Bulk Email Marketing Software & Services

Email Marketing is an intricate art – each email has its own specific function, audience, and business goal attached to it. That’s why it’s important that when you’re planning your email campaigns, you work with an expert email service provider and marketing automation tool that understands the nuances of each marketing email type.
Some Email Marketing Software solutions focus so heavily on template editors and email creators they forget the most important thing – delivering your email to the inbox. Helping you improve your email list for marketing emails is just the start. By tapping into best practices and having the tools to track your performance, you can maximize your marketing budget.

Bulk Email Marketing Messages May Include:

  1. Email newsletters – This type of Bulk Email Marketing is used to keep customers updated on the latest company news and build an ongoing relationship. These emails might alert audiences about an upcoming event or webinar or announce a product launch. Brands also have success sharing relevant content with readers including strategies, articles, and other resources to keep them educated and entertained.
  2. Emails to drive acquisition – When new subscribers opt in to receive your messaging by providing their email addresses, it’s up to you to encourage them to take some kind of action that converts them into a customer, such as completing a registration signup form.
  3. Promotional emails – Have a great sale coming up and want to alert your customer mailing list? These email marketing messages are quite common, so it’s important to use them strategically, and find a way to stand out and increase your open rates.
  4. Emails to retain existing customers – Keeping in touch with your customer base is important, since it encourages repeat business. You might want to send a special offer or even wish them a happy birthday — something that will keep you top of mind and make your audience know you care about their needs.

Advantages of Email Marketing
The Benefits of Email Marketing include:

  1. Cost- effective – the costs of Email Marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.
  2. Permission-based – your marketing list will be made up of people who have actively chosen to receive email communications from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business.
  3. Flexible design – you can send plain text, graphics or attach files – whichever suits your message best. A choice of design options gives you scope to convey your business branding.
  4. Scalable – Email Marketing can be used to reach large audiences or smaller targeted lists.
  5. Personalisation and segmentation – with Email Marketing you can personalize messages. You can also segment your marketing list, so that your customers receive messages from you that they are interested in – this will help boost their engagement with you.
  6. Shareable – it’s easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your brand.
  7. Conversions and increased sales – if you have a new promotion people can click on links and follow your call-to-action immediately. Email Marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
  8. Measurable – you can evaluate the success of a campaign by using web analytics software. You can easily test different copy, subject lines and designs to see which is most effective. This allows you to optimize future campaigns.
  9. Benchmark – you can compare your results against others in your industry. There are many free Email Marketing bench-marking reports available – you will find these by searching online. Bench-marking data can help you to evaluate and priorities improvement opportunities.
  10. Test before you send – A/B testing of subject lines, calls-to-action, personalisation, email copy, images or messages ensure your email content is as effective as it can be before you send it.
  11. Less intrusive – unlike telephone marketing, recipients can read your message at a time that suits them. Customers can also update their preferences if they would like to receive different messages from you or unsubscribe if they feel they no longer want to receive your email communications.
  12. Environmentally-friendly – Email Marketing is better for the environment than direct marketing by postal mail because nothing is printed.
  13. Time-saving – through automation you can trigger emails to be sent to customers based on an action they have performed on your website – eg. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse for numerous email campaigns.
  14. Real-time marketing – through Email Marketing you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Disadvantages of Email Marketing
Some of the potential problems of Email Marketing include:-

  1. Spam – commercial email or ‘spam’ irritates consumers. If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. You need to make sure that your email marketing complies with privacy and data protection rules, and that it is properly targeted at people who want to receive it. The ‘click through rate’ for untargeted emails is likely to be very low. See Email Marketing and privacy law.
  2. Undelivered emails – poorly designed emails may not get delivered. Emails that use certain spam keywords or characters in the subject heading or content of the email, eg £££s, FREE, click here, are likely to be filtered out by email software and internet service providers. If you don’t keep your marketing lists up to date, you will find incorrect email addresses mean your messages won’t reach the right person.
  3. Design problems – your email must be designed so that it appears as it should across multiple devices and email providers. You may encounter a trade-off between design and functionality. Some people opt to receive text-only emails, consider how your message will look if this is the case.
  4. Size issues – files need to be small enough to download quickly. Emails containing many images may take too long to load, frustrating your audience and losing their interest.
    Resources and skills – for a successful email campaign you must ensure that you have the right copy, design and marketing list. If you don’t have the time or skills in-house, consider outsourcing some of these elements.

CONTENT MARKETING

:What Is Content Marketing?

“Content marketing and service is a strategic approach focused on creating and distributing valuable,to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”Instead of pitching your products , you are providing truly relevant and useful to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands Our annual research shows the vast majority of marketers are using. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

1.Increased sales
2.Cost savings
3.Better customers who have more loyalty

:Content is the present – and future
Go back and read the definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?).

:Marketing is impossible without great content
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Social media: Content marketing strategy comes before your social media strategy.
1.SEO: Search engines reward businesses that publish quality, consistent content.
2.PR: Successful PR strategies address issues readers care about, not their business.
3.PPC: For PPC to work, you need great content behind it. : Content is key to driving inbound traffic and leads.

:Content Marketing in Public Relations
1.The internet has shattered barriers that once prevented businesses from reaching their target customers.
2.In the past, getting featured on TV was difficult or expensive — now you can upload a video to YouTube or Facebook and reach millions of people for free.
3.The same thing goes for making an announcement. You don’t need a publicist to communicate with your customers and fans.
4.Blog posts have replaced press releases. Facebook Live has replaced the traditional press conference. Everything you need for PR is right at your finger tips, and it’s mostly free!

:Content Marketing Best Practices
So you’re familiar with content marketing and its importance in an effective inbound marketing campaign, but are you doing them correctly? As mentioned in our intro, this is usually the area that most marketers struggle with, but thankfully, by following a few basic best practices, we can help you in your quest to get started in creating quality, relevant content.

Bulk Email Service | Email Marketing Services | Mass Mailing Service Provider

We are innovative Bulk Email Marketing Service provider company offering Email Marketing Service at most affordable rates. We provide web based Email Marketing application that includes everything you need to create, send, track your email campaigns. And had built a proven track of delivering services with leading brands worldwide.
As a Email Marketing Company we offer services. Our Bulk Emailing package is loaded with all the features which are currently available in the industry. You cannot find all such features together at an affordable price anywhere else ! We are an innovative Bulk Email Marketing Service Provider company focusing on providing a cost efficient business solution to our valuable clients. And we provide inbuilt email template editor and provide real-time delivery report from our web based bulk email service application.

The main purpose of Bulk Email, Email Marketing or Email Campaign is:-
• To enhance merchant-customer relationships through E-mails
• To encourage new customers and rekindle old customers to purchase products immediately
• Posting advertisements on emails by companies for their customers

Key Features of Bulk Email Marketing Service:-
1.User Friendly Web-portal
Access Online , Anywhere Anytime and Run campaigns in 3 easy steps.
2.Credit Based Plan
No need to worry about sender number or channels. Just upload file and campaigns run automatically.
3.Multi Language Support
Run your campaign in your preferred language.
4.Fully Automated & Easy to Use
Email campaign are broadcasted via automated system and our portal is very easy to use.
5.Flexible Time Validity Plans
No need to worry about account validity of plan. We provide flexible Time Validity Plans.
6.High Speed Instant Delivery
You can now broadcast promotional Emails using our portal easily and with assured delivery.
7.Get Campaign Report
View all Campaign Report online from portal.
8.100% Secured & Trusted Solution
Your data is secured & encrypted you can be 100% assured about quality of service and support by WebXion Team.

Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, Email Marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States. This is because Email Marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers. Not convinced on Email Marketing? See these 6 reasons why building an email list is so important today. It’s important to understand that a lot of your success with Email Marketing depends entirely on the Email Marketing software you choose because they are responsible for making sure that your emails actually get delivered. If you aren’t careful, then you will end up paying a lot more money for fewer features and terrible deliver-ability (which causes you to lose even more money). A good Email Marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns.

Benefits of Bulk Email, Email Marketing or Email Campaign:-
• It is helpful to distribute information to wide range of customers at a time.
• Only targeted customers and potential clients are sent emails.
• The cost of Email Marketing is relatively low compare to other types of marketing.
• Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
• Email Marketing, often reported as second only to search marketing, is the most effective online marketing tactic.
• The delivery time for an e-mail message is short (i.e.,seconds or minutes) as compared to a mailed advertisement.
• E-mail messages are easy to track. An advertiser can track users via auto responders, bounce messages, unsubscribe requests, read receipts, click-throughs, etc.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them. Email Marketing is paper-free. Hence, it is eco-friendly.

Email Promoting

Email Promoting:-

“Email Promoting is the demonstration of sending a business message, ordinarily to a gathering of individuals, utilizing email. In its broadest sense, each email sent to a potential or current client could be viewed as email advertising.” Basically the utilization of email to advance items as well as administrations. he number one motivation behind why Email Promoting is an easy decision for organizations is on the grounds that purchasers lean toward email. Most private companies are working with constrained promoting spending plans, which implies that they can’t dawdle with showcasing strategies that won’t reverberate well with their objective market.Email likewise gives an expert and direct medium that enables organizations to connect with their leads and clients.

Email Promoting is famous since the commencement of Online Marketing and the reasons are its capacity in introducing more open doors for your business and driving a superior quantifiable profit.

Advantages of Email Promoting

1. Consent based – your advertising rundown will be comprised of individuals who have effectively gotten messages from you. Clients who are truly inspired by your items or potentially benefits are bound to draw in with your business.

2. Changes and expanded deals – in the event that you have another advancement individuals can tap on connections and pursue your suggestion to take action promptly. Email Promoting is likewise powerful at each phase of the purchasing procedure

3. Efficient – through robotization you can trigger messages to be sent to clients dependent on an activity they have performed on your site – eg. send an appreciated email when a client joins to your site, or issue an email offering a markdown motivation if client surrenders a web based shopping basket.

4. Adaptable structure – you can send plain content, illustrations or join records – whichever suits your message best. A decision of structure alternatives gives you extension to pass on your business marking.

5. Benchmark – you can analyze your outcomes against others in your industry. There are many free email showcasing benchmarking reports accessible – you will discover these via looking on the web. Benchmarking information can assist you with evaluating and organize enhancement openings.

6. Promoters can achieve generous quantities of email supporters who have picked in to get email correspondences on subjects important to them.

7. Email enables advertisers to contact buyers with customized, applicable, unique messages.

8. Email are conveyed very quick contrasted with conventional post.

9. Now and then an up close and personal or via telephone discussion is simply unimaginable. We have a few workplaces and organizations in East Africa. The time contrast is huge – 7 hours – and telephone utility is exceptionally temperamental.

Employments Of Email

. To advise an individual or people of a gathering and demonstrate their job, on the off chance that anything exceptional, in that gathering.

. To join another record – archive, spreadsheet, designs,

. To send general notification to numerous individuals

. Email is generally utilized online correspondence framework for business.

. It very well may be utilized in all sort of business and callings.

. Used to get to any sort of open application on the web. For example, online life sites.

. Used to check individuals when they bought in to news later or need to download eBook.

. Email is useful to oversee correspondence in the business arrange.

. Sharing and coordinated effort should be possible through email.

. Notice and vital updates are educated by business to its clients.

. Messages are the prime administrators for online store and web showcasing organizations.

. Email showcasing is one of the mainstream computerized advertising rehearses for business

. Private and recorded correspondence.