There’s a costly myth about mobile marketing: it’s all about Apps and devices. The truth is, the key to mobile marketing is about engagement; and there’s an easy way to engage mobile users: SMS/Text Campaigns!
SMS is an incredibly reliable and powerful communication tool. Nowadays, almost everyone has a mobile phone. On top of that, with 98% open rate within 15 minutes of receipt and 90% reply rate within 3 minutes; SMS should definitely be integrated as a powerful engaging approach in your overall marketing strategy.
As a result, we are presenting the top 5 reasons why you should embrace SMS as part of your marketing campaign:
1. SMS works across all operating systems
Unlike mobile apps, SMS capabilities don’t need to be adaptive across different operating systems. Additionally, it’s already built into phones; so, regardless if a customer is using android or iOS, you’re able to reach all of them in a cost-effective way.
2. SMS works on all phone types
If you are targeting a demographic that doesn’t have access to a smartphone, for example seniors, certain Smartphone-specific tactics — such as one that is centered around mobile apps — have a good chance of being wasted. However, SMS technology works on any type of phone from the past two decades and there is no sign of the SMS capability becoming obsolete in the future. As a result, SMS enables you to reach a wide audience without alienating a key consumer segment.
3. Customers take a proactive role with SMS campaigns
As opposed to most email campaigns, customers are actively when they opt-in to receive messages on their mobile devices, specifically with SMS. As a result, the recipients are acutely aware they chose to receive SMS messages and, as a result, are more likely to be engaged with your campaign.
4. SMS campaigns create a personal customer experience
With mobile SMS campaigns, brands are able to communicate with customers via more personalized medium. Customers and marketers can enjoy a symbiotic relationship as customers receive more custom messages and marketers are able to receive responses in real-time and gain valuable insights from the interaction.
5. SMS campaigns yield both a high response rate and high conversion rate
As stated before, 98% of text messages are opened within the first 15 minutes of receipt and 90% are replied to within the first 3 minutes. By contrast, emails campaigns have a 25% open rate and also battle against spam and other email filters. As a result, when considering promotions, contest or general updates, SMS campaigns are a no-brainer.