Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.
”At Digital Vidya, we opine that the term Digital Marketing is an amalgam of using various online visibility methods to promote products, services or the brand itself.”
“Inspiration is the most important part of our digital strategy.”
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
According to Sales force, 75% Of Total Marketing Budget Will Go To Digital Marketing by 2021.
Now that’s going to be a massive change. Digital Marketing today depends upon different types of audience interactions with various online marketing types. It revolves around managing and harnessing of different types of Digital Marketing Channels. And sometimes they might be a bit difficult to deal with.
That is exactly why we came up with this post to help you know how many types of Digital Marketing Channels are available to you. Once you know about online marketing types and the optimal way to use each, you will be in a perfect position to craft a perfect Digital Marketing Strategy and execute it well.
Enter Digital Marketing — in other words, any form of marketing that exists online.
We talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about Digital Marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how Digital Transformation is carries out today.
In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer. This is why, when it comes to nailing digital marketing down, we either turn dumbfounded or get stuck.
Different types of Digital Marketing Opportunities :-
To come out of such scenarios, it is very important to know the different types of Digital Marketing Opportunities that are available to your business.
1.Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
2.Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
3.Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
4.Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
5.Digital technology – the marketing technology or mar-tech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.
Our Digital Transformation Toolkit has everything you need for success in managing transformation. This practical guide prepared by practitioners with real-life experience in managing change in mid-size to large businesses includes tools to:
1.Evaluate your current digital capabilities and identify gaps
2.Define a vision for future use of digital media and technology
3.Define a performance improvement system based on KPIs and dashboards
4.Create a long-term road map
5.Review and improve staff competencies and skills
6.Structure the modern marketing team
Therefore, without further ado, let us go through Digital Transformation. We will answer your question of how many types of internet marketing tactics are there and we will also make you understand which one will serve your business objectives the best.
You may want to make people find your website, have a look at your products, understand your services or get to know about your offers. For all this, you need promotions of different sorts. When this promotion is in its totality done by a sphere of online promotional activities, it is together called Digital Marketing.
So, in essence, various types of Digital Transformation channels & tactics come together to give rise to Digital Transformation.
By now, you should be clear in your understanding of what Digital Marketing actually is. And if it makes you feel excited to learn it in details, you can check out our Digital Marketing Course.
Now, let us explore each of these platforms that are used for online promotions & visibility.