Digital Marketing Is the New Way of Targeted Marketing

Being a newbie marketer, it’s obviously scary for you to rely on a new technology you’re stranger to. But, We are telling here four compelling reasons why you should dispense a part of your marketing budget for digital marketing.

1.   It Helps To Pitch Those Who Are Interested

It propagates methods and solutions that help targeting your customers on the basis of consumer demographics, behaviours, interactions and several other segmentation. Using paid search, you can create adverts that target those audience who are affluent enough to buy your product. Though, I won’t predict 100% percent success rate for paid search or PPC, but the result it delivers will be better than the traditional methods you’ve used so far. If that interests you, choose any of the popular platforms like Facebook ads, Google Ads and Twitter ads to see your business grow.

2.   It Helps To Find, Test and Evaluate

It helps you come up with a more effective marketing strategies for your brand. Even after execution of the campaign, you can measure its performance like that traffic it got and conversation happened using analytics tools such as Google Analytics and Facebook insights. From planning to performance reporting, the tools let you measure the results precisely.

3.   Create, Change, Create, Change…. and so on

Can you change a newspaper or radio advert if you notice ambiguity in first place or feeling it weak enough to serve the purpose? Absolutely not. With digital marketing, you can do it. You can edit or rewrite a blog/ article or review written to promote a campaign even after getting it published. Similarly, the online ad campaigns made for Facebook and other advertisement platforms can be run, stopped, or modified at any point of time. So, the advantages is visible. Test your campaign and keep experimenting until you end up with the most effective marketing campaign.

4.   It’s Interactive. Ask Feedback and Improve

Another benefit of having digital marketing methods on board is that you can begin and moderate a two way communication with buyers. Digital marketing enables two way communication with outer world and helps to gain insight how audience is responding to your campaign. For instance, marketers can participate in group discussions running across the social network groups & communities, and can discuss in detail about their products and services on offer.

IVR

Interactive Voice Response(IVR) is an automated telephony system that connects with the callers, collect the required information and routes the call to the appropriate recipient.

This is a great way through which you can connect to a number of customers in no time and make them feel great. With this system, you can reply your customer through recorded spoken words or generated audio which plays automatically when a caller calls you.

Reasons:-

  1. Never Misses a Call – Business is on the Go

The business is becoming competitive day by day. The day you start to plan a business, you will see thousands of same companies are already established with the same business. Then, how to survive in the competition? What new things to try to face it? What happens if your phone is switched off and an important phone call arrives? Well, all this can be solved if you have a great interaction towards your audience you can survive even the toughest competition.

An IVR phone system helps you in interacting with your customer through a recorded telephone system. And which helps in communicating with the audience even if you are unavailable at the office, or in evening time when the office gets closed.

  1. Provide Better Customer Service

An IVR phone system helps in providing you better customer service. How?? Well, if a fancy recorded voice welcomes your client from the other end of the phone, he will feel that he is being better attended to. In no time the recorded voice gives the reply of the question the customer asks for and making him to build the trust.

The reply from the recorded voice is clear and concise which help caller to just follow the instruction and making it easy for both you and your client.

  1. Enhances Your Company’s Image

Your company’s image needs an upliftment especially if you are a smaller company. An IVR phone system allows your company’s clients listen to a fancy recorded voice which creates a brand image of your company. And also it is not possible for a receptionist to attend all the calls of the caller and making it simpler to attend all the calls.

For bigger companies, it fosters a professional image by maintaining the brand that the businessman has established on the long-run.

  1. Phone Numbers are For Life

The IVR phone number you are using now is your lifetime phone number. You can move your office to any other location but your phone number remains the same irrespective of where you are located. It is just a one-time investment on your number and there you go, all the year, all the life.

Your IVR number will move along your business, no hardware, no software, as easy as your email.

  1. No Error in the Call

A recorded voice does not allow any type of error when your client calls you and makes your client’s call go smooth. Using an IVR makes your call error free when compared to a receptionist.

When a number of calls come and your receptionist picks the call, it is natural that your receptionist might forget some information to tell or may not pick all the calls and make callers wait on the phone line but with an IVR phone system, a virtual receptionist picks the call on which the IVR message is recorded and thus making the call error free and go smooth.

  1. Wider Reach Of Customers

An IVR phone system makes your customers call easy by making it available to a wider range of audience and reaching out to every single person. If you have your customer worldwide and you talk to them on a daily basis, then an IVR is a great option for you. Use of an IVR can enhance your customer experience by reaching to each one of them.

An IVR phone system is definitely a boon to your business leading to growth. It is helpful in enhancing your customer experience when they make a call and also build trust in your company.

Make the right move, when choosing IVR phone system !!

Reseller Hosting

Reseller hosting is a familiar term if you belong to the web hosting industry. Resellers constitute the largest chunk in the industry. Reseller hosting is a sort of service where a person purchases hosting resources such as disk space and bandwidth etc. in bulk and allocates space and bandwidth to host websites on behalf of third party vendors. That means, a reseller is one who manages to buy hosting resources in bulk and then sells them to customers for profit.

Reseller hosting is a lucrative business and there are companies and individuals who are cultivating good fortune out of it. Despite its popularity, people have their own opinion about its feasibility.

Before opting for reseller business, I’ll suggest you to read out the following myths prevailed about this business model. These are the misconceptions about the reseller services that have no substance at all and should be debunked immediately

  • Reseller hosting is complex:

This is the most overrated myth and absolutely false. Reseller hosting services may need little effort to put, but it’s not complicated at all. Starting a reseller business is easy and convenient. When you start doing reseller business, you act as a middleman between the hosting vendor and your clients. You don’t need to invest on hardware, datacentre or rented space, as your hosting provider manages all that.

  • It’s a competitive business domain:

Like other business verticals, web hosting industry is very competitive too. This leads many to avoid investing in reseller hosting. However, when world is getting online and more and more people are floating their online websites, the need for hosting providers is getting even bigger. Eventually, when every business needs a website, they need hosting too. You can be a potential reseller and sell hosting space to the website owners. This may open up a route of great earnings. You could opt it as both a part-time or full-time business, which one suits you.

  • You can’t pretend yourself a brand:

Another misconceptions prevails that clients will come to know your reseller status and will stop going for your reseller hosting services. That isn’t true. Web hosting providers offer reseller an opportunity to sell services as an independent hosting provider with 100% anonymity from the actual hosting company India. You can sell your reseller services as an independent brand without even letting your clients know.

  • You will be bound to offer hosting support:

Though, delivering your customers an unmatched support is your duty, don’t get stressed about this. Since, you are in a joint venture with the web hosting company, they will take care of the support on your behalf. Whether its server setup, reboots, upgrades and all the support, they will take care of that.