Rates Revised for Bulk SMS Marketing

Rates Revised for Bulk SMS Marketing – As we have informed you about the  changing rates of sms due to CARTEL POLICY from 15th May, due to which we have to revise our sms rates effective from 15th May 2018.

Rates have been increased by Operators so we have no option except increasing our Rates, then also we have tried to maintain it not on high side, We hope you feel this is still a great value, and we appreciate your patronage.

Note: Delivery Based Services has been stopped by Operators from 15th May 2018 and we are in contact with all operators to start it asap.

Please visit website for updated rates.

bulk sms rates
We Obligr India Pvt. Ltd, is a glad and proud business partner with our Client and Reseller . We always had an immense pleasure in serving Clients and Resellers with the multi-channel messaging solutions.
This blog is to inform you about the operator price increase due to the CARTEL Policy and their notices to increase the SMS pricing, effective from May’15th 2018. As you may know, that industry economics and market dynamics has unleashed an aggressive price war, resulting in takeovers, mergers and closures owing to large debts, spectrum charge dues and falling revenues.
With this industry consolidation, 3 key players (Airtel, Vodafone and Reliance Jio) are driving market pricing, capacity volumes and Quality of Service benchmarks for all Indian telecom mobility solutions. This is the core decision of Telecom Operators, and we assure you that nor do we nor any other service provider play any role in this increase of pricing PAN India.
Due to the steep change in A2P messaging cost, we have no option but to increase our pricing according to the market standards. So the new pricing would come into effect from 15th May, 2018, and would be applicable to the existing as well as prospective users of our services. No such hike in Bulk SMS prices was expected beforehand and the team at Obligr has no control over the altered prices and needs to comply with the newly introduced rule by the respective telecom operators. Revised rates will be announced on 15th May 2018, by the operator. All the other terms and conditions, except the pricing, will remains the same.
We carry no intention to restrict the quality of services being given to our clients and we assure to continue offering eminent SMS solutions at cost-effective options. Please feel free to contact us if you have any further questions on this. We appreciate the persistent support of our clients and wish for your continued support.

problem solving marketing

How to effortlessly include problem solving in marketing

Refocus your messaging

Your ideal customer should always be top of mind and it is imperative that your message is directed to them and resonates with them.

They want to see a message that revolves around solving their problems. It should be clear and concise so that they have little doubts as to how you can help them.

It’s not uncommon for businesses to focus on themselves, products, and services in their messaging. It’s important that you scan your content and refocus your message on your customers and the problems they want to be solved.

Create trigger phrases

This is a bit time consuming, but worth it. Break down the solutions you sell and the benefits of what you do. Map these back to what I like to call “trigger phrases.” These should be attention-grabbing statements or questions and should come from the point of view of your customer, not your own.

Develop an attention-grabbing headline

Take a second and write a bold statement that might be the first thing anyone who visits your website will see and test this headline with your ideal clients. Ask them to be honest and details in their feedback.

Online reviews can also provide valuable insight for writing these headlines. They can often write your promise for you.

Be educational and informative in your content

Be helpful with the content you create, even if it doesn’t directly discuss your products or services. Show that you are knowledgeable on the issues they are facing in a variety of formats. Content is essential to any business today so get started on writing blog posts, creating how-tos, recording videos, and so on. Through content, show them that you are experts in the field that will help to make their pain points go away. Providing actionable advice can go a long way.

Make your prospects’ and clients’ lives easier through content upgrades

As part of your lead generation efforts, provide valuable information through content upgrades that people can download by giving at the very least their email address. This allows you to nurture them with additional helpful information down the road, which will continue to remind them that you are there for them and have the answers they are looking for.

Be responsive to comments, emails, and social media

Remember, these channels should not be one-way streets, they should be conversation tools. By responding quickly and providing thorough answers on these platforms, you’re just giving them one more reason to trust you and see you as an authority in your field that has their backs.

Dive deeper than basic keywords

Keyword research is essential for speaking to and getting your audience’s attention, but to really have an impact, go further than the surface level keywords and focus on long-tail keywords to really get targeted and get to the root of their problems.

Personalize your lead generation efforts

While problem-solving in itself will help drive you towards success, to really make an impact in your market, you must be unique and creative in how you solve these problems because everyone in your industry is trying to address the same problems.

Are you focusing on problem-solving in your marketing efforts? Have you seen a change with this type of focus?

sms campaigns

SMS Campaigns

A few years back, SMS campaigns seemed like they would be the next big thing with mobile marketing, and then the buzz started to fade, which begged the question, “is SMS marketing dead?”

To that, I answer “no,” provided it is implemented correctly.

There are still a plethora of benefits to SMS, or text, marketing, including:

  • Instant
  • Direct to consumer
  • High open rate – Over 95% of SMS messages received are opened and read.

A major downside with this tactic is the ability to easily come off spammy. To avoid this, be sure you get permission from recipients before you begin marketing to them via text message.

When it come to SMS, be clever and unique in your messaging and offer true value. As easy as it is to market to your audience, it’s just as easy for them to opt out, so be sure to keep them engaged.

With mobile campaigns, always keep in mind that you are putting these together for real people. Strategy must be at the root of all of these tactics. You must understand your goals and audience first and foremost, and create an authentic, genuine, and valuable campaign around them.

As already mentioned, measure, measure, and measure. Kee modifying and testing your tactics until you find a method that gets the results you’re looking for.

Are you currently implementing mobile campaigns as part of your overall marketing strategy? What have you found successful? What are you struggling with?