anymore. It’s what happens when you do everything else right.” — Chad Pollitt

5. “Marketing without data is like driving with your eyes closed.” — Dan Zarrella

6. “Great content is the best sales tool in the world.” — Marcus Sheridan

7. “The key ingredient to a better content experience is relevance.” — Jason Miller

8. “Great companies start because the founders want to change the world..not make a fast buck.” — Guy Kawasaki

9. “Your website is your greatest asset. More people view your webpages than anything else.” — Amanda Sibley

10. “Instead of selling, you educate and inform.” — David Meerman Scott

11. “Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin

12. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” — Guy Kawasaki

13. “Tell a story. Make it true. Make it compelling. And make it relevant.” — Rand Fish

14. “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” — Howard Gossage

15. “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” — Joe Pulizzi & Newt Barrett

16. “Google only loves you when everyone else loves you first.” — Wendy Piersall

17. “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” — Seth Godin

18. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” — Robert Rose

19. “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” — Phil Kotler

20. “Not viewing your email marketing as content is a mistake.” — Chris Baggott

21. “No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.” — Kara Swisher

22. “You want to invent new ideas, not new rules.” — Dan Heath

23. “The key is, no matter what story you tell, make your buyer the hero.” — Chris Brogan

24. “Content build relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis

25. “The customer isn’t always right. But if you don’t listen to them, your product won’t be either.” — Oli Gardner

26. “Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe

27. “Good service is good business.” — Siebel Ad

28. “The man who stops advertising to save money is like the man who stops the clock to save time.” — Thomas Jefferson

29. “Build something 100 people love, not something 1 million people kind of like.” — Brian Chesky

30. “Customers will never love a company until its employees love it first.” — Simon Sinek

Here are 20 facts to make you understand that why you should go for Digital Marketing and what other Business people feel about including online marketing in your business.

1. On average, 60% of a marketer’s’ time is devoted to digital marketing activities. (Source)

2. 28% of marketers have reduced their advertising budget to fund more digital marketing. (Source)

3. 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012. (Source)

4. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source)

5. 66% of B2B marketers report using search engine marketing (SEM), making it the most used paid marketing tactic among B2B companies. (Source)

6. Digital ad spending for the U.S. retail industry will reach $12.91 billion in 2015 (and grow to $19.98 billion by 2019). (Source)

7. Digital video advertising is projected to make up 15% of the total digital advertising market by 2017. (Source)

8. 71% of companies planned to increase their digital marketing budgets this year. (Source)

9. One-third of businesses is planning to introduce a Digital Transformation programme and one-third already have. (Source)

10. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%). (Source)

11. 76% of B2B marketers say they will produce more content in 2016. (Source)

12. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source)

13. 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method. (Source)

14. 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source)

15. 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Source)

16. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (Source)

17. Email Marketing which is one of the digital marketing technique is used by 82% of B2B and B2C Companies. (Source)

18. 76% of B2B marketers say they will produce more content in 2016. (Source)

19. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (Source)

20. 60% of all organic clicks go to the organic top 3 search results. (Source)

Planning or running any show or event, is very tough task. This needs promotion to reach among thousands of people. For this, you should opt an automated solution- voice broadcasting. It is a great solution to send bulk voice messages to thousands of people in short time. Voice broadcasting offers many benefits to industries, including IT, entertainment, social events, elections parties etc. So, it is cost effective, easier & faster way to send your message to large amount of audience.

You must execute voice broadcasting service in your event promotion. You just have to record your voice message, upload your contact list & your voice message campaign will be reach to each person in your contact list. You can also use hosted ivr to get their response & know their interest like “Press 1, if you want to register yourself”.

Event Promotion

– Send notification to inform people about your show or event

– Send voice message to promote your event

– Use Hosted IVR service to know people interest & serve them better

Track Voice Campaign

Voice broadcasting allows you to track & monitor your voice campaign.You can also track real-time campaigns. You should send more than one campaign & monitor which campaign drive you the most calls, discard campaigns which are not effective. It will maximize your marketing efforts. Hence, you can save huge amount of time and money.

Why voice broadcasting is better choice for event promotion?

If you still are hesitating to choose voice broadcasting service for event promotion. Take a look at some advantages of this service.

– User-friendly which delivers message instantly & accurately

– Personalize your message & add personal touch

– Easy to use and simple monitoring

– Good choice to extend audience reach

– Send custom messages to each users

– Better understanding of people interest

What voice broadcasting offers you?

A voice broadcasting service carries below mentioned features which make broadcasting very easy.

– Real time tracking & monitoring

– User friendly interface

– Easy to manage & no need to have technical knowledge

– Web based detailed campaign reports

– Import of contacts in seconds

– Email & SMS notification