Statistics To Improve Customer Service

Today, businesses spend a lot of money on advertising to get customers and build relationship with them. Do you ever think – What do your customers think about “YOU”? Are your customers feeling the love from your business?

Everything start with the CUSTOMER.” — June Martin

So, its your job to provide the great customer experience to keep your customers happy.

“Always remember if you don’t take care of your customers, SOMEONE else will.”

Here is an exact definition of customer service:

What is Customer Service?

“Customer service is the act of taking care of the customer’s needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer’s requirements are met.” – Study

5 Things Great Companies Do For CUSTOMERS!

1. Know their products

2. Know their customers

3. Commit to quality service

4. Always help customers when they need it.

5. Always provide what they promise.

Customer service is not a department, it’s everyone’s job. In order to provide great customer service, every employee of your company matters; they all contribute. Whether an employee is part of your sales team interacting with customers face to face/phone-to-phone or he’s a designer to make sure the website works well and describe your products/service very well.

Customer service shouldn’t just be A department, it should be the entire company.”

– Tony Hsieh, CEO of Zappos

You don’t need to be perfect, you just have to take care of them and fix things when they go wrong.

When customers share their story, they’re not just sharing pain points. They’re actually teaching you how to make your product, service, and business better. Your customer service organization should be designed to efficiently communicate those issues.” – Kristin Smaby, “Being Human is Good Business”

Here are some statistics to get more insight about customer service:

Customer Service Statistics

  • 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience.

  • On average, loyal customers are worth up to 10 times as much as their first purchase.

  • It takes 12 positive experiences to make up for one unresolved negative experience.

  • 82% of consumers have stopped doing business with a company because of bad customer service. – Zendesk

  • Email is a critical medium for online customer service. 94% of all online retailers provide email customer service and 27% of email inquires are answered incorrectly.

  • Knowledge of the product is more important than speed when emailing a customer, so do everything in your power to get it right the first time, every time. (Source: Zak Stambor, Internet Retailer, 2010)

  • The only thing more important than response time and personalization is the quality of your response. Go the extra mile to resolve questions in a single email.

  • Employees only ask for the customer’s name 21% of the time, says Contact Point’s Client Research Study.

  • 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes. – Survey by The Social Habit

  • Happy customers delivers a big and predictable — return on investment: Happy customers, on average, tell 9 people about their experiences.

  • It’s 6 to 7 times more costly to attract a new customer than it is to retain an existing one.

  • E-commerce Statistics: The key reasons for abandoning online purchases are:

  1. Unexpected delivery costs (70%).

  2. Lack of information about the product, service or delivery (56%).

  3. Website difficult to navigate or can’t find what i’m looking for (46%).

  4. Complicated registration process (38%).

  5. Want to ask a question – can’t find the answer (37%).

  • Top two reasons for customer loss:

  1. Customers feel poorly treated.

  2. Failure to solve a problem in a timely manner.

(Source: Customer Experience Impact Report by Harris Interactive/RightNow, 2010)

Your most unhappy customers are your greatest source of learning.” – Bill Gates

Toll Free Number for Delivering Good Customer Experience

toll free number

Toll free number service helps you to deliver good customer service. Your customers can reach you when they have any query without paying a penny. Improve customer satisfaction by being available to take their call. You will never miss a call and it shows you care your customers. We can say,

Toll Free Number = Care Your Customers

What is Toll Free Number?

Toll free numbers are numbers which allow customers to contact a company, business or indivisual at no cost. Customers can able to make a call to you & ask their queries and they don’t have to pay for the call.

Toll free number can play a vital role in attracting new customers. Here are some toll-free number statistics:

Toll Free Number Statistics

  • Many research studies have found that a toll free number can improve sales by 30%.

  • 61% of shoppers still prefer to receive assistance over the phone. Source – Econsultancy

  • Vanity numbers had a 75.4% higher recall rate than regular 1800 number.

  • 75% of customers believe it takes too long to reach a live agent.

  • Studies shows that, people respond 30% more to an advertisement with a toll free number.

  • Vanity phone numbers were 33% more likely to drive clicks in mobile ads than their generic counterparts. – Study by RingBoost

  • By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human. (Gartner Research)

  • A productive ad featuring a 1-800 Vanity phone number can generate a response rate of 30% or better.

  • Consumers have a 57.6% Average Higher Recall Rate of Vanity 800 Numbers over URLs.

I hope you enjoyed this post. Do you have any thoughts on the state of customer service? Please share them with us in the comment box below! We’d love to hear from you.

Content is main part of online marketing campaign. Content marketing is for all kinds of businesses & any type of business can take advantage of this marketing medium. 86% of B2C marketers and 91% of B2B marketers use content marketing. Content tells your customers that you are exist & it will help to get more clients & increasing website visibility.

Here are 11 great content marketing tools which help you!

1. Scoop.it

Shine on The Web

Scoop.it is a content curation tool that allows you to collect links and media from across the web, add your own perspective on it and publish it to your own page and across social networks. Scoop.it pages are SEO friendly and you have lots of options to personalize whatever you publish.

scoop.it

2. SlideShare

Upload, Share and Discover content on Slideshare

Discover, Share, and Present presentations and infographics with the world’s largest professional content sharing community. SlideShare consists of more than 15 million uploads from individuals and organizations on topics ranging from technology and business to travel, health, and education. Share the content that matters to you with your colleagues, customers, friends and followers.

slideshare

3. Evernote

The workspace for your life’s work

Bring your life’s work together in one digital workspace. Evernote is the place to collect inspirational ideas, write meaningful words, and move your important projects forward. Evernote builds apps and products that are defining the way individuals and teams work today.

Write. Collect. Discuss. Present

evernote

4. Oktopost

One Powerful Platform for Social Media Management

As a B2B company, your content needs to be where your clients are. Oktopost lets you easily manage large-scale content distribution to social media, across all of your profiles, and company pages. Quickly create and manage social campaigns to promote any type of content.

Schedule, Measure and Integrate.

oktopost

5. LookBook HQ

LookBookHQ is a sophisticated marketing tool for those in the business. It’s a unique way to add flavour to your content whether press releases, infographics, announcements, blog posts, videos etc.

lookbookhq

6. Triberr

Home of Influencer. An Influencer Marketing Platform

A community of talented Bloggers and Influencer come together to read and share great content. It’s a useful extra backlink and an opportunity to gain influence and authority in your niche.

triberr

7. Listly

Lists made easy + social + fun!

Share your interests. Engage your audience. Collaborate with friends. Make beautiful and fun listicles. The simplest way to create, curate and share. The premium version adds a range of features to the free including advanced moderation, no ads, private lists, customized embedding tools and more.

listly

8. Readz

A Content Creation and Publishing Platform for Inbound Content

Better inbound content. Readz allows brands to rapidly create beautiful inbound content tools online, in particular: micro-sites, brochures, interactive magazines, white papers, and similar kinds of content. Readz is the one-stop solution for brands to create interactive brand content for the web.

readz

9. Bundlr

Bookmark and discover amazing content

Create topic pages with photos, videos, tweets and documents. Share them with everyone. Using “Bundle This!”, Bundlrʼs browser button, you can clip content while you browse the Internet. Just press the button to save the content you want, and the meta-data around it, to the bundle you pick. Each bundle has its own public webpage you can share freely (through its link or on social networks) or even embed on any website.

bundlr

10. Storify

Make the web tell a story

Create stories using social media. Turn what people post on social media into compelling stories. Collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.

Storify is the easiest way to find, collect, and share what people are saying all over the web. Join top companies, brands, and agencies as well as millions of users on the best platform for leveraging social media.

storify

11. Visual.ly

Content Marketing for Brands

Visually creates custom sharable infographics, videos, and interactive experiences for brands to use in content marketing and native ad campaigns that drive ROI.

visually

Hope you like these tools! What is your favorite tool?

Source: http://www.sitegains.com

googleplus

There are 300 million monthly active users. Google+ for business has continued to be a growth market for businesses and for search engine optimization. Having a Google+ page can help business owners to build a loyal fan base, providing customers with the opportunity to leave reviews and show their interest in your brand.

Here are 6 benefits your business could be reaping from Google+:

1. It’s growing fast

2. Google+ influences search rankings

3. Business get found locally

4. Google+ communities let your customers do the talking

5. Share content and engage with people

6. Create a great impression

Do you want to learn how to market yourself and your business on Google+? Check out this infographic from quicksprout to get more insight.

How to Use Google Plus for Marketing
Courtesy of: Quick Sprout

6 Important Strategies To Tackle Out Email Marketing

Email marketing is no doubt  the strongest marketing channels .But think once about the oppressed inbox of your consumer which remains compact with a huge number of marketing emails, fighting subject lines, the battle of attention-seeking emails.

There are over 144 billion emails sent each and every day, still email marketing stands as one of the exclusive marketing communication channels for industries. So there is definitely some spark in emails that is why it remain separate from the noise of other marketing channels.

So, standing out of the crowd of the various competitive emails all you need is a full proof strategy to make it out. An email marketing strategy is a very important part of your vital marketing and business strategy and business. So look into the Email marketing strategy that will help you in putting a cherry on the top of your marketing cake.

1. Take Permission

The first and most important strategy or you can even term as a rule of email marketing taking permission from your customers. If you’re thinking that you will snatch out some of the email I.D and will send them emails and this will work for you. Sorry! But you’re wrong , we never like people entering our home without our permission. So, be sure that to whom you’re sending email has subscribed to you.

2. Test Your Subject Line

Subject Line is the first impression of your email. The first thing which a reader will see is not your brand not your logo and nothing, it’ll be only and only your subject line. So start working for your subject line all you have to do is make your subject line concise and informative, and the make it appealing enough and give your reader a reason to click and check your email.

Definitely, it’s not that easy to appeal people with limited words and the that’s why most of the email marketing services provide you an option to send two versions of the same email, each having a subject line  which helps you in testing that which strategy worked better for you.

3. Personalize Your Email

Before throwing an email campaign I would suggest you to harvest the information about  your customers as deep as you can. Your email subscribers, and will appreciate your emails even more if they’re personalized.

Include personalized phrase into your marketing emails which will convert your marketing talk in one-to-one communications between you and your customers.

4. Include Email Segmentation

Segmentation is the part of email marketing where you signify your customers and start making a one-to – one conversation with your customers. Start creating groups by differentiating customers in terms of location, work, gender, their past purchases and much more.

For example, if you owe an apparel business then you can categorize your products as apparels for men, women or kids and can segment your emails depending on the gender of your customers and can deliver them what actually they are looking for.

5. Optimize Your Email

Everyone wants to give as short  time as possible to go  through their emails, so what they actually going to do is open up  a quick scan, and within a few seconds, they decide whether to delete it or to go through.

And we don’t know that in which device your customer is going to read your email, So, always be ready for every situation. Make your email short simple and optimized for every device. If you’re including a Call-To -Action option makes it very clear and provide an appropriate space between the lines.

6. Provide The Social Sharing Options

Emails that have social sharing buttons generate a 158 percent higher click-through rate than those that don’t.

If you aim to receive an  action from your reader,then the best means which can make it happen is including social sharing buttons in your email. Your readers will be able to share your beautiful email newsletters with their friends and hence which will increase your social media followers. Try to make this option as easy as possible so that you can’t miss the reaction of your impressed customers.