Online Reviews

Increase Your Visibility with Online Reviews

How to Increase Your Visibility with Online Reviews – Effectively marketing your business has always been about finding a way to stand out from the pack. After all, grabbing their attention is the first step in client conversion. But the act of drawing customers in has truly become an uphill battle in a world so heavily saturated with choice.

Hick’s Law, which is often summarized as “the paradox of choice,” states that when people are presented with more options, the time they take to make a decision actually goes up rather than down. We need to learn to empathize with the paralysis customers feel when trying to make a choice and actively address it if we want to win their business.

1. Reviews Equal Visibility

The goal of every single business owner on the planet is to have customers and make money. (If they say it’s something else, they are lying. Or they don’t understand their own business.) So while being “the best-kept secret in town” may seem like a compliment on some level, it’s really the opposite. In the end, being obscure is a great way to become obsolete.

Ensuring that you have plenty of quality online reviews is a crucial first step for getting bodies in the door or eyeballs on your site. Those businesses with the most reviews and highest average ratings are going to get more traffic both digitally and physically than those with very few reviews.

2. Reviews Build Customer Trust

Let’s be real: By and large, consumers simply no longer trust businesses. You can scream from the mountaintops all day long about how awesome you are, but if that sentiment isn’t being echoed by your customers, their peers will take note. Ratings and reviews have become a reputational shortcut—a digital marker of quality if you will.

3. Reviews Are Key to Customer Retention

Bad reviews are the worst. But get used to it; they’re part of the deal. You can’t prevent them, you can’t erase them, but you can control how you respond to them. Did you know that the simple act of addressing a negative review increases the chance that customer will patronize your business again by 16 percent? However, when you choose not to respond, that number decreases by 37 percent.

And, frankly, no response is still a response. Silence says so much; it tells your customer that you don’t care enough about their negative experience to even acknowledge it, which only serves to make a bad situation worse. Every single review is an opportunity to learn more about your customers and how to communicate with them effectively.

4. Constant Review Generation is Vital

It’s not enough to amass a pile of good reviews one time. Your review stream must be steady and continuous. 77 percent of customers now say that reviews more than 90 days old are irrelevant, so you’ve got to focus on keeping things fresh at all times.

Google’s algorithm openly rewards businesses that have what they call “high review velocity.” In other words, businesses with more reviews and that are reviewed more frequently are ranked more prominently in search results. The problem is that generating reviews isn’t as simple as you might hope.

An average of just one in ten customers will leave a review unprompted. The other nine? They’re too busy living their lives to spend time writing essays about your product or service. But if you reach out and ask them for their feedback, a staggering amount of them will at least consider it. How, then, do you ask?

Most marketers would assume that providing customers with incentives—whether in the form of discounts or cold hard cash— would be a surefire way to get them to compose a review, right? Wrong. Studies show that, in fact, the opposite is true.

5. Get Local, Get Personal

Reaching out to consumers locally and cultivating ongoing reviews there is the fastest way to boost your customer base. After all, 76 percent of all online searches for local business result in foot traffic within 24 hours. Those people are going to go somewhere for their meatball sub or their monogrammed towels; how do you make sure they find their way to you? Well, by making sure they’re able to find a plethora of positive, detailed reviews about why they should, of course.

Far too many businesses leave review generation and management up to fate. Do. Not. Do. That. You’re leaving money on the table every single day by neglecting to nurture this aspect of your brand presence. Providing canned responses to reviews is just as bad. Customers can tell when you’re doing that. And while automation can help in some instances, it really robs the interaction of the nuanced tone that comes from engaging with a real person.

Email Marketing

Email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.It allows you to create more targeted and personalized messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

Top Five Reasons to Use Email Marketing:-

It can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.

It is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.

Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations.

Email marketing and sales campaigns can be measured in detail through open-  up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.

Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.

Email marketing is much better for the environment than direct marketing by postal mail because nothing is printed.

Email Marketing

Why Email Marketing Is Important For Business

Email Marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address?

You probably receive a number of HTML emails each week (I sure do).You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. Email marketing is also a very personal way of reaching your target customers. That’s why email marketing works at its best when it is personalized.

Still thinking Email Marketing is not something for your company? Let us give you 5 reasons why Email Marketing is a channel you should not be ignoring.

1. Economic and Cost Effective
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take my word for it.

2. Personal and Customisable
When you write a post for one of your social media channels, you address your audience as a whole. But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

3. Action Oriented
Whether you realise it or not, everybody is trained to do something with an email – reply, forward, click-through, sign-up, or even straight buying. Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or start up marketing strategy as a whole, using email will allow you to see results straight away.

4. Measurable
There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness.
Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

5. Mobile devices allow people to check their email constantly
Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room, office, at the grocery store, everywhere.
Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.

A study last year from Exact target reports that 91% of people use their smartphones to access their email. Not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses!

4 Techniques To Optimize Your Email Opt-Ins And harvest A Long Email List

You must have heard till now that Email marketing is the best digital marketing technique but have you ever thought the vital part of Email Marketing? If not then start thinking about it because without getting aware of the most important part of any technique it’s impossible to achieve the height of sales and success in your business.

Talking about email marketing is the most vital part of it can be said is its conversion rate optimization and conversion is the result of your email list.

So, overall you can say that your email list is your biggest asset for email marketing. But sometimes building your email list can even annoy people. So be very choosy when you’re looking for a technique to grow your email list. Because sometimes it can make people so aggravating that they can leave your website behind.

So, let’s look into the points which are really very very important when you’re working for your email opt-in, always remember that it’s good to have short email list rather than making people leave you.

1. Ask For Appropriate Information

Taking the information from your customer is the key feature of conversion. So, understand the difference between conversion and leads. If you want more and more no. of conversion ask the minimum question you can ask. This will break the hurdle and difficulty for people to opting in and make it as an easy approach for them to get connected with you.

But if you’re looking for good leads and looking forward to assisting them personally, then  there will be no bad in asking some extra but relevant information.

2. Make it An Eye Candy

Definitely, our mind gets stuck and our fingers stop scrolling when we see something really compelling. So, it’s very important to make your opt-in page an Eye Candy so that you can attract people towards yourself. The most catchy thing which can pull your visitor’s attraction is the graphic representation of your sign up  page.

Try to select a good combination of colors, always make your opt-in page a little contrast with your website.

If you’re including e-book or email newsletters as a gift with your opt-in page you’re increasing your probability to get more subscribers.

3. Choose The Right location For Your Opt-in

There are four places where you can locate your opt-in form: front and center in a sidebar and on a squeeze page.

Each place serves its own importance and demerits, for example, if you use a pop-up opt-in in the front of your website, it is the first thing which your visitor will see but at the same time, it turns off some visitors by making your website appear spammy.

Putting your opt-in in the sidebar can be a safe side for you. It can’t be said as prominent but by this, your opt-in will be visible and will allow your subscribers to check it at any time. Putting your opt-in on a squeeze page which includes a headline and  benefits can be effective if you are concentrated for a targeted traffic.

If you’re thinking of using a pop-up then let me guide you that definitely most of the time it works but sometimes it appears very  undesirable in a lot of ways. It’s quite annoying and many browsers plug-ins can even easily block them. So if possible try to avoid this option.

4. Use An Effective Headline

The headline in a website opt-in plays a very critical role because it is a line which gives your visitors a reason to give their information to you. Create an effective headline because it will attract your visitors and compel them to fill out their personal credentials and click the submit button.

It should be something showing the benefits that why they should go for it and should contain a really appealing Call to Action.

Whatever offer you’re providing make it very clear and try not to miss out your visitors.  Display it in  a large and highly readable way. And  be sure to double-check for typos.

Not only  these four  but there are various alternatives to make your opt-in shining and attractive. So keep on experimenting your opt in because this is the media to harvest a large email list.

Once you start to optimize and working for your opt-in form it will become a highly effective media to grow and harvesting a list of interested and happy subscribers into your sales.