Bulk SMS

Bulk SMS Marketing Services are the most economical and effective way to target your potential customers on mobile wherever they are. From campaign setup to message scheduling, and from sending to reporting, our user-friendly dashboard does it all with few clicks. Our custom Bulk SMS marketing plans help you promote your product / business to your domestic and international customers with ease. Send offers, services, coupons, reminders to your customers on mobile anytime anywhere.
Bulk SMS is process of sending SMS to large group of people at once. It is mainly intended for marketing and promotional purposes. It is an easy and affordable medium to reach out to the prospective clients. Bulk SMS for marketing purposes is rising at a rapid rate in India and other countries.

How Bulk SMS Marketing Services Work ?
It is simple, straight and Sparing. Send Text Messages from anywhere. You may get started with just a couple of steps.
1.Select the customer database city wise, state-wise and target industry wise.
2.Send SMS to databases owned by us, or you can import your list of opted-in contacts to whom messages need to be sent.
3.We manage customer database and send messages on your behalf with your sender id and contact details to the customers of your choice.
4.Customers can text your mobile keyword to a short code and join your contact list.
5.You will be provided with delivery reports of the activity.

Make the most of your Bulk SMS Marketing Service campaigns with these best practices and expert tips:-
we are dedicated to helping you get the most from your SMS marketing activity. We understand the importance of achieving your goals and can advise on the best practices to maximize the potential of your mobile marketing campaigns, in addition to providing a comprehensive marketing toolkit on Text-local platform.
We help businesses use mobile marketing effectively, whether it is to build prospective customer database, to generate leads with effective campaigns, to convert them with special offers or to retain existing customers through loyalty points and timely feedback process.
The results you achieve are often based on what you learn from previous campaigns and big data. And that’s why we recommend you to conduct campaigns that can be easily tracked and give you granular analytics. It is imperative that you use this data to make key decisions, gain valuable insights into customer behavior and campaign effectiveness and continuously optimize your mobile marketing campaigns to achieve the best results. Take a look below at our top tips to increase the performance of your next mobile marketing campaign.
1. Include a clear call to action
Ensure that the reason for the SMS is made clear. You want the recipient to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.
2. Track your campaigns and optimize
Make sure you measure how effective your Bulk SMS marketing Service campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers, to find which works best for you. Text-local provides granular click through metrics for web-pages, files, and coupons attached with your SMS campaigns.
3. Be prepared and know when your customers respond
Pick the right time to send SMS campaigns to your customers. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so. You can also use Text-local scheduler to draft your messages now and schedule them for delivery at any time you choose.
4. Be concise and keep it short
A single SMS message consists of 160 characters. For the most cost-effective campaign you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.
5. Find the right frequency
Should you send your SMS campaigns daily, weekly or monthly? If you send messages too frequently, customers might get annoyed and unsubscribe from the service. However if you leave it too long between messages, the customer may lose interest and will have forgotten why they subscribed in the first place.
There’s no fixed amount of messages you should be sending per week or month – the frequency needs to be fine-tuned based on your audience and the purpose of your messages.
6. Create a sense of urgency
Set an expiry date to your discount coupons and vouchers. Limited time validity creates a sense of urgency for your customers and results in higher conversion rates. Text-local platform provides an easy way for you to create, send and redeem mobile vouchers!
7. Don’t overdo it – less is more
Make sure you manage your contact groups properly, and avoid repeatedly sending the same SMS marketing message to recipients. Keep your communication fresh and engaging.
8. Keep your database clean
It can be costly to continue sending messages to old numbers. Be sure to regularly check and delete the numbers that can’t be reached to save time and money. Three strikes and you’re out is a good principle.
9. Use keywords to help grow your data
Use an SMS keyword (e.g. text OFFERS to 56263XXX to receive discount coupons from your local shopping mall) to grow an opt-in list of customers that choose to receive your SMS alerts. Print this everywhere and you will easily grow an opt-in list of followers. SMS marketing can be intrusive if sent to somebody who hasn’t given their permission. Protect the reputation of your organisation by ensuring all recipients have allowed you to communicate with them.
10. Respect the opt-out mechanism
Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.
11. Know your audience
Make sure that the recipient is going to be interested in what you have to offer. It’s likely that each offer or message will need to be tailored to individual customer groups. Age, gender, location and past purchases should all be taken into account when you send out your messages. For example you wouldn’t offer free lipstick to men, because it’s likely the response rate would be next to zero and some of your customers may choose to unsubscribe as a result.
Paying attention to a customer’s purchase history and collecting her demographic data will help target effectively.
12. Personalize your texts for a better experience
Use our mail merge feature and insert names, appointment times or other customer-specific details into your messages for that personalized message. You can also brand your text by setting the Sender Name on the SMS message as your company name for maximum impact.

Miss Call Service

One of the simplest ways to motivate targets and generate leads is to start a Missed Call Alert Service. Instead of asking possible customers to call you, simply ask them to give a missed call. The Missed Call Alert Service automatically disconnects their call and sends a confirmatory SMS to the caller while you receive details of their number. You can then respond by initiating the call.Nimbus handles the complete set up of Missed Call Alert Service to help you generate an ever increasing scale of leads, get feedback, conduct voting campaigns or opinion polls and, in the process, project a positive image.
Mobile phones have become a multifaceted device and different dimensions are added to it offering Value Added Services. One such VAS, facilitating call management is Missed Call Alert. The Missed Call Alert Service is a lead generation value added service that allows mobile operators to equip the customers with an easy to use call log and notification system, for the calls missed while the called party was unreachable or his mobile device was switched-off. This, in turn increases their day-to-day call efficiency.
The Missed Call Alert VAS Service uses SMS to inform the receiver about the calls missed whilst they were not reachable, as well as to inform the calling party of the availability of the called party when they are reachable. The text message sent to the calling party can also be modified by end users. The number of subscribers to which the missed call notification is sent to, can also be controlled.

The Missed Call Alert Service is available with all GSM, CDMA, and UTMS service providers, offering a comprehensive set of features, such as:-
1. Scalable, full-featured missed call logging
2.Notification of missed calls to the called party via SMS
3.Notification of the called party becoming reachable to calling party via SMS, with user-defined text.
4.Automatic missed call log forwarding to other mobile.
5.Management of service settings through integrated SMS interface for end-users.
6.Internal announcement playback support using internal or external speech devices by call drop-back to interconnected mobile switch.
7.Often built in SMSC.

Importance of Missed Call Alert Service for Operators:-
Often, mobile subscribers are unable to receive calls. The reason may be attributed to lack of network availability and personal or business engagement among others.
For operators, the Missed Call Alert Service offers several benefits, such as:
Increased call completion rate and enhanced revenue, by using the platform for push advertising.
Missed Call Alert increase the average revenue per user thereby increasing the overall message revenue.
It reduces customer churn by enhancing user experience.
For business users, Missed Call Alert improves productivity.

Who can use Missed Call Alert Services?
1.Financial Institutions
SMS can be Send by Bank | Financial Institution | Insurance Company | Credit Card Company to their Registered Customers.
2.Hospitality Industry
SMS can be sent by Railway | Airlines or authorized agencies to passengers regarding travel schedules, ticket booking | reservation.
3.Educational Institutions
SMS can be sent by a registered educational institution like school | colleges to parents or guardians of the students.
4.E-commerce Industry
SMS can be sent by e-commerce agencies to consumers for transactions orders, discounts, and promotions.
5.Information Services
SMS can be sent by company firm | depository participant | Trading and Bro-king Houses about payment reminders.

Where to use Missed Call Alert Service?
1.Lead Generation
2.Opt-in List Generation
3.Online Coupon Delivery
4.IMP Alert Subscription
5.User’s Registration
6.Information Pulling
7.Call Back Service
8.Cash on delivery (COD) verification
9.Customer Mobile Verification Service
10.Web user Registration Verification
11.E-commerce Mobile Validation
12.Opinion Poll Campaign
13.Live Voting Event
14.Live Event Feed
15.Consumer Survey
16.Client Feedback Report
17.Point of Sale Feed-Back

DIGITAL

Digital Marketing to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. Digital Marketing today is about many more types of audience interaction than website or email… It involves managing and harnessing these ‘5Ds of Digital’ that I have defined in the introduction to the latest update to my Digital Marketing: Strategy, Planning and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:

1.Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
2.Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
3.Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
4.Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
5.Digital technology – the marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

Why Digital Marketing is important:-
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital Marketing spans several activities to reach out and engage with prospective customers.

Important verticals under it include:-
1.Search Engine Optimization (SEO)
2.Search Engine Marketing (SEM)
3.Social Media Marketing (SMM)
4.Email Marketing
5.Content Marketing
6.Affiliate Marketing

What Does a Digital Marketing Company Do?
So what exactly does a Digital Marketing company do? Within the 3 primary goals mentioned above, falls a multitude of avenues. While you may not require all of these from an outside company—or all of these for your business, they include functions such as:
1.Website Design
2.Website Optimization
3.Content Optimization
4.Content Curation
5.App Development
6.Search Engine Marketing
7.Social Media Marketing
8.Mobile Marketing and Integration
9.Placement of Online Ads
10.Cross-Platform Marketing
11.Email Marketing
12.Online Branding
13.Reporting The ROI of Digital Strategies and Tactics

The benefits of Digital Marketing include:-

1.Global reach – a website allows you to find new markets and trade globally for only a small investment.
2.Lower cost – a properly planned and effectively targeted Digital Marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
3.Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic.
4. Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
5.Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
6.Social currency – Digital Marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social currency – being passed from user to user and becoming viral.
7.Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, Digital Marketing can be seamless and immediate.

IVR SERVICE

Interactive Voice Response (IVR) is an automated telephony system that handles any call volume of your customers. At Spark TG, the best IVR Service provider, we offer smart IVR configured with a virtual IVR number. Our modern IVR improves productivity and experience as it enables you to map departments and agents using the extension and so allow you interact with your customers and routes calls to the appropriate agent or department.
Let our IVR system do more – gather information, get detailed reports of your business calls, speak to your customers, offer self-service or connect them to the right agent, both inbound and outbound campaigns.

How To Choose An IVR Service For Your Business:-
Lost your Credit Card , still waiting for your order to be shipped, waiting for your lunch order long delayed- as a customer there is a strong urge to get resolution of your service request by calling up the company’s helpline number. It does not matter whether you are a Big Organization or a Startup, Customer service is a non negotiable in building customer loyalty. In-fact having a reliable customer service center to cater to post sales will also impact the purchasing decision of the prospective customer.
What has changed is the communication modes that can be integrated with the IVR Service
– Via Social media
– Via Website
– Via Speech
– Visual IVR interface
In this article we talk about the options available to address inbound customer enquiries, classifying all of them as some kind of Interactive responses – a step forward from plain IVR Service.

Top 5 IVR Service Providers in India For Small Businesses:-
An IVR Service is a critical element of running a successful business. This invaluable tool can help you reduce costs and increase customer satisfaction. But, it’s important to choose a system that meets the unique needs of your business.
An IVR Service can drastically lower costs and increase customer satisfaction. But, this is only the case if you choose an IVR that is well-suited to your business’s unique needs.
Below are important questions that you need to keep in mind while shortlisting IVR Service companies:-
1.Can the IVR be integrated with other software and hardware applications?
2.Which types of customer interactions can the IVR system handle?
3.Is the IVR system easy to modify over time?
4.How will customers navigate the IVR system?
5.Can I try the IVR system before I buy it?

What is the Role of IVR Service Providers?
In the era of Adams & Eve, the customers need to install expensive equipment on the premises to enable such sophisticated features but Cloud Telephony has changed the way system works.
Now through an IVR Service Provider, you can rent a number, which already has the advance IVR solution and necessary software to run a 1 user service to thousands of users call center in a matter of minutes.
It eliminates the CAPEX, which was required to set up such a complex system and replaces it with the Cloud-Based Call Center application, which can be accessed through a simple Web-based panel.

Our Cloud IVR Service has below mentioned benefits:-
1.Configuration of personal IVR messages
2.Lead Tracking and filtering potential enquiries
3.Automated customer support
4.Higher efficiency during large call volumes
5.Increased professionalism
6.High-end customer satisfaction
7.Master access of the system of top management and other important authorities
8.One dedicated team member from Krono for your account
9.Less operational costs and more

How IVR Service works:-
IVR Service are the best example of computer-telephone integration or CTI. The most general method for a phone to communicate with a computer is through the tones produced by every key on the telephonic keypad. These are called as DTMF or dual-tone multi-frequency signals.
Every number key on a telephone produces two similar tones like one low-frequency and another high-frequency. The number one, for instance, produces both a 697-Hz and a 1209-Hz tone that is generally interpreted by the publically switched telephone network as a “1.”
At last, you may also look for hosted IVR solutions and fulfill your business requirements or look for solutions that may cater to all your related needs and satisfy your clients as well.