Set of flat design concept icons for web and mobile phone services and apps. Icons for mobile market

Email Marketing Business can take your business to another level as Email is the currency of web nowadays. Anyone who is online has an active email address. According to statistics, Email Campaign generates $40 ROI for every $1 spent. So why not use Email Marketing for your business to broaden the reach. We Offers Business Email Marketing Service to send the right mail to the right person. Experience how easy it is to create and send a beautiful & personalized mailer with marketing tools like Automation, user-friendly drag and drop editor, advanced segmentation, A/B testing, advanced metrics, reporting, and more for today’s fast-growing business.

Types of Email Marketing Software
There are generally three types

  1. On-premise systems – They tend to be expensive because of licensing, complex setup, and maintenance needs.
  2. SaaS systems – They are installed on the provider’s server. This makes them easy-to-install and update.
  3. Cloud-hosted systems – These are the best option if you are looking for user-friendly platforms, flexible, and affordable services.

Benefits of Email Marketing:-
The advantages that come with a well planned and targeted campaign are numerous. Below we outline some of the top Benefits:
• Cost effectiveness: Most online platforms offer affordable monthly rates and even free plans for a limited number of subscribers.
• Ease of use: The best such services include pre-designed templates and drag-and-drop interfaces.
• More targeted marketing: The best emailing services offer the possibility to segment your list of subscribers so that you can better target your campaigns.
• Better understanding customer behavior: The campaign tracking options allow you to better understand what makes your customers tick.
• Boosting brand awareness and strengthening brand loyalty: Strengthening your brand means boosting its visibility and increasing its value. This is one of the goals you can achieve by sending out nicely crafted and well-conceived emails that are more than just another sales pitch.

How to Write Content for Email Marketing: 10 Timely Tips
Email Marketing is different than social media. It’s more personal, more targeted, and more dedicated to reaching a specific set of users. With this in mind, consider these functional tips for how to write content for Email Marketing.

  1. Write a good subject line.
    The subject line is the gatekeeper in the world of Email Marketing. Write a good one and you’ll see a satisfying open rate. Write a poor one and you’ll suffer the sound of crickets in the
    background of your campaign.
  2. Personalize your emails.
    Personalized email copy performs better than general email copy. With this in mind, input your customer’s name into your email subject lines and be sure to target the body of your email so that it speaks
    directly to your audience and nobody else’s.
  3. Make your emails clear first and catchy second.
    Catchy emails are great, but only if they’re also clear enough to make your audience want to click on them. With this in mind, focus on making your emails clear and descriptive first, and
    then make the catchy second.
  4. Keep your subject line related to your copy.
    Even if your subject line is clear and catchy, it’s all for naught if it doesn’t also align with your body copy. Keep in mind that delivering what you promise is critical in the world of
    email, and only people who can truly do this succeed in the long run.
  5. Keep it relevant.
    Relevance is critical for a good email, so be sure to tie the content of your email in with something that will ground it as relevant and in-demand. Current events work well, as does some
    personal detail about the audience.
  6. Write all of your email copy in the second person.
    Second person is the best voice for email because its personal and unique. When you reach out and speak directly to your customers, it’s easier for them to relate to the voice and content
    of your email.
  7. Showcase the benefits rather than the features of your offer.
    If you’re making an offer via email, be sure to showcase the benefits of said offer rather than the features. In addition to being more valuable for readers, this also helps present a
    realistic picture of your product, which goes a long way toward helping people understand what to expect from it.
  8. Keep it short.
    Email Marketing is not the place to get long-winded and verbose. Instead, keep your emails as short and to-the-point as possible. This enhances the likelihood that you’ll keep you audience’s
    interest and also serves to keep you on track and on topic throughout the duration of your email campaign.
  9. Let your personality shine.
    Your personality should show through in the emails you write, and it will benefit your company and your personal brand if you follow this tip. While you always want to be professional,
    allowing your personality to shine through your email copy is an effective way to differentiate yourself from the crowd.
  10. Don’t spam.
    Spamming your readers is the cardinal sin of Email Marketing. With this in mind, only send out posts when you have things to say and don’t ever, ever send out an email just to send out an email. Customers are quick to unsubscribe, and you could be landing yourself in hot water as a result.

CLOUD TELEPHONY

Cloud Telephony Service is a technique used to deliver telephone applications on the cloud as a hosted solution. It is a messaging and voice service that does not require traditional business telephone systems such as PBX or EPBAX.
It is a mode by which enterprises and businesses could make or receive multiple voice calls and messages simultaneously, without investing on any additional capital infrastructure.
Services like IVR, Call recording, Text messaging, Call conferencing, Custom greetings, Business hours etc. are only some of the many features Cloud Telephony providers are offering now.
The smartest way for you to manage business calls at a global level without compromising on quality and cost is using the services provided by Cloud Telephony companies.

Our Cloud Telephony Services are inclusive of the following features:-
1.Our experienced team of experts, are efficient in managing & maintaining a cloud system and offer fully managed services. Our support team also takes care of the system in case of any glitch or issues.
2.We ensure a complete three sixty degree support from back-end system, along with proper Resource scaling, as per the need of the end-user.
3.A data center is required to operate the Cloud system to run servers. Our self data center is absolutely reliable with high security, low downtime and acts as a quick solution to temporary technical glitches
4. Confrontational changes can be made directly through the browser, ensuring a complete control over the system.We too provide guidance to make certain changes almost instantly.
5.The system allows to Integrate it with relevant software to maintain an organized Customer Relationship Management (CRM) along with complete details of incoming & outgoing calls, and listening to the conversations as well.
6.System can be easily managed and controlled from online browser control panel. No dedicated tech team is needed.
7.Our Cloud Telephony Services help to improve customer experience by offering full calling statistics for tracking.
8.Our Cloud Telephony System is mobile, and can be accessed from any part of the world, anywhere & anytime.

Benefits of CRM and Cloud Telephony integration:-
The main benefit of Cloud Telephony is people get a lot of flexibility in work. Call center personnel can operate remotely and thus have an option to work from home. Apart from the low probability of data loss and precise logging of information, integrating CRM and cloud telephony allows for more speed and higher employee productivity. With the strengthening of CTI abilities, each time a new contact is established, constructive communication can be formed accompanied by a meticulous recording.

  1. Minimum Human Intervention
    Integration leads to greater amount of energy and time with CRM users. Efficient information management system lets the company focus on catering to the customer’s needs. Fusing the powers of computer and telephone creates an environment armed with information that can be transformed into meaningful insights. Automatic dialing through CTI eliminates long hours spent on dialing the contacts. Click dialing also allows CRM staff to divert more time into the conversation than monotonously dialing numbers.
  2. Track information from other sources
    Some events are not recorded directly in the CRM such as text messages, personal dialogues, and Social media messages. The telephony solution comes with tools which will help you keep track of information you receive from other sources. Once the information is available at a singular spot, you can comfortably reach out to it while in need.
  3. Cross-use Analytics
    The application of business analytics differs for CRM and Cloud Telephony. This will also depend upon the kind of information involved and its use. The CTI system will provide you with information on the timing, duration, and frequency of phone calls. Integration of CTI and CRM leads to a consistent flow of information to know your customers fully. This information includes interaction on social media platforms, contacts browsed, the level of responsiveness to calls and emails and general level of interaction with customers.
  4. Scope of Customization
    If you are using Sales force and Twilio as respective solutions, they provide huge scope for customization. One such browser-based call center software builds using Twilio is Talk desk. It readily integrates with Sales force and with Interactive Voice Response (IVR) and Skills-based Routing, callers are routed to the agent who is most qualified to meet their needs based on customizable data. With real-time and historical reporting, call monitoring and call recording, agents and managers can make data-driven decisions based on comprehensive information.
  5. Improved Data Analysis
    Customer needs can be clearly understood by analyzing data. With CTI and CRM coming together, series of data-related functions can be executed with high efficiency: utilizing records for business planning, tracking and logging of calls and acquisition of information in CRM following every call. In this way, the business leaders have insights for better decision making.

digital

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.

”At Digital Vidya, we opine that the term Digital Marketing is an amalgam of using various online visibility methods to promote products, services or the brand itself.”
“Inspiration is the most important part of our digital strategy.”
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

According to Sales force, 75% Of Total Marketing Budget Will Go To Digital Marketing by 2021.
Now that’s going to be a massive change. Digital Marketing today depends upon different types of audience interactions with various online marketing types. It revolves around managing and harnessing of different types of Digital Marketing Channels. And sometimes they might be a bit difficult to deal with.
That is exactly why we came up with this post to help you know how many types of Digital Marketing Channels are available to you. Once you know about online marketing types and the optimal way to use each, you will be in a perfect position to craft a perfect Digital Marketing Strategy and execute it well.

Enter Digital Marketing — in other words, any form of marketing that exists online.
We talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about Digital Marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how Digital Transformation is carries out today.
In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer. This is why, when it comes to nailing digital marketing down, we either turn dumbfounded or get stuck.

Different types of Digital Marketing Opportunities :-

To come out of such scenarios, it is very important to know the different types of Digital Marketing Opportunities that are available to your business.
1.Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
2.Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
3.Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
4.Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
5.Digital technology – the marketing technology or mar-tech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

Our Digital Transformation Toolkit has everything you need for success in managing transformation. This practical guide prepared by practitioners with real-life experience in managing change in mid-size to large businesses includes tools to:

1.Evaluate your current digital capabilities and identify gaps
2.Define a vision for future use of digital media and technology
3.Define a performance improvement system based on KPIs and dashboards
4.Create a long-term road map
5.Review and improve staff competencies and skills
6.Structure the modern marketing team
7.Manage Change

Therefore, without further ado, let us go through Digital Transformation. We will answer your question of how many types of internet marketing tactics are there and we will also make you understand which one will serve your business objectives the best.
You may want to make people find your website, have a look at your products, understand your services or get to know about your offers. For all this, you need promotions of different sorts. When this promotion is in its totality done by a sphere of online promotional activities, it is together called Digital Marketing.

So, in essence, various types of Digital Transformation channels & tactics come together to give rise to Digital Transformation.
By now, you should be clear in your understanding of what Digital Marketing actually is. And if it makes you feel excited to learn it in details, you can check out our Digital Marketing Course.
Now, let us explore each of these platforms that are used for online promotions & visibility.

MISS CALL SERVICE

We are India’s leading Missed Call Alert Service Provider offering Missed Call Number Service at most affordable rates. And as leader in providing Missed Call Service in India we ensure all missed calls are 100% captured real-time in our web-based call log panel.
We receive approx 5 Million Missed Calls per Month on our 1500+ active Missed Call Numbers. And to maintain ourselves as best Missed Call Service in India and to ensure maximum response or acknowledgment sms delivery to caller within minimum time frame. We have redundant network of all major Indian Telecom Operators and hence we ensure best telco connectivity across all cities in India. As a top miss call service provider we had been innovative in revolutionizing usage of Missed Call Services and thereby creating new opportunities for our clients to generate quality leads.

Mobile phones have become a multifaceted device and different dimensions are added to it offering Value Added Services. One such VAS, facilitating call management is Missed Call Alert
The Missed Call Alert is a lead generation value added service that allows mobile operators to equip the customers with an easy to use call log and notification system, for the calls missed while the called party was unreachable or his mobile device was switched-off. This, in turn increases their day-to-day call efficiency.
The Missed Call Alert VAS service uses SMS to inform the receiver about the calls missed whilst they were not reachable, as well as to inform the calling party of the availability of the called party when they are reachable.
The text message sent to the calling party can also be modified by end users. The number of subscribers to which the missed call notification is sent to, can also be controlled.

Missed Call Alert Service- Features
1. It is a hassle free way. Clients just dial a number that cuts automatically.
2. It is very cost effective mode. Zero cost for the callers.
3. It is very flexible to use mobile & landline phones.
4. Real time notification via SMS & emails.
5. Easily integrated with SMS, IVR & Emails.

Where to Use
1. Lead generation for business
2. User registration
3. Mobile number verification
4. In TV shows & TV ads
5. Voting, opinion polls & customer feedback
6. Off-line & on-line registration
7. Forget & reset the password
8. Branding & awareness
9. Alerts, follow-ups & subscription

Benefits of Missed Call Alert service
1. The probable comeback of your agents and customers
There are no worries of losing even a single lead just because the receiver of your call is busy, as the Missed Alert Service will be ready to ring the notification. Thus it is beneficial for every telecom operator to install a missed call alert service system as the success of every business lies in the communication channel, which should be barrier-free and quick in this modern era.
2. Your customers are connected
It’s just a matter of fact that which is of crucial importance for every entrepreneur that his customers are his prized procession and he should be the one to care about them thus it will increase the customer count as well as flourish his business and getting them notified every time through Missed Call Alert is a very smart way as they will every time come to know that someone was trying to connect with him and thus they might not miss any single moment.
3. A helping hand for surveys, voting, and matter of national importance
Companies are keen on conducting surveys from time to time, Missed Call Alert Service is the best way to connect with people and impart the wisdom for a better choice and motivate them to be a part of something big.