Link Social Media With Email Marketing To Generate More Leads

Hi Digital Marketers! You all are stars.. You know why because your hands are full with all the new and cool ways to approach your audience.

Link Your Subscribers To Social Media

Yes I understand personal and professional relations are really very different! But trust me I can give you 3 instant reasons that will make you to agree with my point that you should start linking up your subscribers to the Social Media.

Identity: It’ll put a face and a name and will give you an identity of your email subscribers.

Requirements: It’ll guide you about the likes and dislikes, needs and requirements of your subscribers.

Conversation: If you publish some interesting contents then you might earn some new followers and you may get into conversation with them.

I hope you there won’t be any Digital Marketer who doesn’t want to make it successful.

Linking Your subscribers To Twitter

This can be a good start up . You can link your yahoo and Gmail contact to your Twitter account.

All you have to do is open your company’s Twitter A/c. On the left side look for an option that says People you may know or Find Friends.

twitter

From here, you may connect your personal or professional email account. Twitter will then  check those emails IDs in their user database and will show the profile of your contacts . What’s next is – Follow them!

This will works more efficiently if you are using Google Apps for your Business because you  can easily sync all of your professional contacts or can say your subscribers with your business Twitter account.

To make your work easier you can upload a CSV of your contacts from your email, the process is quite simple.

  1. Export a CSV from your email provider.
  2. If you created any ad of your company to enhance your business (See Here). Now, go to ads.twitter.com => “Tools”  => “Audience Manager”.
  3. Now you have to create a new audience list by first giving a name to the audience, then choose the type of data you are going to upload.
  4. Now waiting for what? Upload your list.

Twitter will take few hours to process the list. Once it’s done, you can use your Twitter ads to target your audience generated by you only. This is an amazing way to promote offers, content, and downloads.

Link Your Subscribers To LinkedIn

The best way to represent your company professionally and grow your network is LinkedIn.  LinkedIn allows you get connected with your contacts of your personal email or even you can upload a list of your contacts.

All you have to do is.

  1. Open your LinkedIn, go to “Connections” => “Add Connections”.
  2. Click on Import File.
linkedin

LinkedIn will then upload the file, then show you a list of contacts. You can connect with all of them at once or even you can pick and choose some particular one who you want to connect with. Once you are done and get connected, you may invite these people to your groups or can indulge them to follow your company.

Link Your Subscribers To Google +

  1. Open your Google+, Click on“Home” => “People”.
  2. Click on Connect Services => Open address Book
  3. Upload your file and you are ready to go
google plus

You can check out whom you know and can share your daily updates and this can attract your contact or your subscribers  towards your services.

Link Your Subscribers To Facebook

You can definitely import your contact list to your Facebook, but I don’t recommend doing this personally. Because it’s common for people to go through Twitter, LinkedIn and Google+ for making professional network but that doesn’t stands so well for Facebook.

Although, you can create  “Custom Audience” and can run targeted ads. You can use make these ads to get more “Likes” on your Facebook Profile or can even use them as a part of  re-targeting campaign.

  1. To get started visit the Ads Manager => Audiences
  2. Click on the green button on the right side of the page that says “Create Audience” => “Custom Audience”.
  3. Now choose customer list => Upload. Then, upload the CSV of email provider you use.

From here, you can create an ad. Creating Facebook Ads is a deep topic itself, so without walking deep on that here, I can recommend you to check out Noah Kagan’s post What I learned spending $2 Million on Facebook Ads.

These all Social Media maybe act as just a chill pill but remember a lot of people visit here to get their chill pill and if your content your ad is an interesting one then you have a high probability to attract your subscribers and increase your subscriber’s list.

11 Tips To Increase The Email Open Rate Through Your Subject Line

 

It has been said that never judge a book by its cover but it would be far enough to say that this doesn’t hold good in the case of emails. It takes a fraction of seconds to judge an email and decide that where it is going to be read or the trash folder.

Can you answer me one thing genuinely, just check you inbox and say me the counting of unread email in your inbox. Beyond 100? Beyond 500? Or Beyond 1000?

Why you never even opened those emails? Yes because they never compelled you to open them and check.

So if something is that important for your email that it’s fair enough to spend a little more time on your subject line to get more open, stay far from junk folders and let your email read by the right person.

The role of subject line in your email is to let your email get opened- no more, no less. So, start working on it and if you’re in the confusion that how to make it compelling and from where you need to start, go ahead and check out these tips and make your subject lines more tempting.

Tip#1. Keep it short and sweet. It’s difficult to express something in fewer words but try this once, it’s really effective. You can make it of 50 or less than 50 words.

Tip#2. Aree that when you see your name in the subject line it even for a while holds you, ain’t it? Yes, it does, everyone like to see their name or something which wink their identity. So, start adding personalisation in your subject line. If it is hard for you to grab their names and other information about  your recipients, try ‘You’ or ‘Your’ this will somehow work as same for you.

Tip#3. Clarity is something which works better than cleverness in the case of a subject line. It’s beautiful to use curly language but if it is about subject line be very clear and befitting at the same time you have to look appealing. For example, increase your sales up to 50% is  more compelling than how to increase your sales. Compelling and clear at the same time.

Tip#4. Instead of just writing, give your subject line an unique style. There are a lot of different ways to make your compelling and unique. We have discussed earlier how you can make your subject line more compelling by using different forms of subject line like question subject line, numbers subject line, etc.

Tip#5. It’s really frustrating when we see noreply@company.com, yes! It really looks very fabricated and nobody like talking to a robot. So, always try to add some sort of human touch in your subject line. Never prove yourself as a robot this will prevent people from adding your contact in their list.

Tip #6. Add email preview text and look up your increasing open rates. Yes! This will help your recipients know what you’re sending and what they are going to see inside which is fair enough for them. This increases the truthiness of an email and helps in getting more opens.

Tip#7. This a very important tip of what you should never even try to do. Never even try to make your email get opened by making false promises. Making fake promises or misguiding people by your subject line might somehow help you in getting your email opened but the next door of Unsubscription for your email gets opened very vastly. It’s good to remain unread than getting unsubscribe. I repeat, never do anything which will let you get unsubscribed, it’s good to remain unread.

Tip#8. Right time with a right subject line is the best approach to get your email  opened. Sometimes subject lines need perfect time to become the perfect subject line. For example, if you’re sending some holiday offer and you’re sending your email on Friday evening with subject line Weekend Offer is here, obviously you’re going to get the more positive response rather than if you have sent it on Tuesday. So, if you’re particular about something try to send it on perfect time.

Tip#9. Some people think that if they use Capitalization they will get more opens. But trust me its reverse when you write your subject line as “HERE IS YOUR WEEKEND OFFER.” So, try to avoid capitalization as much as you can.

Tip#10. Minimize the boring part in your subject line. If you’re sending an informative email try to omit the boring part and make it more indulging.

Tip#11. Do Testing as much as you can. We don’t know who is going to open your email and on which device they are going to receive it. So check if your subject line is visible clearly  even on mobile devices.

Till now you must have at least understood the overview  of what we should do and what you should avoid while working for a subject. So start yourself and keep on experimenting and test which is your type and which subject line worked for you the best. If you have some important tip to improve the opening of an email through subject line, do suggest us.

6 Important Strategies To Tackle Out Email Marketing

Email marketing is no doubt  the strongest marketing channels .But think once about the oppressed inbox of your consumer which remains compact with a huge number of marketing emails, fighting subject lines, the battle of attention-seeking emails.

There are over 144 billion emails sent each and every day, still email marketing stands as one of the exclusive marketing communication channels for industries. So there is definitely some spark in emails that is why it remain separate from the noise of other marketing channels.

So, standing out of the crowd of the various competitive emails all you need is a full proof strategy to make it out. An email marketing strategy is a very important part of your vital marketing and business strategy and business. So look into the Email marketing strategy that will help you in putting a cherry on the top of your marketing cake.

1. Take Permission

The first and most important strategy or you can even term as a rule of email marketing taking permission from your customers. If you’re thinking that you will snatch out some of the email I.D and will send them emails and this will work for you. Sorry! But you’re wrong , we never like people entering our home without our permission. So, be sure that to whom you’re sending email has subscribed to you.

2. Test Your Subject Line

Subject Line is the first impression of your email. The first thing which a reader will see is not your brand not your logo and nothing, it’ll be only and only your subject line. So start working for your subject line all you have to do is make your subject line concise and informative, and the make it appealing enough and give your reader a reason to click and check your email.

Definitely, it’s not that easy to appeal people with limited words and the that’s why most of the email marketing services provide you an option to send two versions of the same email, each having a subject line  which helps you in testing that which strategy worked better for you.

3. Personalize Your Email

Before throwing an email campaign I would suggest you to harvest the information about  your customers as deep as you can. Your email subscribers, and will appreciate your emails even more if they’re personalized.

Include personalized phrase into your marketing emails which will convert your marketing talk in one-to-one communications between you and your customers.

4. Include Email Segmentation

Segmentation is the part of email marketing where you signify your customers and start making a one-to – one conversation with your customers. Start creating groups by differentiating customers in terms of location, work, gender, their past purchases and much more.

For example, if you owe an apparel business then you can categorize your products as apparels for men, women or kids and can segment your emails depending on the gender of your customers and can deliver them what actually they are looking for.

5. Optimize Your Email

Everyone wants to give as short  time as possible to go  through their emails, so what they actually going to do is open up  a quick scan, and within a few seconds, they decide whether to delete it or to go through.

And we don’t know that in which device your customer is going to read your email, So, always be ready for every situation. Make your email short simple and optimized for every device. If you’re including a Call-To -Action option makes it very clear and provide an appropriate space between the lines.

6. Provide The Social Sharing Options

Emails that have social sharing buttons generate a 158 percent higher click-through rate than those that don’t.

If you aim to receive an  action from your reader,then the best means which can make it happen is including social sharing buttons in your email. Your readers will be able to share your beautiful email newsletters with their friends and hence which will increase your social media followers. Try to make this option as easy as possible so that you can’t miss the reaction of your impressed customers.

Let us assume your product is a software, which thus is not bound to be used by only a few persons. So, you’ll get subscriptions and all your subscribers cannot fit one category. All will be with a different persona.

What is your strategy to be in touch with all your clients, keep them satisfied?

Do you also make mistakes some of which are mentioned below?

  • Respond to enquiries slowly?

  • Inaccurate information?

  • Little or no communication?

  • Inaccurately tailored communication?

  • Over familiar tone?

The above mentioned points, as per the survey, are enough to force a customer to switch the vendor without even thinking twice. Every company’s sales team need to approach its subscribers differently. It is not feasible to make few countable strategies & apply on all the customers. Filter your client list & segment it to make sure what kind of strategies will be required.

Everyday low prices

Daily coupons, offers; customers are simply tired of these. Coupons, offers are not always attractive. There are certain business products which are good without offers. There was a period when offers were rare & thus attractive & new to grab. Offers means low price but also low quality & when quality is compromised, performance lowers dragging the brand to bottom.

You’ll not get quality clients & the client who’ll grab the offer do not stick to one provider for long. They continue to search for a vendor providing offer services. Do not collect garbage, focus on targeting valuable brands who do not believe in paying less for quality product. Your product will grow only when it runs without compromise in quality.

Build new strategies every now & then. It will help!!!

idea

Most of growing companies face one issue.

They invest a lost to generate leads but are unable to mature even 10% of all.

Where do you go wrong??

  • Inefficient sales team

  • Product not worth enough

  • Right product but wrong targeted clients

  • You’re not approaching right audience.

  • Is price a concern? Are they the one who love bargaining?

  • Competitive product.

  • Customers expectation, previous experience.

Focus on all the above mentioned points. If your product is worth the price you’ve decided then be strict on No Bargain policy. The seller must be confident enough while deciding the price chart. Do not make it too high and not even too low. Balance the pricing which look genuine. Subscriber mailing will help you focus on the specific clients. This practice will help you approach the audience.

To remove the negative aspects a efficient and hard working sale team is required who know how to strategize the selling plan and then proceed to hit the clients.

Run the research regularly

Research can give you a picture of customers, current sales and effectiveness of current practices. It will help to understand customers, make familiar with competition and get to know what people are prepared to pay for your product or service.

  • Customer surveys

  • Phone communication

  • Use survey results to segment clients further

  • Hit the clients as per their interest

All your visitors cannot be your customers

When a visitor first visit your website; 99% of them don’t buy. So, where we should focus to get these 99% return for a second visit & perform transaction. You can’t trace your visitors but yes, you may impact to return. You have to get creative to convert your visitors into your customers.

visitors

How To Do This?

Keep your website up to date. Keep it dynamic & change the designs on every festive season. This will make customers feel that the providers are associated with the visitors. Email marketing practices works for your business when you make subscribers happy.