Let us assume your product is a software, which thus is not bound to be used by only a few persons. So, you’ll get subscriptions and all your subscribers cannot fit one category. All will be with a different persona.

What is your strategy to be in touch with all your clients, keep them satisfied?

Do you also make mistakes some of which are mentioned below?

  • Respond to enquiries slowly?

  • Inaccurate information?

  • Little or no communication?

  • Inaccurately tailored communication?

  • Over familiar tone?

The above mentioned points, as per the survey, are enough to force a customer to switch the vendor without even thinking twice. Every company’s sales team need to approach its subscribers differently. It is not feasible to make few countable strategies & apply on all the customers. Filter your client list & segment it to make sure what kind of strategies will be required.

Everyday low prices

Daily coupons, offers; customers are simply tired of these. Coupons, offers are not always attractive. There are certain business products which are good without offers. There was a period when offers were rare & thus attractive & new to grab. Offers means low price but also low quality & when quality is compromised, performance lowers dragging the brand to bottom.

You’ll not get quality clients & the client who’ll grab the offer do not stick to one provider for long. They continue to search for a vendor providing offer services. Do not collect garbage, focus on targeting valuable brands who do not believe in paying less for quality product. Your product will grow only when it runs without compromise in quality.

Build new strategies every now & then. It will help!!!


Most of growing companies face one issue.

They invest a lost to generate leads but are unable to mature even 10% of all.

Where do you go wrong??

  • Inefficient sales team

  • Product not worth enough

  • Right product but wrong targeted clients

  • You’re not approaching right audience.

  • Is price a concern? Are they the one who love bargaining?

  • Competitive product.

  • Customers expectation, previous experience.

Focus on all the above mentioned points. If your product is worth the price you’ve decided then be strict on No Bargain policy. The seller must be confident enough while deciding the price chart. Do not make it too high and not even too low. Balance the pricing which look genuine. Subscriber mailing will help you focus on the specific clients. This practice will help you approach the audience.

To remove the negative aspects a efficient and hard working sale team is required who know how to strategize the selling plan and then proceed to hit the clients.

Run the research regularly

Research can give you a picture of customers, current sales and effectiveness of current practices. It will help to understand customers, make familiar with competition and get to know what people are prepared to pay for your product or service.

  • Customer surveys

  • Phone communication

  • Use survey results to segment clients further

  • Hit the clients as per their interest

All your visitors cannot be your customers

When a visitor first visit your website; 99% of them don’t buy. So, where we should focus to get these 99% return for a second visit & perform transaction. You can’t trace your visitors but yes, you may impact to return. You have to get creative to convert your visitors into your customers.


How To Do This?

Keep your website up to date. Keep it dynamic & change the designs on every festive season. This will make customers feel that the providers are associated with the visitors. Email marketing practices works for your business when you make subscribers happy.

We breathe each day, similarly that’s how Google keeps adjusting  and improving their search algorithm almost daily to chunk out the best results, then why not we? Adjusting regularly to remain in the safe side to ensure your spam free deliverability. In this post we help you to make your email spam free and improve the deliverability of your emails.

1. Be Flexible With The Can Spam Act

If you are planning to send “any electronic email, for some commercial advertisement or may be for promotion of any of your commercial products or services,” then you must obey the following 7 requirements (or have to  face penalties up to $16,000):

  1. Don’t use false header information
  2. Don’t use deceptive subject lines
  3. Identify the message as an ad
  4. Tell recipients where you’re located
  5. Tell recipients how to opt-out of receiving future email from you
  6. Honor opt-out requests promptly
  7. Monitor what others are doing on your behalf

If you’re sending the transactional emails or relationship content, then you are free from these rules; however, including false or misleading information are still prohibited.

2. Avoid Phishing Content and Spam Causing Words

There is no such list of spam preventing words, unfortunately!

The key thing to remember about spam filter is they are meant to reduce or can say remove the commercial advertisements or promotions. So while creating your emails avoid all such words generally used in  promotional emails or should try to use it less.

Phishing emails are basically created to use your identity by letting you to click on a fraud link. The most common method  the email use to be proved as a real email is to apply name of a service you trust, such as bank or a frequent website. Thus, you never even try to use such phrases which are found in phishing emails.

3. Include A Text Version Of Your HTML Emails

Not only this is a good practice for avoiding your emails from  a spam filter, but it can also helps you in the case when the reader is unable to view your HTML emails. This is a common, and you can easily prevent your emails from the unwanted spam folder.

4. Do Permission Marketing

Permission Marketing, a termed pulled out by Seth Godin. Going through his ideas you will get some good advices for how to get your customers t give you the permission to email.

Take it as a step ahead at the process subscription and ask them only to place you  on their Whitelist.

5. Maintain a standard Text:Image Ratio

It’s always good to avoid unwanted images in your email, however if it’s necessary for you to add images into your email then here are some tips that can help you in preventing your email to drop into the spam folder and that too just because of the image that you have used to enhance your email.

  • Never send an Image only- email. Try to maintain a standard ratio of Text:Image in your emails. We suggest that for every graphic
  • Try to optimize your images the best you can.
  • Use well- formed HTML for email.

 6. Use Spam Checkers Before Sending Your Emails

Before shooting out emails out to your entire customer’s list, give some time to utilize a spam checking service.

MailingCheck.com and many more such tools offers a free downloadable tool that uses SpamAssassin to check.

If you want to avoid to download any such software, you have another option for your emails that is  IsNotSpam.com service and they will check for the items important to email deliverability.

You can also prefer ProgrammersHeaven.com which uses amazing techniques  to check your emails.

7. Be Aware Of Spam Traps

Spam traps are the email addresses that are generated by ISPs and no longer being used by humans, so it can become the reason for no opt-in.

To avoid indulging any spam trap email in your mailing list, use an opt-in process and never buy lists from email brokers.

8. Get Off Blacklists

An email blacklist or can say DNS based Blackhole list is a real time database that uses a no. of criterias to check out weather an IP address is creating spams or any such content that can lead to spam. If your email server is on a blacklist, it becomes almost impossible  to send emails, especially to the people new on your lists.

Following are the few services that will provide you the way to check if your email server is on a blacklist:

If you find yourself on a blacklist, you will need to go through the the website that has added you to their blacklist.

9. Set Up DKIM, SPF, Sender-ID, and Domainkeys Properly

You need to be sure that your email server is supporting these protocols and if they are properly implemented.

Don’t worry about the this alphabet web, this’ll helps ISPs to authenticate your email from a technical perspective. To make sure that you’re properly using these protocols you can checkout IsNotSpam.com’s checking service.

If you want to go deeper check out below:

10. Avoid Large Attachments

In general, if you’re sending  .jpg, .gif, .png and .pdf attachments you’re in the safe side yet, if you have include some of the content in the email as well. But, if you’re attaching executable attachments such as .exe, .zip, .swf, etc then think twice before shooting the emails.

If attaching any large attachment or any attachment for which you’re not very sure or it can  usually signified as spam or trigger virus scanners, we can check out DropBox.com. If the attachment  indulge any confidential or important , you may use  your company’s secure FTP server.

So, it’s time now to Hit your Customer’s Inbox, get ready and follow all the points discussed above and help your company to grow on customer’s inbox rather than in junk folder. After all email marketing is the best marketing technique in present world but only if your emails are getting read by your customers.

SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and a two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.

You can use SMS to promote your emails, and can use email to aware about your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.

Like you, your customers don’t have the time. If you own a business, a majority of the people walking  through your door each day will do so with a Mobile phone in their pocket.

Mobile Marketing Timeline

Let’s have a look in Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques

1876 – Town criers are used to spread messages

1973 – First Telephone Introduced by Alexander Graham Bell

1992 – First mobile portable handset invented

1993 – First text message sent from computer to mobile phone

1998 – First mobile phone that both sends and receives texts introduced

2003 – Term “spam” officially added to dictionary to mean unwanted, junk emails

2005 – First commercial mobile SMS launches. Short codes introduced for use with text message marketing

2007 – Nike and Pontiac launch SMS campaigns

2010 – 2.4 billion SMS users worldwide

Apple iPhone is released in U.S.

 – Texting is embraced: Average monthly texts (218) outnumber calls (213)

2011 – Quick response (QR) codes start being used in mobile marketing

   – Cambridge dictionary adds “text” as a verb

2013 – Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music

It has been said that never judge a book by its cover but it would be far enough to say that this doesn’t hold good in the case of emails. It takes a fraction of seconds to judge an email and decide that where it is going to be read or the trash folder.

Can you answer me one thing genuinely, just check you inbox and say me the counting of unread email in your inbox. Beyond 100? Beyond 500? Or Beyond 1000?

Why you never even opened those emails? Yes because they never compelled you to open them and check.

So if something is that important for your email that it’s fair enough to spend a little more time on your subject line to get more open, stay far from junk folders and let your email read by the right person.

The role of subject line in your email is to let your email get opened- no more, no less. So, start working on it and if you’re in the confusion that how to make it compelling and from where you need to start, go ahead and check out these tips and make your subject lines more tempting.

Tip#1. Keep it short and sweet. It’s difficult to express something in fewer words but try this once, it’s really effective. You can make it of 50 or less than 50 words.

Tip#2. Aree that when you see your name in the subject line it even for a while holds you, ain’t it? Yes, it does, everyone like to see their name or something which wink their identity. So, start adding personalisation in your subject line. If it is hard for you to grab their names and other information about  your recipients, try ‘You’ or ‘Your’ this will somehow work as same for you.

Tip#3. Clarity is something which works better than cleverness in the case of a subject line. It’s beautiful to use curly language but if it is about subject line be very clear and befitting at the same time you have to look appealing. For example, increase your sales up to 50% is  more compelling than how to increase your sales. Compelling and clear at the same time.

Tip#4. Instead of just writing, give your subject line an unique style. There are a lot of different ways to make your compelling and unique. We have discussed earlier how you can make your subject line more compelling by using different forms of subject line like question subject line, numbers subject line, etc.

Tip#5. It’s really frustrating when we see noreply@company.com, yes! It really looks very fabricated and nobody like talking to a robot. So, always try to add some sort of human touch in your subject line. Never prove yourself as a robot this will prevent people from adding your contact in their list.

Tip #6. Add email preview text and look up your increasing open rates. Yes! This will help your recipients know what you’re sending and what they are going to see inside which is fair enough for them. This increases the truthiness of an email and helps in getting more opens.

Tip#7. This a very important tip of what you should never even try to do. Never even try to make your email get opened by making false promises. Making fake promises or misguiding people by your subject line might somehow help you in getting your email opened but the next door of Unsubscription for your email gets opened very vastly. It’s good to remain unread than getting unsubscribe. I repeat, never do anything which will let you get unsubscribed, it’s good to remain unread.

Tip#8. Right time with a right subject line is the best approach to get your email  opened. Sometimes subject lines need perfect time to become the perfect subject line. For example, if you’re sending some holiday offer and you’re sending your email on Friday evening with subject line Weekend Offer is here, obviously you’re going to get the more positive response rather than if you have sent it on Tuesday. So, if you’re particular about something try to send it on perfect time.

Tip#9. Some people think that if they use Capitalization they will get more opens. But trust me its reverse when you write your subject line as “HERE IS YOUR WEEKEND OFFER.” So, try to avoid capitalization as much as you can.

Tip#10. Minimize the boring part in your subject line. If you’re sending an informative email try to omit the boring part and make it more indulging.

Tip#11. Do Testing as much as you can. We don’t know who is going to open your email and on which device they are going to receive it. So check if your subject line is visible clearly  even on mobile devices.

Till now you must have at least understood the overview  of what we should do and what you should avoid while working for a subject. So start yourself and keep on experimenting and test which is your type and which subject line worked for you the best. If you have some important tip to improve the opening of an email through subject line, do suggest us.