How to effortlessly include problem solving in marketing
Refocus your messaging
Your ideal customer should always be top of mind and it is imperative that your message is directed to them and resonates with them.
They want to see a message that revolves around solving their problems. It should be clear and concise so that they have little doubts as to how you can help them.
It’s not uncommon for businesses to focus on themselves, products, and services in their messaging. It’s important that you scan your content and refocus your message on your customers and the problems they want to be solved.
Create trigger phrases
This is a bit time consuming, but worth it. Break down the solutions you sell and the benefits of what you do. Map these back to what I like to call “trigger phrases.” These should be attention-grabbing statements or questions and should come from the point of view of your customer, not your own.
Develop an attention-grabbing headline
Take a second and write a bold statement that might be the first thing anyone who visits your website will see and test this headline with your ideal clients. Ask them to be honest and details in their feedback.
Online reviews can also provide valuable insight for writing these headlines. They can often write your promise for you.
Be educational and informative in your content
Be helpful with the content you create, even if it doesn’t directly discuss your products or services. Show that you are knowledgeable on the issues they are facing in a variety of formats. Content is essential to any business today so get started on writing blog posts, creating how-tos, recording videos, and so on. Through content, show them that you are experts in the field that will help to make their pain points go away. Providing actionable advice can go a long way.
Make your prospects’ and clients’ lives easier through content upgrades
As part of your lead generation efforts, provide valuable information through content upgrades that people can download by giving at the very least their email address. This allows you to nurture them with additional helpful information down the road, which will continue to remind them that you are there for them and have the answers they are looking for.
Be responsive to comments, emails, and social media
Remember, these channels should not be one-way streets, they should be conversation tools. By responding quickly and providing thorough answers on these platforms, you’re just giving them one more reason to trust you and see you as an authority in your field that has their backs.
Dive deeper than basic keywords
Keyword research is essential for speaking to and getting your audience’s attention, but to really have an impact, go further than the surface level keywords and focus on long-tail keywords to really get targeted and get to the root of their problems.
Personalize your lead generation efforts
While problem-solving in itself will help drive you towards success, to really make an impact in your market, you must be unique and creative in how you solve these problems because everyone in your industry is trying to address the same problems.
Are you focusing on problem-solving in your marketing efforts? Have you seen a change with this type of focus?