6 Important Strategies To Tackle Out Email Marketing

Email marketing is no doubt  the strongest marketing channels .But think once about the oppressed inbox of your consumer which remains compact with a huge number of marketing emails, fighting subject lines, the battle of attention-seeking emails.

There are over 144 billion emails sent each and every day, still email marketing stands as one of the exclusive marketing communication channels for industries. So there is definitely some spark in emails that is why it remain separate from the noise of other marketing channels.

So, standing out of the crowd of the various competitive emails all you need is a full proof strategy to make it out. An email marketing strategy is a very important part of your vital marketing and business strategy and business. So look into the Email marketing strategy that will help you in putting a cherry on the top of your marketing cake.

1. Take Permission

The first and most important strategy or you can even term as a rule of email marketing taking permission from your customers. If you’re thinking that you will snatch out some of the email I.D and will send them emails and this will work for you. Sorry! But you’re wrong , we never like people entering our home without our permission. So, be sure that to whom you’re sending email has subscribed to you.

2. Test Your Subject Line

Subject Line is the first impression of your email. The first thing which a reader will see is not your brand not your logo and nothing, it’ll be only and only your subject line. So start working for your subject line all you have to do is make your subject line concise and informative, and the make it appealing enough and give your reader a reason to click and check your email.

Definitely, it’s not that easy to appeal people with limited words and the that’s why most of the email marketing services provide you an option to send two versions of the same email, each having a subject line  which helps you in testing that which strategy worked better for you.

3. Personalize Your Email

Before throwing an email campaign I would suggest you to harvest the information about  your customers as deep as you can. Your email subscribers, and will appreciate your emails even more if they’re personalized.

Include personalized phrase into your marketing emails which will convert your marketing talk in one-to-one communications between you and your customers.

4. Include Email Segmentation

Segmentation is the part of email marketing where you signify your customers and start making a one-to – one conversation with your customers. Start creating groups by differentiating customers in terms of location, work, gender, their past purchases and much more.

For example, if you owe an apparel business then you can categorize your products as apparels for men, women or kids and can segment your emails depending on the gender of your customers and can deliver them what actually they are looking for.

5. Optimize Your Email

Everyone wants to give as short  time as possible to go  through their emails, so what they actually going to do is open up  a quick scan, and within a few seconds, they decide whether to delete it or to go through.

And we don’t know that in which device your customer is going to read your email, So, always be ready for every situation. Make your email short simple and optimized for every device. If you’re including a Call-To -Action option makes it very clear and provide an appropriate space between the lines.

6. Provide The Social Sharing Options

Emails that have social sharing buttons generate a 158 percent higher click-through rate than those that don’t.

If you aim to receive an  action from your reader,then the best means which can make it happen is including social sharing buttons in your email. Your readers will be able to share your beautiful email newsletters with their friends and hence which will increase your social media followers. Try to make this option as easy as possible so that you can’t miss the reaction of your impressed customers.


Social media is an effective way to learn about your audience & target them. It can help you to find new customers & expand your market reach. Social media allows to share content easily & quickly. It generates brand awareness.

On a personal level and commercial level it helps to build relationships, repeat business, gain existing and new customers. It has become modern marketing channel.

Do you use social media campaigns to engage with your customers?

Here, we’ll discuss 4 C’s social media marketing and tips for building and running successful social media campaigns.

4 C’s of Social Media Marketing

  • Communities

  • Conversations

  • Channels

  • Campaigns

How to Build Social Media Campaign

  • Get a Campaign Builder

  • Identify Your Campaign Idea

  • Design and Launch

  • Promote Your Campaign

  • End The Campaign

5 Effective Ideas To Stay Positive Even In Your Worst Days

We all in our life at some point faces a bad time. But bad times doesn’t mean the end.

If you want to be an entrepreneur then there are a lot of situation arise when you will feel that everything is finished and you have chosen the wrong path.

And when somebody is present in such bitter moments, these times can seem endless but through these crappy times, we can learn the most about ourselves and can receive some of the life’s greatest lessons and rewards.

After going through some of my own bitter crappy times. Through my some of my own bitter experiences of negativeness, hopelessness, confusion and failure I’ve learned to follow a few simple but very effective phrases to help me stay positive.

So now, whenever things go wrong or if I begin to go in dilemma, I just remember and repeat some of the following points:

1. Stay Easy

Stay Easy quote

Does it happen with you that you have to go to a party and you freak out very fast about what to wear to that party or you  leave for some important work and then you remember that you left some important thing of yours behind?

If yes, then you are in the category of people who freak out very easily. And this nature can destroy your professional life very badly.

So, all you have to do is to learn not to get so worried about a small thing that at the end worth nothing.

Start taking things easy there are a lot of more big things to get worried about.

2. Start Taking Criticism In A Healthy Manner

Start Taking Criticism In A Healthy Manner Quote

When you think of getting your own business or doing something unique in this world lots of people will come with their unwanted views and criticism.

Let them bark. One of the biggest fear of someone to stand unique is the criticism. It pulls up a person from being standing ahead.

So, the only thing that can be suggested to avoid this fear is the mantra “let it be!”

Start taking your criticism as a guide and think what you can do to make it right. The best way to take your mind out of it is to stop replying the criticizers and stay positive.

3. Stop Hiding Yourself from You

Stop Hiding Yourself from You Quote

Almost everyone in today’s world wears a mask, a mask of not being himself.

We do this because we fear to face us. We do a job that we don’t like, we maintain a relation those whom we don’t want to be, we do things which don’t give us any happiness.

Why? Why we do that? it will only give you the bad days of your life.

So, sit in a silent place and think what you’re and what you want because if you are working for a thing that you never wanted anyone can help you in achieve success.

4. Remain up and open

Remain up and open Quotes

By this I mean always keep you head up and welcome the people you meet and welcome the situations you face. Nobody knows which situation and which person can rise you up.

By keeping your head up and smiling at the people you pass by and remaining aware of your surroundings can help you remain positive and maintain a positive surrounding.

So be positive and make your surrounding remain positive.

5. Slow Down Yourself

Slow Down Yourself Quote

Yes! It’s quite controversial that if you’re willing to be an entrepreneur who is suppose to be active and running all around and  an amazing multi-tasking person how can you slow down you live.

Entrepreneur and successful people meant to be active but not fast. There is a lot of difference between active and fast.

You’re eating like a monster driving like a superman and doing a lot of things that you yourself forgot that what you were actually doing.

Is this the way you live then start watching yourself you‘re no more healthy you are losing your capability of being a good speaker?

So be active but eat slowly so that you can enjoy the taste speaking slowly so that you can be the good listener and whenever you feel yourself getting out of yourself just slow down and start concentrating on your real work.

So, these were the 5 points which will help you stay positive in you the bad time. If you’re willing to achieve success then always remain prepared to face all the bad or even worst in your life.

Welcome those moments and keep chanting these mantras to stay positive in those situations.


Why mobile marketing is so powerful and receives high response? – Because it’s personal. Bulk SMS marketing campaigns have huge potential, with engagement rates reaching eight times than email marketing.

Here are more stats which tell you why SMS is a powerful channel!

Stats and Facts

1. SMS produces engagement rate 6 to 8 times higher than email.

2. 70% of people would like to receive offers on mobile device.

3. 98% of text messages are read.

4. 50% of e-commerce website traffic comes through a mobile device.

5. Average response time for text messages is 90 seconds.

6. SMS coupons are 10x more likely to be redeemed & shared than mail and newspaper coupons.

7. 57% of consumers would be happy to sign up to an SMS loyalty programme.

8. SMS campaigns have over 7 times greater performance than email campaigns.

Key Reasons to Start SMS marketing

Here are some top reasons why your business should start SMS marketing.

1. Direct medium for communication. SMS sends directly to in-box of all contacts.

2. SMS is a Cost effective medium.

3. Perfect medium to increase brand presence in industry.

4. Text messages are short and concise (to the point).

5. Great way to get feedback and suggestions from customers.

How to Collect Customers’ Data


Quality of data is the key element for a SMS campaign to be successful.

Customers want to feel special, so make feel them that you really cares about them. Don’t treat them just as another number!

Try to collect their name, gender, interests and other demographics which help you send more relevant and personalized messages to right people.

But question is how can you collect the customers’ data?

Let’s understand it with an example,

Meet Abhishek, he runs a store. And he sends successful SMS campaign because he has quality customers’ data. So, how do he collect the data and build a powerful list ?

When customers purchase something from his store, he ask if they would be interested in receiving offers or relevant information about the product they’ve purchased via text messages.

He offers incentive to customers to get their details, for example: “Win a free pair of headphones! Enter at the main desk simply giving you name and contact details.”

He also use and promote a keyword on in-store graphics, promotions and price-labels. For example, “Text ABSHIRTS to xxxxx to get a 10% off code.” It allows customers to opt-in to your list.

Abhishek makes mobile number a required field in online form to place an order. So, he can send a confirmation text for the order and future offers.

He doesn’t use the keyword just in store, but online too. For example: Sign up for our mobile marketing reward scheme, just enter your mobile number here.”

Pop the keyword throughout your site, where relevant, it allows customer to enter their number.

Abhishek also use social media channel to get the contact details. He promote a keyword to a short code across all social channels which encourage customers to sign up.

However you chose to do it, try and collect your customer’s data as accurately and as efficiently as possible – and with these ways, your data will just grow and grow!

Tips for a Successful SMS Campaign

Here are some tips to send an effective SMS campaign.

1. Segment your customers or subscribers list based on their purchase history, interests, demographics. It will improve your campaign.

2. Keep message short, concise, and clear. A SMS consists of 160 characters.

3. You should create a valuable offer, customers will appreciate it.

4. Create a sense of urgency in message. It will inspire customers to take an action. For instance – “Offer is valid till 15th of August. Hurry up!”

5. Message should contain clear call to action (CTA).

6. Message should contain a simple opt-out option.

So, SMS marketing has very potential and it offers many benefits like generate leads and sales, improve business ROI, build the brand and get the customers feedback.

So, SMS is a great way to reach target audience for different industries.

1. Retail industry – New product arrival, coupon codes, and discounts.

2. Education – Exam and syllabus information, exam tips etc.

3. Restaurants and hotels – Special offers for events, deals on food & drink.

4. Finance Sector – Account updates, feedback surveys etc.

5. Travel industry – Run a competition to send the winner off for a luxury holiday.

6. Healthcare Industry – Appointment reminders, health tips.

7. Real Estate – Provide useful information regarding properties.