Over the past several years the vertical of digital landscape has shuffled at a greater extent. This change led to multifarious opportunities for strategic marketers in terms of business communication, value and trust. The rapid emergence of high-end Smartphones and mobile technologies have fuelled the spark with continuous connection and instant accessibility of real time data. The mobile emergence has composed a platform for integrating email, social and mobile communication together. BulkSMS Marketing however has emerged as a winner overall.
The USP of BulkSMS Marketing:-
If we consider the basic communication behaviour of the masses using SMS, we find these major benefits for business-
- Maximum Reach:
Leave the world behind and just set an example with Delhi, the capital city of India. Surveys say that an individual in the city has almost 3 mobile connections per person. The number of persons how love to text and receive message has increased dramatically in recent years. That is why I do believe that an effective SMS marketing strategy can increase the reach of your campaign easily.
- Easily Measurable Results:
Since a single individual carries his phone with him, chances of messages to get opened are high. The average response rate of a text message is also very encouraging. Almost 20-30% of text messages are getting answered instantly so it is possible to decide the decision based on outcomes.
- Consumer Preference:
Mobile marketing plays a significant role in deciding the consumer preferences as well. Every buyer has his own preference when he decides to buy a product or service. Using comprehensive campaigns, it’s no way tough to get the insight of consumer behaviours.
- Better chances that the SMS will be Read
There is a better chance that the SMS will be read by your target customer. When the customer hears a buzz he will check his phone. The chances of an SMS being opened and read are better that of an email be opened and read.