We Obligr India Pvt. Ltd, is a glad and proud business partner with our Client and Reseller . We always had an immense pleasure in serving Clients and Resellers with the multi-channel messaging solutions.
This blog is to inform you about the operator price increase due to the CARTEL Policy and their notices to increase the SMS pricing, effective from May’15th 2018. As you may know, that industry economics and market dynamics has unleashed an aggressive price war, resulting in takeovers, mergers and closures owing to large debts, spectrum charge dues and falling revenues.
With this industry consolidation, 3 key players (Airtel, Vodafone and Reliance Jio) are driving market pricing, capacity volumes and Quality of Service benchmarks for all Indian telecom mobility solutions. This is the core decision of Telecom Operators, and we assure you that nor do we nor any other service provider play any role in this increase of pricing PAN India.
Due to the steep change in A2P messaging cost, we have no option but to increase our pricing according to the market standards. So the new pricing would come into effect from 15th May, 2018, and would be applicable to the existing as well as prospective users of our services. No such hike in Bulk SMS prices was expected beforehand and the team at Obligr has no control over the altered prices and needs to comply with the newly introduced rule by the respective telecom operators. Revised rates will be announced on 15th May 2018, by the operator. All the other terms and conditions, except the pricing, will remains the same.
We carry no intention to restrict the quality of services being given to our clients and we assure to continue offering eminent SMS solutions at cost-effective options. Please feel free to contact us if you have any further questions on this. We appreciate the persistent support of our clients and wish for your continued support.