Email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.It allows you to create more targeted and personalized messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.
Top Five Reasons to Use Email Marketing:-
It can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.
It is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.
Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations.
Email marketing and sales campaigns can be measured in detail through open- up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.
Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.
Email marketing is much better for the environment than direct marketing by postal mail because nothing is printed.