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If you’ve ever used the Internet, it’s a good bet that you’ve used the Domain Name System, or DNS, even without realizing it. DNS is a protocol within the set of standards for how computers exchange data on the Internet and on many private networks, known as the TCP/IP protocol suite. Its basic job is to turn a user-friendly domain name like “howstuffworks.com” into an Internet Protocol (IP) address like 70.42.251.42 that computers use to identify each other on the network. It’s like your computer’s GPS for the Internet.

Computers and other network devices on the Internet use an IP address to route your request to the site you’re trying to reach. This is similar to dialling a phone number to connect to the person you’re trying to call. Thanks to DNS, though, you don’t have to keep your own address book of IP addresses. Instead, you just connect through a domain name server, also called a DNS server or name server, which manages a massive database that maps domain names to IP addresses.

What is a Domain Name?

A Domain Name is your website name. A Domain Name is the address where Internet users can access your website. A Domain Name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers. Because of this, Domain Names were developed and used to identify entities on the Internet rather than using IP addresses.

A Domain Name can be any combination of letters and numbers, and it can be used in combination of the various Domain Name extensions, such as .com, .net and more.The Domain Name must be registered before you can use it. Every Domain Name is unique. No two websites can have the same Domain Name. If someone types in www.yourdomain.com, it will go to your website and no one else’s.Domain Names are used to identify one or more IP addresses. For example, the Domain Name microsoft.com represents about a dozen IP addresses. Domain Names are used in URLs to identify particular Web pages.

What are the Advantages of it?

A hierarchical naming system for computer systems, services or for that matter any resource participating in the internet. Various information with domain names is assigned to each of the participants. DNS translates the names of domain into meaningful to humans into binary identifiers that are associated with the equipment of network to locate and address these devices.

Advantages

  1. More Reliable: Delivers messages to the users with zero downtime.
  2. Faster: DNS are connected well at intersections of internet. Any cast technology enables requests are answered to the next closest node in the case of maintenance or downtime.
  3. Smarter: Automatic corrections of typos.

Every Domain Name has a suffix that indicates which Top Level Domain (TLD) it belongs to. There are only a limited number of such Domains. For example:

gov – Government agencies

edu – Educational institutions

org – Organizations (non-profit)

mil – Military

com – commercial business

net – Network organizations

ca – Canada

th – Thailand

Because the Internet is based on IP addresses, not domain names, every Web server requires a Domain Name System (DNS) server to translate domain names into IP addresses.

10 Benefits of owning your own Domain Name

  1. Simplicity. A custom Domain such as “www.mybusiness.com” is easier to remember than a generic, cobranded Domain such as “www.google.your business.com’’.
  2. Relevance. As of July 2012, there are over 140 million active domains, and as of 2014 14.3 Trillion – websites, live on the Internet. The sooner you stake your claim, the more likely it will be that your address matches your business profile.
  3. SEO. Having your own Domain Name will increase your website’s positioning under search results on top search engines like Google, Yahoo and Bing.
  4. Permanence. Keep your domain name for as long as your business is online. No one else can use your domain as long as you pay the host that set it up.
  5. Credibility. Prospective customers will more readily transact with businesses with a professional, established online presence – made possible with a personalized domain.
  6. Locality. Google searches can be heavily influenced by a user’s geographical location, so if you appeal to regional customers, take advantage of country extensions on your e.g. “www.mybusiness.com.ca’’
  7. Correspondence. Once you acquire a domain, your email addresses will appear as “customer@mybusiness.com” for example. Like we mentioned in our last post, custom email address go a long way in maintaining professional communications with your customers.
  8. Save time and money. when your buyers want to reach out for you or when you need to contact someone. Also you can get a domain for a low cost, no worries. It is a smart move for your online future.
  9. Customized. domains will give you a truly online presence and it will establish your business as a brand.
  10. Ubiquity. You will have the opportunity to acquire multiple domains with different suffixes (i.e. .org, .net, .me, .co) and associate all of them with your biz.

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Digital Promoting is the Marketing of products or services using Digital Technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other Digital Medium.

Digital Promoting encompasses all Marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

10 Reasons why Digital Promoting is Important

  1. Equal Opportunity for all kinds of businesses:- DM levels the online playing field and offers equal opportunities for all kinds of businesses. It is no more like the old day’s scenario when multinationals and big business houses mostly embraced Digital Promoting. Now, DM really evens the odds, giving little and medium businesses the opportunity to compete against the established businesses and draw in their share of traffic.
  2. More Cost-Effective than Traditional Marketing:- Small businesses with no assets and capitalization find a superior and financially savvy marketing channel in Digital Promoting. As per Gartner’s Digital Promoting Spend Report-
  3. Delivers Conversion:- Businesses measure accomplishment by the rate of approaching traffic gets converted into leads, supporters, subscribers, deals or sales. If there occurs no conversion, all your activity would amount to nothing and all your marketing endeavors will essentially go to squander.
  4. Helps you Generate Better Revenues:- Along with better conversion rates created by successful Digital Promoting strategies, DM also ensures great revenues. It conveys heaps of gainful advantages for you and your business appreciates better and higher incomes.
  5. Facilitates Interaction with Targeted Audiences:- One reason why internet marketing is assuming control over conventional marketing channels is the capacity of Digital advertising methods to cooperate with target audiences and ensure result driven interactions. DM ensures the engagements that your clients hope to get while interacting with your business.
  6. Caters to the Mobile Consumer:- Without a doubt, with the fast expansion of smartphones, mobile marketing is the most contemporary way of data dispersal that is also today’s basic correspondence channel. These smartphones have turned into the main part of our life that 85+ percentages of grown-ups in India dependably have their mobile devices within their reaching distance.
  7. Builds Brand Reputation:- The importance of Digital Promoting lies in its capacity of pulling in the target audiences, who are in all likelihood to find out about your brand and might be intrigued enough to buy what you bring to the table. Offering what you guaranteed will enable you to build up a superior association with them, which ultimately influences them to progress into paying clients who will backpedal and interface with your site some more– Also in a more sustainable fashion.
  8. Aids you earn the People’s Trust:- Digital Promoting pays more emphasis on web-based social networking signals because of their immediate and more customized collaboration between a business and their target customers.
  9. Influences prospects take Favorable Action via CTA. Digital Promoting makes utilization of successful techniques that will allure individuals to make a positive move you expect them to take. It lets you use Calls to Action (CTA) that specify what your site-visitors should do next. There are innovative ways that you can use to ensure conversions using Calls to Action.
  10. Lets you be prepared for the IoT:- In this digital age, IoT or Internet of Things can be understood as an inevitable biological system of interconnected devices that include tablets, cell phones, smartphones, appliances, PCs, and so on. Such devices can communicate with each other by using the Internet. Digital Promoting will set up your business towards such ubiquitous existence of an interconnected environment that will penetrate through each part of individuals’ lives.

Advantages of Digital Promoting

  1. Connectivity:- keep in touch with family and friends worldwide through social media, email, Skype and Facetime. In turn, using the internet will build citizen confidence and wellbeing and can reduce the feeling of isolation.
  2. Save money:- provides access to a wider market and makes it easier to compare prices. You can find the best online deals and to make more informed purchasing decisions.
  3. Save time:- saves time traveling and queuing to avail of goods and services e.g. online banking, NCT booking, paying car tax. You can now do from the convenience of your own home at a time that suits you.
  4. Entertainment: pursue your hobbies and interests and explore other cultures. You can also stay up to date with current affairs and catch up on TV using playback facilities.
  5. Education:- expand your knowledge and skills, undertake online courses and facilitate your learning at your own pace.

Disadvantages of Digital Promoting

  • Real-time customer complaints and feedback.
  • Customer complaints and feedback visible and open for scrutiny from the public.
  •  Increased usage of business and personal resources to manage and control your social media campaign.
  • Training and expertise necessary to manage social media to the optimum.
  • Your digital footprint becomes too much to handle – Turn to negative online reputation.
  •  Negative employee influence – internally and externally to your business.

INDEPENDENCE DAY

On the occasion of 72nd Independence Day

We must promise ourselves to work for harmony, happiness, and prosperity of our nation with heart and soul.

“Happy Independence Day”

Thank you for your preference.
Our commitment to you is our commitment to INDIA…..

Thanks,
The Obligr Team

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Big Data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analysed for insights that lead to better decisions and strategic business moves.To really understand big data, it’s helpful to have some historical background. Here’s Garner’s definition, circa 2001 (which is still the go-to definition): Big Information is data that contains greater variety arriving in increasing volumes and with ever-higher velocity. This is known as the three Vs.

Put simply, Big Information is larger, more complex data sets, especially from new Data Sources. These data sets are so voluminous that traditional data processing software just can’t manage them. But these massive volumes of data can be used to address business problems you wouldn’t have been able to tackle before.Big data means really a big data, it is a collection of large data sets that cannot be processed using traditional computing techniques. Big Information is not merely a data, rather it has become a complete subject, which involves various tools, techniques and frameworks.

Why Is Big Data Important?

The importance of big data doesn’t revolve around how much data you have, but what you do with it. You can take data from any source and analyse it to find answers that enable 1) cost reductions, 2) time reductions, 3) new product development and optimized offerings, and 4) smart decision making. When you combine big data with high-powered analytics, you can accomplish business-related tasks such as:

  1. Determining root causes of failures, issues and defects in near-real time.
  2. Generating coupons at the point of sale based on the customer’s buying habits.
  3. Recalculating entire risk portfolios in minutes.
  4. Detecting fraudulent behaviour before it affects your organization.

What Comes Under Big Data?

Big data involves the data produced by different devices and applications. Given below are some of the fields that come under the umbrella of Big Data.

  1. Black Box Data: It is a component of helicopter, airplanes, and jets, etc. It captures voices of the flight crew, recordings of microphones and earphones, and the performance information of the aircraft.
  2. Social Media Data: Social media such as Facebook and Twitter hold information and the views posted by millions of people across the globe.
  3. Stock Exchange Data: The stock exchange data holds information about the ‘buy’ and ‘sell’ decisions made on a share of different companies made by the customers.
  4. Power Grid Data: The power grid data holds information consumed by a particular node with respect to a base station.
  5. Transport Data: Transport data includes model, capacity, distance and availability of a vehicle.
  6. Search Engine Data: Search engines retrieve lots of data from different databases.

Benefits of Big Data

Big data is really critical to our life and its emerging as one of the most important technologies in modern world. Follow are just few benefits which are very much known to all of us:

  1. Using the information kept in the social network like Facebook, the marketing agencies are learning about the response for their campaigns, promotions, and other advertising mediums.
  2. Using the information in the social media like preferences and product perception of their consumers, product companies and retail organizations are planning their production.
  3. Using the data regarding the previous medical history of patients, hospitals are providing better and quick service.

Characteristics of Big Data

  1. Volume – The name ‘Big Data’ itself is related to a size which is enormous. Size of data plays very crucial role in determining value out of data. Also, whether a particular data can actually be considered as a Big Data or not, is dependent upon volume of data. Hence, ‘Volume’ is one characteristic which needs to be considered while dealing with ‘Big Data’.
  2. Variety – The next aspect of ‘Big Data’ is its variety.Variety refers to heterogeneous sources and the nature of data, both structured and unstructured. During earlier days, spreadsheets and databases were the only sources of data considered by most of the applications. Now days, data in the form of emails, photos, videos, monitoring devices, PDFs, audio, etc. is also being considered in the analysis applications. This variety of unstructured data poses certain issues for storage, mining and analyzing data.
  3. Velocity – The term ‘velocity’ refers to the speed of generation of data. How fast the data is generated and processed to meet the demands, determines real potential in the data. Big Data Velocity deals with the speed at which data flows in from sources like business processes, application logs, networks and social media sites, sensors, Mobile devices, etc. The flow of data is massive and continuous.
  4. Variability – This refers to the inconsistency which can be shown by the data at times, thus hampering the process of being able to handle and manage the data effectively.