avoid spamming

You work hard and follow all the genuine process to maintain a good relation with the customers and other connections. What then goes wrong that even after giving the heart and soul to the business and serving customers, spam complaints are received?

What if you’ve followed all the terms and conditions, sending mails to only your opt-in database, but still your mails are dropped in spam? One may face this situation and then it becomes a challenge to get good results in genuine mailing. The other question is what is genuine mailing.

Avoid Marked as Spam

Whenever an email is sent, it is up to the receiver/subscriber to give their instant opinion. You cannot bind everyone to read all your mails. Even if somebody report you spam, it is not necessary that you’ve done something wrong. It may be like the audience is not interested in the content you’ve sent.

There is no full proof way to find the perfect reason behind but we may follow certain measures to watch out before scheduling the next email campaign.

  • Ask for the permission before sending mails

Subscriber mailing is the mailing performed on the email ids that subscribed for the services, newsletters. The customer gives you the permission to send mails for the specific service he/she is interested in.

Asking for the permission will help judging your subscribers as after you’re permitted you may assure yourself that your mail will be opened and read. The chances of your mail marked as “Report Spam” will be low, will be connected with you for a long duration waiting to here from you at regular time intervals.

Do not flood your subscriber with newsletters every now and then. Make it a consistent and slow process and double check before sending that you are sending mails for which subscription was done. Make sure to fragment your audiences from the start based on the subscription process they’ve followed.

Never forget to follow the SPAM act that is different based on the area in which you’re sending mails.

  • Show who you are

Never keep the necessary details hidden from the mail. Let your receivers know who you are and open the mail without marketing it spam or deleting it without bothering to open it.

There are certain necessary variables you may mention in your email newsletter or promotional mail

    1. From email address (company’s corporate email id)

    2. From Name (Company name)

    3. Prominent logo in the header

    4. Proper linking with your main website

    5. Address in your footer

The above are some primary variable, which are must to be in your mailer. The secondary ones can be noticed as per the client behavior and introduces later for a better response.

  • Practice sending relevant information

Nobody have spare time to read a mail that is not having its interest. Try serving what you’ve promised to. Avoid copy-paste process to get better and original results.

Clients may open your mail but then if not interested will move it to trash. So, keep a keen eye on every mailer you are sending to find out which content was interesting for average number of clients and which is not. Avoid sending content that is rejected with minimum click through and open rate.

An online survey also may help get the view of your readers and schedule the future campaigns.

  • Send the mails for which the person subscribed

Irritate a customer once and its finished. Consider yourself when you are breaking the promises. You will not like to receive the information about a service for which you’ve never subscribed.

Make a loyal relation with your subscribers and send what you’ve promised with them. This will create a long permanent relation instead of a short bitter one.

For sending a new mailer prepare a common mailer for all your subscribers. Mention about your new services and let them choose if they want to subscriber.

  • Do not load your subscriber with UL number of mails

Follow a consistent timetable to schedule the campaigns. Make it daily, weekly, monthly depending on the relevancy of the content. Do not forget to provide the option to opt for daily, weekly or monthly newsletters. This will help you fragment your audience and send future mails.

Never bother your audience by sending mails everyday even though they have subscriber for weekly newsletter. You will end up marked “Report Spam”.

Follow the rules and respect the emotions of your subscribers to follow a proper and fruitful mailing.

  • Opt-out process must be easy

It is not necessary to stick to a single service all your life. In the techno world we daily come across new service for better promotion than the previous ones.

So, if someone does not want to receive the mails for the services they have once subscribed, let them quit and make it easy for them. Keep it open from your side. You’ll comfort your subscriber and surely gain the trust to get them back. Let your customer remember you as a perfect client.

  • Send quality mails

You’ve designed a mailer, written a genuine and original content but there are some key points, which are mostly avoided, or the designer is not aware of the consequences.

    1. Avoid using spam words and phrases

    2. Avoid caps and punctuation

    3. Avoid sending attachment

    4. Avoid using capital letters unless it is very necessary

    5. Avoid flash images, too much colored text

    6. Keep your mailer full HTML based with inline CSS only if required

quality emails

  • Follow CANSPAM Act

Every country carries its own CAN_SPAM Act and follows the rules based on the country you are targeting to send the mails to. CAN_SPAM rule for India will not work in Canada. Want to know more-

Allow yourself some time to study the rules specially when you want to target international clients.

Ignoring the Act will effect your reputation affecting your brand domain, email id and if you’re listed in blacklist then you’ve to start from the start to build your reputation again which is a gradual process.

  • Segmentation

Fragment your contact list as per the services and subscription process. Focus on each contact list separately and get the statistics separately.

You may then survey the results and focusing on each of your subscribers. You may gain the proper attention if you follow the genuine and smart fragmentation.

  • Survey your readers periodically

Create a bunch of questions for your subscribers based on their subscription type. Prepare the survey based on the service involved. This will help you gain a feedback from your subscribers and you may also get new ideas to further improve your services and support too.

Make it a continuous process and follow at a fixed time interval. This is another best method to get the reports about the product and service apart from the open and click-through ratio.

  • Subject line must be interesting and engaging

Force your subscribers to open your mail every time. This is not an easy process and hence gets a team to decide the subject line of your mailer. It can be treated as a soul of your mail that will decide your open rate and then your content will decide your click through rate.

There are some guidelines to follow to create a perfect subject line:

    1. Make a subject line of up-to 50 words

    2. Do not use the spam keywords and phrases like “Limited Offer”, “Free”, any adult content etc.

    3. Avoid using CAPITAL LETTERS and punctuation marks

    4. Match your subject line with the content of your mailer

    5. Use personalized subject line.

  • Check your domain status to check on the reputation

Here comes the technical part. Engage your technical team to do this job of finding if the domain is either blacklisted or of low reputation. Your vendor may too help you track the status for you and guide you how to remove this. This is very necessary to keep your domain clear of any kind of blacklist and avoid spam issues.

monitor text message campaign

SMS campaigning is far more responsive as compared to email marketing but it involves money and time to generate revenue out of responses received. Simply sending the sms isn’t enough these days. You need to keep a proper tracking at each aspect. This process only may provide you the results of revenue generated by sms campaigning.

Knowing only that the sms is better than email will not yield anything. One need to get involved behind the curtain to pull the results out and maintain the statistics clean.

Here in this article we will discuss some points to enlighten about the sms campaign monitoring process

In a text message, which is written and sent to promote, sale the product, associated links are inserted to guide the reader and let them land on the necessary page.

Using proper tools the links can be tracked to find out the click through ratio. Those who are clicking on the link and following the path to reach landing page must be interested at present or in future. So, this will be a positive reading by the subscriber.

As per the sources click through rates of an sms is approx. 9% to 20% and is way much higher compared to email marketing.

  1. Keywords

Using potential keywords in your Call-To-Action area will attract the readers and force them to proceed further. Use a catchy keyword or phrase to create your CTA button. One may also track the CTA clicks also using a proper tool, as CTA will involve links, contact number, and coupon code for interaction.

Using the different-2 links and keywords in different-2 messages and sending these sms will help find the best responsive link and keyword in the sms. This can be regularly practiced to partition responsive keywords from those, which are not responsive, and hence you may create revenue generating text campaigns.

  1. Callback/ CTA

Never send a business sms campaign without including a contact number for callback or for miscall.

A vanity number will be best to include. Vanity number holds the power to grab the attention and if it is a Toll Free number or a miscall number then results will be far more better.

  1. COUPON code

Inserting a coupon code in the promotional sms may help earn certain leads. Also, using coupons will help you track the users interested to grab the offer. Providing coupon in the form of links will enhance the tracking to more concise result.

  1. Redemption ratio

Redemption ratio decided about how many subscriber took action and at least visited your website. One may track how many subscribers responded and how many can be treated idle and how many dead. All this will depend on the action taken by the subscribers for one text message.

RR= Subscribers redeemed promotion/ Total subscribers

  1. Cost per returning subscriber

CPRS= Cost per sms delivered/RR

  1. URL Shortener Tool

URL shortener is a tool used in text messages that shortens the full link to a smaller one to fit within the 160 characters.

This is an economic option, which reduces the number of sms credits used for a single subscriber. Sarv is also be integrating the option in the sms tool.

Tracking of such links, who followed the link, is possible and accordingly you may create multiple sms containing short links to find out the ideal one.

  1. Visible OPT OUT Option

Never ever one should forget to provide the easy opt out option from the promotional sms. This will make your subscribers comfortable with you and your way of working. There is no use sending sms again and again to a subscriber who is not interested, as it will only annoy him. Let your subscriber choose if they want to walk with you or not as it will save your sms credits which can be used for interested subscribers.

  1. Landing page

mobile optimized website

Mobile optimized landing page is very essential in sms campaigning. If a link is used in sms then it becomes necessary to build a mobile optimized website or you may also use the link for downloading the app. But more sounding will be to create a mobile optimized website first and building app only if it is demanded.

A beautiful landing page will let the visitor follow the links and using proper tools it is also possible to track these steps and create the success reports.

There is no shortage of tools and tricks in this growing technology world. The need is to use right tool for a particular campaign. All campaigns do not need links and some cannot give results without them. So, study your business and your subscribers and run some hit and trial tests to find the best tool.

SMS Marketing is amazing tool. You may make a good profit and increase the ROI of your products by using it correct. Instead of sending random sms, be focused to send personalized sms to your subscribers with all possible interacting options in your sms. Keep it brief and concise to prove your-self to the point.

reasons of sms marketing failure

Now coming to the point. You have followed everything, still you are sitting disappointed, tired of sms scheduling.


There is this one example of sms marketing associated with personal experience and came through it during my online study.

A promotional campaign was run to get subscriptions. It was of company Ford. The receiver subscribed to the service finding it interesting and knowledgeable. They asked for pin code.

After subscription a revert sms was sent containing details about the car and good deals running in the respected area.

Now that the opt-in is complete, the next expected sms was of new deals, coupons, new designs etc.

But instead similar sms were loaded again and again in the inbox that thus forced to OPTOUT.

Meanwhile, another list of sms were received from another car company Infiniti that dragged to a link of new design and a video giving a live demo of the car.

So, finally client may not buy a car now, not being ready. But when ready the priority will be Infiniti >> Ford.

It is not necessary to buy the product soon after receiving a good sms. But this should not stop you from sending a good structures message. It is a simple and cost efficient method to generate your future clients who will keep you on priority based on sms interaction.

What will work for your business?

It is not like a fixed menu to be followed every time while creating an sms campaign. We need to follow certain conditions to make a correct and up-to-date sms campaign.

Marketing & Advertising

Try engaging a creative team to think according to your subscribers or like an audience, which seeks your services. What will they like to read?

Make a captivating headline for your social media accounts, blogs, websites to keep the sms and other related areas connected.

Write a content which brief and concise. One must avoid certain things

  • Write a long sms giving unnecessary details (thinking it will help the clients)
  • Write a very brief and hidden sms with least details (thinking the receiver will develop a urge to know about you)

So, concentrate creating an sms which contains details about the plan, where to go for next step and do not forget to mention the offer which may be the off or coupons along with contact number website address.


Offers always draw attention. You may generate regular offers (limited) and broadcast through sms to your subscribers. Never forget to mention the proper path to apply the coupon or find the offer in your sms.

Try sending more and more personalized sms and offer a good deal to get more visitors. Try to make an offer, which can’t be refused. Give away a freebie (sms free with missed call service) if possible.


We may write a message, which assures to pull the user for next step. This is possible by inserting certain call-to-action options in your message, which are:

  • Redeem a coupon
  • Visit the website
  • Sales and support contact
  • Connect and refer to your friend.

These are a few of many options that are to be found and applied.

Mobile Website

You are sending sms with all necessary details, like website address, direct contact number etc. This means you are writing the sms concentrating on a wide population who carry smartphones.

So, these smart people will take a look at your website from their smartphone. What here a company need is a well-built mobile website.

Mobile website helps mobile users to study your website without any kind of distortion.

Strategize Your Sms Campaign and Avoid Spamming

Do not blindly write an sms and broadcast it just like that. Every business marketing team needs a strategy to get good conversion.


This line says to not overload your subscribers with a number of sms every now and then. This will irritate them and they will search to OPTOUT and you may even get negative review as a compliment.

  • Keep certain information added in your sms like CALL, HELP etc.
  • Keep your subscribers updated about the new deals, features, and updates.

Gather Resources

Develop a good and qualified marketing team to develop a strategy. Let them use good sources and providers to get better result out of the service. Focus on good service not cheap service.

An initial expense will later provide you sweet result in the form of growing ROI.

Lack of Creativity

Following same sms again and again! This happens when the person have very little time to concentrate on marketing. So, better build a team who may give time and focus on creativity.

  • Do not send same sms again.
  • Give new deals, offers, and coupons unique to your customers that will help pull the customers.
  • Change your content and format of sms.
  • Do not share the same message with the customers through social media or mail. Keep it different.

Finding it Expensive

Is spending $100 per month on a software which is not used due to lack of customers with zero ROI or spending $500 on a marketing team and developing 83% ROI.

So, it is better to deal in expensive team and service initially to get future benefits.

SMS Sending Frequency

Now, here you need a proper timetable. How many times an sms campaign must be sent;

  • Once a week
  • 2-3 times a moth

This is sufficient!! The more consistent, the more better.

Leverage Immediacy

This is the point, which make sms the one of the most available channel to connect with audience.

Connecting directly to the personal device the customer owns is awesome.

As per the experts above 80% sms are opened rather than email which serves only upto 20% open rate.

Stick to it till success

There is one saying about which describes the patience.

Rome wasn’t built in a day!!!!”

So no need to lose hope by just attempting 2-3 times in sms marketing. You’ll get the success gradually and this will help you study the industry in detail. A long process will let you go through a lot of clients, their different behaviors and requirements. You will develop a dynamic and strong unique approach.

Today, Businesses are using smart ways to retain customers & build a relationship with them. Mobile advertising is one of those smart way because mobile is the most used communication channel. It’s one of the most effective tools marketers can use to grow an active customer base and drive sales.

SMS marketing or text message marketing is the fastest growing channel in mobile advertising, which is used to send text-message advertisements to customers. It can be a powerful tool for driving sales, retain new customers and deepening relationships with a potential customer.

Average response time for text messages is 90 seconds, so SMS campaigns are most effective when the messages you communicate are immediate, useful to the customer, and carry a clear call-to-action. The purpose of mobile marketing is to build & create a list of potential customers & target specific market niche.

Here are some best practices which can help you to get new customers, build customer loyalty & drive more sales.

how to get loyal customers through sms

Accurate Targeting of Your Customers

Mobile marketing is permission based. SMS text messaging allows your customers to sign up for messaging alerts via text message. It is a way to get their permission to add their phone number to your list. A list of permission-based subscribers is highly effective for many reasons, which helps to make the information on your list more accurate & relevant, therefore making the messages you send to your audience more targeted and effective. If your message is not going in right pocket, its useless.

If you’re operating a multiple-location business you may want to give customers the ability to

subscribe only to a certain location’s updates, and that’s possible with a good SMS advertising. Segmentation of your list can help to send specific messages to specific groups which ensuring the targets of your marketing messages are accurate and appropriate.

Accurately targeted SMS campaigns can help to retain new customers in the long-term because customers are receiving messages that match their needs, interests and relate to their physical location. Customers are more likely to buy from your business for the long term if the messaging is more relevant and more personal.

Smart Deals & Special Offers

A great way to increase your subscribers is to offer a discount with a easy sign up form. You must create a compelling offer. In order to get new customers, you may offer discount coupons to your subsctibers for selected product or service. Consumers are always looking for smart deals & special discount coupons.

By using SMS, consumers can save their precious coupons on their phone. You should also offer attractive deals to your potential customers to keep them regular. Send your regular customers messages carrying the offers & deals best for them.

If you’re a retailer, text is a great way to promote offer codes that can be tracked at the point of sale.

Text message offers can be delivered immidiately, personalized with unique offer codes for each individual recipient, and configured with dynamic expiration dates so you have ultimate control over redemption.

With SMS you can send text offers like personalized coupon codes or Creating a generic discount code that can be used by anyone receiving the text. You can also use a short URL, link to a mobile optimized landing page that contains a web coupon including images & even scannable barcodes.

Personalize Your Message

Your subscribers can become your loyal & potential customers. For this, you would need to make them feel special by providing them exclusive deals and discounts. You should also give them SMS alerts & updates if there is any offer or new product & service. Your subscribers would value your messages when you will give them such information through your short messages.

As with email, you can use merge data tags in your text messages to personalize content. This means you can include information like a customer’s first name, date of last purchase, favorite menu item, or whatever data you’ve collected to make your SMS messages feel more personal and relevant.

Allow subscribers to choose what type of information they want to receive through text message & when, it improve engagement, loyalty, satisfaction & sales.

Plan Different Ways To Reach Customers

Now is the time to try new ways to connect with your customer. Integrate your SMS with different channels like social media & email. Add a call-to-action out to every email that goes out. Ask your Facebook fans, Twitter followers and email subscribers to sign up for your sms list. They can be your potential customers.

You must also focus on what types of offers & messages receive the best results & drive more traffic to your mobile site or your store. And try ask your customers & subscribers what types of messages they’d like to receive. For this, you can create a survey to get customer feedback. It is a great way to keep customer happy & loyal.