The Obligr bulk SMS service and how it can benefit you

 

Expand your portfolio

Explore a new revenue channel with our reseller options that give you the opportunity to offer industry’s leading SMS marketing platform to clients.

Better bang for your buck

Have you considered bulk SMS as a marketing channel? With 98% open rates and email like attachments & analytics, Obligr SMS offers unbeatable ROIs.

Promote special offers

Enhance your client’s marketing campaigns with special offers and discount vouchers. Let us manage these for you—from voucher creation to redemption!

Leads from offline ads

Ever wondered about inserting a call-to-action in your billboard ads? Now get readers to send SMS to your client’s short codes or long codes for exclusive offers or for more information and generate leads from your offline ad campaigns.

Instant mobile web pages

Building a mobile landing page just got easier—create one quickly for your clients’ SMS marketing campaigns with Obligr and bid goodbye to your dependence on IT teams.

Track SMS campaign metrics

Generate detailed SMS campaign performance reports using our API or download them from the UI to share with your client. Delight your clients with this value addition!

Manage events seamlessly

Cut down on the effort you put into managing an event. Just use Obligr for an end-to-end solution whether it is promoting events, managing RSVPs, issuing passes or gathering feedback.

Quicker way to reach clients

Why wait for your client to read your email? Wow them by instantly sharing your media plan, ad copy or marketing proposal via Obligr SMS attachments.

SMS alerts

Send automated SMS reminders, meeting updates, campaign alerts, and even payment receipts to your clients by integrating your CRM with our SMS gateway APIs.

Find out why bulk SMS is a highly effective mobile channel for customer acquisition, engagement and retention

Staggering open rates with rapid response

98% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014)

 

 

Increasing use of mobile phones

India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)

 

 

 

Increased mobile reach

75% of online rural population in India is online via their mobile devices (Octane Research 2015)

 

 

 

A constant source of communication

Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)

 

 

 

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Increased usage of smartphones

The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)

 

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Warmly received

Compared to other forms of communication such as email, mobile messaging involves far lesser spam and so, consumers are more attentive to their text messages. There is only 5% opt-out rates for SMS marketing campaigns. (Nielsen Survey 2014)

 

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The preferred choice

Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association (econsulting.com – 2012)

SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and a two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.

You can use SMS to promote your emails, and can use email to aware about your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.

Like you, your customers don’t have the time. If you own a business, a majority of the people walking  through your door each day will do so with a Mobile phone in their pocket.

Mobile Marketing Timeline

Let’s have a look in Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques

1876 – Town criers are used to spread messages

1973 – First Telephone Introduced by Alexander Graham Bell

1992 – First mobile portable handset invented

1993 – First text message sent from computer to mobile phone

1998 – First mobile phone that both sends and receives texts introduced

2003 – Term “spam” officially added to dictionary to mean unwanted, junk emails

2005 – First commercial mobile SMS launches. Short codes introduced for use with text message marketing

2007 – Nike and Pontiac launch SMS campaigns

2010 – 2.4 billion SMS users worldwide

Apple iPhone is released in U.S.

 – Texting is embraced: Average monthly texts (218) outnumber calls (213)

2011 – Quick response (QR) codes start being used in mobile marketing

   – Cambridge dictionary adds “text” as a verb

2013 – Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music

 

Why SMS Should Be Added Into Marketing Trend??

One of the techniques that businesses both experienced and novice are tasting advantage of the recent growth in mobile activity is because of adding SMS into their marketing techniques.

I know what must be thinking, “SMS … really?”

But SMS isn’t merely something being used  amongst teenagers or college kids. Today, a majority of people are actively using SMS Marketing to remain in contact with their friends,relatives, and colleagues.

These are the people who are mostly engaged in the content which they receive. Today, 90% of SMS are read within three minutes of delivery. 

Still have some confusions or doubts? Well what if I told you that SMS also fit thoroughly into the stuff you may be already using to do marketing in your small business?

How To Grow Email Marketing Through SMS Marketing??

While SMS Marketing has many differences from email marketing, at the same time it also have some important similarities that make it the best complement to your email marketing techniques and even both the channels offers a two-way communication.

You can use SMS for short, rapid and sensitive communications which means everything from saying thanks for being subscriber, appointment reminders to last minute sale message. And at the same time you can use can use email to send broad content and information to the place where your customers are going everyday : their inbox.

With 43% of consumers now accessing emails via a mobile device, the mixture of SMS marketing and email marketing could be exactly what you need to adjust the needs of your growing mobile audience.

How to Gamble SMS Marketing To Complement Email Marketing

1. In- Person Events

Till Now : “Thanks for coming to our event today. If you would like to receive our free News and signup for our ongoing email newsletters, please take the time to provide your contact information. ”

Issue : It requires someone to write in all those email addresses by hand. How many email addresses would be lost due to bad handwriting?

Solution : Thanks for coming to our event today. If you’d like to receive our free News and signup for our ongoing email newsletters, just take out your phone and text SUBSCRIBE to 12345.”

This method is not only faster and easier for the customer , it nearly avoids all risk of capturing an incorrect email address.

2. Earlier Medium (Television, Radio, OutDoor )

Till Now : The radio guy says, “If you’re interested in this product, you can visit our website where you can signup for our email list and receive upto 80% off on your purchases.”

Issue : The guy expects from listener to remember a complete website address and visit it in the near future.  I mean seriously? This approach not only makes the audience to forget easily, even it doesn’t help the company to gain new sign-ups.

Solution : If you’re interested in this product, signup for our newsletters  and we’ll send you upto 80% off coupon for your first purchase.  Text OFFEr to 12345 now.” The listener texts, provide their email address, and receives the coupon.

3. On – Site Signups

Till Now : The Pamplet  says, “Thanks for coming today. We believe you enjoyed our facility. Be Ready to win a $50  gift  vouche for your further visit when you sign up for our email list.”

Issue : Few people ‘ll go and  ask someone for a sign-up paper, and the issue of “lost emails due to bad handwriting” still persists

Solution : “Thanks for coming today. We believe you enjoyed our facility. Be ready to win a $50 gift voucher, sign up for our email list by texting FREE to 12345.” The visitor texts in, with their email address and is instantly emailed a listing of the further month’s events..

How To Make SMS A Perfect Fit For Email Marketing

If you are not sure that how your SMS Marketing can be a perfect fit  for Email Marketing, then follow these 5 rules to make SMS Marketing the best complement to email marketing.

1. Make Your SMS permission based as your Emails

Take permission before you text someone. Knocking the door before entering a room shows your etiquettes not your incapability. The most common way people will give permission to receive text-messages from your business is by sending a keyword to your personalized short code. (A Short Code is a five or sometimes six digit number that can send and receive SMSs.)

2. Limit It To 160 Characters

You can mix up multiple texts together but it’s never advised. The grace of a 160 character limit is that it compels you to be to the point, saving your and your customers’ time. If you have a short story for your emails, then your marketing texts should carry a killer sentence.

3. Provide A Call To Action Button To Promote Your Keyword

A perfect example for it can be –

“Text Pizza To 313131 To Receive 30% Off In Your Next Order Or Reply STOP Pizza 2 opt-out!!”

You can also provide your email link to let your customers read more regarding the offer, if your customer is curious to read the whole story then by clicking to the link it will take them to open their email and check the story.

4. It’ll take no time to approach your customers through SMS

The easiest way to boost your bottom line and make customers happy through SMS marketing  is to offer a deal like ‘show this text to avail happy hour to 9pm’ send at 6pm on a slow and silent evening.

5. Maintain the Time Period

Short, valuable and concise texts can be sent more easily than emails, but as a decorum, you probably not supposed to be texting your customers more than 1 – 2 times per week.

Hopefully, you can now judge value SMS Marketing could add to your existing email marketing efforts. But how can you quickly start it?

If you’ve grabbed a good no. of phone numbers and have taken the permission from the customers to text them, getting ready to text those customers would takes even  less than five minutes.

Most important concern for every business – Lead Generation. In order to business growth and generate sales, you have to have qualified leads.

The biggest challenge for B2B marketers is “generating high-quality leads (61%).” (Source: B2B Technology Marketing Community).

As we wrote in one of our previous blog post, “Every business need to generate leads consistently because it’s the like blood for business (like blood flow consistently in human body). For this, we use different marketing channels and invest our resources – money and human power, in marketing strategies. It’s very critical to find right lead generation tactics, because one wrong step can waste your resources which is not good for business.” – How to Generate Leads With Minimum Investment?

A next generation voice broadcasting service – Interactive Voice Broadcast, can be very helpful for your business in order to generate potential leads. If you want your message heard to thousands of targeted audience at a time, it is for you.

Study shows, Voice broadcasting campaign is more effective than direct mail campaigns.

Interactive voice broadcast is cost effective, powerful, easy to use and intelligent technology. Simply record your voice message, upload your contact list and system will send your message. Voice broadcast prompts people to press #1 (Call to Action) to show their interest and speak with a live agent. When your prospect press key “1”, call will be disconnected and your sales team got a lead, now a sales representative will call this prospect. Thats why, it is also called “Press Key 1 Service.” This tactic allows you to speak to your prospect when they are most interested.

Interactive Voice Broadcasting gives an opportunity to create a next generation Call Center – Interactive Call Center.