sms campaigns

SMS Campaigns

A few years back, SMS campaigns seemed like they would be the next big thing with mobile marketing, and then the buzz started to fade, which begged the question, “is SMS marketing dead?”

To that, I answer “no,” provided it is implemented correctly.

There are still a plethora of benefits to SMS, or text, marketing, including:

  • Instant
  • Direct to consumer
  • High open rate – Over 95% of SMS messages received are opened and read.

A major downside with this tactic is the ability to easily come off spammy. To avoid this, be sure you get permission from recipients before you begin marketing to them via text message.

When it come to SMS, be clever and unique in your messaging and offer true value. As easy as it is to market to your audience, it’s just as easy for them to opt out, so be sure to keep them engaged.

With mobile campaigns, always keep in mind that you are putting these together for real people. Strategy must be at the root of all of these tactics. You must understand your goals and audience first and foremost, and create an authentic, genuine, and valuable campaign around them.

As already mentioned, measure, measure, and measure. Kee modifying and testing your tactics until you find a method that gets the results you’re looking for.

Are you currently implementing mobile campaigns as part of your overall marketing strategy? What have you found successful? What are you struggling with?

cloud_telephony

#Cloud #Telephony For most businesses, voice communications is a critical aspect of dealing with customers, and vendors – Unlike email and other communications, voice can often make or break a deal. However, the attendant costs and worries about how to manage a complex phone system tend to make this source of concern for many decision makers.

That’s where #cloud #telephony comes in. As you’ll see later in this article, cloud telephony gives you a far more powerful feature-set, at a drastically reduced cost, and with greater reliability and scalability .

·Save on infrastructure costs

Trying to set up your own call centre or customer service department using traditional phone systems is an expensive proposition – From trained maintenance personnel, to 24×7 power backups, to redundant phone links, to the building facilities, it can be a major investment for even mid-large businesses (small businesses can’t even dream of this).

·Cloud tech means reliability

Except for the largest businesses, the costs of implementing a reliable telephony system go beyond the initial investment on infrastructure. Today, with cloud computing and storage platforms offered by the world’s leading experts in IT – Microsoft, Google, and Amazon – being used by cloud telephony vendors to provide unmatched reliability and peace-of-mind, end users need not divert resources towards setting up their own solutions.

·Scalable for business of all sizes

This gives you access to a business communications platform that grows alongside your venture – whether you’re just starting out with a handful of employees, are seeking new funding, or are about to go public, you don’t have to worry about the costs of switching to an altogether new platform – your current platform will grow alongside you.

·Powerful and easy to manage

More powerful and yet easier to manage? #Cloud #telephony does live up to both these lofty aims with ease. The one-point management console you find in cloud apps and suites makes this possible, allowing for easy remote management of your system.

·Enhances data security

User data and privacy has acquired new significance in today’s world. With data breaches taking place at a worrying pace, you need to take a fresh look at the risks of outsourcing your customer service. By doing so, you could be handing over proprietary data and personal information to a third-party contractor.

missed-call-services

Benefits of Missed Call Services

Do not lose even a single lead just because your agents and customers are busy!

Success of your business largely depends on consistent and hassle-free communication with your customers. Missed call alert service is the shortest route to reach the service you are looking for and hence it has become indispensable for businesses these days.

  1. GET YOUR CUSTOMERS CONNECTED

Whether you are a beginner or a mastered entrepreneur, your subscribers are important for the success of your business. New customers help your business flourish and missed call alert service is the easiest way to connect with your customers. Some other great ways to stay connected with your customers are:

  • Lead Generation
  • User Registration
  • Coupons delivery
  1. MAKE THEM SUBSCRIBE YOU HELPS IN SURVEYS, VOTING AND CAMPAIGNING

The second vital step after getting connected with your customers is subscription. As per a recent survey conducted, mobile phone subscribers have reached 976 million and continue to grow further. Incredible though it may sound but yes! Engagement level goes up to almost 10 times with missed call services. Here are the option you can offer to your customers to subscribe through missed call service.

  • Query call
  • Call to subscribe
  • subscription verification call
  1. GET QUALITY CUSTOMERS BY VERIFYING

Quality of customers matters more than just quantity. Isn’t it? So verification is needed to get quality customers whether you have off line or on line business. With the help of missed call verification at the neck of your verification system, you are able to keep the garbage out of your business.

  1. HELPS IN SURVEYS, VOTING AND CAMPAIGNING:

Companies keep on conducting surveys from time to time. Missed call alert service is the best and the easiest way to encourage more and more people participate because it does not comprise the tedious process of filling forms.

  1. FOR GETTING FEEDBACK:

If you focus on pre-sales service only, your business tends to fail. To fix the shortcomings of the business, you need to identify them first. With the help of missed call alert service, you can get the feedback of your customers and know what actually they require and demand.

Needless to say, your customers maintain a hectic schedule and at that time completing tons of formalities or indulging in long conversations keep them at bay. Missed call service is the shortest, easiest and the most convenient path for them to reach you. So, be wise, think smart, grab maximum customers in just a ring and come out to be a winner.