CRM

CRM or Customer Relationship Management is a strategy for managing an organisation’s relationships and interactions with customers and potential customers. A Customer Relationship Management system helps companies stay connected to customers, streamline processes, and improve profitability. It’s about investing time in your current customer base with the aim of retaining their custom and increasing their spend. The CRM system helps automate this by keeping a record of every communication you have with the customer. You can record what they’ve purchased and when, and set tasks to contact them every few weeks or months. This allows you to anticipate when they might want to buy again or if they need anything extra. If like Really Simple Systems CRM you have an integrated email marketing system, you can also mail about offers and new products that might be relevant.

What does CRM or Customer Relationship Management Software do?
Customer Relationship Management software records customer contact information such as email, telephone, website social media profile, and more. It can also automatically pull in other information, such as recent news about the company’s activity, and it can store details such as a client’s personal preferences on communications.
The CRM OR Customer Relationship Management system organizes this information to give you a complete record of individuals and companies, so you can better understand your relationship over time.
CRM software improves customer relationship management by creating a 360° view of the customer, capturing their interactions with the business, and by surfacing the information needed to have better conversations with customers.

How to implement CRM or Customer Relationship Management:-
The implementation of a Customer Relationship Management (CRM) solution is best treated as a six-stage process, moving from collecting information about your customers and processing it to using that information to improve your marketing and the customer experience.
Stage 1 – Collecting information
The priority should be to capture the information you need to identify your customers and categories their behavior. Those businesses with a website and online customer service have an advantage as customers can enter and maintain their own details when they buy.
Stage 2 – Storing information
The most effective way to store and manage your customer information is in a relational database – a centralized customer database that will allow you to run all your systems from the same source, ensuring that everyone uses up-to-date information.
Stage 3 – Accessing information
With information collected and stored centrally, the next stage is to make this information available to staff in the most useful format.
Stage 4 – Analyzing customer behavior
Using data mining tools in spreadsheet programs, which analyse data to identify patterns or relationships, you can begin to profile customers and develop sales strategies.
Stage 5 – Marketing more effectively
Many businesses find that a small percentage of their customers generate a high percentage of their profits. Using CRM to gain a better understanding of your customers’ needs, desires and self-perception, you can reward and target your most valuable customers.
Stage 6 – Enhancing the customer experience
Just as a small group of customers are the most profitable, a small number of complaining customers often take up a disproportionate amount of staff time. If their problems can be identified and resolved quickly, your staff will have more time for other customers.

Types Of CRM OR Customer Relationship Management:-
There are many different types of Customer Relationship Management. However, most CRM software primarily focuses on one major category below.
• Operational. Operational Customer Relationship Management usually has to do with one of the three types of operations: marketing, sales and service. Operational CRM is an important tool for lead generation because it frequently deals with past customer data such as previous marketing campaigns, purchases and service satisfaction. Customer Relationship Management software also aims to automate these processes to create a better experience for both the businesses and their customers. Because of its concentration on efficiency, operational Customer Relationship Management is a great fit for companies with a shorter sales cycle and high repeat sales like e-commerce or business to consumer retail verticals.
• Analytical. The main function of analytical Customer Relationship Management is to analyze customer data so that management can better understand market trends and customers’ wants and needs. The goal of analytical Customer Relationship Management is to improve customer satisfaction. Analytical CRM frequently uses data mining and pattern recognition to accomplish this task — it works well for companies in higher priced markets with a lot of competition.
• Collaborative. Customer Relationship Management is when companies share customers’ information with outside companies and businesses. By pooling their data, certain businesses are able to create an even greater experience for their customers by obtaining data which they otherwise would not have had access. It’s an excellent fit for markets where innovation and new product development is paramount to success because the additional data creates very detailed pictures of what consumers are currently responding to.

Advantages of using Customer Relationship Management:-
1.It helps manage all of your customer data in one place and allows workers to be more productive and efficient by tracking customers history and adding reminders for the sales calls and meetings.
2.It helps to manage your growing database and speeds up the growth process.
3.It helps centralize data. The process becomes automated such as sending auto emails and SMS to customers.
4.It builds long-lasting relationships with customers, through small but meaningful functions, such as sending them birthday wishes.
5.Determine how and where to make improvements in your business. For example, you can evaluate your business strategy integration with other Customer Relationship Management services and third-party apps.

Disadvantages of using Customer Relationship Management:-
1.The transition from manual to automatic processes is always one of the major obstacles which you could face while implementing Customer Relationship Management.
2.The psychology of being tracked; with the implementation of CRM software even the team will have concerns about the possibility of being hacked. However, with the right training and guidance, it can be rectified.
3.A slowdown in processes. Yes, once you bring in a tool it is going to slow down your processes a little. Think about it, you now have to record all the discussion you had with a client on phone or you have to take notes on the client. Of course, it is going to slow you down in short-term but the long-term benefits outperform the disadvantage.

seo engine

SEO stands for “Search Engine Optimization” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search Engine Optimization is an acronym that stands for SEO, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Search Engine Optimization is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”

How Search Engine Optimization works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever Search Engine Optimization you’re using magically replies with a long list of links to web pages that could potentially answer your question.
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
Here are six easy Search Engine Optimization (SEO) tips to help get your blog noticed.
Do your research. Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Ad-words Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

Utilize keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content.
Try to include them in the following places:-
1.Title
2.Headings and subheadings
3.Introductory sentence
4.Concluding paragraph
5.Anchor text (text you hyperlink to other related pages on your site)
6.Title tags and meta descriptions
A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.
Optimize your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

1.Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.
2.Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.
3.Use social media to broaden the reach of your blog posts. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hoot suite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

What is Search Engine Optimization Copy writing?
Search Engine Optimization Copy writing is the technique of writing view able text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
Along with view able text, Search Engine Optimization copy writing usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.
The idea behind Search Engine Optimization copy writing is that search engines want genuine content pages and not additional pages often called “doorway pages” that are created for the sole purpose of achieving high rankings.

miss call alert

Missed Call Service is a simple process wherein your customers give missed call, and your company representative will call back on their mobile number as per comfortable. Missed Call Alert Service is also known as missed call back service in India.
Missed Call Service is very beneficial as it creates a good impression on your targeted audience where in they can give a missed call & connect with your business without spending a single penny.

Missed Call Service
Missed Call Service is the most effective tool to gather responses from your customers with the least effort on their part and most importantly for zero cost! Callers call a mobile number specifically designated with a company or service and after one or two rings the call is disconnected without being answered to render a missed call. This is a completely web based service that recognizes this missed call and records the alert, it then sends an acknowledgement SMS response to the caller letting them know their Missed Call Service response has been received and will be addressed depending on the missed call campaign goal.
Missed call campaigns are ideal tools for gathering leads, collecting instant response or feedback on your product or service, running polls or votes or initiating start and stop of certain services through missed call messaging or when agents are out of office.

Features of Missed Call Service:-
1.Zero Cost to the Caller– Pay absolutely nothing even for multiple calls
Your clients can get in touch with you without spending a penny. You get to project a trustworthy and reliable image as a commercial entity with such hassle-free services. Now gathering data or conducting surveys or polls will be easier for your business with a Missed Call Alert Service.
2.Unlimited call reporting in different file formats
You can easily import the files to any other database tool for further filtration, mining and analysis for better promotions. You get detailed reports of missed calls to track call time, response time, throughput performance etc.
3.Automated hassle-free mode
Clients no longer need to hang up after stipulated rings of the number for using Missed Call Service! The phone disconnects automatically after the requisite number of rings without having the hassle of hanging up for your callers!
4.Fast and effective
It only takes a few seconds to give a Missed Call Alert Service and is a very effortless act on part of the callers. Maximum response and participation is obtained through this mode for surveys and polls.
5.Applicable to both mobile and landline
Can be also conducted in more rural areas or among-st a larger demographic of population who cannot access mobile phones. With the use of landlines you increase inclusion of housewives, senior citizens and others into your audience easily.
6.Complete API support
We offer complete API support for our Missed Call Alert Service it can be a standalone tools. It can also be plugged into your existing application system.

Benefits of Missed Call Service:-
• The actions are all trackable and can be easily analysed
• Automatic disconnection after one ring.
• Auto reply through multiple response option – SMS, Call Back.
• Missed Call details through instant SMS or mail alert
• Increase your contacts and networking worldwide with this.
• Do not miss out any lead.
• Get your customers connected.
• Make them subscribe you helps in surveys, voting and campaigning.
• Get quality customers by verifying.
• For Getting Feedback.
• Save Running Cost upto 90%.
• Powerful API’s for getting Real Time Data’s.
• 24 x 7 Support & Monitoring.
• CRM integration.

Digital Maarketing

Digital Marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets digital advertising, email marketing, online brochures, and beyond there’s a spectrum of tactics that fall under the umbrella of “Digital Marketing.”
The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Why Digital Marketing is important:-
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Challenges facing Digital Marketers:-
1.Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
2.Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
3.Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

How to structure a digital marketing plan?
An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the Smart Insights RACE digital marketing planning framework. This integrates 25 essential multi-channel marketing activities covering all parts of the customer life-cycle broken down in these sections:
1.Plan – Use a data-driven approach to review your current digital marketing effectiveness, customize analytics, set up KPI dashboards and SMART objectives create a strategy of prioritized improvements to how you deploy digital marketing media, technology and data to increase leads and sales
2.Reach – Build awareness using the 6 key online marketing techniques which will drive visits to your site.
3.Act – Encourage interactions on your website or social media to help you generate leads for future
4.Convert – Use re-targeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face-to-face channels if these are important to you.
5.Engage – Increase sales from existing customers by improving personalized communications using web, email and social media marketing

5 Types Of Digital Marketing:-
1. Search Engine Marketing & PPC
Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing activities that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo.
SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising.
2. Search Engine Optimization (SEO)
Search Engine Optimization helps marketers enhance the ranking of a site or website page in the unpaid “organic” search lists. SEO is from the types of Digital Marketing activities, businesses can make their website pages rank higher in the SERPs by increasing visibility, reach, authority and Alexa scores.
Search Engine Optimization works around some of the well-characterized set of principles such as optimizing a page for specific keywords, and managing links from different sites that also use similar kinds of keywords, and so forth.
3. Social Media Marketing (SMM)
Social Media Marketing is from the youngest and most popular types of Digital Marketing that help marketers advance their brand image in a most powerful and trendy manner.
SMM is nowadays preferred by different businesses for optimizing the image of a brand, business, product, or an individual. We all are mostly aware of different social networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, etc.
4. Email Marketing
Email marketing is one of the oldest types of Digital Marketing that is still highly contemporary and fruitful. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions.
Email Marketing includes the best ways to establish deeper relationships with a wider audience for the nominal cost than your total spends on traditional media.
5. Content Marketing
Content Marketing is one of the most important types of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content. Content Marketing focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels. Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.