SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and a two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.

You can use SMS to promote your emails, and can use email to aware about your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.

Like you, your customers don’t have the time. If you own a business, a majority of the people walking  through your door each day will do so with a Mobile phone in their pocket.

Mobile Marketing Timeline

Let’s have a look in Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques

1876 – Town criers are used to spread messages

1973 – First Telephone Introduced by Alexander Graham Bell

1992 – First mobile portable handset invented

1993 – First text message sent from computer to mobile phone

1998 – First mobile phone that both sends and receives texts introduced

2003 – Term “spam” officially added to dictionary to mean unwanted, junk emails

2005 – First commercial mobile SMS launches. Short codes introduced for use with text message marketing

2007 – Nike and Pontiac launch SMS campaigns

2010 – 2.4 billion SMS users worldwide

Apple iPhone is released in U.S.

 – Texting is embraced: Average monthly texts (218) outnumber calls (213)

2011 – Quick response (QR) codes start being used in mobile marketing

   – Cambridge dictionary adds “text” as a verb

2013 – Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music


Why SMS Should Be Added Into Marketing Trend??

One of the techniques that businesses both experienced and novice are tasting advantage of the recent growth in mobile activity is because of adding SMS into their marketing techniques.

I know what must be thinking, “SMS … really?”

But SMS isn’t merely something being used  amongst teenagers or college kids. Today, a majority of people are actively using SMS Marketing to remain in contact with their friends,relatives, and colleagues.

These are the people who are mostly engaged in the content which they receive. Today, 90% of SMS are read within three minutes of delivery. 

Still have some confusions or doubts? Well what if I told you that SMS also fit thoroughly into the stuff you may be already using to do marketing in your small business?

How To Grow Email Marketing Through SMS Marketing??

While SMS Marketing has many differences from email marketing, at the same time it also have some important similarities that make it the best complement to your email marketing techniques and even both the channels offers a two-way communication.

You can use SMS for short, rapid and sensitive communications which means everything from saying thanks for being subscriber, appointment reminders to last minute sale message. And at the same time you can use can use email to send broad content and information to the place where your customers are going everyday : their inbox.

With 43% of consumers now accessing emails via a mobile device, the mixture of SMS marketing and email marketing could be exactly what you need to adjust the needs of your growing mobile audience.

How to Gamble SMS Marketing To Complement Email Marketing

1. In- Person Events

Till Now : “Thanks for coming to our event today. If you would like to receive our free News and signup for our ongoing email newsletters, please take the time to provide your contact information. ”

Issue : It requires someone to write in all those email addresses by hand. How many email addresses would be lost due to bad handwriting?

Solution : Thanks for coming to our event today. If you’d like to receive our free News and signup for our ongoing email newsletters, just take out your phone and text SUBSCRIBE to 12345.”

This method is not only faster and easier for the customer , it nearly avoids all risk of capturing an incorrect email address.

2. Earlier Medium (Television, Radio, OutDoor )

Till Now : The radio guy says, “If you’re interested in this product, you can visit our website where you can signup for our email list and receive upto 80% off on your purchases.”

Issue : The guy expects from listener to remember a complete website address and visit it in the near future.  I mean seriously? This approach not only makes the audience to forget easily, even it doesn’t help the company to gain new sign-ups.

Solution : If you’re interested in this product, signup for our newsletters  and we’ll send you upto 80% off coupon for your first purchase.  Text OFFEr to 12345 now.” The listener texts, provide their email address, and receives the coupon.

3. On – Site Signups

Till Now : The Pamplet  says, “Thanks for coming today. We believe you enjoyed our facility. Be Ready to win a $50  gift  vouche for your further visit when you sign up for our email list.”

Issue : Few people ‘ll go and  ask someone for a sign-up paper, and the issue of “lost emails due to bad handwriting” still persists

Solution : “Thanks for coming today. We believe you enjoyed our facility. Be ready to win a $50 gift voucher, sign up for our email list by texting FREE to 12345.” The visitor texts in, with their email address and is instantly emailed a listing of the further month’s events..

How To Make SMS A Perfect Fit For Email Marketing

If you are not sure that how your SMS Marketing can be a perfect fit  for Email Marketing, then follow these 5 rules to make SMS Marketing the best complement to email marketing.

1. Make Your SMS permission based as your Emails

Take permission before you text someone. Knocking the door before entering a room shows your etiquettes not your incapability. The most common way people will give permission to receive text-messages from your business is by sending a keyword to your personalized short code. (A Short Code is a five or sometimes six digit number that can send and receive SMSs.)

2. Limit It To 160 Characters

You can mix up multiple texts together but it’s never advised. The grace of a 160 character limit is that it compels you to be to the point, saving your and your customers’ time. If you have a short story for your emails, then your marketing texts should carry a killer sentence.

3. Provide A Call To Action Button To Promote Your Keyword

A perfect example for it can be –

“Text Pizza To 313131 To Receive 30% Off In Your Next Order Or Reply STOP Pizza 2 opt-out!!”

You can also provide your email link to let your customers read more regarding the offer, if your customer is curious to read the whole story then by clicking to the link it will take them to open their email and check the story.

4. It’ll take no time to approach your customers through SMS

The easiest way to boost your bottom line and make customers happy through SMS marketing  is to offer a deal like ‘show this text to avail happy hour to 9pm’ send at 6pm on a slow and silent evening.

5. Maintain the Time Period

Short, valuable and concise texts can be sent more easily than emails, but as a decorum, you probably not supposed to be texting your customers more than 1 – 2 times per week.

Hopefully, you can now judge value SMS Marketing could add to your existing email marketing efforts. But how can you quickly start it?

If you’ve grabbed a good no. of phone numbers and have taken the permission from the customers to text them, getting ready to text those customers would takes even  less than five minutes.

Most important concern for every business – Lead Generation. In order to business growth and generate sales, you have to have qualified leads.

The biggest challenge for B2B marketers is “generating high-quality leads (61%).” (Source: B2B Technology Marketing Community).

As we wrote in one of our previous blog post, “Every business need to generate leads consistently because it’s the like blood for business (like blood flow consistently in human body). For this, we use different marketing channels and invest our resources – money and human power, in marketing strategies. It’s very critical to find right lead generation tactics, because one wrong step can waste your resources which is not good for business.” – How to Generate Leads With Minimum Investment?

A next generation voice broadcasting service – Interactive Voice Broadcast, can be very helpful for your business in order to generate potential leads. If you want your message heard to thousands of targeted audience at a time, it is for you.

Study shows, Voice broadcasting campaign is more effective than direct mail campaigns.

Interactive voice broadcast is cost effective, powerful, easy to use and intelligent technology. Simply record your voice message, upload your contact list and system will send your message. Voice broadcast prompts people to press #1 (Call to Action) to show their interest and speak with a live agent. When your prospect press key “1”, call will be disconnected and your sales team got a lead, now a sales representative will call this prospect. Thats why, it is also called “Press Key 1 Service.” This tactic allows you to speak to your prospect when they are most interested.

Interactive Voice Broadcasting gives an opportunity to create a next generation Call Center – Interactive Call Center.

online marketing strategies for your business

Today, the traditional ways of marketing are still effective but there is no doubt that Internet marketing is one of the best way to advertise your company online. Both these marketing methods find more clients & increase brand or service awareness of your company.

Internet marketing is also known as online marketing. It is the channel of promoting & advertising services & products on the Internet. Any type of business should use some basic strategies to get more traffic & customers online.

Here are 6 best online marketing strategies which will definitely help you!

#1. Search Engine Marketing


Form of Internet marketing to get visibility of a website in search engine result page (SERP). It has two components to get more traffic, Search Engine Optimization (SEO) & Paid Search Advertising (PSA). With SEO you can get more organic traffic from search engine but with PSA you have to pay for traffic.

What is PSA? This is also known as pay per click (PPC) or cost per click (CPC). PPC is a way of online advertising to gain traffic & potential customers quickly by placing ads. In this model advertisers pay the search engine (Publisher) when the ad is clicked. The basic formula of PPC is:

PPC = Advertising cost / Ads clicked

Paid Search Advertising (PSA) is good if you have budget & you want to get website on the top place quickly. Goal of SEM is get more traffic or visits from organic search or PPC campaigns.

#2. SEO Strategy


SEO stands for Search Engine Optimization, is a form of search engine marketing & more cost efficient approach to increase website visibility. With SEO you can list your website in organic results of SERP & get organic traffic but it takes more time.

To get more traffic from search engines you need to make sure that some things of your website are well optimized like page titles, keywords, description, page speed, design, quality back-links, original & informative contents, ALT text images & Google authorship etc.

SEO is must for every business from small to big companies. This helps to get more traffic & customers online. To get high ranking in search engine result page you should work on Long Tail Keywords because these keywords have less competition than popular keywords.

#3. Mobile Marketing


Mobile marketing is an important & modern method of effective business plan. There are many benefits of mobile marketing because mobile devices are different from other ways of marketing like mobile devices are personal & always carried by customers, always turned on (Average person looks at phone 150 times per day); this device allows for accurate customers measurements etc.

To get benefits from this medium you need to have a mobile friendly version of your website (Mobilegeddon Update). You should make sure that your website looks nice & useful when viewed by a mobile device. Some reports say that around 45% of mobile searches are goal oriented & conducted to make a decision. So, you should provide your users best experience when browsing your website using mobile devices.

#4. Content Marketing


Content is main part of online marketing campaign. Content marketing is for all kinds of businesses & any type of business can take advantage of this marketing medium. It is not like blogging but it is Internet marketing type that is focused on getting the attention of viewers & readers.

You should create high quality, informative & original content (Articles, Video, Infographics, Webinars, Slideshare presentations) which helps your customers or audiences. 86% of B2C marketers and 91% of B2B marketers use content marketing.

Content tells your customers that you are exist & it will help to get more clients & increasing website visibility. After creating content you should share & promote it on social media. Content marketing needs some time to generate results. So you should have patience.!

#5. Social Media Marketing


Social media is a good marketing channel for any business. You can spread your content on social media. With the help of social media campaign you can get many followers & your brand & content get attention. From social media channels you can get many potential customers.

You should use different types of social media channels like Facebook, Google+, Twitter, LinkedIn, Pinterest etc. You have to establish a good presence on these channels. There are many benefits of social media like building the brand identity on social media, getting reputation & creating a network.

Don’t only focus on plain text posts, share diverse content like – Images, Videos, Presentations, Website links etc.. You need to share content regularly & engaging with customers. Be Social, Be Real.!!

#6. Email Marketing


E-mail marketing is the most powerful, attractive & cost effective, user friendly channel to promote any product or service online. It is a direct & simple way to communicate with your customers or users. This is one of the oldest & popular online marketing tool available.

“70% of marketers say that email is the best way to increase marketing ROI.”

Some benefits of email marketing are –

  • Cost effective marketing tool

  • Build close relationship between business and customers

  • Measurable marketing tool

  • Highest ROI than other marketing channels (For every $1 spent, $44.25 is the average return).

  • Easily integrate with other marketing tool like social media.

Final Words!

So if you follow all these strategies then your business will definitely succeed online. Don’t look at these tools as competing channels, but as friends for common objectives like drive sales, business growth and lead generation. Be a smart marketer and recognize the value of these tools.

If you have any suggestions or views, don’t forget to share with us in comment box! We’d love to hear from you.!!

Know What You Are- A leader Or A Boss-

A leader can be a boss but a boss can never be a leader. Although many people think that the two terms a boss and a leader is the same thing but they are definitely not interchangeable and vastly differs from each other. If you want to know that in which boat do you stand, honestly answer these two questions in Yes and No.

  1. Do you see your team members as a necessary part  that you have to join up with in order to achieve your goals and accomplish your dream? Or,
  2. Do you genuinely enjoy working with your team and rely on the people to meet your goals?

If you have raised your voice for the first question you’re probably more into the term “Boss” and if the second point counted you out then you’re someone who can be termed as a “Leader.”

If you’re really confused about being a leader or a boss then I have few examples which will help you in determining that in which category do you stand.

#Leader Leads Rather Than Rule

No One in this world is a minion, everyone can work well until he/she does not enjoy that work. So, a leader is one who leads and show the path of success rather than ordering people to do a work.

So, if you want to be a successful leader start treating your employer as your co-worker and make them learn that the only boss of your company is your customers and not you.

#Leader Guide Rather Than Commanding

Bosses give orders, all they want from their employees is to listen and to obey. However, leaders always listen to the opinions of their colleagues and regard them as important.

Bosses are like micromanagers and try control every action. Leaders rely on their team that they all together can accomplish great things if they receive the right  direction and support rather than commands and control.

#Leader Motivates Rather Than Terrify

Bosses spread a fear to make people work good but leaders motivate by finding the highest potential in every individual of his team.

One of the best things found in leaders is that they show empathy and celebrates each big or small success with their team.

#Leaders Give Credit Rather Than Expect And Ignore

The tendency of leaders remains to make people learn, teach and appreciate rather than keep on expecting and ignoring employees. The leader always cherishes and give credit to their member and a Boss always set an expectation to their members to complete a piece of work.

One most important quality of Leader is they never become selfish in sharing their knowledge and experience instead they feel free in guiding and nurturing their professionals.

#Leader Maintain an Equality Rather Than Establishing A hierarchy

Anyone who has worked in a team must have faced once in a life that depressing situation when your manager for some important work choose some other colleague just because he/she is his favourite. So, leaders never do that, they maintain an equality between people. Hierarchy is just a word for them to maintain a company but all people are equal for them.


Moving from Boss to leader can’t be that easy, but if you succeed to do so, it would be rewarding for you. For a leader his team work to make a company successful and not to make themselves successful.

So start converting yourself from a boss to a leader and see the difference in your business.