email newsletter

# Necessity is to build a engaging newsletter for those who are interested in your services and those who wish to receive a valuable information in newsletters.

# Keep yourself in contact with your interested subscribers and build a long-term relation and send them information they are interested in to make a strong and long-term relationship.

# Make your newsletter fully personalized seeming it addressing uniquely to the person and let them think you’ve designed the newsletter only and only for them.

# Try to entertain your users, no need to discuss serious issues every time. Being personal and sharing behind the curtain information is also an interesting topic, which your users would urge to know.

# Your newsletters topics can also be further categorized.

  1. Entertainment

    1. Events are more often conducted in every working area. Share the details.

    2. Run a sale or special offers for your users

    3. Images/videos associated with your business

    4. Any important information associated with your business.

  1. Engagement

    1. Online survey, feedback through a form in your newsletter.

    2. Send the invitation of your events you organize for your users.

    3. Share your ideas about the future projects

    4. Launch new services and send the invitation to use the new products/services and share the reviews

    5. Inform your subscribers about the new upgrades.

  1. Amusement

    1. Upcoming sales

    2. Coupon codes

    3. Exclusive discounts

    4. eBooks launching

    5. Tutorials sharing

    6. New experiments

# Generate a striking number of fans.

Continuously sharing type of information containing worldwide comparative studies, about the best products, best practices, hence information of different types. Let your users be curious about your next newsletter.

# Care to do some homework after a newsletter scheduling is complete.

Compare the statistics results of each newsletter and find our which one was loved more and then strategize how to make more interesting newsletters concerning the similar topic.

Newsletters must be regularly scheduled and should be mobile friendly to gain the mobile readers too.

A successful Email marketing campaign is very important to communicate and build relationships with subscribers or customers which will further improve ROI. But keep in mind one thing- No subscribers, no campaign. Building subscriber email list is the most important concern for marketers. So, first we need to focus on how to get subscribers. In this article, we’ll learn about how to build an effective email list.

#1. Using Regular Email Marketing

a. Create useful & interesting content. Your content must be amazing if you want people to stay subscribed and forward your emails to their friends, family, and colleagues that aren’t already on your email list.

b. Send newsletters with niche specific information. Begin your content newsletter with your readers’ interest in mind. Offer useful information, not just veiled sales material.

c. To grow your email list, you have to encourage your existing email subscribers to share and forward your emails by including social sharing buttons and an “Email to a Friend” button in your marketing emails.

d. Run an online contest that engages your readers. The objective is to ask readers to register for participation with their email address. You need to offer certain value/respect to your reader in exchange for their email address like prize or discount. Relate the contest to your products or services.

e. If you have very old list then create an opt-in message & send it to your old subscribers list. So, your old subscribers can re-opt-in & remove the contacts who don’t respond. This practice will build your email list more effectively and will improve your deliverability.

f. Add a link to your employees’ signatures that leads people to a landing page where they can sign up for your mailing list.

#2. Using Content

Create a high value lead generation offer. Look at building your email list as an exchange. Your customer, or prospect, gives you their email address and you deliver value to them in return, like a free ebook or whitepaper — and require visitors to provide their email address in order to download it. It is very effective way to gather email addresses.

#3. On Website

a. You need to place your signup form on every page of your website, like homepage, blog, every blog post, About us page, & contact us page. You need to describe them the answers to “What’s in it for me?” and they’re much more likely to sign up.

b. Make sure your blog posts deliver awesome content regularly which is a big factor. If your posts are awesome, visitors will come back & share their email address to get new blog updates.

sign up form

#4. Using Social Media

a. Use simple email signup form on social media channels to make it easy for your followers & fans to easily subscribe to your list. Use a relevant image & proper call to action, so people can simply click on it & subscribe to your list.

b. Facebook offer to add & setup an email sign-up form to your facebook page. On twitter, you can add a short link to your email sign up form. Your google+ page can also include short link to email sign up form.

c. Create premium content like eBooks, white papers, infographics, videos or other premium content. Share it on your social media channels like facebook, google+, twitter, linkedin profiles or pages. It will drive traffic to your landing page to get your premium content.

d. Share incentives like discount, exclusive content, special coupon etc. On social media to encourage people to subscribe to your email list. Include an image & strong call to action.

e. Host webinars about your business or industry to capture leads in form of email subscribers. Share your webinar on social media channels to drive traffic to webinar landing page which include sign up forms, it will grow your email list.

f. Run social media contests & promotions to grow your followers & subscribers. After you’ve published contest, promote it on your social media profiles or pages to increase subscribers to your email list. Facebook contests are most popular & effective as compared to other channels.

g. Add calls-to-action and URLs in your videos to encourage people to subscribe to your list, and include links to relevant landing pages in your videos’ text descriptions.

#5. Using Traditional Marketing

a. Collect email addresses at offline events like trade shows, business events and import them into your database. Be sure to send these contacts a welcome or thank you email that confirms their opt-in to your list.

b. Host meetups, conferences, training sessions etc. & collect registrations online using email addresses.

Email hosting service is useful for the professional jobs where we need to share the email id including our business domain names (corporate email id). This is very necessary for your customer to remember your brand name easily & it is also useful to build your brand value.

What is Email Hosting

Email hosting is an Internet hosting service that runs Internet servers. Either one need to setup in-house servers to run such service or need to approach the web hosting providers. Usually small-medium sized Business need to purchase the service. Every business own a domain name & one need the email hosting space to run the business website.

What is the process

1: Get a domain name.

2: Get the Email hosting service. You have to buy it.

3: Configure your domain with server of email hosting.

4: Create the email address

5: It is necessary to provide all your employees corporate email id as if they are in conversation with visitors & customers; they may use their business/corporate email id.

6: Manage the space as per the facilities given by the provider

Email Hosting providers

There exist some of the top paid & free email hosting providers. All the providers give free POP/IMAP access to retrieve your mail.

1: Top free Email hosting Providers

a ) Zoho Email

  • Known for its CRM service & online document & forms. It providers free service.
  • 20 free accounts
  • No ads anywhere
  • Simple & easy to use interface

b) Yandese Mail

Quite popular Russian portal & providers free email hosting which is reliable in terms of uptime & features dashboard. Easy sign-up but in Russian language.

  • Free 1000 Email accounts.
  • Highly reliable.
  • 10 GB free cloud storage for email accounts.
  • Negative point is that it is available only in Russian language.

c) HostGator, Dreamhost etc.

  • Simple sign-up & free to use.
  • Integrated within their dashboard.
  • No ads.
  • HTML support.
  • Free with web hosting.
  • No Spam filter.
  • Spam delivery may be possible & hence it is less secure.

2: Top Paid Email Hosting

a ) M/S Outlook

Outlook is no longer a free service, but is worth paying for

  • highly reliable in uptime & features of users-friendly dashboard.
  • Open registration where you may allow users to sign-up within your domain.
  • World class email hosting.
  • UL email accounts.
  • Good anti-Spam filter.
  • But ads appearing in the panel adds one negative aspect.

b) Google apps

We know that Gmail is best free service, but paid service will provide you more valuable options.

  • A big bunch of applications including sites, calendar, drive.
  • Best anti-Spam filter.
  • No Ads.
  • 25 GB storage.
  • Cost is though high but worth to pay.

c) Yahoo Email Hosting

  • Another well known name.
  • UL email storage with 20MB attachment size.
  • Reliable & user friendly
  • Good Spam filters.
  • Costly option.

d) Rackspace email hosting

  • Reliable panel.
  • 25 Gb storage per email account.
  • 50 MB attachment.
  • Cheaper than other providers.
  • Spam filters stand very less in front of Gmail, Yahoo, Hotmail.

Benefits of Email Hosting

1. Management & maintenance: This is the responsibility of the provider so the buyer simply need to enjoy the setup.

2. Cost Effective: As free & paid both the services are available the buyer may choose either to pay or not to pay as per the business demands.

3. Enough storage space.

4. Good anti-Spam filter & a secure system.

5. Backup-recovery: This will though depends on the features of plan you will purchase.

6. Professional proactive: Using email address of own business domain makes you professional & improves your brand value too.

7. White-labelled Email hosting: Purchase the space & sell it to your clients under your own brand name.

8. Trust: Helps building faith is your customers when corporate email id is used for communication account.

9. Secure & reliable.

10. Easy setup & user friendly.