Bulk Email Marketing Software & Services

Email Marketing is an intricate art – each email has its own specific function, audience, and business goal attached to it. That’s why it’s important that when you’re planning your email campaigns, you work with an expert email service provider and marketing automation tool that understands the nuances of each marketing email type.
Some Email Marketing Software solutions focus so heavily on template editors and email creators they forget the most important thing – delivering your email to the inbox. Helping you improve your email list for marketing emails is just the start. By tapping into best practices and having the tools to track your performance, you can maximize your marketing budget.

Bulk Email Marketing Messages May Include:

  1. Email newsletters – This type of Bulk Email Marketing is used to keep customers updated on the latest company news and build an ongoing relationship. These emails might alert audiences about an upcoming event or webinar or announce a product launch. Brands also have success sharing relevant content with readers including strategies, articles, and other resources to keep them educated and entertained.
  2. Emails to drive acquisition – When new subscribers opt in to receive your messaging by providing their email addresses, it’s up to you to encourage them to take some kind of action that converts them into a customer, such as completing a registration signup form.
  3. Promotional emails – Have a great sale coming up and want to alert your customer mailing list? These email marketing messages are quite common, so it’s important to use them strategically, and find a way to stand out and increase your open rates.
  4. Emails to retain existing customers – Keeping in touch with your customer base is important, since it encourages repeat business. You might want to send a special offer or even wish them a happy birthday — something that will keep you top of mind and make your audience know you care about their needs.

Advantages of Email Marketing
The Benefits of Email Marketing include:

  1. Cost- effective – the costs of Email Marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.
  2. Permission-based – your marketing list will be made up of people who have actively chosen to receive email communications from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business.
  3. Flexible design – you can send plain text, graphics or attach files – whichever suits your message best. A choice of design options gives you scope to convey your business branding.
  4. Scalable – Email Marketing can be used to reach large audiences or smaller targeted lists.
  5. Personalisation and segmentation – with Email Marketing you can personalize messages. You can also segment your marketing list, so that your customers receive messages from you that they are interested in – this will help boost their engagement with you.
  6. Shareable – it’s easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your brand.
  7. Conversions and increased sales – if you have a new promotion people can click on links and follow your call-to-action immediately. Email Marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
  8. Measurable – you can evaluate the success of a campaign by using web analytics software. You can easily test different copy, subject lines and designs to see which is most effective. This allows you to optimize future campaigns.
  9. Benchmark – you can compare your results against others in your industry. There are many free Email Marketing bench-marking reports available – you will find these by searching online. Bench-marking data can help you to evaluate and priorities improvement opportunities.
  10. Test before you send – A/B testing of subject lines, calls-to-action, personalisation, email copy, images or messages ensure your email content is as effective as it can be before you send it.
  11. Less intrusive – unlike telephone marketing, recipients can read your message at a time that suits them. Customers can also update their preferences if they would like to receive different messages from you or unsubscribe if they feel they no longer want to receive your email communications.
  12. Environmentally-friendly – Email Marketing is better for the environment than direct marketing by postal mail because nothing is printed.
  13. Time-saving – through automation you can trigger emails to be sent to customers based on an action they have performed on your website – eg. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse for numerous email campaigns.
  14. Real-time marketing – through Email Marketing you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Disadvantages of Email Marketing
Some of the potential problems of Email Marketing include:-

  1. Spam – commercial email or ‘spam’ irritates consumers. If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. You need to make sure that your email marketing complies with privacy and data protection rules, and that it is properly targeted at people who want to receive it. The ‘click through rate’ for untargeted emails is likely to be very low. See Email Marketing and privacy law.
  2. Undelivered emails – poorly designed emails may not get delivered. Emails that use certain spam keywords or characters in the subject heading or content of the email, eg £££s, FREE, click here, are likely to be filtered out by email software and internet service providers. If you don’t keep your marketing lists up to date, you will find incorrect email addresses mean your messages won’t reach the right person.
  3. Design problems – your email must be designed so that it appears as it should across multiple devices and email providers. You may encounter a trade-off between design and functionality. Some people opt to receive text-only emails, consider how your message will look if this is the case.
  4. Size issues – files need to be small enough to download quickly. Emails containing many images may take too long to load, frustrating your audience and losing their interest.
    Resources and skills – for a successful email campaign you must ensure that you have the right copy, design and marketing list. If you don’t have the time or skills in-house, consider outsourcing some of these elements.

What is Copywriting?

Copywriting is re-arranging words to make things sell better. It is a text form of salesmanship. But there’s a lot more to it than that.
Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.

What is the AIDA Copywriting Formula?
AIDA is the acronym for:
Attention
Interest
Desire
Action
The AIDA Copywriting formula is a well-known formula used by Content Writer and marketers to create effective Copywriting that gets results.

  • Attention
    There are 3 ways to capture your visitor’s attention
    • You can get their attention with a headline
    • You can get their attention with a video
    • You can get their attention with a hero image
  • Interest
    There are two ways to maintain your visitor’s interest.
    • Make sure that you’re writing for the scanners and the scrollers. For example, what do we do when we first arrive at a website? We decide if we want to stay there past the first five seconds. It’s important that you’ve written your copy and formatted the page to appeal to people who scan and scroll the page.
    • The next important element is the opening paragraph. How many times have you read a newspaper and the headline catches your attention? But what happens if the first paragraph is really boring and full of facts and data that is not interesting?
  • Desire
    There are three ways to create desire in your copy.
    • Show your products benefits
    • Explain how your product can change their life or how it can solve their problems.
    • Show the results other people achieved (testimonials)
  • Action
    Now there are three ways to get your visitors to take action.
    • A clear and obvious call to action. It is usually a bright colored button with some action orientated copy that is going to get people to click on it. You might have a subheading and a paragraph that talks about all the reasons why they need to take action.
    • Urgency is important. How many of you have bought a product that was on sale even though you didn’t really need it? But it was on sale and other people were probably going to buy it. There was an urgency to purchase it and it’s urgency in action.
    • You can also add incentives, bonuses or premiums. It is what you call the law of reciprocity. If you want to stand out, you can you add on bonuses as an incentive in order to get more people to take action.

Summary of the AIDA Copywriting Formula
In summary, here’s how to use the AIDA Copywriting formula:-
• You need to get their attention with a headline, video and a hero image.
• Maintain your visitor’s interest by making sure that the first 300 words are really interesting or engaging.
• Create the desire by showing the benefits of your product or service, how it can change their life and improve their problems.
• Use a clear and obvious call to action
• And lastly, show proof by demonstrating your product or service in action using before and after photos or videos, infomercials and testimonials from other customers.

MOBILE MARKETING

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Consider:

1.80% of internet users own a smartphone.
2.Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
3.Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.
4.Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

:How to Create a Mobile Marketing Strategy As with any marketing effort, every brand and organization will develop a unique mobile strategy based on the industry and target audience. Mobile technology is all about customization and personalization, which means mobile marketing is, too.

Step 1 – Create Mobile Buyer Personas
Understanding your audience is the first step to any marketing strategy, and buyer personas are a valuable tool to aid in that understanding. buyer personas are simply fictional representations of your various types of customers. Create a profile that describes each one’s background, job description, main sources of information, goals, challenges, preferred type
of content, objections, and/or role in the purchase process. It is easier to determine a channel and voice for your marketing messages when you have a clear picture of your target audience.

Make a specific point to detail your target audience’s mobile habits as well. How much of their web usage happens on mobile devices? Are they comfortable completing a purchase on a smartphone? A simple way to start is to research big data reports on mobile usage. Some interesting observations include:
1.65% of all email is first opened on a mobile device.
2.48% of users start their mobile internet sessions on a search engine.
3.56% of B2B buyers frequently use smartphones to access vendors’content.
4.95% of adults primarily use their smartphones to access content/information.

Step 2 – Set Goals
The key to defining any effective strategy is to first decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy. Identify goals by asking your team some of these questions:

1.What are we currently doing for mobile? This will define your starting point, and make sure everyone is on the same page as you begin.
2.If you are already doing mobile marketing, how are those initiatives performing? This conversation will identify what is already working, what is not, and what’s not even being measured.What are your main objectives for including mobile marketing in your overall strategy? Discuss why you’re considering mobile now, what conversations have led up to this point, and what
3.you expect from mobile marketing.
4.Who are your key audiences for mobile marketing? Talk about your customer personas in light of mobile usage updates. How similar or different is each persona’s mobile usage?
5.How are you engaging your mobile audience cross-channel? This discussion will help analyze how the channels you’re currently using can be included in your mobile marketing strategy.

Step 3 – Establish KPIs
Just like your other marketing efforts, mobile marketing needs to be tested and optimized. Determine which realistic, measurable KPIs define your mobile campaign’s success. For example:

1.Engagement—Provide mobile-friendly content for potential customers who are searching for information about your industry or product. Make sure your website is mobile-responsive to
improve mobile SEO.
2.Acquisition—Make sure lead nurturing emails are mobile-friendly with clear calls-to-action. Buttons in emails should be near the top of the message and be big enough to easily tap in order to facilitate click-throughs. Then make it as easy as possible for someone to fill out a form on your mobile-optimized landing page.
3.Customer Service—In a connected, social marketplace, customer service is very much a marketing opportunity. Allow your customers to easily reach you through any platform they want, including simple click-to-call buttons for smartphone users.

Step 4 – Monitor Mobile Metrics
Google Analytics can help monitor mobile usage of your site:

1.Mobile behavior data reveals how well your mobile content engages your audience.
2.Mobile conversion data will indicate whether or not some of your key landing pages still need to be optimized for mobile browsing