GRAPHIC DESIGNER WORKPLACE

A Graphical User Interface (GUI) is an interface through which a user interacts with electronic devices such as computers, hand-held devices and other appliances. This interface uses icons, menus and other visual indicator (graphics) representations to display information and related user controls, unlike text-based interfaces, where data and commands are in text.

A GUI is an interface, or interactive system, that allows professionals to accomplish tasks on their computers through images and icons, rather than text command systems. GUI appear in computers, tablet devices and mobile devices.

This is followed by a discussion of the differences between GUI programming and procedural programming, and a brief philosophy of GUI design. It’s has also been instrumental in making the World Wide Web easily accessible to individuals through the use of GUI-based “browser” programs.

These are the different types of Graphical User Interface elements

1.Windows: Display information on the screen. Applications open in a window, a web browser displays web pages in a window, and documents display in a window
2.Menus: Offer a list of choices. Menus list all the commands available in a software app and arrange commands in logical groups.
3.Input controls: Select one or more options from a list of choices. Examples of input controls include check boxes, option buttons, drop-down lists, toggles, text fields, and date and time pickers.
4.Navigational components: Move from place to place in the interface. Examples include breadcrumbs, sliders, search boxes, pagination, and tags.
5.Informational components: Inform the user of the status of a task. Examples include notifications of incoming messages, progress bars, tool tips, and pop-up windows.

What is User Interface (UI) Design?
User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. Designers aim to create designs users will find easy to use and pleasurable. UI design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones.

Advantages of Graphical User Interface:-
1.Easiness for non-technical people
2.Drag and drop feature
3.Looks nicer than text interface
4.Hotkeys usage
5.User-friendly

Disadvantages of Graphical User Interface:-
1.Difficult to develop and high cost
2.Slower than command line tools
3.Extra attention required
4.Using flat screen
5.Time consumption

CRM

CRM or Customer Relationship Management is a strategy for managing an organisation’s relationships and interactions with customers and potential customers. A Customer Relationship Management system helps companies stay connected to customers, streamline processes, and improve profitability. It’s about investing time in your current customer base with the aim of retaining their custom and increasing their spend. The CRM system helps automate this by keeping a record of every communication you have with the customer. You can record what they’ve purchased and when, and set tasks to contact them every few weeks or months. This allows you to anticipate when they might want to buy again or if they need anything extra. If like Really Simple Systems CRM you have an integrated email marketing system, you can also mail about offers and new products that might be relevant.

What does CRM or Customer Relationship Management Software do?
Customer Relationship Management software records customer contact information such as email, telephone, website social media profile, and more. It can also automatically pull in other information, such as recent news about the company’s activity, and it can store details such as a client’s personal preferences on communications.
The CRM OR Customer Relationship Management system organizes this information to give you a complete record of individuals and companies, so you can better understand your relationship over time.
CRM software improves customer relationship management by creating a 360° view of the customer, capturing their interactions with the business, and by surfacing the information needed to have better conversations with customers.

How to implement CRM or Customer Relationship Management:-
The implementation of a Customer Relationship Management (CRM) solution is best treated as a six-stage process, moving from collecting information about your customers and processing it to using that information to improve your marketing and the customer experience.
Stage 1 – Collecting information
The priority should be to capture the information you need to identify your customers and categories their behavior. Those businesses with a website and online customer service have an advantage as customers can enter and maintain their own details when they buy.
Stage 2 – Storing information
The most effective way to store and manage your customer information is in a relational database – a centralized customer database that will allow you to run all your systems from the same source, ensuring that everyone uses up-to-date information.
Stage 3 – Accessing information
With information collected and stored centrally, the next stage is to make this information available to staff in the most useful format.
Stage 4 – Analyzing customer behavior
Using data mining tools in spreadsheet programs, which analyse data to identify patterns or relationships, you can begin to profile customers and develop sales strategies.
Stage 5 – Marketing more effectively
Many businesses find that a small percentage of their customers generate a high percentage of their profits. Using CRM to gain a better understanding of your customers’ needs, desires and self-perception, you can reward and target your most valuable customers.
Stage 6 – Enhancing the customer experience
Just as a small group of customers are the most profitable, a small number of complaining customers often take up a disproportionate amount of staff time. If their problems can be identified and resolved quickly, your staff will have more time for other customers.

Types Of CRM OR Customer Relationship Management:-
There are many different types of Customer Relationship Management. However, most CRM software primarily focuses on one major category below.
• Operational. Operational Customer Relationship Management usually has to do with one of the three types of operations: marketing, sales and service. Operational CRM is an important tool for lead generation because it frequently deals with past customer data such as previous marketing campaigns, purchases and service satisfaction. Customer Relationship Management software also aims to automate these processes to create a better experience for both the businesses and their customers. Because of its concentration on efficiency, operational Customer Relationship Management is a great fit for companies with a shorter sales cycle and high repeat sales like e-commerce or business to consumer retail verticals.
• Analytical. The main function of analytical Customer Relationship Management is to analyze customer data so that management can better understand market trends and customers’ wants and needs. The goal of analytical Customer Relationship Management is to improve customer satisfaction. Analytical CRM frequently uses data mining and pattern recognition to accomplish this task — it works well for companies in higher priced markets with a lot of competition.
• Collaborative. Customer Relationship Management is when companies share customers’ information with outside companies and businesses. By pooling their data, certain businesses are able to create an even greater experience for their customers by obtaining data which they otherwise would not have had access. It’s an excellent fit for markets where innovation and new product development is paramount to success because the additional data creates very detailed pictures of what consumers are currently responding to.

Advantages of using Customer Relationship Management:-
1.It helps manage all of your customer data in one place and allows workers to be more productive and efficient by tracking customers history and adding reminders for the sales calls and meetings.
2.It helps to manage your growing database and speeds up the growth process.
3.It helps centralize data. The process becomes automated such as sending auto emails and SMS to customers.
4.It builds long-lasting relationships with customers, through small but meaningful functions, such as sending them birthday wishes.
5.Determine how and where to make improvements in your business. For example, you can evaluate your business strategy integration with other Customer Relationship Management services and third-party apps.

Disadvantages of using Customer Relationship Management:-
1.The transition from manual to automatic processes is always one of the major obstacles which you could face while implementing Customer Relationship Management.
2.The psychology of being tracked; with the implementation of CRM software even the team will have concerns about the possibility of being hacked. However, with the right training and guidance, it can be rectified.
3.A slowdown in processes. Yes, once you bring in a tool it is going to slow down your processes a little. Think about it, you now have to record all the discussion you had with a client on phone or you have to take notes on the client. Of course, it is going to slow you down in short-term but the long-term benefits outperform the disadvantage.

seo engine

SEO stands for “Search Engine Optimization” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search Engine Optimization is an acronym that stands for SEO, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Search Engine Optimization is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”

How Search Engine Optimization works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever Search Engine Optimization you’re using magically replies with a long list of links to web pages that could potentially answer your question.
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
Here are six easy Search Engine Optimization (SEO) tips to help get your blog noticed.
Do your research. Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Ad-words Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

Utilize keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content.
Try to include them in the following places:-
1.Title
2.Headings and subheadings
3.Introductory sentence
4.Concluding paragraph
5.Anchor text (text you hyperlink to other related pages on your site)
6.Title tags and meta descriptions
A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.
Optimize your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

1.Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.
2.Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.
3.Use social media to broaden the reach of your blog posts. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hoot suite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

What is Search Engine Optimization Copy writing?
Search Engine Optimization Copy writing is the technique of writing view able text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
Along with view able text, Search Engine Optimization copy writing usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.
The idea behind Search Engine Optimization copy writing is that search engines want genuine content pages and not additional pages often called “doorway pages” that are created for the sole purpose of achieving high rankings.

SEO

SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine.
In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.
Notice that I said steps, meaning that as long as you follow each of the steps (and are patient) you will notice great results.
Although it may seem tedious and painful at the start, SEO can actually be rather fun and easy to implement.

SEO (Search Engine Optimization) is important because:-
1.The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
2.SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
3.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
4.SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
5.SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
6.SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

The best way to understand SEO nowadays is to break down its meaning. In that manner, SEO is:-
1.A marketing discipline – understanding SEO is crucial to all your marketing efforts because this way you will be able to drive traffic to your website and generate leads and conversions. You not only need to write content that Google likes but also content that will resonate with your audience.
2.A technical task – knowing the best practices to optimize your content and site is important if you are planning to compete for traffic. People that know the ins and outs of search engine optimization are highly sought after because the ROI they bring is high.
3.An exciting field – I don’t know about you but to me, creating dope content and generating leads for free is quite amazing. Also, I love the ever evolving nature of SEO and the fact that it requires marketers like me to constantly read up on new algorithm changes and more.

What is on-site SEO?
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query. In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).

On-page SEO Tactics include:-
1.Meta tags: Properly formatted title tags, meta descriptions and headers (H1, H2, H3, etc)
2.Website structure: A website structure with separate pages for each primary service, product or topic, so that pages are well aligned with keywords your prospective customers are searching.
3.URL structure: Proper URL structure with keywords in the web page URLs.
4.Website copy: Well-written and informative website copy that provides the information that prospects are seeking when searching in Google and landing on your website.
5.Images: Images named with relevant keywords in filenames, and alt attribute text.
6.Contact Information: Complete and accurate contact information, preferably in the footer of your website.
7.Blog: A blog or other section of your website that you can frequently update with fresh content.
8. Canonicalization: Making sure that each page on your website only loads at one distinct location.
9.Sitemap: An XML sitemap that helps Google index all of the pages on your website.
10.Internal links: Internal links that make it easy to navigate from page to page, and no broken links.
11.Website Speed: A fast-loading website for improved user experience.
12.Mobile Optimization: A mobile-friendly website so mobile users can access and navigate your website.

What is off-site SEO?
Off Page SEO is one of the major parts of Search Engine Optimization. There are several off page SEO techniques used to improve page rank in the search engine results page. Off Page takes place outside the page. We should build good quality links with good authority sites by which we can rank higher on SERP ranking.

Off-page SEO Tactics include:-
1. Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural back links to our website or blog. Research often and keep your content always fresh and updated.
2. Influencer Outreach
If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t focus on quantity of links but rather focus only on quality links. Also don’t keep posting multiple times on the same guest blog site.
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.