To run a business smoothly, one must have advance approach and tendency to adopt the new changes quickly by foreseeing the advantages related to it. To be at the top of your business sector does not mean that you need to try unique things but it is like doing the trending things differently. In the recent years, the mobile technology has completely influenced the commercial arena and has successfully overtaken it. Thus, it is clear that one has to go between his targeted audience through mobile phone, and when it comes to reaching cell phones, then nothing is impressive than SMS.
SMS seems to be very simple term as we receive many on regular basis, but to use the same for business purpose, you need to be very creative, informative and précised. The irony is most of the people shoot bulk messages to their customers and prospects without caring much about the content. There is no doubt about the effectiveness of the SMS marketing, but it can be directed on the right track only when the content of the message is appropriate and has ‘call to action’ factor.
Now, when you are up with content of the message, now comes the ‘Time’ factor. Most of the people shoot the bulk messages in the noon time. But, it is the time when the clients remain busy with their own stuff. Thus, most of the time message remains unread. It is suggestible to shoot the message campaign in non-productive hours. So, that the clients can read and can act upon the same.
Finally comes being on the promise. Most of the business persons make fake promises in the content of the message and when it comes to face the reality, the clients feel disappointed. Try to be real in content of the message. Try to fabricate your message in attractive words rather than imitating attractive cum false information. Replicating the correct message among your customers is quite important as it also helps in generating their faith in your business.
Following the above mentioned guidelines for SMS marketing may help you in getting better results from your targeted audience.
The commercial market relies much on the mobile marketing when it comes to promotion and marketing of the brands. Till date, response of any mobile marketing campaign was measured based on Delivery report (DLR) returned by Telecom Operator. Subsequently, companies started using URL enriched text message in the form of tiny URL (third party URL shortening service) for campaign analytics. The responses were measured in such campaigns based on number of clicks made on embedded link(s) in text message. However, such tools could only tell you overall response of the campaign. Capabilities of further drilling down of clicks on who has clicked over the links are not possible. Thus, the campaigns fail to figure out the hot leads interested in their products and services.
To overcome this problem, Obligr has moved a step further in terms of technology to come up with an effective solution in the form of SMART SMS. Now campaigns can reveal who has clicked on the unique URL embedded in the message and hot leads can be segregated for further use.
Previously, it was not possible to know about the users clicking on the URL as it remains the same in every message. Obligr took the initiative to change the scenario, and came up with a solution where URL can be sent with a different algorithm to each user using our proprietary URL shortening service. Though we use different algorithm for each message in a campaign, however, the URL redirection, post click will take all the users on the same page. Our SMART algorithm tracks each associated mobile number individually.
This is not the first time when Obligr has come up the revolutionary innovation in Mobile Marketing industry; take a dip in the pool of past, you will find – Obligr is the first in the mobile marketing arena to come up with URL shortening service, to count the number of hits on the sent URL and many others. All these things together have worked in the favor of the clients to use the enterprise messaging service in much better conduct.
Our clients can now categorize the users on the basis of action performed by them, and can interact with them as per their category. This will contribute in better interaction with client, which will finally results in increased leads and profit margins.
Think beyond delivery; now track your users in real time using SMART SMS. It has been extended free of cost to all our existing Obligr users.
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The corporate world does not hesitate in trying the ideas and the things that claim to offer benefits in quick instance of time. However, most of the time such ideas or things fail to deliver what they promise, but it doesn’t happen in every case. Today, I will be discussing a random case in which the innovative idea delivered more than it promised.
The last festival season when every business individuals was coming up with lucrative offers and discounts to the customers to attract them towards their businesses, ‘The Fancy Land’ garment shop owner took the help of sms marketing to bring the customer to his shop. He designed a message campaign to address the existing customers and prospects.
The text message was consisted of discount and a gift offer to every customer visiting and making purchase on his shop till the festival day. He aggressively shot the campaign on weekend as he was sure more people will turn to his shop in weekend. To his surprise, the customers were much more than he expected and he was able to make good profit in the festive season.
Here, people must understand that you should communicate with your targeted audience via the best possible and easy way. Technology can assure you both the things and that too in very cost-effective rates. The mobile phone has become the most common thing in the life of the people. Thus, whatever your business is, whatever your targeted audience is, the best possible way to communicate with them is SMS.
It is the demand of the time that every business person or entrepreneur should opt for SMS marketing not only to promote or advertise his products or services, but also to offer help and support to existing clients. In addition, it can be the best medium to inform the clients regarding their transaction and to deliver other important information.
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