Email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.It allows you to create more targeted and personalized messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.
It can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.
It is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.
Email marketing and sales campaigns can be measured in detail through open- up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.
Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.
Email Marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address?
You probably receive a number of HTML emails each week (I sure do).You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. Email marketing is also a very personal way of reaching your target customers. That’s why email marketing works at its best when it is personalized.
Still thinking Email Marketing is not something for your company? Let us give you 5 reasons why Email Marketing is a channel you should not be ignoring.
1. Economic and Cost Effective
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take my word for it.
2. Personal and Customisable
When you write a post for one of your social media channels, you address your audience as a whole. But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.
3. Action Oriented
Whether you realise it or not, everybody is trained to do something with an email – reply, forward, click-through, sign-up, or even straight buying. Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or start up marketing strategy as a whole, using email will allow you to see results straight away.
There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness.
Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
5. Mobile devices allow people to check their email constantly
Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room, office, at the grocery store, everywhere.
Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.
A study last year from Exact target reports that 91% of people use their smartphones to access their email. Not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses!
You must have heard till now that Email marketing is the best digital marketing technique but have you ever thought the vital part of Email Marketing? If not then start thinking about it because without getting aware of the most important part of any technique it’s impossible to achieve the height of sales and success in your business.
Talking about email marketing is the most vital part of it can be said is its conversion rate optimization and conversion is the result of your email list.
So, overall you can say that your email list is your biggest asset for email marketing. But sometimes building your email list can even annoy people. So be very choosy when you’re looking for a technique to grow your email list. Because sometimes it can make people so aggravating that they can leave your website behind.
So, let’s look into the points which are really very very important when you’re working for your email opt-in, always remember that it’s good to have short email list rather than making people leave you.
1. Ask For Appropriate Information
Taking the information from your customer is the key feature of conversion. So, understand the difference between conversion and leads. If you want more and more no. of conversion ask the minimum question you can ask. This will break the hurdle and difficulty for people to opting in and make it as an easy approach for them to get connected with you.
But if you’re looking for good leads and looking forward to assisting them personally, then there will be no bad in asking some extra but relevant information.
2. Make it An Eye Candy
Definitely, our mind gets stuck and our fingers stop scrolling when we see something really compelling. So, it’s very important to make your opt-in page an Eye Candy so that you can attract people towards yourself. The most catchy thing which can pull your visitor’s attraction is the graphic representation of your sign up page.
Try to select a good combination of colors, always make your opt-in page a little contrast with your website.
If you’re including e-book or email newsletters as a gift with your opt-in page you’re increasing your probability to get more subscribers.
3. Choose The Right location For Your Opt-in
There are four places where you can locate your opt-in form: front and center in a sidebar and on a squeeze page.
Each place serves its own importance and demerits, for example, if you use a pop-up opt-in in the front of your website, it is the first thing which your visitor will see but at the same time, it turns off some visitors by making your website appear spammy.
Putting your opt-in in the sidebar can be a safe side for you. It can’t be said as prominent but by this, your opt-in will be visible and will allow your subscribers to check it at any time. Putting your opt-in on a squeeze page which includes a headline and benefits can be effective if you are concentrated for a targeted traffic.
If you’re thinking of using a pop-up then let me guide you that definitely most of the time it works but sometimes it appears very undesirable in a lot of ways. It’s quite annoying and many browsers plug-ins can even easily block them. So if possible try to avoid this option.
4. Use An Effective Headline
The headline in a website opt-in plays a very critical role because it is a line which gives your visitors a reason to give their information to you. Create an effective headline because it will attract your visitors and compel them to fill out their personal credentials and click the submit button.
It should be something showing the benefits that why they should go for it and should contain a really appealing Call to Action.
Whatever offer you’re providing make it very clear and try not to miss out your visitors. Display it in a large and highly readable way. And be sure to double-check for typos.
Not only these four but there are various alternatives to make your opt-in shining and attractive. So keep on experimenting your opt in because this is the media to harvest a large email list.
Once you start to optimize and working for your opt-in form it will become a highly effective media to grow and harvesting a list of interested and happy subscribers into your sales.
Hi Digital Marketers! You all are stars.. You know why because your hands are full with all the new and cool ways to approach your audience.
Link Your Subscribers To Social Media
Yes I understand personal and professional relations are really very different! But trust me I can give you 3 instant reasons that will make you to agree with my point that you should start linking up your subscribers to the Social Media.
Identity: It’ll put a face and a name and will give you an identity of your email subscribers.
Requirements: It’ll guide you about the likes and dislikes, needs and requirements of your subscribers.
Conversation: If you publish some interesting contents then you might earn some new followers and you may get into conversation with them.
I hope you there won’t be any Digital Marketer who doesn’t want to make it successful.
All you have to do is open your company’s Twitter A/c. On the left side look for an option that says People you may know or Find Friends.
From here, you may connect your personal or professional email account. Twitter will then check those emails IDs in their user database and will show the profile of your contacts . What’s next is – Follow them!
This will works more efficiently if you are using Google Apps for your Business because you can easily sync all of your professional contacts or can say your subscribers with your business Twitter account.
To make your work easier you can upload a CSV of your contacts from your email, the process is quite simple.
Export a CSV from your email provider.
If you created any ad of your company to enhance your business (See Here). Now, go to ads.twitter.com => “Tools” => “Audience Manager”.
Now you have to create a new audience list by first giving a name to the audience, then choose the type of data you are going to upload.
Now waiting for what? Upload your list.
Twitter will take few hours to process the list. Once it’s done, you can use your Twitter ads to target your audience generated by you only. This is an amazing way to promote offers, content, and downloads.
Open your LinkedIn, go to “Connections” => “Add Connections”.
Click on Import File.
LinkedIn will then upload the file, then show you a list of contacts. You can connect with all of them at once or even you can pick and choose some particular one who you want to connect with. Once you are done and get connected, you may invite these people to your groups or can indulge them to follow your company.
Link Your Subscribers To Google +
Open your Google+, Click on“Home” => “People”.
Click on Connect Services => Open address Book
Upload your file and you are ready to go
You can check out whom you know and can share your daily updates and this can attract your contact or your subscribers towards your services.
Link Your Subscribers To Facebook
You can definitely import your contact list to your Facebook, but I don’t recommend doing this personally. Because it’s common for people to go through Twitter, LinkedIn and Google+ for making professional network but that doesn’t stands so well for Facebook.
Although, you can create “Custom Audience” and can run targeted ads. You can use make these ads to get more “Likes” on your Facebook Profile or can even use them as a part of re-targeting campaign.
To get started visit the Ads Manager => Audiences
Click on the green button on the right side of the page that says “Create Audience” => “Custom Audience”.
Now choose customer list => Upload. Then, upload the CSV of email provider you use.
From here, you can create an ad. Creating Facebook Ads is a deep topic itself, so without walking deep on that here, I can recommend you to check out Noah Kagan’s post What I learned spending $2 Million on Facebook Ads.
These all Social Media maybe act as just a chill pill but remember a lot of people visit here to get their chill pill and if your content your ad is an interesting one then you have a high probability to attract your subscribers and increase your subscriber’s list.