Most important concern for every business – Lead Generation. In order to business growth and generate sales, you have to have qualified leads.

The biggest challenge for B2B marketers is “generating high-quality leads (61%).” (Source: B2B Technology Marketing Community).

As we wrote in one of our previous blog post, “Every business need to generate leads consistently because it’s the like blood for business (like blood flow consistently in human body). For this, we use different marketing channels and invest our resources – money and human power, in marketing strategies. It’s very critical to find right lead generation tactics, because one wrong step can waste your resources which is not good for business.” – How to Generate Leads With Minimum Investment?

A next generation voice broadcasting service – Interactive Voice Broadcast, can be very helpful for your business in order to generate potential leads. If you want your message heard to thousands of targeted audience at a time, it is for you.

Study shows, Voice broadcasting campaign is more effective than direct mail campaigns.

Interactive voice broadcast is cost effective, powerful, easy to use and intelligent technology. Simply record your voice message, upload your contact list and system will send your message. Voice broadcast prompts people to press #1 (Call to Action) to show their interest and speak with a live agent. When your prospect press key “1”, call will be disconnected and your sales team got a lead, now a sales representative will call this prospect. Thats why, it is also called “Press Key 1 Service.” This tactic allows you to speak to your prospect when they are most interested.

Interactive Voice Broadcasting gives an opportunity to create a next generation Call Center – Interactive Call Center.

online marketing strategies for your business

Today, the traditional ways of marketing are still effective but there is no doubt that Internet marketing is one of the best way to advertise your company online. Both these marketing methods find more clients & increase brand or service awareness of your company.

Internet marketing is also known as online marketing. It is the channel of promoting & advertising services & products on the Internet. Any type of business should use some basic strategies to get more traffic & customers online.

Here are 6 best online marketing strategies which will definitely help you!

#1. Search Engine Marketing

search-engine-marketing

Form of Internet marketing to get visibility of a website in search engine result page (SERP). It has two components to get more traffic, Search Engine Optimization (SEO) & Paid Search Advertising (PSA). With SEO you can get more organic traffic from search engine but with PSA you have to pay for traffic.

What is PSA? This is also known as pay per click (PPC) or cost per click (CPC). PPC is a way of online advertising to gain traffic & potential customers quickly by placing ads. In this model advertisers pay the search engine (Publisher) when the ad is clicked. The basic formula of PPC is:

PPC = Advertising cost / Ads clicked

Paid Search Advertising (PSA) is good if you have budget & you want to get website on the top place quickly. Goal of SEM is get more traffic or visits from organic search or PPC campaigns.

#2. SEO Strategy

seo

SEO stands for Search Engine Optimization, is a form of search engine marketing & more cost efficient approach to increase website visibility. With SEO you can list your website in organic results of SERP & get organic traffic but it takes more time.

To get more traffic from search engines you need to make sure that some things of your website are well optimized like page titles, keywords, description, page speed, design, quality back-links, original & informative contents, ALT text images & Google authorship etc.

SEO is must for every business from small to big companies. This helps to get more traffic & customers online. To get high ranking in search engine result page you should work on Long Tail Keywords because these keywords have less competition than popular keywords.

#3. Mobile Marketing

mobile-marketing

Mobile marketing is an important & modern method of effective business plan. There are many benefits of mobile marketing because mobile devices are different from other ways of marketing like mobile devices are personal & always carried by customers, always turned on (Average person looks at phone 150 times per day); this device allows for accurate customers measurements etc.

To get benefits from this medium you need to have a mobile friendly version of your website (Mobilegeddon Update). You should make sure that your website looks nice & useful when viewed by a mobile device. Some reports say that around 45% of mobile searches are goal oriented & conducted to make a decision. So, you should provide your users best experience when browsing your website using mobile devices.

#4. Content Marketing

content-marketing

Content is main part of online marketing campaign. Content marketing is for all kinds of businesses & any type of business can take advantage of this marketing medium. It is not like blogging but it is Internet marketing type that is focused on getting the attention of viewers & readers.

You should create high quality, informative & original content (Articles, Video, Infographics, Webinars, Slideshare presentations) which helps your customers or audiences. 86% of B2C marketers and 91% of B2B marketers use content marketing.

Content tells your customers that you are exist & it will help to get more clients & increasing website visibility. After creating content you should share & promote it on social media. Content marketing needs some time to generate results. So you should have patience.!

#5. Social Media Marketing

social-media-marketing

Social media is a good marketing channel for any business. You can spread your content on social media. With the help of social media campaign you can get many followers & your brand & content get attention. From social media channels you can get many potential customers.

You should use different types of social media channels like Facebook, Google+, Twitter, LinkedIn, Pinterest etc. You have to establish a good presence on these channels. There are many benefits of social media like building the brand identity on social media, getting reputation & creating a network.

Don’t only focus on plain text posts, share diverse content like – Images, Videos, Presentations, Website links etc.. You need to share content regularly & engaging with customers. Be Social, Be Real.!!

#6. Email Marketing

email-marketing

E-mail marketing is the most powerful, attractive & cost effective, user friendly channel to promote any product or service online. It is a direct & simple way to communicate with your customers or users. This is one of the oldest & popular online marketing tool available.

“70% of marketers say that email is the best way to increase marketing ROI.”

Some benefits of email marketing are –

  • Cost effective marketing tool

  • Build close relationship between business and customers

  • Measurable marketing tool

  • Highest ROI than other marketing channels (For every $1 spent, $44.25 is the average return).

  • Easily integrate with other marketing tool like social media.

Final Words!

So if you follow all these strategies then your business will definitely succeed online. Don’t look at these tools as competing channels, but as friends for common objectives like drive sales, business growth and lead generation. Be a smart marketer and recognize the value of these tools.

If you have any suggestions or views, don’t forget to share with us in comment box! We’d love to hear from you.!!

Know What You Are- A leader Or A Boss-

A leader can be a boss but a boss can never be a leader. Although many people think that the two terms a boss and a leader is the same thing but they are definitely not interchangeable and vastly differs from each other. If you want to know that in which boat do you stand, honestly answer these two questions in Yes and No.

  1. Do you see your team members as a necessary part  that you have to join up with in order to achieve your goals and accomplish your dream? Or,
  2. Do you genuinely enjoy working with your team and rely on the people to meet your goals?

If you have raised your voice for the first question you’re probably more into the term “Boss” and if the second point counted you out then you’re someone who can be termed as a “Leader.”

If you’re really confused about being a leader or a boss then I have few examples which will help you in determining that in which category do you stand.

#Leader Leads Rather Than Rule

No One in this world is a minion, everyone can work well until he/she does not enjoy that work. So, a leader is one who leads and show the path of success rather than ordering people to do a work.

So, if you want to be a successful leader start treating your employer as your co-worker and make them learn that the only boss of your company is your customers and not you.

#Leader Guide Rather Than Commanding

Bosses give orders, all they want from their employees is to listen and to obey. However, leaders always listen to the opinions of their colleagues and regard them as important.

Bosses are like micromanagers and try control every action. Leaders rely on their team that they all together can accomplish great things if they receive the right  direction and support rather than commands and control.

#Leader Motivates Rather Than Terrify

Bosses spread a fear to make people work good but leaders motivate by finding the highest potential in every individual of his team.

One of the best things found in leaders is that they show empathy and celebrates each big or small success with their team.

#Leaders Give Credit Rather Than Expect And Ignore

The tendency of leaders remains to make people learn, teach and appreciate rather than keep on expecting and ignoring employees. The leader always cherishes and give credit to their member and a Boss always set an expectation to their members to complete a piece of work.

One most important quality of Leader is they never become selfish in sharing their knowledge and experience instead they feel free in guiding and nurturing their professionals.

#Leader Maintain an Equality Rather Than Establishing A hierarchy

Anyone who has worked in a team must have faced once in a life that depressing situation when your manager for some important work choose some other colleague just because he/she is his favourite. So, leaders never do that, they maintain an equality between people. Hierarchy is just a word for them to maintain a company but all people are equal for them.

Conclusion.

Moving from Boss to leader can’t be that easy, but if you succeed to do so, it would be rewarding for you. For a leader his team work to make a company successful and not to make themselves successful.

So start converting yourself from a boss to a leader and see the difference in your business.

Link Social Media With Email Marketing To Generate More Leads

Hi Digital Marketers! You all are stars.. You know why because your hands are full with all the new and cool ways to approach your audience.

Link Your Subscribers To Social Media

Yes I understand personal and professional relations are really very different! But trust me I can give you 3 instant reasons that will make you to agree with my point that you should start linking up your subscribers to the Social Media.

Identity: It’ll put a face and a name and will give you an identity of your email subscribers.

Requirements: It’ll guide you about the likes and dislikes, needs and requirements of your subscribers.

Conversation: If you publish some interesting contents then you might earn some new followers and you may get into conversation with them.

I hope you there won’t be any Digital Marketer who doesn’t want to make it successful.

Linking Your subscribers To Twitter

This can be a good start up . You can link your yahoo and Gmail contact to your Twitter account.

All you have to do is open your company’s Twitter A/c. On the left side look for an option that says People you may know or Find Friends.

twitter

From here, you may connect your personal or professional email account. Twitter will then  check those emails IDs in their user database and will show the profile of your contacts . What’s next is – Follow them!

This will works more efficiently if you are using Google Apps for your Business because you  can easily sync all of your professional contacts or can say your subscribers with your business Twitter account.

To make your work easier you can upload a CSV of your contacts from your email, the process is quite simple.

  1. Export a CSV from your email provider.
  2. If you created any ad of your company to enhance your business (See Here). Now, go to ads.twitter.com => “Tools”  => “Audience Manager”.
  3. Now you have to create a new audience list by first giving a name to the audience, then choose the type of data you are going to upload.
  4. Now waiting for what? Upload your list.

Twitter will take few hours to process the list. Once it’s done, you can use your Twitter ads to target your audience generated by you only. This is an amazing way to promote offers, content, and downloads.

Link Your Subscribers To LinkedIn

The best way to represent your company professionally and grow your network is LinkedIn.  LinkedIn allows you get connected with your contacts of your personal email or even you can upload a list of your contacts.

All you have to do is.

  1. Open your LinkedIn, go to “Connections” => “Add Connections”.
  2. Click on Import File.
linkedin

LinkedIn will then upload the file, then show you a list of contacts. You can connect with all of them at once or even you can pick and choose some particular one who you want to connect with. Once you are done and get connected, you may invite these people to your groups or can indulge them to follow your company.

Link Your Subscribers To Google +

  1. Open your Google+, Click on“Home” => “People”.
  2. Click on Connect Services => Open address Book
  3. Upload your file and you are ready to go
google plus

You can check out whom you know and can share your daily updates and this can attract your contact or your subscribers  towards your services.

Link Your Subscribers To Facebook

You can definitely import your contact list to your Facebook, but I don’t recommend doing this personally. Because it’s common for people to go through Twitter, LinkedIn and Google+ for making professional network but that doesn’t stands so well for Facebook.

Although, you can create  “Custom Audience” and can run targeted ads. You can use make these ads to get more “Likes” on your Facebook Profile or can even use them as a part of  re-targeting campaign.

  1. To get started visit the Ads Manager => Audiences
  2. Click on the green button on the right side of the page that says “Create Audience” => “Custom Audience”.
  3. Now choose customer list => Upload. Then, upload the CSV of email provider you use.

From here, you can create an ad. Creating Facebook Ads is a deep topic itself, so without walking deep on that here, I can recommend you to check out Noah Kagan’s post What I learned spending $2 Million on Facebook Ads.

These all Social Media maybe act as just a chill pill but remember a lot of people visit here to get their chill pill and if your content your ad is an interesting one then you have a high probability to attract your subscribers and increase your subscriber’s list.