A few years back, SMS campaigns seemed like they would be the next big thing with mobile marketing, and then the buzz started to fade, which begged the question, “is SMS marketing dead?”
To that, I answer “no,” provided it is implemented correctly.
There are still a plethora of benefits to SMS, or text, marketing, including:
- Direct to consumer
- High open rate – Over 95% of SMS messages received are opened and read.
A major downside with this tactic is the ability to easily come off spammy. To avoid this, be sure you get permission from recipients before you begin marketing to them via text message.
When it come to SMS, be clever and unique in your messaging and offer true value. As easy as it is to market to your audience, it’s just as easy for them to opt out, so be sure to keep them engaged.
With mobile campaigns, always keep in mind that you are putting these together for real people. Strategy must be at the root of all of these tactics. You must understand your goals and audience first and foremost, and create an authentic, genuine, and valuable campaign around them.
As already mentioned, measure, measure, and measure. Kee modifying and testing your tactics until you find a method that gets the results you’re looking for.
Are you currently implementing mobile campaigns as part of your overall marketing strategy? What have you found successful? What are you struggling with?