Catch The Speed Of Light With Online Marketing!

Online Marketing Online Marketing! A word which I can say travels faster than light in present’s aeon. To keep on travelling with it, you have to start thinking independently act critically and express creatively.

Whenever you start thinking about Online Marketing, what is the very first thing which comes in your mind? Think ! Think more!

In my mind, it’s

1. What?

2. How ?

3. Why?

If you’re in the same boat in which I am sitting, then probably I can help you out with these three capping questions.

Let me help you out step by step,

1. What?

In the simple altercation, it can be said that Online Marketing is nothing more than “Art of Marketing”.

Here you never aim your customers directly by promoting your business but you attract them to such an extent so that they by themselves buzz towards you to know and understand your services.

If you say to categorize it, we can slot it into three layers:

#Web Marketing: Which includes e-commerce websites, promotional or informative websites, online advertising and Organic Search Engine.

# Email Marketing: For me it’s 900 pounds King Kong in Online Marketing. It includes both promotional and advertising marketing via Email

# Social Media Marketing: It’s the eye candy of Online Marketing. It includes both advertisement and promotion of the services through the flawless Social Mediums like Facebook, Twitter, LinkedIn, Google+, Digg and many more.

I hope going through the all, the picture of Online Marketing in your mind must have become quite clear.

Now moving towards the most significant part of Online marketing.

2. How?

There are eternal ways to answers this “How”. The technique which suits your business and starts giving out you success, that very technique can become the answer of your “How”

I know, what you must be thinking.. That’s it?

Don’t get worried, we can’t suggest you a single technique to work up on but I am going to provide you a list of some really essential tools that can help you in adventuring the answer of your “How.”

Here is the Online Marketing 6 Starter Kit that could become your table stakes for marketing.

#Kit 1: Analytics

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

– John Wanamaker

But, we the marketers of today are smart enough to inspect that half . But for that, you must be handy with such analytics tools and team that can understand and express that how to use data.

#Kit 2: Conversion Optimization

It’s well said by Jeremy Abel that “A website without conversion rate optimization is like a car with no wheels  – it will take you nowhere.”

Conversion Optimization let the people which come to your website or anywhere you are leasing with them, usually in the kind of filling a form so that you can, at least, know their email addresses.


#Kit 3: Email

As I  have already said that Email is the 900 pounds King Kong in Online marketing. It’s the face of your business. By Email in online marketing, I didn’t mean spamming people or buying the email list.

Email is the front face and your best communication media of your business with your customers. Nobody will like you entering their home without their permission, neither your customers.

#Kit 4: Search Engine Marketing

It is the heart of Online Marketing. All your efforts will go in vain if you’re not getting searched over the internet. Search Engine marketing compels to both paid ads and Search Engine Optimization.

Simply make it clear in your mind that “whenever someone is searching and that is what you deliver, you have to be the first to appear on .” SEO is not only about enhancing the technical aspects of your site but also delivering the reliable content which is actually get valued up by Google.

#Kit 5: Content

The most creative face of Online Marketing is Content. Content is the only thing which can create a difference between your services and services delivered by others.

If you’re doing online marketing, Trust me content is the only thing which can make people follow you and not you chasing people.

# Kit 6: Marketing Automation

Marketing Automation wraps up altogether. It is a technology of bringing traffic which includes analytics, online forums, Tracing what people actually do when they visit your website.

It’s always important to to keep an eye on your customers as they are the only judge of your success.

These are the pack of 6 basic kits to help you out in doing Online Marketing but never ever leave the hands of Social Media because in business whatever you do need to be exposed to your viewers.

Social Media is the best platform to expose all about you and your company promote it to a high level and make your service reach every customer.

3. Why??

Coming to Why, I don’t think that any of the business people would like to ask this question. There was a time when going online was a big deal for any business but now if you really want to survive in the market you have to do it there is no choice for you to check Why and Why not.

Still you want a single reason to start it up, I can guide you five.

# Convenient

The best benefit of Online Marketing I can feel is your shop remains open up 24X7. You need not take care of time, your customers can visit you anytime, at any hour of the day or night they want.

#Cost Effective

Marketing over cloud will cost you much less than the old door to door marketing. You need not take care of Marketing space, maintenance and all those stuff which seriously means nothing for your business.

# Personalization

Everybody likes to get something special for them rather than standing in a crowd, with online marketing you can give a personalised touch to your customers by the information provided by them only.

# Relationship

It helps in building a strong relation with your customer. It helps you in making your customer aware of your each and every step.

# Social

Internet Marketing helps you getting involved in the overgrowing era of Social Media. It creates a social prestige of your services. As I said everything in business needs an exposure so that your customers can know you better and Online Marketing very smartly helps you in doing this.

Go pick up your own reason and own situation and get handy with it as fast as possible.

Colors are in the air. The most colorful and joyful festival is knocking the door. It will be a cheating for your customers if you’re sitting and have not planned anything for them.

And if you’ve planned something for your customers, then have you decided how to make them aware of that?

Now, thinking as a marketer, Festival days are the golden days for any marketer. All you have to do is  to present yourself and your services as brilliant as possible. But the main problem is deciding the way of media through which you can deliver your brilliance.

Being a smart marketer you can’t avoid any of the media but concentrating on the best media is a very decisive issue.

There is myth flowing nowadays among marketers regarding that “Email Marketing is dead ” and there are no reasons left to invest in it.

Trust me, I can give you 10 reasons to prove you wrong and to make you aware that why we should never leave the hands of Email Marketing following some of the useless myth.

#I. Email marketing was the biggest marketing channel on Black Friday, driving 25.1% of all transactions, according to Custora. Beyond email, 21.1% of sales originated through organic search and 16.3% through paid search, while social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales.

#II. Email is the most-used source of data for analytics, with 41% of businesses mining their data from the performance of their email marketing campaigns, according to Salesforce. Research data (39%) and transaction data (37%) were the next two most common sources of data.

#III. US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined. (eMarketer)

#IV. Seventy-two percent of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” Postal mail was a distant second with 48% of respondents.

#V. Email marketing ROI is the second most easily measured (after paid search), with 39% of marketers rating their ability to measure the ROI of the email marketing retention efforts as “good.”

#VI. Twenty-three percent of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale, according to Bizrate Insights. Forty-five percent of abandoners hoped to receive a coupon for free shipping with no minimum purchase.

#VII. The top 1% of most viral emails generated in excess of 1 forward for every 21 opens, with a handful of the more than 400,000 campaigns analyzed generating forward-to-open rates of more than 100%, according to Litmus. Meanwhile, the bottom 5% of email generated no forwards at all.

#VIII. Fifteen percent of the top 500 internet retailers didn’t offer an email signup form on their website, and 8% required account creation to opt-in,  Only 6% of retailers used a confirmed or double opt-in process.

#IX. The top 1% of most viral emails generated in excess of 1 forward for every 21 opens, with a handful of the more than 400,000 campaigns analyzed generating forward-to-open rates of more than 100%, according to Litmus. Meanwhile, the bottom 5% of email generated no forwards at all.

#X. Email is the most-used source of data for analytics, with 41% of businesses mining their data from the performance of their email marketing campaigns, according to Salesforce. Research data (39%) and transaction data (37%) were the next two most common sources of data.

I hope I have given you enough reasons now to not leave the hands of Email Marketing, after all, festivals comes once in a year and enjoy this coming feast with heavy leads by choosing the right direction and holding the right hands.


In this we discussed about web hosting basics. To host your website & make it available on-line, you need a web host or hosting provider company. There are thousands of web hosting companies in market. So how does a business owner decide if a web host is right for his business?

This article will give you answer for some questions like “how to know if a web host is right?” “How to protect your website or business from wrong web host?”

how to choose right web host for business

1. Determine Your Hosting Need

  • To choose the right web host, you must know your website need.
  • Look at your website. What your website do? Is it personal website? Is it Blog site? Is it a business website?
  • Now you need to make sure which type of hosting service is good for your website. We‘ve discussed different types of hosting in previous post.
  • While choosing a web host, always keep the future in mind and plan accordingly.
  • So choose the best company which can provide relevant hosting service, applications & software for your website.

2. Cost or Price

  • Price is the first thing most of us will look when choosing a hosting provider.
  • Look for a hosting provider which provides reasonable pricing. You must avoid free hosting programs.
  • Make sure that there is no hidden cost.
  • Pay attention to the refund policy of web host. Will you get money back if you are not satisfied with service? Read your contract very carefully.
  • Choose the plan which best suits your need.

3. Website Speed

  • Website speed is main concern for every website owner.
  • Google penalize websites & give low reputation that are slow in loading speed.
  • Now a days competition is very high, so no one can afford to get penalized & bad user experience.
  • Your web hosting company must take care of this and for this you must make sure the best plan suiting your needs so the website open with least latency time.
  • Before you choose a company, you need to consider – the location of data centers of hosting company.
  • All in all you need a brief technical study before deciding to buy the resources from vendors.

4. Compare Features

  • Before purchase a web hosting service, always perform some comparisons between web hosting companies.
  • Compare plans & features of some hosting companies.
  • Pay attention to uptime guarantee. Many host guarantee 99.9% uptime or more.
  • This comparison would help you to save more money & Find those that fits your needs.

5. Storage and bandwidth Allowances

  • Be aware of the storage space you get from your web hosting provider.
  • If your website is content heavy which contains lots of videos, images, web pages etc, you will require more storage space.
  • Bandwidth is the amount of data that can be transferred at a given moment to a server. To handle large amount of traffic, your website need higher bandwidth.
  • Make sure that hosting provider offers you sufficient bandwidth.

6. Customer Review

  • Customer reviews of company is an excellent resource in evaluating web hosts.
  • You must search for current or old customers reviews on the company’s service.
  • You can also check on-line reputation of company.

7. Customer Support

  • Customer support is one of the most important factor while choosing a web host.
  • Customer support is the place where you ask for help about their services and issues on their platform.
  • Every business owner want a trusted customer support behind hosting service to handle down-time & technical issues.
  • Look for companies that provide 24/7 phone support, email support and online chat.
  • You must test these support mediums by sending e-mail during your free time.

10 Quick Tips

1. Check comparisons of web hosting services & web hosts. There are many websites which provide these type of comparison.

2. Check out the company history & Always consider old companies in this industry.

3. Look at pricing. Make sure there is no hidden charges.

4. What is uptime guarantee & refund policy of company?

5. Check domain age of company(WHOIS) & avoid new companies.

6. Don’t trust unlimited offers.

7. Always check customer reviews.

8. There is no such thing like “Unlimited”. Never believe unlimited storage & bandwidth.

9. Test the customer support.

10. Read carefully your contract & Terms of Service (ToS).

Planning or running any show or event, is very tough task. This needs promotion to reach among thousands of people. For this, you should opt an automated solution- voice broadcasting. It is a great solution to send bulk voice messages to thousands of people in short time. Voice broadcasting offers many benefits to industries, including IT, entertainment, social events, elections parties etc. So, it is cost effective, easier & faster way to send your message to large amount of audience.

You must execute voice broadcasting service in your event promotion. You just have to record your voice message, upload your contact list & your voice message campaign will be reach to each person in your contact list. You can also use hosted ivr to get their response & know their interest like “Press 1, if you want to register yourself”.

Event Promotion

– Send notification to inform people about your show or event

– Send voice message to promote your event

– Use Hosted IVR service to know people interest & serve them better

Track Voice Campaign

Voice broadcasting allows you to track & monitor your voice campaign.You can also track real-time campaigns. You should send more than one campaign & monitor which campaign drive you the most calls, discard campaigns which are not effective. It will maximize your marketing efforts. Hence, you can save huge amount of time and money.

Why voice broadcasting is better choice for event promotion?

If you still are hesitating to choose voice broadcasting service for event promotion. Take a look at some advantages of this service.

– User-friendly which delivers message instantly & accurately

– Personalize your message & add personal touch

– Easy to use and simple monitoring

– Good choice to extend audience reach

– Send custom messages to each users

– Better understanding of people interest

Also Read: How Voice Broadcasting Service Can Help At Wedding Time?

What voice broadcasting offers you?

A voice broadcasting service carries below mentioned features which make broadcasting very easy.

– Real time tracking & monitoring

– User friendly interface

– Easy to manage & no need to have technical knowledge

– Web based detailed campaign reports

– Import of contacts in seconds

– Email & SMS notification