What is Copywriting?

Copywriting is re-arranging words to make things sell better. It is a text form of salesmanship. But there’s a lot more to it than that.
Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.

What is the AIDA Copywriting Formula?
AIDA is the acronym for:
Attention
Interest
Desire
Action
The AIDA Copywriting formula is a well-known formula used by Content Writer and marketers to create effective Copywriting that gets results.

  • Attention
    There are 3 ways to capture your visitor’s attention
    • You can get their attention with a headline
    • You can get their attention with a video
    • You can get their attention with a hero image
  • Interest
    There are two ways to maintain your visitor’s interest.
    • Make sure that you’re writing for the scanners and the scrollers. For example, what do we do when we first arrive at a website? We decide if we want to stay there past the first five seconds. It’s important that you’ve written your copy and formatted the page to appeal to people who scan and scroll the page.
    • The next important element is the opening paragraph. How many times have you read a newspaper and the headline catches your attention? But what happens if the first paragraph is really boring and full of facts and data that is not interesting?
  • Desire
    There are three ways to create desire in your copy.
    • Show your products benefits
    • Explain how your product can change their life or how it can solve their problems.
    • Show the results other people achieved (testimonials)
  • Action
    Now there are three ways to get your visitors to take action.
    • A clear and obvious call to action. It is usually a bright colored button with some action orientated copy that is going to get people to click on it. You might have a subheading and a paragraph that talks about all the reasons why they need to take action.
    • Urgency is important. How many of you have bought a product that was on sale even though you didn’t really need it? But it was on sale and other people were probably going to buy it. There was an urgency to purchase it and it’s urgency in action.
    • You can also add incentives, bonuses or premiums. It is what you call the law of reciprocity. If you want to stand out, you can you add on bonuses as an incentive in order to get more people to take action.

Summary of the AIDA Copywriting Formula
In summary, here’s how to use the AIDA Copywriting formula:-
• You need to get their attention with a headline, video and a hero image.
• Maintain your visitor’s interest by making sure that the first 300 words are really interesting or engaging.
• Create the desire by showing the benefits of your product or service, how it can change their life and improve their problems.
• Use a clear and obvious call to action
• And lastly, show proof by demonstrating your product or service in action using before and after photos or videos, infomercials and testimonials from other customers.

MOBILE MARKETING

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Consider:

1.80% of internet users own a smartphone.
2.Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
3.Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.
4.Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

:How to Create a Mobile Marketing Strategy As with any marketing effort, every brand and organization will develop a unique mobile strategy based on the industry and target audience. Mobile technology is all about customization and personalization, which means mobile marketing is, too.

Step 1 – Create Mobile Buyer Personas
Understanding your audience is the first step to any marketing strategy, and buyer personas are a valuable tool to aid in that understanding. buyer personas are simply fictional representations of your various types of customers. Create a profile that describes each one’s background, job description, main sources of information, goals, challenges, preferred type
of content, objections, and/or role in the purchase process. It is easier to determine a channel and voice for your marketing messages when you have a clear picture of your target audience.

Make a specific point to detail your target audience’s mobile habits as well. How much of their web usage happens on mobile devices? Are they comfortable completing a purchase on a smartphone? A simple way to start is to research big data reports on mobile usage. Some interesting observations include:
1.65% of all email is first opened on a mobile device.
2.48% of users start their mobile internet sessions on a search engine.
3.56% of B2B buyers frequently use smartphones to access vendors’content.
4.95% of adults primarily use their smartphones to access content/information.

Step 2 – Set Goals
The key to defining any effective strategy is to first decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy. Identify goals by asking your team some of these questions:

1.What are we currently doing for mobile? This will define your starting point, and make sure everyone is on the same page as you begin.
2.If you are already doing mobile marketing, how are those initiatives performing? This conversation will identify what is already working, what is not, and what’s not even being measured.What are your main objectives for including mobile marketing in your overall strategy? Discuss why you’re considering mobile now, what conversations have led up to this point, and what
3.you expect from mobile marketing.
4.Who are your key audiences for mobile marketing? Talk about your customer personas in light of mobile usage updates. How similar or different is each persona’s mobile usage?
5.How are you engaging your mobile audience cross-channel? This discussion will help analyze how the channels you’re currently using can be included in your mobile marketing strategy.

Step 3 – Establish KPIs
Just like your other marketing efforts, mobile marketing needs to be tested and optimized. Determine which realistic, measurable KPIs define your mobile campaign’s success. For example:

1.Engagement—Provide mobile-friendly content for potential customers who are searching for information about your industry or product. Make sure your website is mobile-responsive to
improve mobile SEO.
2.Acquisition—Make sure lead nurturing emails are mobile-friendly with clear calls-to-action. Buttons in emails should be near the top of the message and be big enough to easily tap in order to facilitate click-throughs. Then make it as easy as possible for someone to fill out a form on your mobile-optimized landing page.
3.Customer Service—In a connected, social marketplace, customer service is very much a marketing opportunity. Allow your customers to easily reach you through any platform they want, including simple click-to-call buttons for smartphone users.

Step 4 – Monitor Mobile Metrics
Google Analytics can help monitor mobile usage of your site:

1.Mobile behavior data reveals how well your mobile content engages your audience.
2.Mobile conversion data will indicate whether or not some of your key landing pages still need to be optimized for mobile browsing

CONTENT MARKETING

:What Is Content Marketing?

“Content marketing and service is a strategic approach focused on creating and distributing valuable,to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”Instead of pitching your products , you are providing truly relevant and useful to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands Our annual research shows the vast majority of marketers are using. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

1.Increased sales
2.Cost savings
3.Better customers who have more loyalty

:Content is the present – and future
Go back and read the definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?).

:Marketing is impossible without great content
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Social media: Content marketing strategy comes before your social media strategy.
1.SEO: Search engines reward businesses that publish quality, consistent content.
2.PR: Successful PR strategies address issues readers care about, not their business.
3.PPC: For PPC to work, you need great content behind it. : Content is key to driving inbound traffic and leads.

:Content Marketing in Public Relations
1.The internet has shattered barriers that once prevented businesses from reaching their target customers.
2.In the past, getting featured on TV was difficult or expensive — now you can upload a video to YouTube or Facebook and reach millions of people for free.
3.The same thing goes for making an announcement. You don’t need a publicist to communicate with your customers and fans.
4.Blog posts have replaced press releases. Facebook Live has replaced the traditional press conference. Everything you need for PR is right at your finger tips, and it’s mostly free!

:Content Marketing Best Practices
So you’re familiar with content marketing and its importance in an effective inbound marketing campaign, but are you doing them correctly? As mentioned in our intro, this is usually the area that most marketers struggle with, but thankfully, by following a few basic best practices, we can help you in your quest to get started in creating quality, relevant content.

INTERNET MARKETING

:Internet Marketing News Internet Marketing is the most inexpensive way to reach your target market, regardless of the size of your business. Also called online marketing, Internet Marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet Marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

Who can benefit from Internet Marketing?
The Internet is pervasive and ubiquitous. It has grown to encompass nearly every aspect of society, augmenting or outright replacing older methods of communication. This means that any organization, from the smallest non-profit, to the largest corporation, and even the individual, has an incentive to create a strong online presence.
Private corporations use Internet marketing techniques to reach new customers by providing easy-to-access information about their products. The most important element is a website that informs the audience about the company and its products, but many corporations also integrate interactive elements like social networking sites and email newsletters.
Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the “viral” word-of-mouth effect that is so prevalent in online media. Individuals find the Internet to be an easy and cost-effective way to promote themselves as professionals, performers, artists, and more. The cost of an Internet marketing campaign is small compared to more traditional methods, and has the potential to reach a very large audience.

Getting an Education in Internet Marketing?
A thorough marketing education will introduce students to multiple aspects of Internet marketing and its place in the wider spectrum of commerce. Students should expect courses in everything from content composition, to data analysis, and the principles of management.
The course work of a marketing program will consist of real-world and hands-on components, such as case studies of both successful and failed marketing campaigns, and simulated businesses marketed by students using the concepts they have learned. This will include diving into several computer programs like Adobe In Design and Dreamweaver, as well as both free and proprietary website analytics software. This broad overview of each piece of the Internet marketing world gives students a firm foundation in the field to help them decide where their interests and talents fit the best. All designers should have an understanding of content creation, while all content specialists should have respect for the design process (See also Content Marketing Specialist). At the more advanced levels of a marketing program, students will hone the skills that are most important to their areas of emerging expertise to create sharp minds and strong portfolios on their way to the workplace.