digital

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.

”At Digital Vidya, we opine that the term Digital Marketing is an amalgam of using various online visibility methods to promote products, services or the brand itself.”
“Inspiration is the most important part of our digital strategy.”
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

According to Sales force, 75% Of Total Marketing Budget Will Go To Digital Marketing by 2021.
Now that’s going to be a massive change. Digital Marketing today depends upon different types of audience interactions with various online marketing types. It revolves around managing and harnessing of different types of Digital Marketing Channels. And sometimes they might be a bit difficult to deal with.
That is exactly why we came up with this post to help you know how many types of Digital Marketing Channels are available to you. Once you know about online marketing types and the optimal way to use each, you will be in a perfect position to craft a perfect Digital Marketing Strategy and execute it well.

Enter Digital Marketing — in other words, any form of marketing that exists online.
We talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about Digital Marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how Digital Transformation is carries out today.
In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer. This is why, when it comes to nailing digital marketing down, we either turn dumbfounded or get stuck.

Different types of Digital Marketing Opportunities :-

To come out of such scenarios, it is very important to know the different types of Digital Marketing Opportunities that are available to your business.
1.Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
2.Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
3.Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
4.Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
5.Digital technology – the marketing technology or mar-tech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

Our Digital Transformation Toolkit has everything you need for success in managing transformation. This practical guide prepared by practitioners with real-life experience in managing change in mid-size to large businesses includes tools to:

1.Evaluate your current digital capabilities and identify gaps
2.Define a vision for future use of digital media and technology
3.Define a performance improvement system based on KPIs and dashboards
4.Create a long-term road map
5.Review and improve staff competencies and skills
6.Structure the modern marketing team
7.Manage Change

Therefore, without further ado, let us go through Digital Transformation. We will answer your question of how many types of internet marketing tactics are there and we will also make you understand which one will serve your business objectives the best.
You may want to make people find your website, have a look at your products, understand your services or get to know about your offers. For all this, you need promotions of different sorts. When this promotion is in its totality done by a sphere of online promotional activities, it is together called Digital Marketing.

So, in essence, various types of Digital Transformation channels & tactics come together to give rise to Digital Transformation.
By now, you should be clear in your understanding of what Digital Marketing actually is. And if it makes you feel excited to learn it in details, you can check out our Digital Marketing Course.
Now, let us explore each of these platforms that are used for online promotions & visibility.

MISS CALL SERVICE

We are India’s leading Missed Call Alert Service Provider offering Missed Call Number Service at most affordable rates. And as leader in providing Missed Call Service in India we ensure all missed calls are 100% captured real-time in our web-based call log panel.
We receive approx 5 Million Missed Calls per Month on our 1500+ active Missed Call Numbers. And to maintain ourselves as best Missed Call Service in India and to ensure maximum response or acknowledgment sms delivery to caller within minimum time frame. We have redundant network of all major Indian Telecom Operators and hence we ensure best telco connectivity across all cities in India. As a top miss call service provider we had been innovative in revolutionizing usage of Missed Call Services and thereby creating new opportunities for our clients to generate quality leads.

Mobile phones have become a multifaceted device and different dimensions are added to it offering Value Added Services. One such VAS, facilitating call management is Missed Call Alert
The Missed Call Alert is a lead generation value added service that allows mobile operators to equip the customers with an easy to use call log and notification system, for the calls missed while the called party was unreachable or his mobile device was switched-off. This, in turn increases their day-to-day call efficiency.
The Missed Call Alert VAS service uses SMS to inform the receiver about the calls missed whilst they were not reachable, as well as to inform the calling party of the availability of the called party when they are reachable.
The text message sent to the calling party can also be modified by end users. The number of subscribers to which the missed call notification is sent to, can also be controlled.

Missed Call Alert Service- Features
1. It is a hassle free way. Clients just dial a number that cuts automatically.
2. It is very cost effective mode. Zero cost for the callers.
3. It is very flexible to use mobile & landline phones.
4. Real time notification via SMS & emails.
5. Easily integrated with SMS, IVR & Emails.

Where to Use
1. Lead generation for business
2. User registration
3. Mobile number verification
4. In TV shows & TV ads
5. Voting, opinion polls & customer feedback
6. Off-line & on-line registration
7. Forget & reset the password
8. Branding & awareness
9. Alerts, follow-ups & subscription

Benefits of Missed Call Alert service
1. The probable comeback of your agents and customers
There are no worries of losing even a single lead just because the receiver of your call is busy, as the Missed Alert Service will be ready to ring the notification. Thus it is beneficial for every telecom operator to install a missed call alert service system as the success of every business lies in the communication channel, which should be barrier-free and quick in this modern era.
2. Your customers are connected
It’s just a matter of fact that which is of crucial importance for every entrepreneur that his customers are his prized procession and he should be the one to care about them thus it will increase the customer count as well as flourish his business and getting them notified every time through Missed Call Alert is a very smart way as they will every time come to know that someone was trying to connect with him and thus they might not miss any single moment.
3. A helping hand for surveys, voting, and matter of national importance
Companies are keen on conducting surveys from time to time, Missed Call Alert Service is the best way to connect with people and impart the wisdom for a better choice and motivate them to be a part of something big.

Digital Maarketing

Digital Marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets digital advertising, email marketing, online brochures, and beyond there’s a spectrum of tactics that fall under the umbrella of “Digital Marketing.”
The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Why Digital Marketing is important:-
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Challenges facing Digital Marketers:-
1.Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
2.Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
3.Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

How to structure a digital marketing plan?
An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the Smart Insights RACE digital marketing planning framework. This integrates 25 essential multi-channel marketing activities covering all parts of the customer life-cycle broken down in these sections:
1.Plan – Use a data-driven approach to review your current digital marketing effectiveness, customize analytics, set up KPI dashboards and SMART objectives create a strategy of prioritized improvements to how you deploy digital marketing media, technology and data to increase leads and sales
2.Reach – Build awareness using the 6 key online marketing techniques which will drive visits to your site.
3.Act – Encourage interactions on your website or social media to help you generate leads for future
4.Convert – Use re-targeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face-to-face channels if these are important to you.
5.Engage – Increase sales from existing customers by improving personalized communications using web, email and social media marketing

5 Types Of Digital Marketing:-
1. Search Engine Marketing & PPC
Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing activities that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo.
SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising.
2. Search Engine Optimization (SEO)
Search Engine Optimization helps marketers enhance the ranking of a site or website page in the unpaid “organic” search lists. SEO is from the types of Digital Marketing activities, businesses can make their website pages rank higher in the SERPs by increasing visibility, reach, authority and Alexa scores.
Search Engine Optimization works around some of the well-characterized set of principles such as optimizing a page for specific keywords, and managing links from different sites that also use similar kinds of keywords, and so forth.
3. Social Media Marketing (SMM)
Social Media Marketing is from the youngest and most popular types of Digital Marketing that help marketers advance their brand image in a most powerful and trendy manner.
SMM is nowadays preferred by different businesses for optimizing the image of a brand, business, product, or an individual. We all are mostly aware of different social networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, etc.
4. Email Marketing
Email marketing is one of the oldest types of Digital Marketing that is still highly contemporary and fruitful. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions.
Email Marketing includes the best ways to establish deeper relationships with a wider audience for the nominal cost than your total spends on traditional media.
5. Content Marketing
Content Marketing is one of the most important types of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content. Content Marketing focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels. Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.