Domestic SMS Price Revision

Domestic SMS Price Revision

Domestic SMS Price Revision

As you know, Obligr™ India Pvt Ltd have been in a successful partnership with your Organization, over the years, to enhance your end user customer satisfaction, retention and acquisition experiences, using our enterprise mobility solutions. We would like to thank you for this, and will ensure that we continue to provide you with excellent quality of service and innovative omni-channel messaging solutions to meet your business needs.

We would like to inform you about the operator price increase we discussed earlier, as all the operators have already sent notices to increase our SMS pricing from May’15th 2018. As you may know, there has been operator consolidation with several smaller operators exiting the Indian telecom industry, and others merging, such as Vodafone and Idea, given that the industry economics and market dynamics have been less favorable for Telcos in India, compared to other international markets. With this industry consolidation, 3 key players (Airtel, Vodafone and Reliance Jio) are driving market pricing, capacity volumes and QoS benchmarks for all Indian telco mobility solutions.

Though several telecom operators had started increasing their prices over last 9 months, but the price increase notification we received last week, is a step change in A2P messaging cost. Given this, we have no option but to increase our pricing. So the pricing from May 15th 2018 will be increased by 0.04P per sms + GST.