A few years back, SMS campaigns seemed like they would be the next big thing with mobile marketing, and then the buzz started to fade, which begged the question, “is SMS marketing dead?”
To that, I answer “no,” provided it is implemented correctly.
There are still a plethora of benefits to SMS, or text, marketing, including:
- Direct to consumer
- High open rate – Over 95% of SMS messages received are opened and read.
A major downside with this tactic is the ability to easily come off spammy. To avoid this, be sure you get permission from recipients before you begin marketing to them via text message.
When it come to SMS, be clever and unique in your messaging and offer true value. As easy as it is to market to your audience, it’s just as easy for them to opt out, so be sure to keep them engaged.
With mobile campaigns, always keep in mind that you are putting these together for real people. Strategy must be at the root of all of these tactics. You must understand your goals and audience first and foremost, and create an authentic, genuine, and valuable campaign around them.
As already mentioned, measure, measure, and measure. Kee modifying and testing your tactics until you find a method that gets the results you’re looking for.
Are you currently implementing mobile campaigns as part of your overall marketing strategy? What have you found successful? What are you struggling with?
During election campaigns term, the most demanding field is political campaign. To be successful in a political campaign you need to get support of people as many as possible. If you want your party to be more successful not only during election time but long after it then here is the best & modern solution to engage more and more people.
Bulk SMS Services for election campaign facilitates moderate in election campaigns. Now Political parties have shifted their strategies for election campaigns & political strategies from print to online media. It is cost effective and effortless way to promote their candidate and their party among the public. It enables ease communication with large volume of public.
Bulk SMS Services become a best way to sending information and promoting the thing as the popularity of mobile phones, smart phones & other mobile devices increases. Now a day many political parties are using Bulk SMS services to communicate with their volunteer & convey message to people.
Do you want most of the votes? You need to find an attractive way to keep in touch with people during election campaign and after it.
Why it is so important to keep in touch with people? During campaign people get information from several parties and politicians by media but you need to reach your voters through Bulk SMS Services and update them with your best work and try to get attention.
How it can be done? You have to find a communication channel that can allow you to reach to your targeted people & instant communication at any time & any place. You will find a modern channel to increase attention from people is called Bulk SMS Services. Now mostly all people carry their cell phone everywhere with them. With this solution you can reach the people by the effective way at low cost.
Where can be useful? For Internal meeting & outdoor meeting or moreover to keep in touch with people for update about your social work, you can use Bulk SMS Services of Transactional Bulk SMS Route. For election campaign you can use Promotional Route & Voice SMS or Voice Call in that you can do the campaigning to do promotion of your party.
Interactive Voice Response systems (IVR’s) as it is commonly known, is a computerized program that interacts with customers without any need for the intervention of human beings to handle the process. IVR programming assists the callers with pre-recorded message templates stored in the system to help them with menial or monotonous tasks, which reduces the time wasted by the caller while waiting for a customer service representative to answer.
Need for IVR:
An IVR system –
- Should be able to handle unlimited calls.
- Have a robust monitoring system which makes processing fast.
- Should seamlessly work with back-end applications which make it more efficient.
- Should have the capacity to deploy data extremely
Advantages of IVR:
- Decreasing Call Volume
Previously a company with a limited set of employees would have to ultimately limit the volume of calls depending, on their capacity. This would result in smearing the brand value of the company since the customer service section could not answer the queries of the remaining callers. IVR services will allow continuous customer service to all your clients irrespective of any holidays or short staffing problems.
- 24×7 Customer Support
Is your live customer service care on hold due to some reason? Well, fear not as IVR will provide a 24×7 service to assist the callers anytime. Non-stop service is the IVR solution that records and transmits messages during any part of the day or night, irrespective of any conditions.
- Better Customer Service
There was some speculation about the transformation of the customer service from live to IVR in the past. This transformation has culminated smoothly into customers enjoying the undivided attention they get through these IVRs. Other than being prompt, these IVRs can be personalized while satisfying the client’s needs. Tweaks can be implemented that allows personalized remarks by tracking the caller id of the caller. Personalized messages like wishing the caller on his birthday can be implemented which ignites the emotion of trust and respect for the company. Language options can be re-configured for every client based on their previous call which enables them to complete their task faster. These is a list of some personalized tweaks which can be incorporated into your customer service through IVR messages.
- Lowering Costs
So why do companies invest in technologies? One of their primary objectives is to reduce the costs incurred through the current process. Well, implementing the IVR’s software will definitely reduce your expenditure in the long run. Although you need to invest in the technology at the initial stage, you can reduce the intake of employees for running your live customer care service. Training these employees also takes up additional resources of your company and these costs are reduced too after employing the services of IVR software.
- Image of the Company
Maintaining the image of your company is essential and providing undivided attention to your customers is the best way to do so. The personalization concept of the IVR will allow you to interact with your client base seamlessly, which will ultimately help in gaining their trust. IVR’s can be a boost to SMBs. The IVR will allow enterprises to record messages and file them in databases which can be analysed to create patterns of the needs of the clients. For example, if there is a demand by the callers to incorporate a better menu in your IVR, you can update your software to meet the needs of the customers.
More voters are now being contacted by Voice Broadcasting way over any other. This is because it is quick, cost-effective way to deliver your message to thousands of targeted audience.
1. Endorsement Message
A message that is recorded by a celebrity or a community leader endorsing or supporting a specific candidate can be highly effective in building name recognition and awareness.
2. Poll Surveys
Having knowledge about what people think on certain issues is important to any candidate. Poll surveys are a great way to gather those statistics on topics that concern the public.
By creating a series of multiple choice questions, you can get as detailed as needed to understand how voters think about the upcoming elections.
3. Event Notification
Increasing attendance and voter participation is key to victory in every campaign. Voice Broadcasting Services reminder calls provide an efficient, effective method to keep in contact with constituents.
Candidates can use reminder calls to maintain their relationship with voters and increase participation for worthy cause and rallies.
4. Name Recognition
A voter needs to see or hear your name 5-8 times before they will remember it. Voice broadcasting is highly effective for increasing name recognition. A personalised message allows you to get your name out amongst the public
Message from a candidate to identified supporters and possible supporters is an inexpensive, yet highly effective means to get people out to the polls. Typically this important means to help win close elections.
5. Thank You Message
This a last minute appeal/thank you to your identified and possible vote. This message thanks them for their support if they have already voted and urges them to go to the polls if they have not yet voted.
Elections are won and lost by a few votes all of the time and the goal is to create a sense of urgency to get out to the polls.
So, these were the effective techniques that help you in this election season to get connected with your voters. It’s very important to remain in the mind of people during the season of the election. What could be a better option then you are reaching everyone with your message and that too in such a cost effective approach.