The success of any marketing campaign depends on several controllable and uncontrollable factors. The fundamental rule for all companies to follow is to develop a product or service that offers maximum satisfaction to their clients. If the product or service is impeccable, it speaks for itself and you may not have to do additional publicity or advertising to promote the product. Your product or service is bound to be popular through word of mouth publicity. However, the importance of advertising, marketing and promotion cannot be sidelined. These are effective tools that can make or break your products fate in the market. Apart from creating the right buzzword in the market, these tools can also be used to strengthen your company reputation. Many companies also specifically do image advertising to repair their shoddy image caused due to faulty products or substandard services.

Advertising in the print and on TV is enormously expensive and cannot be afforded by all companies. Hence, most small and medium sized firms heavily rely on other cost-effective ways of promoting their product. One of them is SMS marketing. Bulk SMS marketing is slowly becoming popular in India. You need the right software for quick success with SMS marketing plan. When doing bulk SMS software download, you need to ensure that the website from which you are downloading the software is reliable and trusted. There are different sites that offer SMS Excel software. You need to choose wisely.

There are quite a few benefits of SMS marketing. First and very important, it helps to cut down marketing costs of your company. Implementing a SMS marketing plan can be done in a hassle free way and you do have to train your staff to execute the strategy. Secondly, it is the most flexible way of advertising to maximum number of people in a short span of time. Unlike print or broadcast, there are no fixed slots or timings where you can advertise to your target audiences. Hence, SMS marketing is quite viable in today times.


The popularity of cell phones has grown tremendously in the recent times. In a recent study, it was stated that most people spend maximum time with their mobile phones instead of sitting for hours in front of their computer. Today, these high end devices are no more a luxury. You can find them with each and every person on the street. The SMS is one of the highlights of a mobile phone. All mobile phones have this feature. It is a short, simple and effective way of communicating with someone when you are not able to call that person. SMS is abbreviated for short messaging service and is hugely popular across the world. People across the world send hundreds of SMS everyday to their business colleagues, friends and even strangers.

Realizing the various benefits offered by SMS, many small and medium sized companies now prepare a separate SMS marketing plan to be integrated into their core marketing plan. SMS marketing is the talk of the town. Sending bulk SMS can be done easily using a reliable bulk SMS software plan. When you send SMSes in bulk, you indirectly create a lot of publicity for your product or service. SMS marketing is probably the only way to reach maximum number of people in a lesser span of time. SMS marketing software can be easily purchased online. However, before you come up with a SMS marketing campaign, there are few important rules to be followed. First and foremost, it is essential that you observe all laws and ethics and only obtain mobile phone numbers from the people who have voluntarily given their numbers to your firm.

Your prospective clients should not feel cheated when they are bombarded by spam messages in the name of SMS marketing. There are several ways to make your potential clients readily share their phone numbers with your company. The most convenient way is to ask them to submit their mobile phone number when they sign up on your company website. Besides this, there are many ways of expanding your database of potential and existing clients to whom you can up-sell.


The mobile phone is a device, which has been tremendously popular since the day it was invented. In the olden days, mobile phones were primarily used for calling. However, with the swift strides in telecommunication technology, this device has greatly transformed and now comes with a wide range of highly advanced features. It is a universal device and cuts across race, gender and age barriers.

Out of all the futuristic features offered by a mobile phone, the SMS is quite popular. SMS is abbreviated for Short Messaging Service. Mobile phone users all over the world to send messages when the opposite person fails to answer their call or when they do not have enough credit to make calls use it.

Sending SMS is quite easy and even school going kid are adept at it. You do not have to undergo any specialized training to learn the skill of texting. Everyday people send hundreds of messages to their friends, office colleagues and even strangers. This feature is now exploited for commercial purposes. Bulk SMS marketing is now quite popular with many small and medium sized companies. Bulk SMS marketing comes with quite a few advantages. First and foremost, there is no advertising wastage as you have a clear idea of to whom you are sending the message. Also, you have complete flexibility of sending the desired message.

With TV and print advertising, you cannot control of the time of the message delivery since it is governed by many factors. However, with SMS your potential or existing customer reads marketing you can decide what time and day you want to send the message so that it ensures it. Hence, it is more beneficial. The cost of implementing a bulk SMS marketing plan is quite low. You can easily send bulk SMS in India with the right software. When you look to send bulk SMS, ensure that you follow the right means to acquire phone numbers of prospective buyers.