DOMAIN NAME

:What is a domain name?
A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers. Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses.

A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more. The domain name must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name. it will go to your website and no one else’s.
The price of a domain name typically runs between $15-25 per year.

With Website.com, a professional domain name is included for free with all premium site builder plans. With our current promo, you can own a custom domain name and create your entire website at only $1/month for the first year.

Professional emails at your domain name can also help you boost your credibility and build your brand. Email accounts are included with Website.com Business plans and above, starting at the promo price of just $3/month for the first year.

:Why you need a Domain Name
On the Internet, your domain name is your unique identity. Any individual, business or organization planning to have an Internet presence should invest in a domain name. Having your own domain name, website and email addresses will give you and your business a more professional look. Another reason for a business to register a domain name is to protect copyrights and trademarks, build creditability, increase brand awareness, and search engine positioning.

With Website.com’s premium plans, as a domain name is one of the most crucial tools to build your reputation, we include your custom domain name in your plan for free.

:Use a domain name suggestion tool
To overcome a creative block, try a domain name suggestion service like NameStudio. Quick and easy to use, NameStudio helps you brainstorm with ease, providing unique and relevant domain name suggestions that help you stand out from the crowd and resonate with your target audience.
Bottom line: You only have one shot to make a great first impression. And when you’re online, it starts with your domain name. So don’t treat it as an afterthought. Spend the necessary time it takes to create a winning domain name that will help build your great brand.

Any company, product and service names and logos referenced herein are property of their respective owners and are for identification purposes only. Use of these names and logos does not imply endorsement.

:Overview When DNS was not into existence, one had to download a Host file containing host names and their corresponding IP address. But with increase in number of hosts of internet, the size of host file also increased. This resulted in increased traffic on downloading this file. To solve this problem the DNS system was introduced.

Domain Name System helps to resolve the host name to an address. It uses a hierarchical naming scheme and distributed database of IP addresses and associated names

:IP Address
1.IP address is a unique logical address assigned to a machine over the network. An IP address exhibits the following properties:

2.IP address is the unique address assigned to each host present on Internet.

3.IP address is 32 bits (4 bytes) long.

4.IP address consists of two components: network component and host component.

Each of the 4 bytes is represented by a number from 0 to 255, separated with dots. For example 137.170.4.124

INTERNET MARKETING

:Internet Marketing News Internet Marketing is the most inexpensive way to reach your target market, regardless of the size of your business. Also called online marketing, Internet Marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet Marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

Who can benefit from Internet Marketing?
The Internet is pervasive and ubiquitous. It has grown to encompass nearly every aspect of society, augmenting or outright replacing older methods of communication. This means that any organization, from the smallest non-profit, to the largest corporation, and even the individual, has an incentive to create a strong online presence.
Private corporations use Internet marketing techniques to reach new customers by providing easy-to-access information about their products. The most important element is a website that informs the audience about the company and its products, but many corporations also integrate interactive elements like social networking sites and email newsletters.
Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the “viral” word-of-mouth effect that is so prevalent in online media. Individuals find the Internet to be an easy and cost-effective way to promote themselves as professionals, performers, artists, and more. The cost of an Internet marketing campaign is small compared to more traditional methods, and has the potential to reach a very large audience.

Getting an Education in Internet Marketing?
A thorough marketing education will introduce students to multiple aspects of Internet marketing and its place in the wider spectrum of commerce. Students should expect courses in everything from content composition, to data analysis, and the principles of management.
The course work of a marketing program will consist of real-world and hands-on components, such as case studies of both successful and failed marketing campaigns, and simulated businesses marketed by students using the concepts they have learned. This will include diving into several computer programs like Adobe In Design and Dreamweaver, as well as both free and proprietary website analytics software. This broad overview of each piece of the Internet marketing world gives students a firm foundation in the field to help them decide where their interests and talents fit the best. All designers should have an understanding of content creation, while all content specialists should have respect for the design process (See also Content Marketing Specialist). At the more advanced levels of a marketing program, students will hone the skills that are most important to their areas of emerging expertise to create sharp minds and strong portfolios on their way to the workplace.

SEO (SEARCH ENGINE OPTIMIZATION)

SEO is short for “Search Engine Optimization.” To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box.

That’s because keywords are the first things you should learn about when you start to optimize your blog for SEO.This guide is written for a beginner like you to understand the most
fundamental concept of SEO – keywords.
Let’s start with the basics…

If you have been blogging for a while, you probably know that 95% of your traffic is coming from 5% of your posts. In other words, you are probably getting a maximum amount of search engine
traffic from a few hand-picked posts.

Have you ever questioned why these posts are getting so much traffic? Well, the answer is you must have done something right.
Right?
The reason is, some of your posts got ranked on the first page of a search engine for keywords that are highly searched for by users.

So here’s the main question to think about:

:Who is the one ranking your content?
At the end of the day, it’s a machine (algorithm) which looks for certain signals in order to rank the content appropriately.
When I say “ranking” of the content, what do I mean? In this context, ranking is the order that pages appear in a search engine’s results page (SERP).

There are many Search Engine Optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy
of your own.

Search engines have two types of listings: those that are paid for, which are usually distinguished as “sponsored links” and those that are organic.

To the right is a screen shot of a Google® search results page. The listings in red are paid ads, and the listings in the green area are organic results.

:Organic Listings
Organic search engine listings are those that appear down the middle of the page. Search Engine Optimization services are devoted to optimizing sites to appear in the organic listings space. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page.

Spider-driven search engines such as Google®, Yahoo!® and MSN® use “robots” or “crawlers” to score websites across the Internet. Robots “spider/crawl” each site and “score” pages based on how relevant they are. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your Search Engine Optimization strategy to position yourself well among the major search engines.

:Paid Listings
Yahoo!’s Pay Per Click Program shows paid ads at the top and right of the results pages. websites that show up here bid on keyword phrases and pay Yahoo!® a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page. Yahoo! Pay-Per-Click is a great way to help drive traffic quickly to your website. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day.

A comprehensive Search Engine Marketing campaign may encompass both organic optimization for long-term success and a pay per click campaign for immediate results.

Each organic search engine ranking places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking algorithms in order to index the most relevant sites. Other variables that have an impact on search engine placement include the following:

SEO Keyword Research: Choosing the right keywords is critical to Search Engine Optimization success.
301 Redirect: The primary search engine friendly way to redirect your domain name.
Link Popularity: Work to increase traffic by exchanging or achieving links from many high-ranking sites.

:The four pillars of Search Engine Optimization
The four key areas of SEO that site owners need to consider are:

1.technical: How well your content can be crawled and indexed.
2.content: Having the most relevant and best answers to a prospect’s question.
3.on-site: The optimization of your content and HTML.
4.off-site: Building authority to ensure Google stacks the deck in your favor.
5.Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your effort.

I sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!

:Summary: does not need to be overly complex. There are four key areas of Search Engine Optimization that you need to consider, and there is a structured, methodical process that can be followed to optimize your site.

I sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.