If you want to make your business more successful & improve your engagement with your clients, then you should try voice broadcasting service for your business. It is an easy to use & cost-effective way to grow your business. With voice broadcasting, you can deliver recorded message out to customers, prospects, or vendors.

In voice broadcast, firstly you need to record a message that you want to deliver. Select the contacts list of potential customers or users that you want to deliver that voice message. Then, you can send this message or you can schedule that message. Voice broadcasting system will deliver your message to customers or users.

Benefits of Voice broadcasting

1. Improve Productivity

It is an effective marketing tool because your personalized message is delivered to target audiences. It is extremely fast, your message will be delivered instantly & accurately. It will surely improve your business productivity.

2. Easy-to-Use Service

It is very easy to use service, you simply record your message; choose contact list & send. Your message will be delivered to thousands of people. So, it is very easy way to grow your business.

3. Improve Sales & ROI

It is a marketing method to reach your targeted audiences. So, it is an effective way to generate sales. It is cost-effective way to tell about your products or services to multiple customers. It keeps customers happy because they are getting what they have been looking for. So, business ROI will be higher.

Also Read: How to Generate Leads With Minimum Investment

4. Brand Presence

Voice broadcasting is a great medium to reach thousands of people with your message. People will know about your services & your brand. So, it is a very good platform to improve your brand presence & reputation in market.

Who Use Voice Broadcasting?

Voice broadcasting is an essential business tool for any organizations or industry which wants to engage with more customers, grow business, and generate more revenues.

Here are some industries which deliver voice broadcasting campaigns frequently.

1. Political Campaigns

Voice message delivers to millions of people. So, political parties also choose this service to educate people about their campaign & candidates. Callers send their message to people & ask people for voting on election day. It is the best way to tell who is candidate & what he stands for.

2. Advertising or Promotional Campaigns

Your business can’t grow & generate revenues if potential customers don’t know about you. By advertising campaigns, your business get noticed. You can create voice campaigns for offers, promotions or services you offer & how it will be benefit.

3. Financial Organizations

Financial companies need new leads to generate business. With voice broadcasting, you can get more potential leads. You can also ask people to press a number on their keypad & you will know more about their interest.

Conclusion

Voice broadcasting is an effective & smart way to engage with your customers. It can be beneficial marketing method if you used it correctly. It is also used for alerts, event promotions, delivery confirmations & surveys.

What is SMS Marketing?

SMS marketing is a medium to send text message advertisements to customers. SMS is a fast, cost-effective, and measurable marketing tool. It is a direct way to share a special offer or company information with large group of people easily from an online platform.

If you are doing in right way, it is one of the simplest and most effective ways for businesses to communicate with customers. It is a powerful tool for driving sales and build relationship with potential customers.

How does SMS Marketing Differ from Email Marketing?

SMS marketing is someway a lookalike of email marketing in basic processing. Businesses may use a service to send messages to their subscribers or customers, create auto-responders and campaigns, make customers segmentation list and personalize content. But it differs from email marketing in many ways.

  • SMS marketing is more closely regulated than email marketing. SMS campaigns are permission based, But email is subscription based.
  • Text messages are limited to 160 characters and do not contain images. No requirement for subject line. The way to include visuals is to link to mobile-friendly landing pages with more information.
  • SMS costs more than email to send, but it offers higher open and response rates than email. Some study says that average open rate for SMS is 90% and 48% for email.
  • With SMS marketing, your message is always received on a mobile device and links in a message will be viewed in a mobile browser. But you can open your email from any device like PCs, Laptop, Mobiles & Tablets.

 

Benefits of SMS marketing

There are many benefits of SMS marketing for your business.

1. SMS solution is a great way to engage & build customers. It offers Direct communication with your customers. It is very fast to send & deliver messages into customer’s mobile.

2. With SMS marketing, people will know about your Brand & services. It is the perfect platform to increase your presence in market.

3. SMS marketing can generate more leads, convert these leads into potential customers. It has high conversion rate, more actions are taken by customers than other marketing channels.

4. Yields high open rate as compared to email. Approx every message sent is opened (average 90% open rate). Higher open rate will bring the great chances of success.

5. It is a great way to get feedback & suggestions from customers via surveys. It is effective & reliable way to connect with them, You can learn more about your customers & subscribers.

Catch The Speed Of Light With Online Marketing!

Online Marketing Online Marketing! A word which I can say travels faster than light in present’s aeon. To keep on travelling with it, you have to start thinking independently act critically and express creatively.

Whenever you start thinking about Online Marketing, what is the very first thing which comes in your mind? Think ! Think more!

In my mind, it’s

1. What?

2. How ?

3. Why?

If you’re in the same boat in which I am sitting, then probably I can help you out with these three capping questions.

Let me help you out step by step,

1. What?

In the simple altercation, it can be said that Online Marketing is nothing more than “Art of Marketing”.

Here you never aim your customers directly by promoting your business but you attract them to such an extent so that they by themselves buzz towards you to know and understand your services.

If you say to categorize it, we can slot it into three layers:

#Web Marketing: Which includes e-commerce websites, promotional or informative websites, online advertising and Organic Search Engine.

# Email Marketing: For me it’s 900 pounds King Kong in Online Marketing. It includes both promotional and advertising marketing via Email

# Social Media Marketing: It’s the eye candy of Online Marketing. It includes both advertisement and promotion of the services through the flawless Social Mediums like Facebook, Twitter, LinkedIn, Google+, Digg and many more.

I hope going through the all, the picture of Online Marketing in your mind must have become quite clear.

Now moving towards the most significant part of Online marketing.

2. How?

There are eternal ways to answers this “How”. The technique which suits your business and starts giving out you success, that very technique can become the answer of your “How”

I know, what you must be thinking.. That’s it?

Don’t get worried, we can’t suggest you a single technique to work up on but I am going to provide you a list of some really essential tools that can help you in adventuring the answer of your “How.”

Here is the Online Marketing 6 Starter Kit that could become your table stakes for marketing.

#Kit 1: Analytics

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

– John Wanamaker

But, we the marketers of today are smart enough to inspect that half . But for that, you must be handy with such analytics tools and team that can understand and express that how to use data.

#Kit 2: Conversion Optimization

It’s well said by Jeremy Abel that “A website without conversion rate optimization is like a car with no wheels  – it will take you nowhere.”

Conversion Optimization let the people which come to your website or anywhere you are leasing with them, usually in the kind of filling a form so that you can, at least, know their email addresses.

 

#Kit 3: Email

As I  have already said that Email is the 900 pounds King Kong in Online marketing. It’s the face of your business. By Email in online marketing, I didn’t mean spamming people or buying the email list.

Email is the front face and your best communication media of your business with your customers. Nobody will like you entering their home without their permission, neither your customers.

#Kit 4: Search Engine Marketing

It is the heart of Online Marketing. All your efforts will go in vain if you’re not getting searched over the internet. Search Engine marketing compels to both paid ads and Search Engine Optimization.

Simply make it clear in your mind that “whenever someone is searching and that is what you deliver, you have to be the first to appear on .” SEO is not only about enhancing the technical aspects of your site but also delivering the reliable content which is actually get valued up by Google.

#Kit 5: Content

The most creative face of Online Marketing is Content. Content is the only thing which can create a difference between your services and services delivered by others.

If you’re doing online marketing, Trust me content is the only thing which can make people follow you and not you chasing people.

# Kit 6: Marketing Automation

Marketing Automation wraps up altogether. It is a technology of bringing traffic which includes analytics, online forums, Tracing what people actually do when they visit your website.

It’s always important to to keep an eye on your customers as they are the only judge of your success.

These are the pack of 6 basic kits to help you out in doing Online Marketing but never ever leave the hands of Social Media because in business whatever you do need to be exposed to your viewers.

Social Media is the best platform to expose all about you and your company promote it to a high level and make your service reach every customer.

3. Why??

Coming to Why, I don’t think that any of the business people would like to ask this question. There was a time when going online was a big deal for any business but now if you really want to survive in the market you have to do it there is no choice for you to check Why and Why not.

Still you want a single reason to start it up, I can guide you five.

# Convenient

The best benefit of Online Marketing I can feel is your shop remains open up 24X7. You need not take care of time, your customers can visit you anytime, at any hour of the day or night they want.

#Cost Effective

Marketing over cloud will cost you much less than the old door to door marketing. You need not take care of Marketing space, maintenance and all those stuff which seriously means nothing for your business.

# Personalization

Everybody likes to get something special for them rather than standing in a crowd, with online marketing you can give a personalised touch to your customers by the information provided by them only.

# Relationship

It helps in building a strong relation with your customer. It helps you in making your customer aware of your each and every step.

# Social

Internet Marketing helps you getting involved in the overgrowing era of Social Media. It creates a social prestige of your services. As I said everything in business needs an exposure so that your customers can know you better and Online Marketing very smartly helps you in doing this.

Go pick up your own reason and own situation and get handy with it as fast as possible.

Colors are in the air. The most colorful and joyful festival is knocking the door. It will be a cheating for your customers if you’re sitting and have not planned anything for them.

And if you’ve planned something for your customers, then have you decided how to make them aware of that?

Now, thinking as a marketer, Festival days are the golden days for any marketer. All you have to do is  to present yourself and your services as brilliant as possible. But the main problem is deciding the way of media through which you can deliver your brilliance.

Being a smart marketer you can’t avoid any of the media but concentrating on the best media is a very decisive issue.

There is myth flowing nowadays among marketers regarding that “Email Marketing is dead ” and there are no reasons left to invest in it.

Trust me, I can give you 10 reasons to prove you wrong and to make you aware that why we should never leave the hands of Email Marketing following some of the useless myth.

#I. Email marketing was the biggest marketing channel on Black Friday, driving 25.1% of all transactions, according to Custora. Beyond email, 21.1% of sales originated through organic search and 16.3% through paid search, while social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales.

#II. Email is the most-used source of data for analytics, with 41% of businesses mining their data from the performance of their email marketing campaigns, according to Salesforce. Research data (39%) and transaction data (37%) were the next two most common sources of data.

#III. US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined. (eMarketer)

#IV. Seventy-two percent of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” Postal mail was a distant second with 48% of respondents.

#V. Email marketing ROI is the second most easily measured (after paid search), with 39% of marketers rating their ability to measure the ROI of the email marketing retention efforts as “good.”

#VI. Twenty-three percent of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale, according to Bizrate Insights. Forty-five percent of abandoners hoped to receive a coupon for free shipping with no minimum purchase.

#VII. The top 1% of most viral emails generated in excess of 1 forward for every 21 opens, with a handful of the more than 400,000 campaigns analyzed generating forward-to-open rates of more than 100%, according to Litmus. Meanwhile, the bottom 5% of email generated no forwards at all.

#VIII. Fifteen percent of the top 500 internet retailers didn’t offer an email signup form on their website, and 8% required account creation to opt-in,  Only 6% of retailers used a confirmed or double opt-in process.

#IX. The top 1% of most viral emails generated in excess of 1 forward for every 21 opens, with a handful of the more than 400,000 campaigns analyzed generating forward-to-open rates of more than 100%, according to Litmus. Meanwhile, the bottom 5% of email generated no forwards at all.

#X. Email is the most-used source of data for analytics, with 41% of businesses mining their data from the performance of their email marketing campaigns, according to Salesforce. Research data (39%) and transaction data (37%) were the next two most common sources of data.

I hope I have given you enough reasons now to not leave the hands of Email Marketing, after all, festivals comes once in a year and enjoy this coming feast with heavy leads by choosing the right direction and holding the right hands.