SMS-marketing

Why mobile marketing is so powerful and receives high response? – Because it’s personal. Bulk SMS marketing campaigns have huge potential, with engagement rates reaching eight times than email marketing.

Here are more stats which tell you why SMS is a powerful channel!

Stats and Facts

1. SMS produces engagement rate 6 to 8 times higher than email.

2. 70% of people would like to receive offers on mobile device.

3. 98% of text messages are read.

4. 50% of e-commerce website traffic comes through a mobile device.

5. Average response time for text messages is 90 seconds.

6. SMS coupons are 10x more likely to be redeemed & shared than mail and newspaper coupons.

7. 57% of consumers would be happy to sign up to an SMS loyalty programme.

8. SMS campaigns have over 7 times greater performance than email campaigns.

Key Reasons to Start SMS marketing

Here are some top reasons why your business should start SMS marketing.

1. Direct medium for communication. SMS sends directly to in-box of all contacts.

2. SMS is a Cost effective medium.

3. Perfect medium to increase brand presence in industry.

4. Text messages are short and concise (to the point).

5. Great way to get feedback and suggestions from customers.

How to Collect Customers’ Data

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Quality of data is the key element for a SMS campaign to be successful.

Customers want to feel special, so make feel them that you really cares about them. Don’t treat them just as another number!

Try to collect their name, gender, interests and other demographics which help you send more relevant and personalized messages to right people.

But question is how can you collect the customers’ data?

Let’s understand it with an example,

Meet Abhishek, he runs a store. And he sends successful SMS campaign because he has quality customers’ data. So, how do he collect the data and build a powerful list ?

When customers purchase something from his store, he ask if they would be interested in receiving offers or relevant information about the product they’ve purchased via text messages.

He offers incentive to customers to get their details, for example: “Win a free pair of headphones! Enter at the main desk simply giving you name and contact details.”

He also use and promote a keyword on in-store graphics, promotions and price-labels. For example, “Text ABSHIRTS to xxxxx to get a 10% off code.” It allows customers to opt-in to your list.

Abhishek makes mobile number a required field in online form to place an order. So, he can send a confirmation text for the order and future offers.

He doesn’t use the keyword just in store, but online too. For example: Sign up for our mobile marketing reward scheme, just enter your mobile number here.”

Pop the keyword throughout your site, where relevant, it allows customer to enter their number.

Abhishek also use social media channel to get the contact details. He promote a keyword to a short code across all social channels which encourage customers to sign up.

However you chose to do it, try and collect your customer’s data as accurately and as efficiently as possible – and with these ways, your data will just grow and grow!

Tips for a Successful SMS Campaign

Here are some tips to send an effective SMS campaign.

1. Segment your customers or subscribers list based on their purchase history, interests, demographics. It will improve your campaign.

2. Keep message short, concise, and clear. A SMS consists of 160 characters.

3. You should create a valuable offer, customers will appreciate it.

4. Create a sense of urgency in message. It will inspire customers to take an action. For instance – “Offer is valid till 15th of August. Hurry up!”

5. Message should contain clear call to action (CTA).

6. Message should contain a simple opt-out option.

So, SMS marketing has very potential and it offers many benefits like generate leads and sales, improve business ROI, build the brand and get the customers feedback.

So, SMS is a great way to reach target audience for different industries.

1. Retail industry – New product arrival, coupon codes, and discounts.

2. Education – Exam and syllabus information, exam tips etc.

3. Restaurants and hotels – Special offers for events, deals on food & drink.

4. Finance Sector – Account updates, feedback surveys etc.

5. Travel industry – Run a competition to send the winner off for a luxury holiday.

6. Healthcare Industry – Appointment reminders, health tips.

7. Real Estate – Provide useful information regarding properties.

The main concern for every business owner is, how to drive customers to their business. For this, we should use different marketing mediums. We live in mobile era, we must use power of mobile to drive more customers & business. Text messaging or SMS Marketing is one of the most useful mobile marketing tool. It is the best way to help your business communicate with your target audience, It is a direct way to share a special offer or company information with large group of people easily from an online platform.

SMS marketing offers a lot of opportunity like improve customer service, attract genuine leads & potential customers, and build the brand. Nearly every industry can use the power of this marketing tool.

In this article, we’ll discuss about how different industries can benefit from using text messaging.

Retail Industry

SMS marketing & retail industry are made for each other, SMS is the perfect opportunity to increase sales. It is one of the best medium to create awareness around your brand, products & services.

SMS marketing can be very effective to send out bulk message to your subscribers about a special offer, & Sale that you have on in store. It is more direct and personal way to reach your customers, & communicate with them through text messaging. With SMS you can send text offers like personalized coupon codes or Creating a generic discount code to your subscribers.

Here are some ways to use SMS

  • New stock availability

  • New product arrival

  • Coupon codes, discounts & offers

  • Delivery information

  • Payment information

  • Greetings on occasions & festivals

Education

Average response time for text messages is 90 seconds. SMS marketing offers many opportunities for education industry. It is a great way to reach out to students. Education Institute use this service in many ways like.

  • Parent-teacher conferences

  • Communicate with parents & students regarding important updates

  • Exams & test dates information

  • Tips to prepare for exams

  • Good luck messages during exams

Restaurants & Hotels

Restaurants & hotels are among biggest users of SMS marketing. With this, you can make your customers feel special.

  • Offer discounts & deals on food & drink

  • Special offers for special events like Christmas & valentine’s day

  • Family get together party & bachelors party

  • Send Coupons code

  • Festivals & birthday greetings

  • Order confirmation message

  • New updates for customers

Finance Sector

Finance sector, such as banks, insurance companies and loan providers, are using SMS marketing to keep in contact with both prospective and existing clients.

  • Account related updates

  • Updates about transactions

  • Promotional messages

  • Status of loan or any finance application

  • Payment due reminders or alerts

  • Customer feedback survey

  • Send fraud alert messages

Travel Industry

It is one of the most powerful channel for travel industry. With text messages, you can approach your customers & send out messages like holiday season offers. From this way, you can get people who will arrive to you to book holidays.

  • Booking confirmation

  • Special deals to regular customers

  • Send auto-reply confirmation message

  • Last minute reminders & alerts

  • Send thank you message

Health-care Industry

SMS Provides Immediate Connection Between Healthcare Providers And Patients. According to a study by PricewaterhouseCoopers’ Health Research Institute, “Mobile technology holds great promise for keeping people healthy, managing diseases and lowering healthcare costs.”

  • Appointment reminders

  • Medication expiration reminders

  • Health and fitness tips

  • Little additional information about the dosage

  • Test results

Real Estate

Text messaging for the real estate is one of the fastest growing applications of mobile marketing. It is the most effective medium between broker or real estate agency and the potential buyer.

  • Provide useful information regarding properties

  • Send updates to buyers

  • Send reminders about property sales

  • Notification about special offers

  • Send payment reminder

SMS Marketing or Text Marketing is a new spark in the bucket of Digital Marketing. Since many years this bucket was filled up with Email Marketing. I am not saying that Email Marketing is completely out of the market or it has become the younger citizen of the Digital Marketing Family.

There is no doubt in that Email Marketing is still the most businessy way and Professional technique to contact your customer.

But think about yourself, your era, and the sound of tic- tac which comes from your phone and about your hand which is now habitual of checking your phone after that tic- tac.

Being a customer I would love to receive my favorite brand’s messages through text. And being a marketer I would love to stay safe from the problem of “is my subject line attractive enough to get my email opened?”

Hence it can said that Text Marketing is an easy approach for both the customers and the marketers.

It’s obvious that being a marketer you can’t blow off any of the marketing approach but if you are in the category of those marketers, who lives, drinks, even breathes for Email Marketing, then it’s the time to change your mentality and spread your hands for Text Marketing as well.

This is not only because of my words but because of what the statistics speaks for Text Marketing.

Trust me, we have walked very far from the era where we used to compare the “Email V/S SMS”, and why only Email and SMS  for every other marketing strategy that still exists in this world . Go and grab the strategy according to your objective and your business, depending all alone in Email Marketing will never prove you as a great and successful marketer.

SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and a two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.

You can use SMS to promote your emails, and can use email to aware about your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.

Like you, your customers don’t have the time. If you own a business, a majority of the people walking  through your door each day will do so with a Mobile phone in their pocket.

Mobile Marketing Timeline

Let’s have a look in Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques

1876 – Town criers are used to spread messages

1973 – First Telephone Introduced by Alexander Graham Bell

1992 – First mobile portable handset invented

1993 – First text message sent from computer to mobile phone

1998 – First mobile phone that both sends and receives texts introduced

2003 – Term “spam” officially added to dictionary to mean unwanted, junk emails

2005 – First commercial mobile SMS launches. Short codes introduced for use with text message marketing

2007 – Nike and Pontiac launch SMS campaigns

2010 – 2.4 billion SMS users worldwide

Apple iPhone is released in U.S.

 – Texting is embraced: Average monthly texts (218) outnumber calls (213)

2011 – Quick response (QR) codes start being used in mobile marketing

   – Cambridge dictionary adds “text” as a verb

2013 – Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music