Lead generation is the most common marketing challenge. Every business need to generate leads consistently because it’s the like blood for business (like blood flow consistently in human body). For this, we use different marketing channels and invest our resources – money and human power, in marketing strategies. It’s very critical to find right lead generation tactics, because one wrong step can waste your resources which is not good for business.

You need to pick tool which can reach maximum number of audience – High Reachability and attract targeted audience & encourage them to take an action – Call-to-Action. In order to generate leads, these two factors are very essential – Reachability and Call-to-Action(CTA).

Every business strives for maximum business ROI (Return on Investment). Almost every business face one question – How to generate required number of qualified leads with minimal amount of investment?

We have answer for this question – Voice Broadcasting. There are many channels available to generate leads – email marketing, SMS marketing, social media, cold calls etc., but voice broadcasting offers a unique way.

Studies have shown that voice broadcasting campaign may yield response rate up to 3 times higher than email marketing campaign. We are working on this channel for quite long time and we observe that, for every $1 spent, $350 is the return on voice campaign investment (it’s based on our personal study).

As we know email marketing is a great online marketing channel but there is some problem with this tool – low deliverability, Spam , low response rate and readability. Average open rate of email is 22%. But voice broadcasting has high reachability, and high response rate because it’s a phone and mobile based service.

Interactive Voice Broadcast gives an opportunity to create a next generation call center (Interactive call center). You have full control over your leads.

What is Voice Broadcasting

Voice broadcasting is a way to deliver pre-recorded message or voice message to thousands of targeted audience at a time.

It’s an efficient and cost-effective medium to reach potential customers, generate inbound leads, increase message deliverability and improve sales. It can be used for appointment reminders, event promotion, product or company information, surveys, offers and more.

It is a cloud based service means you only pay for what you use. It’s very easy to send a voice message campaign. Simply record your message, upload the contact list and now you’re ready to send the message or you can also schedule the message for future dates.

1. Define your strategy and goals

First you need to be clear with your voice broadcasting strategy. Develop your strategy –

  • How many numbers of response you need?

  • Number of customer you want to generate with your campaign.

  • Who is your target audience?

  • How you want to approach your customer with your business information?

  • How does your product or service add value to customers?

2. Define your target audience

Planning to shoot voice broadcasting campaign? You need to define who you are targeting.

  • What is the right time to call your customers?

  • Who will hear this voice message?

  • What it is the customer really wants from you?

  • Who’s going to be more interested in your message?

  • Where are they located?

The more insight you have about your audience, the more successful is your campaign. It’s very helpful to make campaign more personalized and effective. Always remember – Do Accurate Targeting, Get Better Results!

3. Make an effective message

The ideal length of message is 30 seconds and around 75 words. Message must be conversational, clear, and concise, but not overly energetic.

To create a successful message you must keep in mind some elements. Here are some elements of an voice broadcasting message.

1. Start with your introduction, for instance – Hi, this is Kanishka from Obligr.com

2. Mention your offer or main message clearly. For example, “We wanted to thank you for using our services. Here is a special offer. Would you like to get this offer.”

3. Give your audience an easy and clear call-to-action. “Press 1 to speak a sales representative for this offer.”

4. Message must include an opt-out option. For instance, “if you would prefer not to receive calls from us, press 5.”

5. Close you message nicely. “Thank you for your time and thanks for using Obligr.

4. Don’t forget to invite customer to take an action

Your message should allow the customers or target audience to interact with it and respond quickly. Make a feel customer like having a conversation with live person, make your message less robotic.

Offer them a choice to connect with you – Press 1 to speak a sales person. It may be very effective in order to generate leads.

5. Follow up and consistency

Now you have a lead, it’s very important to make an strong follow up strategy. The key to lead generation is consistency. “Hit and Miss” won’t good for your campaign and business. Take follow up consistently and measure the results.

So, now it’s clear what is the key to generate leads – Develop a strategy, execute, track results, consistency and Never Stop! Applying these tips can give you an optimal return on investment.

Here’s a table comparing some common functionalities and how different tool (Email, SMS, Voice broadcast) facilitates them.

Functionality

Email Marketing

Voice Broadcasting

SMS Marketing

Lead Generation

Use sign up forms and emails.

Use voice messages, & phone surveys

Use text messages, online forms & surveys.

Lead Scoring

Use forms

Use inbound IVR to score leads

Use an keyword in message

Lead Nurturing

Use emails, follow up calls

Use voice broadcast, follow up calls

Use text messages

Deliverability

Fine

Very Good

Very Good

Response

Good

Very Good (3 times higher than email)

Very Good

Cloud Based (Pay for what you use)

Not cloud based

Cloud Based

Not cloud based

Hope now you have a clear insight that voice broadcast is the most effective way to generate leads in minimum investment. If you have any queries or view, please share with us in comment box below!

Planning or running any show or event, is very tough task. This needs promotion to reach among thousands of people. For this, you should opt an automated solution- voice broadcasting. It is a great solution to send bulk voice messages to thousands of people in short time. Voice broadcasting offers many benefits to industries, including IT, entertainment, social events, elections parties etc. So, it is cost effective, easier & faster way to send your message to large amount of audience.

You must execute voice broadcasting service in your event promotion. You just have to record your voice message, upload your contact list & your voice message campaign will be reach to each person in your contact list. You can also use hosted ivr to get their response & know their interest like “Press 1, if you want to register yourself”.

Event Promotion

– Send notification to inform people about your show or event

– Send voice message to promote your event

– Use Hosted IVR service to know people interest & serve them better

Track Voice Campaign

Voice broadcasting allows you to track & monitor your voice campaign.You can also track real-time campaigns. You should send more than one campaign & monitor which campaign drive you the most calls, discard campaigns which are not effective. It will maximize your marketing efforts. Hence, you can save huge amount of time and money.

Why voice broadcasting is better choice for event promotion?

If you still are hesitating to choose voice broadcasting service for event promotion. Take a look at some advantages of this service.

– User-friendly which delivers message instantly & accurately

– Personalize your message & add personal touch

– Easy to use and simple monitoring

– Good choice to extend audience reach

– Send custom messages to each users

– Better understanding of people interest

What voice broadcasting offers you?

A voice broadcasting service carries below mentioned features which make broadcasting very easy.

– Real time tracking & monitoring

– User friendly interface

– Easy to manage & no need to have technical knowledge

– Web based detailed campaign reports

– Import of contacts in seconds

– Email & SMS notification

Bulk SMS (or SMS marketing) and Bulk Voice call (or Voice Broadcasting) services are the best way to help you communicate with your target audience.

Bulk voice call and bulk SMS deliver your message to millions of people. So, political parties also choose this service to educate people about their campaign & candidates.

Sender or Callers send their message to people & ask people for voting on election day. It is the best way to tell who is candidate & what he stands for.

More voters are now being contacted by Voice Broadcasting way over any other. This is because it is quick, cost-effective way to deliver your message to thousands of targeted audience.

It’s very important to remain in the mind of people during the season of the election. What could be a better option then you are reaching everyone with your message and that too in such a cost effective approach.

Why voice broadcasting is a good choice for the election campaign?

Voice broadcasting service is a better choice for your election campaign. Take a look at some advantages of this service.

  • User-friendly which delivers message instantly & accurately.
  • Personalize your message & add a personal touch.
  • Easy to use and simple monitoring.
  • Good choice to extend audience reach.
  • Send custom messages to each user.
  • A better understanding of people interest.

What voice broadcasting offers you?

A voice broadcasting service carries below mentioned features which make broadcasting very easy.

  • Real-time tracking & monitoring.
  • User-friendly interface.
  • Easy to manage & no need to have technical knowledge.
  • Web-based detailed campaign reports.
  • Import of contacts in seconds.
  • Email & SMS notification.

Why Bulk SMS is a good choice for the election campaign?

Here are some top reasons why you should opt bulk SMS service for your election campaign.

  • Direct medium for communication. SMS sends directly to the in-box of all contacts.
  • SMS is a Cost effective medium.
  • Perfect medium to increase your party presence among your target audience.
  • Text messages are short and concise (to the point).
  • Great way to get feedback and suggestions from your voters.

Questions to ask while choosing Bulk SMS and Bulk Voice SMS service

Take a look at this checklist before choosing a bulk SMS and bulk voice SMS service provider.

  • What does my campaign want to achieve with these services?
  • What is my marketing budget?
  • Is service provider company providing a demo?
  • Do I need a service provider to plan my campaign strategy?
  • What type of content should I use in my campaigns?
  • What level of customer support should I expect from the company?
  • What type of tracking factors will measure the effectiveness of my campaigns?