We breathe each day, similarly that’s how Google keeps adjusting  and improving their search algorithm almost daily to chunk out the best results, then why not we? Adjusting regularly to remain in the safe side to ensure your spam free deliverability. In this post we help you to make your email spam free and improve the deliverability of your emails.

1. Be Flexible With The Can Spam Act

If you are planning to send “any electronic email, for some commercial advertisement or may be for promotion of any of your commercial products or services,” then you must obey the following 7 requirements (or have to  face penalties up to $16,000):

  1. Don’t use false header information
  2. Don’t use deceptive subject lines
  3. Identify the message as an ad
  4. Tell recipients where you’re located
  5. Tell recipients how to opt-out of receiving future email from you
  6. Honor opt-out requests promptly
  7. Monitor what others are doing on your behalf

If you’re sending the transactional emails or relationship content, then you are free from these rules; however, including false or misleading information are still prohibited.

2. Avoid Phishing Content and Spam Causing Words

There is no such list of spam preventing words, unfortunately!

The key thing to remember about spam filter is they are meant to reduce or can say remove the commercial advertisements or promotions. So while creating your emails avoid all such words generally used in  promotional emails or should try to use it less.

Phishing emails are basically created to use your identity by letting you to click on a fraud link. The most common method  the email use to be proved as a real email is to apply name of a service you trust, such as bank or a frequent website. Thus, you never even try to use such phrases which are found in phishing emails.

3. Include A Text Version Of Your HTML Emails

Not only this is a good practice for avoiding your emails from  a spam filter, but it can also helps you in the case when the reader is unable to view your HTML emails. This is a common, and you can easily prevent your emails from the unwanted spam folder.

4. Do Permission Marketing

Permission Marketing, a termed pulled out by Seth Godin. Going through his ideas you will get some good advices for how to get your customers t give you the permission to email.

Take it as a step ahead at the process subscription and ask them only to place you  on their Whitelist.

5. Maintain a standard Text:Image Ratio

It’s always good to avoid unwanted images in your email, however if it’s necessary for you to add images into your email then here are some tips that can help you in preventing your email to drop into the spam folder and that too just because of the image that you have used to enhance your email.

  • Never send an Image only- email. Try to maintain a standard ratio of Text:Image in your emails. We suggest that for every graphic
  • Try to optimize your images the best you can.
  • Use well- formed HTML for email.

 6. Use Spam Checkers Before Sending Your Emails

Before shooting out emails out to your entire customer’s list, give some time to utilize a spam checking service.

MailingCheck.com and many more such tools offers a free downloadable tool that uses SpamAssassin to check.

If you want to avoid to download any such software, you have another option for your emails that is  IsNotSpam.com service and they will check for the items important to email deliverability.

You can also prefer ProgrammersHeaven.com which uses amazing techniques  to check your emails.

7. Be Aware Of Spam Traps

Spam traps are the email addresses that are generated by ISPs and no longer being used by humans, so it can become the reason for no opt-in.

To avoid indulging any spam trap email in your mailing list, use an opt-in process and never buy lists from email brokers.

8. Get Off Blacklists

An email blacklist or can say DNS based Blackhole list is a real time database that uses a no. of criterias to check out weather an IP address is creating spams or any such content that can lead to spam. If your email server is on a blacklist, it becomes almost impossible  to send emails, especially to the people new on your lists.

Following are the few services that will provide you the way to check if your email server is on a blacklist:

If you find yourself on a blacklist, you will need to go through the the website that has added you to their blacklist.

9. Set Up DKIM, SPF, Sender-ID, and Domainkeys Properly

You need to be sure that your email server is supporting these protocols and if they are properly implemented.

Don’t worry about the this alphabet web, this’ll helps ISPs to authenticate your email from a technical perspective. To make sure that you’re properly using these protocols you can checkout IsNotSpam.com’s checking service.

If you want to go deeper check out below:

10. Avoid Large Attachments

In general, if you’re sending  .jpg, .gif, .png and .pdf attachments you’re in the safe side yet, if you have include some of the content in the email as well. But, if you’re attaching executable attachments such as .exe, .zip, .swf, etc then think twice before shooting the emails.

If attaching any large attachment or any attachment for which you’re not very sure or it can  usually signified as spam or trigger virus scanners, we can check out DropBox.com. If the attachment  indulge any confidential or important , you may use  your company’s secure FTP server.

So, it’s time now to Hit your Customer’s Inbox, get ready and follow all the points discussed above and help your company to grow on customer’s inbox rather than in junk folder. After all email marketing is the best marketing technique in present world but only if your emails are getting read by your customers.

SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and a two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.

You can use SMS to promote your emails, and can use email to aware about your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.

Like you, your customers don’t have the time. If you own a business, a majority of the people walking  through your door each day will do so with a Mobile phone in their pocket.

Mobile Marketing Timeline

Let’s have a look in Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques

1876 – Town criers are used to spread messages

1973 – First Telephone Introduced by Alexander Graham Bell

1992 – First mobile portable handset invented

1993 – First text message sent from computer to mobile phone

1998 – First mobile phone that both sends and receives texts introduced

2003 – Term “spam” officially added to dictionary to mean unwanted, junk emails

2005 – First commercial mobile SMS launches. Short codes introduced for use with text message marketing

2007 – Nike and Pontiac launch SMS campaigns

2010 – 2.4 billion SMS users worldwide

Apple iPhone is released in U.S.

 – Texting is embraced: Average monthly texts (218) outnumber calls (213)

2011 – Quick response (QR) codes start being used in mobile marketing

   – Cambridge dictionary adds “text” as a verb

2013 – Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music

It has been said that never judge a book by its cover but it would be far enough to say that this doesn’t hold good in the case of emails. It takes a fraction of seconds to judge an email and decide that where it is going to be read or the trash folder.

Can you answer me one thing genuinely, just check you inbox and say me the counting of unread email in your inbox. Beyond 100? Beyond 500? Or Beyond 1000?

Why you never even opened those emails? Yes because they never compelled you to open them and check.

So if something is that important for your email that it’s fair enough to spend a little more time on your subject line to get more open, stay far from junk folders and let your email read by the right person.

The role of subject line in your email is to let your email get opened- no more, no less. So, start working on it and if you’re in the confusion that how to make it compelling and from where you need to start, go ahead and check out these tips and make your subject lines more tempting.

Tip#1. Keep it short and sweet. It’s difficult to express something in fewer words but try this once, it’s really effective. You can make it of 50 or less than 50 words.

Tip#2. Aree that when you see your name in the subject line it even for a while holds you, ain’t it? Yes, it does, everyone like to see their name or something which wink their identity. So, start adding personalisation in your subject line. If it is hard for you to grab their names and other information about  your recipients, try ‘You’ or ‘Your’ this will somehow work as same for you.

Tip#3. Clarity is something which works better than cleverness in the case of a subject line. It’s beautiful to use curly language but if it is about subject line be very clear and befitting at the same time you have to look appealing. For example, increase your sales up to 50% is  more compelling than how to increase your sales. Compelling and clear at the same time.

Tip#4. Instead of just writing, give your subject line an unique style. There are a lot of different ways to make your compelling and unique. We have discussed earlier how you can make your subject line more compelling by using different forms of subject line like question subject line, numbers subject line, etc.

Tip#5. It’s really frustrating when we see noreply@company.com, yes! It really looks very fabricated and nobody like talking to a robot. So, always try to add some sort of human touch in your subject line. Never prove yourself as a robot this will prevent people from adding your contact in their list.

Tip #6. Add email preview text and look up your increasing open rates. Yes! This will help your recipients know what you’re sending and what they are going to see inside which is fair enough for them. This increases the truthiness of an email and helps in getting more opens.

Tip#7. This a very important tip of what you should never even try to do. Never even try to make your email get opened by making false promises. Making fake promises or misguiding people by your subject line might somehow help you in getting your email opened but the next door of Unsubscription for your email gets opened very vastly. It’s good to remain unread than getting unsubscribe. I repeat, never do anything which will let you get unsubscribed, it’s good to remain unread.

Tip#8. Right time with a right subject line is the best approach to get your email  opened. Sometimes subject lines need perfect time to become the perfect subject line. For example, if you’re sending some holiday offer and you’re sending your email on Friday evening with subject line Weekend Offer is here, obviously you’re going to get the more positive response rather than if you have sent it on Tuesday. So, if you’re particular about something try to send it on perfect time.

Tip#9. Some people think that if they use Capitalization they will get more opens. But trust me its reverse when you write your subject line as “HERE IS YOUR WEEKEND OFFER.” So, try to avoid capitalization as much as you can.

Tip#10. Minimize the boring part in your subject line. If you’re sending an informative email try to omit the boring part and make it more indulging.

Tip#11. Do Testing as much as you can. We don’t know who is going to open your email and on which device they are going to receive it. So check if your subject line is visible clearly  even on mobile devices.

Till now you must have at least understood the overview  of what we should do and what you should avoid while working for a subject. So start yourself and keep on experimenting and test which is your type and which subject line worked for you the best. If you have some important tip to improve the opening of an email through subject line, do suggest us.

email newsletter

# Necessity is to build a engaging newsletter for those who are interested in your services and those who wish to receive a valuable information in newsletters.

# Keep yourself in contact with your interested subscribers and build a long-term relation and send them information they are interested in to make a strong and long-term relationship.

# Make your newsletter fully personalized seeming it addressing uniquely to the person and let them think you’ve designed the newsletter only and only for them.

# Try to entertain your users, no need to discuss serious issues every time. Being personal and sharing behind the curtain information is also an interesting topic, which your users would urge to know.

# Your newsletters topics can also be further categorized.

  1. Entertainment

    1. Events are more often conducted in every working area. Share the details.

    2. Run a sale or special offers for your users

    3. Images/videos associated with your business

    4. Any important information associated with your business.

  1. Engagement

    1. Online survey, feedback through a form in your newsletter.

    2. Send the invitation of your events you organize for your users.

    3. Share your ideas about the future projects

    4. Launch new services and send the invitation to use the new products/services and share the reviews

    5. Inform your subscribers about the new upgrades.

  1. Amusement

    1. Upcoming sales

    2. Coupon codes

    3. Exclusive discounts

    4. eBooks launching

    5. Tutorials sharing

    6. New experiments

# Generate a striking number of fans.

Continuously sharing type of information containing worldwide comparative studies, about the best products, best practices, hence information of different types. Let your users be curious about your next newsletter.

# Care to do some homework after a newsletter scheduling is complete.

Compare the statistics results of each newsletter and find our which one was loved more and then strategize how to make more interesting newsletters concerning the similar topic.

Newsletters must be regularly scheduled and should be mobile friendly to gain the mobile readers too.